How to Sell on Instagram: 21 Ideas, Strategies & Tips
As Instagram continues to grow and change, the visual content giant has become one of the prime social platforms to drive sales for your business. Its wealth of features provides a powerful arsenal of tools that can help any savvy social media marketer turn Instagram fans into customers. It’s not so straightforward, however – there […]
Facebook Contest Rules: The Ultimate Guide
Facebook contests are an incredible way to engage your fans and grow your following. But before you go live with your contest you’ll need to prepare contest rules. Contest rules establish the guidelines for things like entry or proper behaviour for participation. We’ve run hundreds of Facebook contests for clients and ourselves and have learned […]
B2B Lead Generation: 33 Strategies, Ideas & Examples
If you’re in the B2B space, then you might already know how difficult it can be to find and acquire new customers. That’s because, depending which industry you’re in, the total number of potential customers could be small, and the total number of decision makers within those companies even smaller. That’s why it’s crucial that […]
Selling on Facebook: 17 Ideas, Tips & Strategies
Can I be honest with you for a second? There was a while there when I (a marketer for Wishpond since 2013) was a bit lost. Having done my reading and believing I understood social media marketing as well as most people out there, I was concerned that the focus of our whole platform was […]
How Empathetic UX Boosts Landing Page Conversion
The last couple of years have seen a spike in people talking about the importance of showing both empathy and emotion in product design, marketing, company culture (…everywhere really!) to improve users’ experiences. But what exactly does that mean? It sounds like a lot of work right? Is it worth it? Let’s break it down… […]
23 Creative Ways Marketers Can Use Instagram
The year is 2010. A new visual media application called Instagram (a name aptly combining “instant camera” and “telegram”) takes the App Store by storm with its focus on mobile photography, beautiful filters, and building a community of dedicated users. Fast forward seven years, and Instagram has become a social media titan with over 600 […]
16 Game-Time March Madness Contest Ideas
If you’re a college basketball fan then you’ve been waiting all year for March to roll around. March means March Madness—the craziest month in college basketball. Alumni and students come out en mass to rep their school and cheer on some of the best players in the country. March Madness doesn’t only involve painting your […]
Facebook Giveaways: 50 Ideas, Tips and Examples
Looking to gain traction on Facebook? Want to grow your audience and generate leads? A Facebook giveaway is the social media marketing strategy for you. All at once, a Facebook giveaway will generate immediate traffic, grow your following, and generate hundreds of leads. The right prize, fun entry rules, and the excitement of winning has […]
How to Take Your Old School Marketing Techniques Online
If you think online shopping only takes place on Amazon, think again—more and more consumers are looking online for professional services. For example, this report from icXlegal found that 80 percent of buyers of professional services will go to your website and evaluate your capabilities, regardless of how they may have heard about you in […]
How to Get More Likes on Facebook: 52 Strategies and Ideas
One question every business has on Facebook is “How do I get more Likes?” Though they aren’t everything, Likes are a strong representation of how many people your social media marketing efforts reach – and that’s a good way to measure your social success. So let’s skip the small talk and get right into it: […]
How to Build a More Complete Content Marketing Strategy
Modern content marketing is a bit different than it was a few years ago. No longer does your blogging team get to generate a blog subscriber and drop them off at the nearest sales bus station, waving as they drive away and washing their hands of the lead. Instead, you need to, jointly with your […]
Cost-Effective Digital Marketing Strategies
I don’t own a business, I just market one. And that’s fantastic, because I don’t have the money to keep this thing afloat for more than half an hour. It’s expensive, running a business. Ad budgets, designers, content writers and editors. Optimizers and front-end guys. Platform costs, hardware. The list goes on and on. So […]
Facebook Marketing for Small Business: Ideas, Tips and Examples
Are you running the Facebook marketing strategy for a small business? Are you looking to maximize the return you get from the time you spend on the platform? For small businesses, time is money, and money matters. Facebook can be a good investment of that time, but only if you know what you’re doing and […]
58 Amazing Social Media Marketing Ideas, Strategies & Tips
Is social media part of your marketing strategy? If it is, you know how hard it can be to keep up with all of the latest news and trend from the different social platforms. Things changing constantly can make it difficult to craft a cohesive social media marketing strategy for your business. Have no fear […]
42 Facebook Post Ideas from Businesses That Know What They’re Doing
Are you marketing on Facebook, wondering what to post next or what’s going to work best for your business? We’ve all been there, our creative juices slowing to a trickle and a concern creeping up that maybe Facebook can’t deliver the results it used to. Before you go, check out these 42 Facebook Post ideas […]
Instagram Marketing Examples: 20 Ideas From Top Brands
With over 1 billion users, Instagram’s growth is showing no signs of slowing down anytime soon. It’s become a prime place for brands to show off their personalities and promote their products to the world. With the introduction of Instagram Live, Instagram Stories, Reels, and a plethora of new features, the visual media platform continues […]
52 Timeless Facebook Marketing Ideas for the Data Driven Marketer
Have you noticed how Facebook marketing has changed over the past few years? Perhaps you noticed a drop in your organic reach? Or fewer people discovering, liking and following your page? Or how about the emphasis towards purchasing paid Facebook Ads? Facebook has been evolving and pivoting for a while now trying to figure out […]
24 Amazing Facebook Giveaway Examples You Need to Try
Are you slightly overwhelmed by the number of Facebook giveaway types out there? Are you wondering which one will work best for your business and how to ensure you get the most out of it you possibly can? You’re in the right place, then. This article will break down how Facebook giveaways work, give you 24 examples […]
28 Social Media Marketing Training Courses for All Skill Levels
What’s the difference between CPM and oCPM in Facebook Advertising? What are the newest strategies to optimize organic reach on Facebook? How do you track Twitter ROI? LinkedIn ROI? When it comes to social media marketing, there’s a lot to learn. In an industry that changes by the minute it can be difficult to nail […]
3 Key Factors that Affect Landing Page User Experience
When you work on a landing page, you probably hear the following all the time: A/B test it! It makes sense. Headlines, copy, layout – changing all of these things can have a large impact on your conversion rates, whether you’re making a “coming soon” landing page or running a social media promotion. And even […]
How to Run An Instagram Giveaway: 5-Step Guide
Trying to gain traction on Instagram? Thinking about running an Instagram giveaway to grow your audience and promote your brand? You’ve come to the right place. We’ll show you how to run an online giveaway just for this platform. Now that the photo-sharing social network has grown up out of the shadow of its big […]
Facebook Promotion Guidelines & Rules Template: A Step-by-Step Guide
Facebook promotions are a simple but effective strategy to increase engagement, Facebook Likes, subscribers and sales. But the guidelines and rules of Facebook promotions can be a bit hard to understand – especially with Facebook making changes so often. In today’s article, I’ll walk you through everything you need to create Facebook Promotion Guidelines and […]
Facebook Competitions: 50 Ideas, Tips and Examples
Looking to gain traction on Facebook? Want to drum up some excitement amongst your Facebook fans? How about some friendly competition? In this article you’ll find 50 Facebook competition ideas, tips, and examples to help you supercharge your social media marketing. What type of Facebook competitions are there? 1. Sweepstakes The most common Facebook competition […]
45 Best Facebook Business Page Tips, Tricks, and Optimizations
Over 1.7 billion people use Facebook. Allow that to sink in. That makes Facebook the most used social network in the world by over 1.2 billion people. For social media marketers, more users mean more fans and customers. But with more users comes more competition. Now because of regular Facebook algorithm updates, social media marketers […]
30 Amazing Facebook Contest Examples Done Right
I’ve seen a lot of contests on Facebook. Some skyrocket, some do not. To give you some inspiration, I’ve put together this list of 30 Facebook contest examples. The businesses that ran these contests range from multinationals to local shops and prizes vary from $25 – $4000. I hope there’s something here for every business, […]
Valentine’s Day Contests: 25 Ideas, Examples and Best Practices
Love is in the air, and it’s big business. Everyone wants to make their loved one’s day special. And, whether that’s through roses, chocolate, a romantic dinner or matching footie pajamas, it’s all (ultimately) a consumer holiday, expected to bring in at least 19.7 billion dollars in sales this year. So don’t miss out. This […]
50 Facebook Posting Tips to Boost Engagement
1. Double down on past successes Doubling down, recycling, or reposting past successful content is a strategy often underutilized by most marketers. Conventional thinking might lead you to create original content each and every time but that doesn’t always have to be the case. To save you needed time and energy, try reposting or recycling […]
The Perfect Landing Page Structure for SEO (and Conversions!)
The perfect landing page structure for SEO is a mystery for many marketers. I’ll be the first to admit I found it tricky when I first began to optimize a landing page for SEO. To perfect landing page SEO it takes the right balance of design, copy, and imagery to get a visitor to convert. […]
Facebook Sweepstakes: 50 Ideas, Tips and Examples
A Facebook sweepstakes is a quick and exciting way to generate immediate attention for your brand and grow your social following. Armed with the right tips and tricks you can quickly gain traction and find the right customers for your businesses. In this article you’ll find 50 ideas, tips, and examples to run a viral […]
How to Create a Lead Generation Machine for your SaaS Business
Leads are the backbone of any SaaS business. They’re what make them grow. But, despite what many business think, getting leads isn’t hard. Solve the right problem and promote your solution to the right audience in the right way, and you will get all the leads you need. What’s hard is getting leads consistently and […]
Conversion Optimization: 11 Free Tools, Tips, & Resources
“Conversion optimization isn’t possible for businesses unless they have millions of monthly visitors” If you think that, stop. Even if your website generates 200 sessions daily, you can still optimize it and get more revenue from the same traffic. This article will… Show you how to optimize your site’s conversion rate Explain three important A/B […]
Should You Try Testing Multiple Variants of Your Landing Pages?
Have you ever heard the saying that “two heads are better than one?” Makes sense, right? But what about three heads? Are three heads better than two? And what about four heads? Five heads…when does it stop? Isn’t there such a thing as too many cooks in the kitchen? Right about now, you might be […]
51 Exit-Intent Popup Examples, Tips, & Ideas For More Leads
How does recouping some of your digital ad budget sound? How about collecting more leads? If you’re in the business of lead generation you are missing out on leads every second without an exit intent popup. If your visitors go to leave (aka “bounce”) from your website or landing page, an exit-intent popup is designed […]
7 Landing Page Copywriting Mistakes You’re Probably Making
Designing a high-converting landing page isn’t a piece of cake. You need to consider the layout of the page, the placement of your CTAs, the color palette, and many more elements to make it work wonders for your bottom line. But even if you know everything about landing page design, you might be still making […]
Lessons We Learned From Our Highest-Converting Content
Twelve hundred eighty-eight. That’s the number of blog post that have been published by Wishpond over the past 5 years. And each and every one of those blog posts represents an effort from one of our authors to research trends, dig into data, and provide a comprehensive solution to whatever topic they decided to write […]
70 Tips & Examples of Social Media Marketing for Small Business
Social media marketing can be an incredibly powerful competitive advantage for small businesses. A single popular profile can skyrocket a relatively unknown company into the national spotlight. But that’s often the exception not the majority. For the majority of small businesses, social media marketing is either the only marketing that’s being done or it’s not […]
Introducing Wishpond Builder 3
We spent the past year listening to your feedback and used it to create Wishpond Builder 3: Our brand new tool for creating mobile-responsive landing pages, popups and forms. Your feedback led us to focus on 4 key areas for improvement: A Full-screen Canvas More Intuitive Controls Simplified Navigation and Interface Effortless Micro-interactions 1. A […]
47 Best Facebook Contest Ideas You Can Use Today
Facebook contests are a fun and engaging way to grow your Facebook following and collect valuable leads for your business. Pick a prize, decide on the theme, promote it, and choose a winner. Remember it’s all about having fun and engaging with your audience. In this article we’ll share with you 47 of the best […]
Human Emotion in Decision Making and How to Use it in Marketing
When most of us make purchases we like to think of our decisions as “rational”. We need to buy [X] because we “need” it. It will make our life easier. It will make our life “better”. But as we so often realize, what we want and what we need are two very different things. We […]
How to Attribute the Impact of Social Media on Your Sales Funnel
Do you feel confident that you know the real effects of social media on your business? According to a CMO Survey, 41.5% of marketers haven’t been able to show the impact of social media on their business. It can be tempting to look at basic metrics such as likes, shares, retweets, followers and comments to […]
Social Media Promotions: 41 Ideas, Examples and Tips
Thinking about running a social promotion? Perhaps you already have and are frustrated at disappointing results. Or you’re impressed, but wondering if there’s more you can do? There always is. This article will give you a complete breakdown of marketing with social media promotions. This article will… Break down the top top five types of […]
Facebook Landing Pages: 38 Ideas, Tips and Examples
Do you have a large Facebook following? Perhaps you’re trying to build a large following? The custom Facebook tab allows owners to create their own custom landing pages right on their Facebook page. Facebook landing pages have no limits in regards to content – contests, customer support, events, lead generation, the choice is completely up […]
7 Sales Productivity Killers (and How Your Team Can Improve)
Reports have shown that salespeople spend approximately 2 days out of every working week selling and interacting with customers. So what happens to the other 3 days? How does the salesperson “kill time”? More often than not, it’s spent on admin and non-sales related tasks which don’t contribute to your bottom line. Sales is a […]
How to Get Holiday Shoppers to Return and Convert
During the holiday season, everyone’s shopping. it’s the perfect time to amp up your targeted marketing strategies. But what about getting those shoppers to return in the new year? The month between Thanksgiving and Christmas accounts for as much as 40 percent of annual sales for some retailers. Unfortunately, read into that data a bit […]
Human Logic in Decision Making and How to Use it in Marketing
When consumers are faced with a buying decision they perform the task based on 2 things: emotion and logic. In marketing we know that emotions are a powerful force that subconsciously influence the way we feel towards a certain brand. The entirety of a brand, the product it offers, the services, its PR, and all […]
How to Use Social Media for Lead Generation and Monetization
“When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.” – Guy Kawasaki Hi. It’s just you and me here, so let’s be honest for a moment. We’re in this for the money. Your business, just […]
Scientific Research Tells us How to Write The Perfect Blog Article
What makes good content? A subject your target market is interested in, sure. But what about images? A story? The font? What about length? Line-width? You might think you know the answer to those questions (I definitely did). But the fact of the matter is that you probably don’t have proof. You couldn’t take your […]
The 10-Minute Guide to Instagram Contest Rules – Social Media Playbook
Running an Instagram contest is a fantastic way to generate leads, grow your account, and reach new followers. As an Instagram user (or fiend some may say..) myself, I see Instagram contests everywhere. From brands promoting everything from shoes to bidets –there is no shortage of free stuff you can win on Instagram. Now, if […]
32 Best Instagram Marketing Examples of All Time
This year was a big year for Instagram. This year alone, the rapidly-growing media-sharing app launched new features like longer video, Instagram Stories, zoom, Boomerang and mentions in Stories, and live video on Stories. On top of that, the social media giant rolled out a new look, updating its icon and app design early on […]
Holiday Conversion Optimization: 6 Techniques to Boost Holiday Sales
The holiday season accounts for 20% of the retail industry’s annual sales. Research shows that total online holiday sales in 2016 is expected to be $84.2 billion — a 16.4% increase from 2015. If you’d like to get in on the action and boost your holiday sales, you need the right techniques. This article will […]
The Best Facebook Posts for Businesses: The Ultimate Guide
In recent years, Facebook (the largest social media platform by a serious margin), has seen the spread of its Live video streaming platform, the introduction of of 360-degree (and VR) photos, its Workplace service, and the continued rollout of chat bots on its Messenger service. With this constant stream of innovation and its continuing status […]
Sweet Website Popups: Turn Visitors Into Delicious Conversions
EDITOR’S NOTE: This marketing infographic and post is part of KlientBoost’s 25-part series. Before you go judging the annoyance level of popups, consider this stat: When Entrepreneur.com added pop-ups to their site, their subscriptions increased by 86% and their sales increased by 162%. With conversion rates like that, it can’t be that everyone gets super […]
Results are in: The Top 5 Optimization Tests of 2016
Are you looking to optimize even more in the coming year? The first couple years in my role as an inbound marketer revolved primarily around driving traffic. I was working for a startup whose focus was brand awareness, building a name for themselves, gaining reputation as much as gaining clients. In the past couple years, […]
What is Social Media Marketing?
Unless you’ve been living under a rock for the last 10 years, you’re probably well acquainted with the term “social media”. But outside of a constant feed of photos on Instagram and ever-expanding personal updates on Facebook, marketers might be asking themselves “what is social media, and how can it be used to grow my […]
B2B Social Media Marketing: 33 Strategies, Ideas and Examples
When people think about social media marketing they typically think B2C. After all, social media is where a majority of consumers spend their time. B2C businesses create social media content for their target audience to enjoy, a relationship is developed, and eventually the consumer makes a purchase. Does that mean that B2B businesses can’t find […]
Readability: Scientific Research Tells us How to Write Emails
Do you have an email list? Are you doing everything you can to monetize that email list? It can be a challenge. You get a bunch of contacts and feel like you’ve won. But unless that list is engaging (opening emails, clicking through) you might as well have no list at all. This article will […]
Your Brain on CRO: How 7 CRO Best Practices Affect the Human Brain
Introduction If you work in digital marketing, you’re probably very familiar with conversion rate optimization best practices. Though we know it’s important to test everything, these best practices remain a good foundation for building high-converting landing pages, popups, and more. In this article, I’m going to take a look at 7 of the best-known CRO […]
7 Things To Test Before Sending An Email
Marketers pour thousands of hours into their email marketing strategies, writing compelling copy, nailing their calls-to-action (CTAs), and designing a beautiful email for their subscribers to open. Their worst nightmare? That it could be completely broken in their recipient’s inbox, ruining the subscriber experience they planned and plotted so carefully. To make sure you run […]
9 Copywriting Tips for Landing Pages that Actually Convert
We like to think of ourselves as rational beings. But nothing could be further from the truth. We’re emotional, irrational and unpredictable, especially when it comes to our buying habits. The truth is we buy for emotional reasons then use logic to justify our purchases. Sociologists have even found that people rarely buy the “best” […]
4 Reasons Why It Pays to Personalize Everything
We’re moving into an age where we have the ability to personalize every interaction with customers. Every page they see, every email they get can speak directly to them and their challenges. Yet most companies are only using this wealth of data and techniques in the most cursory way. Though 85% of organizations in a […]
What’s Hiding in Your AdWords Campaigns?
Ever felt a knot in your stomach after opening your AdWords account? That cold, all-too familiar chill that tells you something just isn’t right? There are a lot of reasons why AdWords might stress you out—your keywords aren’t performing, your spend isn’t producing results, your profit margins aren’t high enough—but even if things are going […]
5 Proven Ways to Promote Your Products on Facebook
There’s no doubt about it, Facebook is the most popular social network around. That’s why it makes sense that businesses all around the world use Facebook to promote their products to consumers. Though most marketers know how important having a social media presence is, many of them don’t know the best ways to reach customers […]
Industry Statistics From The Top 500 Landing Pages of The Year
Wishpond is excited to announce that we’ve teamed up with landing page intelligence platform Crayon to bring you some of the most exciting landing page benchmark data of the year. After combing through over 100,000 landing pages online, we’ve aggregated data from the top 500 landing pages of the year, broken it all down by […]
101 Big-Brand Popups: 9 Ways to Improve Your Lead Generation
A few weeks ago I was on the hunt for some new gym clothes. There’s been an explosion of online fitness apparel brands in the last few years so I thought it was about time I gave my gym-style a refresh. After taking a look around and not finding anything of interest, I followed the […]
The Top 10 Trends Shaping The Future Of Imagery & Marketing
Facebook has more than doubled its daily video views to 8 billion since 2008. Snapchat sees 10 billion. 95 million photos are posted to Instagram everyday. The latest iPhone camera competes with industry-leading camera systems. Twitter live streams NFL football games and Presidential debates. In the past few years, technological innovations have made the production […]
77 Tremendous Tools to Make You a Content Marketing Superstar
If you’re a content marketer, chances are you have the same obsession with new, fancy content marketing tools that I do. I find myself spending lots of time looking for the next big thing – the content marketing tool that will help propel me to content marketing stardom. Though that’s still a long way off, […]
Wishpond’s Social Media Roundup: September 2016
September was a big month for social. All of the biggest platforms rolled out changes or new features – and we know how hard it can be to keep up with them. That’s why we’ve put together this social media roundup, featuring the latest news and the best articles about social media from September. Let’s […]
5 Lessons Red Bull Can Teach About How to Optimize a Facebook Page
With death defying stunts, movie grade production quality, and a relentless drive to continually push the boundaries of how we define a brand, Red Bull has proven to be one of the 21st century’s marketing greats. Yet most marketers don’t have even close to the marketing budget that Red Bull has to work with. So […]
30 Dead-Simple Ways to Get More Agency Clients
What’s the main difference between a small local agency and a global agency powerhouse? Aside from their big fancy offices, hundreds of employees, and endless stream of employee perks, the answer boils down to one simple thing: clients. And not only the type and size of their clients, but also the sheer number of them. […]
4 Strange Things To Optimize Landing Page Conversions
Something weird happens to someone when they watch an entire season of a show over a weekend. You can start seeing things… Strange things… This happened to me when I recently watched all 8 episodes of the Netflix series, Stranger Things over the course of a single weekend. Now I’m not a TV buff, but […]
Beyond Blog Posts: SaaS Content Marketing as a Potent Growth Engine
Wishpond is proud to publish this guest post from Francois Lanthier Nadeau, a content crafter and marketing lead at Snipcart May 2016. I’m on a startup panel, standing in front of a crowd of business students. A few youngsters have that magnetic ambition in their eyes so common among 19-year-old business majors. The rest sport […]
50 Website Traffic Ideas To Attract More Online Visitors
The internet is a lot like your local mall. Like the websites on internet, the mall has a wide variety of stores to visit. Not everyone who visits the mall will visit the jean store the same way not everyone will visit the ecommerce store selling artisanal ketchup. But that doesn’t mean the jean store […]
How Stephen Colbert is Taking Over Late Night, from YouTube
Remember the days when all that mattered to a TV show was its ratings? The Neilsen’s seemed to control the entire success or failure of a show. Now we have YouTube as a secondary set of ratings online, and one late night host is applying himself to this medium: Stephen Colbert. First, I will acknowledge […]
How Neil Patel Made $4.4 Million With 4 Marketing Experiments
If you’re a marketer, you’ve probably heard of Neil Patel. In case you haven’t, here’s a quick introduction. Neil Patel is the co-founder of both Crazy Egg and Hello Bar. He also works closely with companies like Amazon, NBC, GM, HP and Viacom to grow their revenue. As one of the most prolific names in […]
33 All-Star Popup Examples and 5 BIG Lead Generation Takeaways
Website popups are one of the most effective ways to convert your inbound traffic into valuable leads for your business. There’s no debate. You might say, “But popups are so annoying Jordan, that can’t be!” If you’re spending time and money, building a stunning website to attract your target audience, you’d like to do the […]
5 Outstanding Marketing Campaigns You Can Run Without a Developer
A few years ago in university, a friend of mine said something to the effect of, “if you don’t know code in a few years, you’ll basically be illiterate”. Okay, so he wasn’t exactly right and we made fun of him for it for a while, but looking back, he wasn’t far off. Code is […]
6 Strategies to Get More Data from your Leads and Customers
As competition for market share and customer dollars grows increasingly fierce, data-driven decision making is becoming ever more critical to the success of businesses. A recent survey of global sales leaders conducted by Tableau and the Economist Intelligence Unit shows that companies that rate themselves as being ahead of their peers when it comes to […]
4 Lessons Pablo Escobar Can Teach You about Content Marketing
Pablo Escobar — probably not the first name that comes mind when you think about content marketing. But coming from a man who built a 30 billion dollar empire, employed thousands of loyal employees, and ran one of the biggest and most efficient drug empires of all time, what we can learn from Pablo Escobar […]
13 Research-Backed Ways to Get More Social Shares
Do you want more social shares on your articles? Some marketers might argue that social shares are a vanity metric that have no bearing on your bottom line. But even they couldn’t deny the value of the increased reach and exposure that comes with increased social engagement. As a writer, it wasn’t until recently where […]
Bounce Rate: What It Is and How to Solve It with a Simple Survey
Nowadays, your potential customers are spending an increasing portion of their day online. But that means they’re bombarded by more marketing clutter than ever before, which has made them all the more skeptical of ads. They interpret lots of your marketing efforts as someone trying to trick them into buying something. But in reality, marketing […]
Wishpond Releases Powerful New Visitor Tracking
How are your marketing campaigns doing? Have you been taking advantage of the power of marketing automation? If you have, you know just how simple it is to set up workflows for visitors to your pages, and the dramatic impact marketing automation can have on your marketing success. Today, we at Wishpond are excited to […]
Top 11 Actionable Takeaways from this Year’s Growth Hacking AMA’s
All the writers at the Wishpond Blog are devout followers of GrowthHackers.com – particularly its Ask Me Anything (AMA) section. It’s the site’s most popular feature, and it’s no surprise why. GrowthHacker’s AMAs enable marketers from all over the globe and from every stage of growing a business to ask a question of the world’s […]
Why Tracking Google Adwords Could be the Most Important Thing You Do
If you’ve been involved with digital marketing for long, you know that online marketing campaigns rely heavily on conversions. The goal of any marketing campaign is to get your target audience to act. Whether you’re trying to get them to make a purchase, request your services, complete a form or even offer up their email, […]
Google AdWords Optimization: How to Organize Your Ad Groups
Pay-per-click advertising (PPC) can be an intimidating process for those new to digital advertising. Figuring out what to spend, what to write and who to target are only the first steps to planning a PPC strategy. Once you get yourself set up on Google AdWords and run a few ads, you’ll want to start optimizing […]
4 Ways To Leverage Visual Design to Build Your Audience
These days, when I think of audience building, I tend to think of content marketing. More specifically, I think of writing-based content. I think of blog posts. I think of emails. I think of well-written social posts, in-depth guides, and compelling copy. What I don’t typically think of is design, but that has started to […]
Introducing Wishpond’s Brand New CTA Tool
Wishpond is excited to be announcing the release of a brand new product: Wishpond’s CTA Tool. Gone are the days when you had to fiddle around in photoshop trying to create a banner that will convert. Now you can design, test, and optimize your CTAs all from within Wishpond’s platform. So what makes Wishpond’s CTA […]
19 Free Email Marketing Templates to Nurture, Sell, Onboard and Reach Out
Many businesses rely on automated email marketing campaigns to help nurture potential customers down their sales funnel. Whether that be a sale or something like a free trial signup, email is still the most effective tool in a marketer’s toolbox. In fact, case studies have shown automated emails, in addition to triggered and segmented emails, […]
9 Struggles Only a Digital Marketer Would Understand
Digital marketing is not a job for the faint of heart. Your friends think you waste your days on Facebook, and your parents think you know things about “the internet”. But what do you actually do? Truth be told, digital marketing is tough. And that’s because the space that you work in is constantly changing. […]
The Ultimate Guide to Conversion Rate Optimization (4): The Right Copy
Words have two ‘meanings’: denotative and connotative. Denotative meaning is the dictionary’s definition of a word. Connotative meaning is far more complex, and far more interesting for marketers. Click to Tweet Consider the word ‘mother’. Denotatively, the word ‘mother’ simply means ‘a woman in relation to a child to whom she has given birth’. Connotatively, […]
4 Reasons Why Your Business is Wasting Time On Social Media
I love social media as much as the next marketer. It excels at creating brand awareness, spreading viral content, and creating conversation. But social media marketing isn’t all sunshine and rainbows for some businesses. I’ve seen businesses invest far too much time in social media with far too little reward. There are business owners that […]
How to Nurture a SaaS Lead into a Sale
There’s no point in spending a single dime on a lead generation campaign unless you have a system in place to turn those leads into sales. It’s a waste of ad budget, landing page builder subscription, not to mention the time you spend setting it up and optimizing the conversion rate. It’s like throwing money […]
The Ultimate Guide to Conversion Rate Optimization (2): Try Before You Buy
Your prospective lead or customer is shopping around more than ever before. They’re visiting your site, taking a look and, even if they love what they see, going away to compare it with every one of your competitors (or deciding if they need to buy at all). To optimize your conversion rates, You need to […]
3 Stealth Tools For Competitor Analysis
These days, it can be tough to keep up with all of the new trends in advertising, social media, landing page design — the list goes on and on. It seems like as soon as you read about something, there’s a new and better version of it. Just learned about retargeting? Well now your competitors […]
The Ultimate Guide to Conversion Rate Optimization (6): Tricking the Brain
The human brain isn’t a rational piece of hardware that adds 1s and 0s until it arrives at an answer. Instead, it’s a dynamic, ever-evolving ball of rubber bands, constantly changing color, size and picking up bits of fluff as it bounces off the rug and onto the dog. For the smartest marketers (who are […]
The Ultimate Guide to Conversion Rate Optimization (5): Ratio of Conversion
Is it worth it? That question is so powerful. It’s one of the most frequently-asked questions we have to answer all day, every day, for our entire lives. Sure, we ask and answer it subconsciously, but it’s fundamental to the entire concept of free will. Is it worth it to get out of bed this […]
Ranked: Best and Worst Locations for Your Call-to-Actions
When it comes to the calls-to-action (CTAs) on your website, not all are created equal. As with the basketball court, it helps to have 7 foot Dwight Howard snatching rebounds and blocking shooters, but an entire team of Dwight Howards would be an ungodly mess. There wouldn’t be anyone shooting threes or running down the […]
The Ultimate Guide to Conversion Rate Optimization
The Ultimate Guide to Conversion Rate Optimization is an in-depth walkthrough designed to give you everything you need to understand the mind of your business’ online traffic: Why they do things, Why they think things, And how you can make the most of human nature to boost conversion rates and sales online. It’s 12 chapters […]
How Facebook’s Top Brands are Reacting to the New News Feed Algorithm
Let me guess – you’ve been having trouble reaching your followers with the content you post on Facebook. You’re not the only one. About a month ago, Facebook changed their News Feed algorithm to show its users more “relevant and engaging content.” The new algorithm prioritizes posts from friends and family with a focus on […]
3 Signs Your Startup Isn’t Ready For Growth Hacking
I recently met with a startup founder who told me that his app was ready for launch, so he just needed to focus on growth hacking. “Why growth hacking?” I asked, interested in his response. “Because I need to market my app” he replied. OK, time out. There’s a huge misconception when it comes to […]
5 Back-to-School Promotions That Work Better than a Sale
Children are crying, parents are silently rejoicing… and marketers are furiously at work. It’s that time of year again – back to school! If it wasn’t already obvious from the ridiculous number of commercials and the influx of sales on Sharpies, staplers, and everything school-related, back to school is prime time for marketers to reach […]