Facebook Giveaway Rules Template: A Step-by-step Guide
Facebook giveaways are a great and easy way to increase Facebook engagement, Page Likes and generate new leads and customers. But the legal rules and guidelines governing such giveaways can be confusing – especially when Facebook throws in and updates its own guidelines all the time. In this post, I’ll break down everything you need […]
TikTok eCommerce Marketing Strategy – How to Make More Sales
Are you doing enough with TikTok marketing for your eCommerce store? TikTok is one of the best channels to give your store great visibility online. With 1 billion users, new shopping features, and a steady rise in popularity, TikTok should definitely be an area for online stores to focus on. This social media app has […]
7 Reasons Why Blogging is Important for Your Business
There are some people that wonder why blogging is important in today’s social media marketing environment. Regardless if you are a small business or a multinational company, blogging is integral to your online content marketing strategy. Still wondering why blogging is important? Here are 7 benefits of blogging: Drive traffic to your website Increase your […]
Product Page Checklist: 11 Points To Boost Traffic & Transactions
Product pages are one of the most important pages you can have on an eCommerce website. Get your product page right, and both your traffic and transactions will flow in nicely. Get it wrong, and your marketing efforts may fail short of your expectations. The average conversion rate of an eCommerce store is 2.42%. Poorly […]
14 Easy (And Fast) Ways to Get More Backlinks in 2023
High-quality backlinks are one of the most essential ranking factors when it comes to SEO. When search engines see a website link to your site, it helps you build authority. In link building, you want to get backlinks from authoritative sites. These are better quality backlinks, which help your site rank higher and gain more […]
Should You Buy Facebook Likes?
Tempted by offers to buy Facebook Likes after seeing deals advertise10,000 Likes for $40? Before you do, let’s step back for a moment. Why do you want Facebook Likes? If you just want a vanity number of Likes to look “Big” or “Popular” then go for it. But if you really want to derive ANY […]
13 Family-Owned Businesses That Went Global
When most people start a small family business, they dont realize just how far they can actually take it. Usually, these businesses are kept within the community and kept as a small family hustle. Just because you’re starting a mom-and-pop business though, it doesn’t mean you have to think small. Some of the world’s biggest […]
Call Tracking: Why Should All Small Businesses Use It?
A stellar marketing strategy enables you to attract customers and boost brand awareness. But, it is vital to evaluate the effectiveness of your campaigns to ensure they are profitable. And, to get a complete picture of the value marketers bring to your business, you need to measure both online and offline conversions. And with more […]
Meet the Speakers of the Social Media X Growth Summit 2021
You’ve probably heard of the Social Media X Growth Summit 2021, Wishpond’s FREE one-day summit featuring social media experts from around the world sharing proven social media tricks and tactics that will help your business grow. Taking place on the 3rd of June, this LIVE event will feature topics ranging from creating revenue with TikTok […]
15 Low-Cost Alternatives to Paid Advertising
Your business needs to promote itself if it wants to attract customers. You may have an amazing product, but that’s only the first step. The next step is getting that product out to your target audience. Luckily, there are loads of effective ways to do this that don’t require big marketing budgets. You’ve probably been […]
Pinterest SEO: A Guide for Businesses
70% of people on Pinterest use the social media platform to get inspiration on what to buy. This compares with only 17% of Facebook users who do the same. Getting your product on this site provides an amazing opportunity to get your products known, loved, shared, and bought. But you need to get found to […]
12 Reasons to Attend the SMX Growth Summit 2021
The world of social media is an ever-changing landscape. You needed to stay up-to-date with the latest changes and trends if you want your business to reach its potential online. To help you with this, we’ve been hard at work gathering social media experts from around the world for the Social Media X Growth Summit […]
7 Stunning Ways to Use Product Images & Content to Attract New Customers
People often spend a few seconds looking at a marketing campaign as they scroll through their social media feeds and search results. How do you get their attention in such a short period? When you add product images to your content, you give potential customers a better idea of what your brand has to offer. […]
Using Pinterest for Ecommerce: 16 Ways to Generate More Sales in 2022
Using Pinterest for eCommerce is something that many businesses don’t take full advantage of, but it can generate awesome results if you know the right strategies. This social media network offers amazing opportunities to boost your marketing strategy, drive more brand awareness, and target a bigger audience. Pinterest is a unique social media platform because […]
How to Run a Selfie Contest: A Step-by-Step Guide for Better Results
Want to run a contest for your business? Selfies might be the secret to your success. We’ve all taken selfies at some point, no matter what age you are or what the reason for your photos may be. Social media users see and post selfies every day. We send them on Whatsapp, share them in […]
16 Inspiring Examples of the Best Shopify Stores
The number of people shopping online has almost doubled in the last seven years, with 2021 boasting an estimated 2.14 billion global online shoppers. That’s about a quarter of the world’s population! While it’s clear that e-commerce is a growing market that shouldn’t be ignored, setting up an online shop can be tricky. With their […]
9 Reasons Your Sales Emails Bounce And What You Can Do About It
Remember those emails that couldn’t be delivered to your recipients and were returned to you? They are called bounced emails, and they are every marketer’s nightmare. You’ve undoubtedly experienced the frustration of bounced emails. Every time your inbox jingles with the notification of a bounce, your heart misses a beat. A lot of hard work […]
Our Favorite Digital Marketing Campaigns in 2021 So Far
Effective marketing campaigns need to engage with the right audience and motivate them to take action. With so many emerging technologies and tools available, businesses are always finding new ways to approach digital marketing and generate powerful, creative campaigns. If your business is struggling to create impactful marketing campaigns that make a difference, it always […]
58 Easy Tips & Tricks to Get More Followers on Instagram
Developing a strong presence on Instagram is a powerful advantage in business. Popular Instagram accounts have sprouted multimillion-dollar businesses. Heck, some influencers make six figures for a single sponsored Instagram post. While it isn’t difficult to grow a following on Instagram, it isn’t a cakewalk to get more followers on Instagram, either. Ask any social […]
How These Brands Are Using Instagram Story Ads in Creative Ways
Instagram stories are one of the most effective ways to connect with your audience on social media. They have great organic reach and offer an engaging format to put across strong content. Stories are one of the most popular features of Instagram, and they offer a powerful landscape for businesses to advertise on. Using Instagram […]
6 Instagram Video Stories Ideas to Inspire Your Next Post
Since being released, Instagram Stories have become a prevalent form of content on Instagram. 500 million people use Stories every day. 50% of the businesses on Instagram have published Stories. Also, 1 in 5 story posts results in a direct message response from users. Publishing more stories can produce some fantastic results. But would you […]
Small Businesses That Made it Big by Disrupting Their Industries
Every major business started somewhere – often by young bootstrapped entrepreneurs with big ideas. We live in a world full of innovative startups, where a great idea can completely change an industry or community. Some of the massive billion-dollar businesses we see today started from a basement without much more than a few dollars. And […]
6 Game-Changing eCommerce Blog Examples and What You Can Learn From Them (2021)
Online store owners know that marketing is essential for success. When it comes to eCommerce marketing, running a captivating blog is crucial. Sure, you can have an online store that looks great and is packed with the right products, but you still need to find a way to get customers to your business. This is […]
11 Common e-Commerce Marketing Mistakes (And How to Avoid Them)
Running an e-commerce site is not as easy as it looks. If you want to hit your business goals, then you will need the right marketing strategy. There are plenty of common e-commerce marketing mistakes that new businesses often fall victim to. It’s important to understand these issues early on so that you can boost […]
How to Use TikTok Ads: The Ultimate Guide for Small Businesses
TikTok’s one billion user platform has become a cornucopia of advertisement opportunities with its video-only content and your small business now has a leg up with TikTok’s marketing platform. Whether you’re trying to drive traffic to your website, increase eCommerce sales with TikTok or launch a new product, a well-targeted and creative campaign can produce […]
Video Email Marketing: 8 Things You Need To Know Before Jumping In
If you’ve been attending Zoom meetings since last year, you’ve probably received the email below. The “Welcome to Zoom” email is not just a great introduction to what is now a must-have app for everyone who works remotely. It’s also a great marketing tool, primarily because of its video content. Emailing has always been one […]
11 Awesome Ecommerce Content Marketing Examples and Strategies (That You Can Copy)
Any eCommerce business can stand out from the crowd by creating the right content. You don’t need to have a marketing budget to match retail giants like Amazon. By incorporating content marketing into your marketing strategy, you can set yourself apart and boost your sales. It doesn’t matter what is the size of your business […]
The Ultimate e-Commerce Glossary: 50 e-Commerce Terms You Should Know
According to eMarketer, the global e-commerce market will reach $5 trillion this year. In fact, despite the COVID pandemic forcing businesses to shut shop across industries and verticals, e-commerce sales grew from strength to strength, skyrocketing by 27.6% in 2020. Clearly, the e-commerce sector is showing no signs of slowing down. So if you are […]
8 Winning Examples of Co-Branding Partnerships To Inspire You Today
Business is inherently about competition. However, that doesn’t mean you must avoid giving a drop of help to other companies at all costs. In fact, companies can (and often do) pair up to combine their strengths to launch joint marketing initiatives to great success. It’s called co-branding. Co-branding offers a way to raise general brand […]
How to Use Facebook Groups to Grow Your Business Like a Pro
“Whatever you rock, there’s a Facebook group for you,” says the $10-million Superbowl Facebook ad that was part of Facebook’s “More together” campaign, whose aim was to encourage users to join Facebook groups in their areas of interest. Facebook’s focus on promoting groups was in fact in line with their 2018 announcement regarding the change […]
The Beginner’s Guide to Collecting Feedback on Social Media
A stellar social media strategy creates a conversation and opens a dialogue with your target audience. But if you’re focusing all your attention on gathering likes, comments, and shares, you may be doing more talking than listening to your followers – and that’s a huge mistake. As recent statistics show: Social media is one of […]
4 Pinterest Marketing Features You Should Know in 2021
Pinterest has been around for ages. But, despite this, it still feels like this social network is being slightly underrated, especially by marketers and businesses. With over 400 million monthly active users, this platform can be a reliable marketing tool, no less powerful than, let’s say Instagram. You only need to know how to use […]
[Feature Release] Accept Online Payments Through Your Landing Page
You have a solid business. Great brand. Now it’s time to make it easy for your visitors to buy. We have just released our new and demanded feature.. Drumroll.. Welcome Wishpond Payments! With our new seamless integration it’s easy for you to accept payments and sell online. The possibilities are endless. Let us give you […]
5 Product Bundling Strategies to Skyrocket eCommerce Sales
Have you ever bought an extra tube of toothpaste because you saw a “buy one, get one free” deal? How about wanting a burger and fries from a fast-food joint but buying a drink with it because it does not cost much more? That’s product bundling, and we have all experienced it, often without even […]
6 Ways to Build the Perfect Marketing Team for Your eCommerce Store
One can hardly claim that eCommerce has been easy lately. Between its inherent challenges, from website design to final sales, and COVID-19’s impact on the economy, it’s a proverbial arena. Still, no battle is unbeatable, and this one is no exception. Perhaps expectedly, marketers play a pivotal role in overcoming both the inherent and circumstantial, […]
Beginner’s Checklist on How to Guide Qualified Leads to Your Product
As a consumer, making a purchase is challenging. There are just too many options! And everyone is trying to convince you that they are the best option for your purchase. But which one is actually the best option? How do you know whom to trust? As a marketer or business owner, the challenge of selling […]
8 Tips to Pick The Right Salon Scheduling Software to Get More Customers
Using a good salon booking software can help you optimize your salon’s business processes, and give you and your employees more time to groom your customers! But that’s not the extent of its benefits! If chosen correctly, the right salon scheduling software can also help you attract more business, provide a superior customer experience, and […]
10 Ways Brand Archetypes Improve Social Media Captions & Campaigns
Living in a digitally powered world, social media presence is critical for the success of your brand. Did you know that you only have a few seconds to capture the attention of your audience? How can this possibly be done? By creating compelling social media captions and content based on your brand identity! Not sure […]
10 Helpful Instagram & Facebook Ad Tips for Fashion eCommerce Stores
Social media marketing can drive highly relevant traffic to your online eCommerce store, increase your conversion rates, and boost brand loyalty. With social media ad spending hitting more than USD 89 billion in 2019, marketers are constantly looking for ways to create powerful ad campaigns that deliver results. While there is no shortage of social […]
B2B Ecommerce: 10 Tips to Boost Ecommerce Sales Selling to Businesses
The eCommerce industry is growing 23% year-over-year, yet 46% of American small businesses still don’t have a website. But as the eCommerce industry grows so does the competition to be seen by your potential customers. Having an B2B eCommerce website is not excepted from this competition. This means you’ll have to work hard at getting […]
5 Ways to Amplify Your Facebook & Instagram Influencer Campaigns
Influencer marketing is an important channel for businesses of all sizes. Approximately 57% of companies collaborate with influencers every year. According to a separate report by MediaKix, Instagram is the most important social media channel for influencer marketing. This is followed by YouTube and Facebook. A considered influencer marketing campaign allows you to connect with […]
5 eCommerce Success Stories to Inspire Your Next Marketing Campaign
Growing your Shopify store takes work. No one goes viral overnight by merely creating a Shopify store. Behind every successful Shopify store, there’s a great marketing campaign behind it. A marketing campaign is a series of online ads showcased with multiple marketing tools or across online platforms. Your marketing campaign has a single goal, look […]
How To Make Eco-Friendly Changes In Your Ecommerce Or Retail Brand
What does it mean to be ‘eco’ friendly? If your brand bases itself on doing as little harm to the environment as possible, or it’s something you’d like to start working on, be warned: It’s a slippery slope and a long one at that. Luckily, it’s not hard to make effective change within your business […]
12 Tastefully Crafted Win-Back Email Examples & Tips You Should Try
No business likes to lose customers. However, the fact is that the average American business loses more than 20% of its existing customers every year. As a result, companies lose more than 130 billion per year due to customer churn. Hence, as a business owner, you should take proper steps to stop losing customers to […]
8 Product Photography Ideas to Help You Sell More Online
When it comes to selling your products on social media or your eCommerce store, the way your products look matters far more than you think. We live in a world where people do judge a book by its cover or product reviews. Forbes found that 88% of shoppers characterize detailed product content as being extremely […]
How to Get More Likes On Instagram: 45 Easy Strategies
Want to know how to get more likes on Instagram? Of course you do. Likes play a big role in how you use Instagram to gain popularity. Basically, more likes = more Instagram success. It’s a common story – a business creates an Instagram account hoping to market their awesome product to the platform’s one […]
10 Best Ways to Use FOMO to Boost Sales for Your eCommerce Store
Whether it’s a brand new online venture or a long-standing e-commerce store, you have certain goals to achieve that are imperative to the success of your business. One of them is to engage more visitors and drive your online sales. However, certain triggers can help you boost your online sales. FOMO is a form of […]
How to Outsource Graphic Design Work that WOWs Your Customers
Outsourcing a job is nothing new in today’s world. It’s one of the most efficient ways to find and network with international talent to increase your business’s efforts. In 2019, the worldwide outsourcing market was worth $92.5 billion, and over the coming years, this number will only increase as remote work has increased over the […]
15 Stunning Shopping Cart Designs You Can Create to Boost Sales
How do you know if your shopping cart design is performing at its optimum potential? Look at your bottom line and ponder on these questions: Are you making sales? Is your revenue where it needs to be? Better yet, ask yourself whether their buying journey is easy to go through or whether you’re creating confusion […]
10 Marketer Approved eCommerce Analytics Tools You Need Now
There is no avoiding eCommerce in the modern world. In 2019, global eCommerce sales amounted to USD 3.53 trillion, and that figure is expected to grow to USD 6.54 trillion by 2022. It is a lucrative and essential marketplace for many businesses. But with such a dizzying array of platforms and marketing methods, how can […]
The Ultimate Guide for Selling Jewelry Online From Start to Finish
Enthusiasm for online shopping is pushing ecommerce sales to an all-time high, with the jewelry industry helping to lead the way. Whether you sell handmade crystal bracelets, trend-setting necklaces, or timeless diamond jewelry, it’s an ideal time to take your jewelry business online. Worldwide, the accessories market is worth about $414 billion and growing. The […]
7 Best eCommerce Experts You Should Know & Their eCommerce Best Advice
When you have an eCommerce store, research plays a big part in helping you stay up to date and learn new ways to make sales. However, with so many different methods, hacks, and tricks out there, it’s hard to know the difference between someone just giving you tips and an expert that’s sharing tips they’ve […]
7 Best Shopify eCommerce Themes That Help to Increase Sales
Ecommerce is on an uptrend right now and there is no shortage of inspirational Shopify success stories. Whilst many gurus say that product sourcing is the most important aspect of a successful eCommerce store, they often fail to mention the importance of a good theme. Having started and scaled my own Shopify store to five […]
How to Become an Influencer to Grow Your Business Online
Being an influencer is considered much more than a selfie posting Instagram user, now it’s one of the top marketing tactics used to help brands reach millions of followers. We know the benefits of influencer marketing as a marketer. But the benefits of being an influencer is just as good. You can collaborate with household […]
7 New Website Design Tips for Ecommerce Stores to Try in 2021
Website design has a critical role to play in the success of an eCommerce store. Consumers can overlook even the world’s best products if the design does not back up the presentation (or buying experience). A great website design inspires visitors to take action, strengthening their trust in the brand and subsequently driving sales and […]
The Complete Guide to Crafting Great Content for Social Media
Social media is one of the most important channels for marketing your brand. One of the major reasons for this being the fact that it has over 3.9 billion users now, which is over 50% of the world’s population. This means that you have the opportunity to reach out to a massive chunk of your […]
12 Examples & Tips You Need to Master Holiday Marketing Campaigns
During the holiday rush, you’re busy stocking up on new products and trying to find ways to get the most out of the wave of gift-givers and shopaholics. But you’re not the only brand rushing for their attention. You have top companies, start-ups, and entrepreneurs showing off their best deals and marketing tricks. You’ll need […]
5 Tips for a Crash Course in Facebook Ad Campaigns for the Holidays
Home to over 2.7 billion monthly active users, Facebook is indeed one of the largest social media networks – falling just behind India and China in terms of population. Almost everyone on the internet has a Facebook account, which is why it is one of the most attractive platforms for advertisers as well. Moreover, social […]
5 Top Tips When Using B2B Influencers to Increase Sales & Bookings
When it comes to influencer marketing, most people think that this strategy applies solely to B2C brands. However, influencer marketing is far more important for B2B than it is for B2C brands. After all, the average purchase size in B2B typically dwarfs that in B2C, and the impact of referrals and word of mouth is […]
7 Real-Life & Useful Productivity Hacks for Online Small Businesses
In a world where everything is fast-paced, it’s important to be on top of your game. You have emails to send, meetings to attend, and the last thing you need is to leave your to-do list bigger than when you saw it this morning. It all boils down to productivity. If you’re not productive, you’re […]
6 Simple Ways to Get More Returning Customers to Your eCommerce Store
Did you know you can earn more by selling to returning customers rather than acquiring new customers? As a business owner, it’s important that you get new customers going to your store. After all, customers are the only thing keeping your business going. Most eCommerce owners make the mistake of thinking they can only get […]
10 Devastating Mistakes People Make When Reaching out to Influencers
Top businesses today are raving about influencer marketing, and rightly so because the results are out for us to see. 89% of business owners say that the ROI from influencer marketing is comparable to, or even better than other marketing channels! Influencers have the power to reach and expand your business to so many new […]
9 Proven Digital Marketing Tips to Scale Your Online Business
The Bureau of Labor Statistics found that 50% of small businesses fail within the first four years of existence. Moreover, Forbes discovered earlier in 2013 that only two to three businesses out of ten will survive fifteen or more years. If you want to keep your brand growing, you’ll need to consider scaling as your […]
6 Actionable Steps for Consistent Social Media Branding
There is a vast difference between social media consistency and constantly being on social media. It is unhealthy and not helpful to post too often. When appropriately used, consistently posting relevant content, and connecting with your target audience will create an environment where you can interact and respond to an engaged customer. Rather than focusing […]
5 Awesome Affiliate Marketing Examples (And What to Learn from Them)
Affiliate marketing, if done right, is lucrative for both the merchant (the business running the program) and for the affiliate. According to digital marketing expert Neil Patel, a strong affiliate can earn anything from $10,000 to $400,000 a year. Super affiliates can earn significantly more. Naturally, I don’t want to make any promises about income […]
7 Brands Who’ve Mastered Unique Value Proposition & How You Can Too
In a world filled with billions of people where everyone is connected, standing out as a business has become exceedingly important for any company that would like to succeed within their industry. To that end, having a Unique Value Proposition has a couple of key benefits. Most notably, it is to help your employees better […]
The Super Easy Guide to eCommerce Fulfillment for Entrepreneurs
Most people negate the fact that your eCommerce store’s most important segment of the buyer’s journey is the fulfillment, not the sale. When you’re running an eCommerce store, your order and product fulfillment can make or break your customer loyalty and brand reputation. Too many bad experiences and your sales begin to plummet because people […]
9 Best Tools & Tactics to Skyrocket Your Webinar’s Promotion
Webinars can be one of your greatest assets when it comes to generating leads. A single webinar could get you between 500 to over 1,000 leads. Maybe this is why 73% of B2B marketers say a webinar is the best way to generate high-quality leads. But hosting a webinar isn’t enough. It doesn’t matter how […]
The eCommerce Guide to Amazing Social Media Landing Pages for Sales
Social media gives you access to 3.6 billion online users. Sure, a large portion of those 3.6 billion people are primarily on social media to watch cat videos, but a percentage of people will fit your customer persona. It’s these people you are targeting. But getting the attention of a person is not enough. Ideally, […]
After Lead Generation: 7 Easy Ways to Make the Most Out of Your Leads
We always hear about the importance of doing lead generation as marketers. And you’ll find everyone and their uncle giving tips and tricks on how to generate the most leads on a budget or on any platform you can imagine. But nobody seems to be showing you what to do after lead generation. After all, […]
How to Increase Ecommerce Sales: 12 Proven Tips & Strategies to Try
Online sales are skyrocketing, and now more than ever, there are far more eCommerce stores than ever before. Today, eCommerce is now a vital part of the online ecosystem and lead funnel. Nasdaq reported that by 2040, as much as 95% of shopping would be facilitated by eCommerce. This is good news because it means […]
The Ultimate Security Guide For Email Marketers: 7 Best Practices
Email marketing is big and an integral part of most businesses’ overall marketing strategy. 80% of business professionals believe that email marketing increases customer retention. Therefore, due to the effectiveness of emails, marketers send email blasts frequently. Most of the marketers send their customers 3-5 emails per week. However, with the rise of cybercrimes via […]
10 Best Video Marketing Tools Every Business Owners Should Know
Video is now an essential part of marketing, especially when grabbing your viewer’s attention. After all, Videos are responsible for almost 90% of the overall custom eCommerce website traffic. Online videos make up more than 82% of all consumer internet traffic. That’s a notable number, but what it says is that video is the future […]
7 Simple Ways To Grow Your Email Subscribers With Facebook Giveaway
Looking forward to leveraging Facebook’s user base of 2.7 billion monthly active users to build your email subscriber list? Sounds a good idea but the organic reach on Facebook is consistently declining, and you would definitely consider converting those likes into email list subscriptions. Regardless of your current engagement, convincing your audience to join your […]
5 Popular Ways to Use Instagram Branded Content Ads With Influencers
Influencer marketing is undoubtedly becoming one of the most effective ways for brands to reach customers. According to projections and studies, the entire influencer marketing industry was set to become a $5-10 billion industry by the end of 2020. And with online platforms becoming some of the most effective platforms during the COVID-19 pandemic, more […]
Case Study: How Retyche Got Over $100,000 in Sales with a Giveaway
At Wishpond, we’ve helped to generate over 100,000 leads for business just like you. One of the most used lead generation tools is contests and giveaways. Across all industries, eCommerce and beauty contests have the highest conversions and contest entries. Contests held by eCommerce and beauty have ten times more conversions and engagement when compared […]
8 Actionable Ways to Use Content Marketing for eCommerce Sales
The primary goal of owning an eCommerce website is to boost sales and make enough revenue to get a return of investment (ROI), create a consistent and viable income source, and make enough money to pay for business operating costs, including monthly bills, employee payroll, and product development. The key to a successful eCommerce site […]
9 Ecommerce Email Examples & Tips You Should Know to Improve Sales
When crafting eCommerce emails for the first time, you’d think that your email’s most important aspect is the products you show off to your email subscribers. That’s true, but it only accounts for 30% of the email’s success. The rest is science: the subject line, layout, the copy, the use of color, and click-through and […]
10 Genius Ways to Use eCommerce Personalization to Get More Customers
Ecommerce personalization has come a long way since the start of the eCommerce boom. But it should come as no surprise when content is personalized to the shopper’s needs, likes, and even using their name, they’re far more likely to engage and purchase from that brand. Don’t take my word for it. Take a look […]
9 Tips for Audience Segmentation in Ecommerce Email Marketing
Audience segmentation should be a no-brainer, whether you’re running another Amazon or shipping colorful bracelets from your garage. Ecommerce audiences are diverse, and knowing how to capitalize on that can pay off big time. Email segmentation is a technique of splitting your email subscribers into smaller, more focused groups. These can be based on typical […]
10 Proven Ways to Improve Your Ecommerce Bounce Rate
High bounce rates are costly and indicative of problems with operational processes and business management. A rising bounce rate shows that potential customers are leaving your product or service page without making a purchase. These are web visitors who enter your site and leave (“bounce”) instead of proceeding to view other pages within the same […]
30+ Actionable Marketing Tips from the Best Fashion eCommerce Sites
Now is the best time for eCommerce sites to gear up for the holiday season, especially as COVID-19 pushes more shopping online. With a bit of smart planning, you can position your brand as the go-to for the latest seasonal fashion and trending gifts before your competitors. The only problem is figuring out how to […]
14 Incredibly Simple Shopping Cart Abandonment Solutions You Must Try
Shopping cart abandonment accounts for $4.6 trillion lost eCommerce revenue each year. If you have an eCommerce store, then you’re no stranger to shopping cart abandonment. Shopping cart abandonment is the act of a potential customer visiting your eCommerce store, adding items to their cart, and leaves without going to checkout. The average cart abandonment […]
Wishpond vs. Mailchimp: Which Tool is Better for Email Marketing?
Email marketing can be a key component of any brand’s online marketing strategy. If you’re a beginner when it comes to email marketing, then you’ve probably heard of Mailchimp and Wishpond. A popular misconception is that both tools do similar things, but they really have very different services. Today, I’ll show you a brief overview […]
Beginners Guide to Using Paid Facebook Ads vs. Organic Facebook Ads
These days, Facebook is definitely one of the premier platforms for online advertising of services and products. When is the last time you’ve heard of someone who doesn’t have a Facebook account? This social network has practically become synonymous with the broader world of social media. With that in mind, advertisers use Facebook to reach […]
The Beginners Guide to TikTok Analytics for Business: 4 Top Tips
TikTok is a relatively new social media platform that witnessed explosive growth in the last two years. It is particularly popular among younger audiences, with one billion million active users worldwide. What’s more, it is the most downloaded app on the Apple App Store and users spend an average of 52 minutes per day on […]
6 No-Brainer Reasons Your Brand Should Start a Podcast (with Examples)
Podcasts are more popular than ever. 75% of Americans are familiar with podcasts, 55% have listened to one at least once, and 37% have listened within the last month. Furthermore, among those who listen at least weekly, the average number of podcasts listened to is six: Some experts even believe that podcasting is the new […]
7 Shopify Success Stories That Will Inspire You to Make Your Own
In October 2019, Shopify announced in its quarterly results that Shopify surpassed one million merchants worldwide on the platform. Shopify’s number of merchants now run over 1,000,000 businesses in 175 different countries. Shopify has grown since being the new eCommerce builder on the block. It’s second only to WooCommerce and outpaces competitors like BigCommerce, Wix, […]
10 Fun Snapchat Contest Examples You’ll Want to Steal
With the advent of other popular social media platforms, should you still consider Snapchat for your marketing campaigns? Yes, definitely! Snapchat is one of the most popular social media platforms today, especially for millennials and Gen Z. Some stats are proof of that: Snapchat was the 11th most downloaded app globally in Q2 2020. Every […]
Brand Monitoring 101: Six Ways to Track Your Online Brand Mentions
If a brand is mentioned online and no one from the brand’s marketing team is around to see it, does it make a difference? Yes, it does. Brand management is a continuous process that requires the full and undivided attention of the marketing team. And for a good reason — growing brand awareness, monitoring reputation, […]
8 Strategies To Generate Leads From Podcast Guests & Collaborations
The simple yet entertaining nature of podcasting has made it an extremely popular form of lead generation and content marketing. Podcasting also has a massive audience just waiting to be turned into leads: More than a third of Canadians 18 and up listen to podcasts monthly (36%) 6.5 million adults in the UK listen to […]
8 Easy Ways to Craft a Shopify About Us Page that Converts Shoppers
When you’re crafting a Shopify store, a few basic pages need to be considered. Such as your FAQ page, contact page, and last but not least, your Shopify’s “About us page.” Your Shopify about us page holds a lot more power than we give it credit. What we mistake for “just because” or simple eCommerce […]
10 Proven Ways to Create Facebook Custom Audiences That Convert
Platforms like Instagram and TikTok are getting increasingly popular among younger users, but no one can dispute one simple fact – Facebook is still by far the most dominant social media marketing tool. Businesses spend more than $1.5 billion on Facebook advertising because the platform offers unparalleled targeting functionalities. If you know that 74% of […]
10 Top Examples of Shopify Facebook Ads & What You Can Learn From Them
Now that you have your Shopify store up and running, it’s time for you to start making sales. If you’re wondering why your Shopify sales aren’t as frequent as you’d expect, it’s more common than you think. On average, only 2.86% of eCommerce website visits convert into a purchase. That means 2/10 people who come […]
6 Educational Email Marketing Lessons for Nonprofits Organizations
Email marketing is vital for businesses that want to connect with their audiences in an effective and cost-efficient way. With email marketing, brands can produce a very strong ROI if they leverage this powerful marketing tool correctly – and the same goes for nonprofits. Even though padding your bottom line isn’t the goal, email marketing […]
16 eCommerce Website Best Practices to Improve Your Sales
There’s nothing more satisfying than having a fully functioning eCommerce store that seems to get non-stop sales. We’re all aware that eCommerce stores have the potential to bring in a passive income, with no physical leases, open 24/7, and other added benefits. But what you don’t know is that simply having an eCommerce store alone […]
7 Best Shopify Alternatives For Your Next eCommerce Store
When it comes to eCommerce, we’re all too familiar with Shopify. The Vancouver-based startup turned eCommerce giant is one of the most used eCommerce platforms globally. However, Shopify isn’t the only eCommerce platform out there. You can pick a Shopify alternative for your next store. You’ve got options! Yet with so many choices, how do […]
7 Steps To Maximizing the Leads on Your Website
Generating qualified leads has its own set of challenges, but it’s what comes after this stage that makes all the difference to your sales success. It’s also where many sales and marketing teams seem to struggle. Unfortunately, we see teams all the time that have no trouble generating qualified leads, yet their conversions never seem […]
How to Sell on Shopify: 7 Easy Steps to Sell Your Products Like a Pro
Shopify is one of the top eCommerce platforms in the world. This statement isn’t an exaggeration. Shopify is a hosted platform that allows you to easily create online stores with ready-made templates, guides, order management, and app integrations—enabling you to sell like a pro so you can start your side hustle or new full-time job. […]
6 Super Easy Ways to Use Reddit for Lead Generation
Reddit is one of the most intimidating social platforms in today’s digitalized world. With its pages looking similar to the traditional messaging board, it consists of a large number of controversial communities and Redditors (or Reddit users). Regardless of the harsh reputation, this American social media is considered the front page of the internet. With […]