5 Creative Holiday Contest Ideas & Examples
Thanksgiving is just around the corner, which means you need to be preparing for the holiday season. It’s the biggest buying season of the year, and the more prepared you can be the better you’ll do. This article will give you 5 real-world examples of last year’s most successful holiday promotions, as well as 18 […]
B2B Email Drip Campaign Ideas and Examples
Are you a bit intimidated by email drip campaigns? Does it seem like your competitors already have it in the bag while you’re on the outside looking in? In a couple recent posts I tried to simplify it, and this article is no different. I’ll show you a few real-world B2B marketing examples and give […]
Best of 2015: The Year’s Best Branded Hashtag Marketing
Branded hashtag marketing in 2015 hit all new highs as more and more online marketers realized what’s possible. No longer are brands simply waiting for trending hashtags to come along and jumping on board. Nor are they simply using a product as a hashtag and thinking that we, as social media consumers, find it interesting. […]
What is B2B Marketing Automation and How Does it Work?
When you order a pizza on your phone you start by picking the toppings (no pineapple, obviously), sauce, crust type, and add any extras. Your order is then processed by the POS system. Through automation the pizza shop automatically receives your order and you receive an email confirmation with an estimated delivery time. That’s marketing […]
9 Proven Lead Magnet Ideas & Examples Real People Actually Want
There are many ways to improve the performance of your marketing campaigns. As marketers we need to be able to pinpoint problem areas in the funnel and come up with solutions for improvement. We learn and iterate. At the start of a campaign, for example, we need to get as much targeted traffic into the […]
How to Create Email Drip Campaigns to Nurture Leads
Email drip campaigns are intimidating. They’re complicated, requiring you to create a bunch of content, write a bunch of emails, and then stitch it all together somehow. So let’s try to make it a bit easier. This article will (as much as I can) dumb this whole thing down. I’ll give you a lead-nurturing template […]
Web Analytics: 6 Practical Ways to Use Them Effectively
Web analytics used to be an arcane science reserved for web developers. But the digital revolution and the push toward data-driven everything is quickly changing that. Professionals in every line of business are facing increasing pressure from senior management to be more analytical and harness big data to gain a strategic advantage. Marketers, in particular, […]
12 Amazing Car & Automotive Landing Page Examples
Worrying about how your ad campaign for your car dealership is converting? You should. You have a lot at stake when crafting an ad campaign for your car dealership or cars on the lot. Today’s article in the landing page series will show you the tips and tricks you need to create a successful ad […]
5 List Building Strategies We Used to Get 18,124 Subscribers
The pride of the Wishpond Blog is our subscribers – all 18,124 of them, as of this morning. This article will break down the five list-building strategies we’ve used to get them: Personalized subscription Content upgrade Exit intent offer Email-gated general resource General subscribe scroll popup All of these strategies can be done by your […]
7 Content Upgrade Ideas That Built 100K Subscriber Lists
A content upgrade is “a lead generating incentive created to be given away on an individual blog post in return for a visitor’s email address.” On the Wishpond blog we’ve used them for the past couple months to generate blog subscribers, and they’ve increased our conversion rates by about 1000%. (Source). But that definition is […]
How to Create a Squeeze Page: Ideas, Examples, and Strategies
If you’re a marketer focused on growing an email list, then chances are you’ve heard the term “Squeeze Page” before. But what exactly is a squeeze page? A squeeze page is a landing page but with a specific purpose, to collect a user email address. That’s it. This is usually accomplished by providing some sort […]
AdWords Agency Landing Page Examples
This is the fifth instalment in Wishpond’s landing page series. First you’re hearing of it? Start at the beginning. LP Review #4: Personal Trainer Landing Page Reviews In the fifth entry of our landing page reviews we’re taking a look at AdWords Agency landing page examples. We’ll discuss the ads and landing pages top AdWords […]
7 Call to Action Examples and Proven Conversion Boosts
Follow this guide to help you create the perfect CTA that gets more conversions. We’re all trying to improve the return we get on the time and resources we put into marketing, right? We want the most bang for our buck. So let’s do a quick hypothetical… Let’s say you’re spending 100 dollars per week […]
Landing Pages Reviewed #4: Personal Trainer Examples
This is the fourth installment in our landing page article series. First you’re hearing of it? Check it out the intro article. Previously reviewed: Photographer Landing Pages Interested in learning how to create your own ad campaigns for personal trainers? Let me guess, you’re wondering where to direct your ad traffic. You’ve heard of landing […]
Landing Pages Reviewed #3: Photographer Examples
It’s clear that since my photographer’s ebook on adwords, not much has changed. Photographers are still using their homepages as landing pages. sigh People are paying money for ads but aren’t reaping the benefits they should be… if your ad doesn’t have a dedicated landing page with a conversion goal, then what are you using […]
How we Used Content Upgrades to Increase Email Opt-ins 16X
Ever heard of Brian Dean? He’s an online marketer, founder of BackLinko, and a top expert in his field (SEO) despite having written only 30 articles. Within those 30 articles he has a few promising marketing strategies, from the Skyscraper Technique and guestographics to the one we’ll be discussing today: content upgrades. Content upgrades are […]
Landing Pages Reviewed #2: Real Estate Examples
Is this the first time you’re hearing about Wishpond’s landing page series? Check out the intro article here. Previously reviewed: Plumber Landing Pages In 2014, 43% of people searching for homes looked online first. Google is the place people go to search for properties and information about them. If you’re creating ads on Google, you […]
How We Increased Pricing Page Conversion Using Email
At Wishpond, our pricing page is where we lose the greatest percentage of our potential customers. Over the past year we’ve been testing a ton of things to improve conversions on that page, and recently we’ve found a strategy that really works. I wanted to share that strategy with you today. This strategy increased conversions […]
Landing Pages Reviewed #1: Plumber Examples
Is this the first you’re hearing about landing pages? Or this series? You should take a look at my “Intro to Landing Pages” article before getting into this one. This is the first critique in Wishpond’s new series where I’ll be dissecting a variety of landing pages. Ready? Now it’s time to look at a […]
Introduction to Landing Pages: Reviews & Examples
So, you’ve created an amazing marketing campaign, all your ads are set up, equipped with great keywords and great copy. You’ve built a landing page, automated follow up emails, and your analytics are all set. You’re ready to go! So you launch your first ad campaign and slowly, your ad budget is being sacrificed to […]
17 SaaS, B2B, & B2C Landing Page Examples That Convert Like Crazy
Sometimes I like to imagine a world where all landing pages are pre-optimized. A world where we don’t need lengthy A/B testing, redesigns, or rewrites. In my fantasy world landing pages come pretested for specific audience segments and perform perfectly once published. But back in the real world the story is never perfect. The landing […]
17 Knockout Growth Hacks to Nurture Leads into Customers [Infographic]
Lead nurturing is tough. The fact that 79% of inbound generated leads never convert can be a testament to that. But have no fear, there are tricks of the trade to help you turn more of those top-of-funnel generated leads into brand new customers. Here are 17 hacks that can help you turn your your […]
2015 State of Marketing Automation [Infographic]
We’ve said it before, I’ll say it again. 2015 is the year that marketing automation takes off. Did you know that personalized emails can increase your revenue? Although B2B marketers believe that the biggest advantage to marketing automation is the fact that they can generate more better quality leads. Check out the infographic below to […]
Google’s Customer Match vs Facebook’s Custom Audience
On Sunday, September 27th, Google announced “Customer Match,” an update to their Google Adwords platform. Here’s how they described the new product: ”Customer Match is a new product designed to help you reach your highest-value customers on Google Search, YouTube, and Gmail — when it matters most. Customer Match allows you to upload a list […]
How to Write Facebook Contest Rules & Regulations: 9 Best Practices
Ready to push “go” on your Facebook contest, but unsure of what rules and regulations you need? You’re in the right place. In this article, I’ll show you nine of the most important rules and regulations that you should include in your Facebook Contest. In your contest rules and regulations, you’ll want to clearly discuss […]
A Marketer’s Recipe for Balancing Content & Video Marketing
This guest post is from Anish Patel, founder and head producer of Revolution Productions, a boutique video agency that specializes in animated marketing videos and explainer videos. Follow him @JoinRevolution It’s common knowledge that the marketing world is going the way of video. And yet, most companies still only invest in video by making 1-2 […]
Most Marketers are Doing it Wrong: 5 Steps to Succeed on Instagram
Marketing on Instagram is a hot topic these days. This guide is meant for people who want to start marketing on Instagram, but might not know where to begin. Instagram is one of the rare social networking platforms that can actually provide a high return on investment while helping you gain brand exposure and recognition. […]
15 Of the Best Landing Page Design Tips, Tricks, and Examples
Your website needs high-converting landing pages. To achieve this, you’ll need to get your landing page design right. Landing pages are essential for running all kinds of campaigns and achieving all kinds of actions. You just have to make sure that your landing page is optimized to get people to click on it and take […]
The 7 Best Facebook Contest & Promotions Apps (w/ Examples)
Looking to run a contest on Facebook? Well you’re in the perfect place. In this post I’ll show you my 7 favorite Facebook Contest Apps and how you can use them – including some ideas for your next contest. And I’ll show you an example of how each was used successfully. Bonus: All of the […]
6 Smarter-than-Average Ways to Promote your Facebook Page
Recently, I was looking for some new ways to promote Wishpond’s Facebook Page. After doing some research, I soon became unexcited with the same old boring strategies that people have been talking about for more than five years. So I started to dig deeper and look for some new, less obvious ways to promote our […]
Introducing Wishpond’s All New, Free Landing Page Builder
Today, we are excited to announce the release of our all new, free landing page builder, allowing you to create high-converting and mobile-optimized landing pages in minutes at no cost. This is a landing page tool built with marketers in mind: a builder with the power to give you a professional end-result without the hours […]
7 Ways to Choose a Contest Winner
When running a contest, it isn’t over when the countdown timer ends. It ends when you choose a winner. In this article, I’ll show you a number of different methods to choose a winner and a few best practices to follow. Winner Selection Methods In this section, I’ll show you how to use the most […]
7 Blog Giveaway Mistakes to Avoid
Blog giveaways are a great way to generate tons of email leads, but there are many ways to hurt the success of your contest. In this article I’ll give you 7 of the biggest mistakes I see people make while running a giveaway on their blog – hopefully this way you’ll be able to avoid […]
How to Run a Giveaway on your Blog
Are you looking to maximize the performance of your next (or first) online giveaway? Here’s the thing: unless the objective of your next contest or giveaway is to generate Facebook Page Likes, you’ll probably find greater success running it on your website or blog than on Facebook itself. This article will get into why you […]
7 Ways to Effectively Promote your Facebook Contest
There are so many ways to reach prospective entrants for your contest. In this article I’ll go through the different avenues you can use, including your own website, ads, contesting websites and more. Read on to find out how you can maximize the results of your contest and collect more leads than you could have […]
6 Awesome Video Contest Examples
Want to run a contest? Video contests are a great way to generate viral growth for your business. They are perfect for getting more: Facebook engagemet Email Leads Engagement Traffic Social Sharing This is because video contests are inherently viral in nature: The person whose video entry in the contest gets the most votes wins. […]
21 Facebook Contest Best Practices
Did you know that one third of Facebook fans like a Facebook page so they can participate in contests? And you gotta give the people what they want, right? If you’ve decided to run a Facebook contest (just like your Fans want you to) then you’re going to need to make it as awesome as […]
5 Contest Ideas for Nonprofits
Nonprofit marketing can be challenging. Often you’re stuck with a low budget, insufficient staff, and a board that needs to meet six times before any decisions can be made. Ring any bells? What if it could be just a bit easier, though? What if there were a simple strategy which could maximize your time, energy […]
10 Easy A/B Tests to Help Increase Conversions
So you’ve set up your landing page, started paying for ads, and now you’re ready to sit back and watch the money roll in. Wrong! Setting up a landing page and driving traffic is only half the battle. Now’s the time to start considering how you can start squeezing more value out of each visitor. […]
How to Run a Facebook Promotion: 19 Tips for Success
Facebook Promotions are a solid way to convert your Facebook fans into buyers. Did you know that 78% of consumers make purchases influenced by a brand’s social media? Facebook is the perfect place to capitalize on those instincts. Whether it’s a referral contest or a coupon, these tips will help you make the most out […]
4 Back to School Contest Ideas & Examples
Of all the themed contests, back-to-school promotions are second only to Christmas when it comes to number of entrants and return on investment for your business. Back-to-school is a huge buying period, characterized by new clothes, school supplies, haircuts, computers, dorm furniture and a huge sigh of relief from parents. This article will dive right […]
How to Run a Facebook Like Promotion
Are you looking to generate more Likes on your Facebook Page? Incentivizing engagement with your brand’s Facebook Page through a Facebook Like Promotion (also known as a Facebook contest or Facebook giveaway) is the easiest way to engage with Facebook users and convert them into Fans and leads. You’ll want to use a third-party Facebook […]
7 Free Templates for your Next Contest or Giveaway
Are you ready to run a contest or giveaway? Do you want to make sure it gives you the best possible results, impresses the hell out of your boss, and blows the door off your competition? Contests and giveaways are proven to give you the same kind of return on your social media investment as days […]
25 Facebook Giveaway Ideas You Can Use in 2022
Follow this guide for a list of the best and most effective Facebook giveaway ideas for all kinds of brands. Are you sold on running a Facebook giveaway but struggling a bit with an idea for your giveaway? It’s a common occurrence. You know you want to get the social media boost and email generation […]
3 Successful Facebook Photo Competition Examples
Thinking about running a photo competition, or looking for a bit of guidance on one that’s coming up? Want to maximize the potential and generate as many leads (and clients) as you can? One photo competition can give you and your business the same return on investment as hundreds of hours spent finding inspiration, writing […]
6 Actionable Takeaways from Lincoln Murphy’s Growth Hacking AMA
This is the third in a running series which breaks down and analyzes the advice, speeches, AMAs, podcasts and webinars of growth hacking thought-leaders. This article focuses on the Ask-me-Anything from Lincoln Murphy on GrowthHackers.com on July 14th, 2015. The AMA has more than 30 unique questions and 90-odd comments. Lincoln put an entire day […]
6 Actionable Strategies For a Homepage that Actually Converts
Homepages are perhaps the most important page on your website. After all, they’re the welcome mat to everything else. And it doesn’t matter if you have the greatest blog in the world or the best product ever invented; if visitors don’t go past your homepage they won’t see any of the rest. And here’s the […]
How We Answer Quora Questions to Drive Traffic to Our Website
Quora is a great way to drive traffic to your website. We’ve been using the Q & A community to drive traffic to our site for about 3 years now. In the last month alone, I gained 23,000+ views on my Quora answers. Here you can see how views on our Quora answers translate to […]
Top Social Bookmarking Sites: Tips and Tricks for 2019
Do you use social bookmarking sites? Have you used them to get traffic to your business blog? Social bookmarking sites have been around for over a decade. They can prove to be an effective method at getting your blog content seen and shared. In fact, most viral sharing begins on sites like Reddit, Delicious, StumbleUpon […]
6 Actionable Takeaways from Adam Fishman’s Growth Hacking AMA
This is the second in a running series which breaks down and analyzes the advice, speeches, AMAs, podcasts and webinars of growth hacking thought-leaders. This piece focuses on last month’s Ask-me-Anything from Adam Fishman on Growthhackers.com. Adam was head of growth at car-sharing giant Lyft for two and a half years, and oversaw that company’s […]
The 9 Best Podcasts for Growth Hackers
Like most marketers, I don’t have time in the day to sit back and read as much content as I’d like. So I’ve found podcasts to be a great way to consume content while multi-tasking or commuting. But sometimes it’s hard to find one that’s both interesting and valuable. Over the last few months, I’ve […]
How to Use Popups on Your Blog to Get More Fans & Followers
Let’s talk about how to get fans and followers on your blog. Your blog has more traffic than all of your social profiles combined. Not to mention your visitors have made an informed decision to read your blog – as opposed to aimlessly clicking on a social profile of yours while they’re on the phone. […]
6 Actionable Takeaways from Brian Balfour’s Growth Hacking AMA
This article starts off what will be a continued series which will break down and analyze the advice, speeches, AMAs, podcasts and webinars of growth hacking thought-leaders. Here are our six favorite takeaways from Brian Balfour’s recent Ask-Me-Anything on GrowthHackers.com. Brian is V.P. of growth at Hubspot, co-founder of three successful startups, and one of […]
Designing for Marketers Series: Crash Course on Typography
In this series, we’ll be taking a glimpse into the world of graphic design, ensuring each and every one of your marketing campaigns looks as good as possible. Professional design can make the difference between a successful campaign and a failure, no matter your offer, copy, or execution. These crash courses in designing for marketers […]
111 Visual Marketing Tools and Apps
The creation of visual elements is a huge part of a successful online marketing strategy. Whether you need a blog article’s header, a social media post, an entire ebook, infographic or a slide deck, there are tools out there that can help make your life easier. These tools save us time, energy, and can turn […]
Wishpond’s Top 7 Contest FAQs Answered
As a support rep I’m constantly asked questions. Everything from “how do I trigger automated emails after a social sweepstakes?” to general life questions like “why did she leave me?” (yes, live chat can be a wonderful thing, particularly late at night). Over time I’ve begun to notice certain trends, – the same questions keep […]
An Analysis of 5 High-Performance Landing Pages
Conversion rate optimization relies on case studies – proof that our hypotheses have merit and are worth testing. After all, if someone else has found success with a strategy or design, why shouldn’t we? This article showcases five high-performing landing pages, gives you their conversion rates, and breaks down exactly why they’re performing so well. […]
7 Tips for Making Your Email Marketing More Mobile Friendly
It hasn’t been long since Google announced that they would be adding mobile-friendly websites to their list of must-haves in SEO. With this change came a gigantic shift in the direction of mobile marketing, one that was a long-time coming. This has made it necessary to make everything in digital marketing more mobile-friendly, including your […]
Why Facebook Likes Aren’t Useless
There’s been a lot of (technical term here) “hullabaloo” in the online marketing world about Facebook’s waning influence. Type “Facebook Reach” or “Facebook Fans” into Google and you’re probably going to get something that looks a bit like this: Are Facebook likes useless? Is the era of success on Facebook over? Rather than beating around […]
How to Create the Perfect Webinar Landing Page
Webinars are powerful tools … especially for marketers. Why? Because webinars connect you directly with your audience and allow you to establish yourself as both a valuable resource and thought leader. Even better, by commanding attention, creating relationships, and educating your audience, you’re able to present your product in an open, transparent, and trust-building way. […]
A Straightforward Introduction to Inbound Marketing and SEO
While blogging is not the only necessary activity of a successful inbound marketing strategy, it IS the core activity around which all other activities occur. Without the “central core” of a regularly updated website, the other activities don’t make sense. But, people who “just” blog and don’t do the rest experience poor results. This article […]
10 Social Media Metrics Actually Worth Tracking
As you probably know from past marketing experiences, social media marketing is an incredibly effective tool for building brand recognition and improving conversions. That being said, if you want to get the most out of your marketing efforts in relation to social media, you should be tracking these 10 metrics, starting now. Table of Contents: […]
5 Genuine Conversion Rate Optimization Hacks We’ve Seen Work
Type “growth hacks” into Google and the search results will fly off the page. Hundreds of so-called-tricks which promise to deliver 1000% conversion rate increases and an overnight doubling of revenue. This isn’t one of those articles. I’m not going to promise anything. I’m not going to give you untested, untried strategies which, realistically, may […]
50 Online Marketing Research Tools for Data Driven Marketers
As an online marketer, the landscape around you is constantly changing. You need up to date information to help gauge what types of content are being shared, what people are searching for, and what’s hot and trending. You need the right data to make the right decisions. In this article, I’ve collected 50 of the […]
Advanced Video Marketing Opportunities on Facebook, Vine and Twitter
Here in part 2 of my two part video marketing series for Wishpond, I’m going to look at more advanced video marketing concepts. My first article looked exclusively at YouTube video marketing, and (as the 8,000 pound gorilla in the online video hosting world), you’re right to start there. Today’s changing video marketing climate is […]
What is Social Media Listening & How Can It Improve Your Marketing?
Social media came into our lives much like a meteor and crashed into our digital lives with immense noise and excitement. I remember when it all started. Brands quickly realized they needed to build a strong following and establish a presence on each major network if they wanted to capitalize on the unique access to […]
101 Badass Marketing Writers: The Ultimate List
There’s so much marketing content out there it can sometimes be tough to wade through it all. There’s so many authors writing you don’t know who you can trust. This is a list of the 101 online marketing experts who write on a regular basis. Because we’ve focused only on thought-leaders who are still writing, […]
An Ideal Landing Page for Photographers
We recently did an article introducing the idea of landing pages to photographers. In it we critiqued two landing pages and provided some advice on what worked and what didn’t in terms of optimizing for conversions. We thought we’d take it one step further and give you an example of what an ideal photography landing […]
What Our Growth Team is Doing This Week, and Why
In the past couple weeks I’ve taken a look at what makes our startup’s growth team a successful one. My first article was a simple beginner’s guide to growth hacking, and the second took a look at how our team is structured and what our roles consist of. This article will give you an even […]
Landing Pages: An Introduction for Photographers
I started off intending to write an article breaking down “The 5 Best Landing Pages for Photographers.” But after about a couple hours of digging around online, I came to a realization: most Photographers don’t use landing pages. I was amazed to see how many photographers were driving paid traffic to websites with no form, […]
7 Things You Can Do with Your Facebook Page You Might Not Know About
You’re an old hat when it comes to Facebook marketing. You’ve had a business page for years and nothing surprises you. Let me see if I can’t give it a shot anyway. Here are 7 things you might not know about when it comes to your Facebook Page. 1. Learn More about your Fans than […]
199 Social Media and Content Marketing Tools
The life of a social media manager, content creator, or overall online marketer can be a stressful one. There’s so much to do and so much to think about it can get a bit hectic. Luckily, there’s software out there that can help us get our jobs done faster, easier, and more efficiently. These tools […]
Email Marketing: An Introduction for Photographers
You might ask what a photographer needs from email marketing. After all, you get in, get the shot, get out, and get paid. Boom. Here’s the thing though. That’s just sales. Sales ain’t nothing. The big money’s in loyalty. The big money’s in the three R’s of email marketing: Retention Referrals References This article will […]
5 B2B Lead Generation Strategies We Use Ourselves
Leads! Let’s figure out how to get you more of them. You in? In the interest of being one of those modern internet start-ups with complete transparency (and because I have a genuine desire to see our readers succeed), the article will give you the full picture of what we do, here at Wishpond, to […]
The 5 Real Reasons Nobody’s Opening your Emails
There’s nothing more frustrating than spending time and energy on an email marketing strategy, only to earn a dismal and depressing open rate. What’s the point in stealing time out of your busy schedule to send out carefully crafted emails when no one’s going to even read them? That would be like me writing this […]
7 Landing Page Mistakes that are Costing you Conversions
So you’ve built a landing page. Is it converting like you’d hoped it would? Do you think it could be more effective? It could. No matter how well you’ve designed a landing page , there’s always room for improvement. 66% of companies create multiple landing pages on their website, only 13% think they’re doing it […]
Video Marketing: A 3-Step Introduction to Success with YouTube
Wishpond is happy to be publishing this guest blog contribution from Matthew Yeoman of Devumi. Trying to deny the rising popularity of video marketing on YouTube is about as easy as denying the rising sun in the morning. You can close your eyes and ignore it – but billions are still seeing it. And that […]
How We Work: A Look at Wishpond’s Growth Hacking Team
You want your business to grow? To skyrocket to the stars and beyond? I’m with you. Let’s do it. In my most recent article, Beginner’s Guide to Growth Hacking: 9 Tips for Entrepreneurs, I touched briefly on how each member of Wishpond’s indomitable marketing team considers themselves growth hackers. Everything we do, we do with […]
Wishpond’s 5 Most Successful Summer Promotions of 2014
With summer just around the corner, it’s a great time to start thinking about how you can use a summer themed contest to help promote your business. But where to begin? We’ve compiled 5 of our most successful summer promotions of 2014 to help you get a better understanding of what types of prizes work, […]
41 Up-to-Date Facebook Facts and Stats
If you have a business with an online presence, you can’t afford to be out of the loop with Facebook. But with a constantly evolving platform, a generation of kids always looking for the next best thing, and statistics that are always changing, it’s hard to know where Facebook stands sometimes. We’ve compiled 40 up-to-date […]
The Top 5 Marketing Books Which Changed the Way We Market Online
Entrepreneurial and marketing success can’t just come from an online blog (no matter how awesome). There’s still huge value in flipping a page. To celebrate World Book Day, here are the five most influential hard-copy books which educated, inspired and changed the way we run our businesses, communicate with customers, and market online. 1. “How […]
How to Use Email Marketing and Contests to Maximize Success
18 months ago when I wrote a contest best practices article I’d talk at length about “driving new Fans and Followers” because that was often the goal of our merchants. But it was never the full picture. Social media contests are called that because they’re on social media, not because the extent of their usefulness […]
5 Easier Ways to Improve Your Email Marketing Content
Wishpond is happy to publish this guest post from Megan Totka and chamberofcommerce.com Email marketing is still one of the most powerful online marketing strategies, hands down. Of course, there are ways to develop and run successful social media and distributed content campaigns, but your email list is the most effective tool in your marketing […]
6 Advanced Ways to Use Facebook Custom Audiences
Facebook’s platform is so much more powerful than we give it credit for. Even if you’ve admitted that Facebook is no longer the free promotion platform it was in 2011 and have accepted Facebook ads with open arms, it’s likely you’re still missing some stuff. This article will get into those strategies that drive the […]
5 Best Low-Cost Contest Prize Ideas You Can Use
Are you thinking about running a contest but feel intimidated by case studies, articles and reports which all seem to be offering thousands of dollars in trips to Tahiti, Rolexes or diamond rings? I feel you. It’s actually one of the most frustrating things for Wishpond’s marketing team, as (time after time) we’re up against […]
18 Best Chrome Extensions for Digital Marketers
With the release of Google Chrome in 2008, web browsers took a turn for the better. The Google Chrome browser introduced what are now known as extensions. Google Chrome extensions are helpful tools that one may add to extend the capabilities of the Google Chrome web browser. Chrome extensions are meant to improve efficiency, productivity, […]
Why You Should Run Your Next Contest with a Theme
The easter bunny appears; pumpkins are carved and snowmen cover the windows of the city. It’s usually pretty clear when a big holiday is around the corner. And no matter what holiday that is, as a business you need to cash in. A holiday contest is a fantastic way to engage users and get them […]
7 Ways to Create List Posts that Don’t Suck
Every other Friday the Wishpond content team holds a meeting to come up with content ideas and titles for articles to be written over the following two weeks. Last week while brainstorming ideas and searching the web during our meeting, I started to fully appreciate the startlingly high percentage of content out there that’s presented […]
How to Kick Instagram Ass Like Ben & Jerry’s
April 6th, 2015 By Claire Graysyon A photo of your friend posing at the summit of a mountain, your cousin’s dog wearing his halloween costume and that delicious brunch you and your boyfriend had on the weekend – these are all perfect examples of the types of photos I scroll past every day on my […]
7 Examples of Emails That Do Nothing to Encourage a Click-Through
April 3rd, 2015 by Samantha Mykyte I have a confession to make, I’m terrible at opening emails. But worse, even if I do open an email, I rarely (if ever) click-through on an offer. The thing is, I really don’t feel like I’m to blame here. I’d love to be genuinely excited about every email […]
3 Things That Used to Work on Facebook That Now Don’t
April 2nd, 2015 By Samantha Mykyte In order to stay ahead of the curve you need to be willing to change and adapt with what’s thrown at you. Whether it’s cutting off all your hair, moving to another country, or simply redecorating your room, change is needed to move forward. As a business owner your […]
The 2015 State of Marketing Automation: 33 Statistics You Need to Know
Over the past two years the internet has been swamped with articles about why and how marketing automation is going to change the world. And don’t get me wrong, it is changing the business world one company at a time. But I’m not going to bore you with another article telling you why you should […]
What is User-Generated Content? 3 Real Life Examples to Get Started
What is user-generated content? The phrase tends to get thrown around in the marketing world but a lot of people don’t actually know the purpose or understand what it means. User-generated content (UGC) is content created by individuals outside of the organization or business. It’s authentic and created by your fans. It’s that selfie of […]
These 10 Landing Pages Will Make You Reevaluate Your Design Approach
Ah, the art of the capture. Whether it’s user data or a simple clickthrough, nothing can solidify a lead into a conversion like an awesome landing page design. Of course, there’s always the question of what works best. Possibilities are endless. Yet in the face of such overwhelming choice, one should feel unencumbered—liberated, in fact, […]
3+ Years as a Marketing Consultant: An Interview with Mike Allton
Sometimes in business there are people who you just connect with. It can be a colleague, competitor, or, due to the irrelevance of space and time in today’s modern online world, a social media and marketing consultant from St Louis. I first connected with Mike Allton in the summer of 2013 as a guest blogger. […]
5 Ways to Personalize Your Emails Without Scaring your Subscribers
March 26, 2015 By Claire Grayston Think about your email inbox. What exactly is in there? There’s that email from your old high school friend you haven’t seen in a year, an evite to your niece’s engagement party, and Facebook emails notifying you of comments on your new profile picture. That is what your marketing […]
How to Run an Online Hospitality Contest: For Hotels, Resorts & Spas
Does your hotel, resort or spa need a social boost? Do you want to increase your fan base and get existing leads engaging and interacting with your brand online? An online contest allows you to expand the reach of your hotel or spa to new audiences while building your relationship with existing clients or guests. […]
How to Run an Online Contest as a Photographer
As a photographer, visuals are everything. You probably know that. But sometimes it can seem hard to engage with your clients or potential customers. Sure, they like and share the photos you post and add the odd comment, but is that maximizing your potential interaction? You need to be engaging with leads and fans constantly […]
18 Parks and Recreation Quotes to Inspire Online Marketing Strategies
From Leslie’s temper tantrum to Li’l Sebastian and “Treat yo self” Parks and Recreation gave us 7 seasons of memorable, laugh out loud moments. And with the farewell episode still fresh in fans’ minds, what better a time to look back at the hilarity. In this Slideshare, the Wishpond content team takes a look at […]
How to Generate Leads & Retain Clients with Email Marketing (Podcast)
March 19th, 2015 by the Wishpond Content Team This week’s online marketing conversation features James Scherer, Samantha Mykyte and Claire Grayston discussing email marketing. They get into the origins of email marketing, how they use it themselves to find success both with generating leads and retaining clients, as well as optimization tips and a brief […]