6 Best Facebook Ads for Restaurants
The restaurant industry has always been a competitive one, and digital marketing for restaurants is becoming increasingly important to stay ahead. Email marketing, online community engagement, and social media marketing are now crucial skills for successful restauranteurs. Facebook has proven itself a mainstay, and provides robust guidelines on how to use the platform. However, there […]
The 8 Best Facebook Ads for Entrepreneurs
Today, entrepreneurship isn’t just a noun, it’s a lifestyle. The mentality has spawned influencers, books, self-help guides, and publications. There’s an entire industry that has been built up around entrepreneurs, catering to the training, the networking, the lifestyle, and more. If your business is one that focuses on selling goods to business owners, be they […]
10 Best Facebook Ads Changing The Game
Facebook ads are now an essential tool in a successful marketing strategy, while the platform does offer businesses the opportunity to reach a global audience. Almost 62% of marketers say that Facebook is a ‘pay to play’ platform and ends up missing their target market. That’s not necessarily true. A Facebook ad’s success hinges on […]
You’re Invited: Instagram & Facebook Ads Virtual Summit
You’re invited! Join some of today’s digital marketing leaders — Mobile Monkey, SEMRush, WordStream, MuteSix, Fetch & Funnel, and us, Wishpond — for a Virtual Ads Summit on September 12! Facebook and its family of products, including Instagram, Messenger, and Audience Network, offer one of the greatest returns on investment online. Join us for a […]
4 Tips to Write a Killer LinkedIn Post
For many marketers, LinkedIn wasn’t seen as a primary lead generation tool. However, it seems that certain influencers have been able to gain a huge amount of traction on the platform’s feeds (anyone else seen a Gary Vaynerchuk LinkedIn post recently?) It may be leading you to wonder if LinkedIn is a worthwhile channel to […]
How to Write a Newsletter Your Customers Want to Read
Older readers may remember newsletters as the information-crammed document the school secretary punched out to send home with the kids each week. Usually, those newsletters were over-designed informational papers bulging with clip art and a bevy of fonts that always included Comic Sans. Many believe newsletters died with the dinosaurs, but guess what — newsletters […]
How to Drive More Organic Reach With Facebook Live
The Facebook algorithm seems to be the all-powerful curator of Facebook content. And it feels like the algorithm arbitrarily selects which posts get shown and which ones get buried in the newsfeed. Nobody knows exactly what makes for a wildly successful post, because the algorithm is complex, and Facebook changes the algorithm frequently to keep […]
12 SEO Grow Hacks to Grow Your YouTube Channel
Around five billion hours of videos are watched on YouTube every day, from online tutorials to shows, podcasts and up-and-coming actors and influencers who want to be seen and heard. YouTube is the world’s second-largest search engine, and as with any search engine, SEO is essential to your success and visibility. Word of warning, if […]
10 Social Media Tactics to Drive Traffic to Your Website
Are you in search of some great social media tactics? Do you want to drive exceptional traffic to your business website? Here we share with you some useful social media tips to convert your visitors to leads. Let us first understand social media and traffic. Social Media and Traffic: The social media world is home […]
6 Ways to Establish a Brand Identity with Email Marketing
With so many different forms and new means of communication out there, the idea of using email marketing sometimes feels a little outdated. Don’t make the mistake of assuming email marketing is on its way out though. If anything, it’s here to stay and is actually a key component to establishing a strong brand identity. […]
11 Free Content Marketer Resources to Add to Your Toolbox
Design, copywriting, sales, analytics: today’s content marketer needs to be multiskilled. Digital marketing moves fast, and keeping up to date with trends and anticipating changes is half the job. It can be intimidating to stay current. Wishpond was made to help do the heavy lifting with the day-to-day aspects of the job, like email marketing, […]
5 Metrics You Must Track For Social Media Lead Generation
Using social media for lead generation today shouldn’t come as a surprise to anyone- almost 68% of businesses across the world are already doing it. However, many of these businesses are unable to track the results that their social media marketing efforts are bringing. What they don’t know is that tracking these results is the […]
4 Email Marketing Trends You Need to Know for 2020
Email marketing is making money moves. It constantly adjusts, adapts, and advances with the shifting technology landscape. However, its relevance in the modern marketing stack remains as prevalent as ever. Marketo estimates that checking email is the #1 activity on the internet with 94% of internet users getting online for this reason alone. Email marketing’s […]
10 Examples of Winning Email Design And How To Make Your Own
Around 40% of B2B marketers say email newsletters are one of the key features to their content marketing success. There are tons of statistics that prove just how profitable email marketing can be for your business. What the numbers don’t show is that there’s a lot of testing and tweaking that goes into the email’s […]
7 Easy & Effective Ways to Drive Customer Reviews
In an economy where user experience and social networks dictate buying behavior, customer reviews become priceless. Fortunately for businesses, driving a healthy stream of customer reviews is also possible. Knowing how your customers feel about you is crucial. Whether the message is channeled through user reviews, service issue calls, surveys, or feedback forms, having full […]
4 Amazingly Simple Content Mapping Hacks to Boost Conversions
Creating quality long-form content is no longer enough to boost conversions for your business. You also need to make sure that it’s personalized. What that means is that it’s got to look, sound, and feel like you’ve created that content for your target lead or visitor. The reason? Today’s customers not only prefer it: they […]
7 Best Newsletter Sign Up Examples
Despite WhatsApp, Instagram, TikTok, Snapchat, Facebook, and the multiple apps for digital communication popping up on our phones and desktops, email marketing continues to be one of the most powerful methods to reach and connect with audiences meaningfully. But for all the care that goes into making your email newsletters, we still have to jump […]
7 Deadly Sins of Online Copywriting
Whether you’re working on your newsletter, blog, website, or a social media caption, ultimately, the bells and whistles and UX optimization will mean little if the words on the screen alienate your audience. Today’s readers expect a certain structure to online copywriting, and demand a certain quality to be kept entertained and engaged. Here, we’ve […]
5 Instagram Influencer Marketing Trends You Need To Track
Instagram has been a platform with massive potential for business, and it’s only been getting more significant. It has a massive 1 billion users who log on to the platform every month, making this one of the best avenues for the digital marketer. Instagram has been an enabler when it comes to brand awareness and […]
The Best 404 Pages on The Internet (& What We Learned From Them)
Now and then your website has a broken or deleted link that is still floating around somewhere on the internet, or a user writes a typo in the URL. Then someone ends up landing on a 404 error page, confused, lost and wondering “where do I go from here?” A 404 Error is a Hypertext […]
20 Best Must-Have Slack Apps (Paid & Free)
I’ve worked both remotely and in a cluttered office space. One thing I learned in both places is that team communication tools either help you to successfully execute your projects, or leave your entire department in disarray. Slack is one of the best tools to communicate and organize your team and projects all in one […]
The Ultimate Guide to SEO in 2019 [Infographic]
Today, business owners realize that websites need an efficient SEO strategy. However, the principles of SEO in 2019 isn’t the same as SEO in 2018. Two years ago, it was enough to create content that contains relevant keywords your customers type in a search bar and voila–your site had all the chances in the world […]
50 Affordable Giveaway Ideas You Can Use Today
You’ve thought long and hard, and you’re ready to run an online giveaway. But wait – your budget might not be as ready as you are. Without a giveaway, you miss out on getting priceless leads before the end of the month, so you don’t want a tight budget to hold you back. The good […]
How to Set Up an E-Commerce Marketing Funnel that Gets You Customers
It’s a hard truth: not everyone who comes in contact with your brand will end up buying from you. But with the help of an e-commerce marketing funnel, you can turn more people’s curiosity into paid purchases. When some business owners hear the words “marketing funnel”, they start to think of the most convoluted way […]
8 Steps to Master Instagram Restaurant Marketing Like a Pro
As any marketer will tell you, people buy stories, not products. It’s no different for restaurants. Every restaurant needs a great story, and as a restaurant owner, you need to be able to tell yours well. Instagram is the perfect platform to do this. Along with being able to share awesome images of your restaurant’s […]
4 Travel Contests & Lessons for Your Next Campaign
The savvy content marketer knows that the most direct path to a consumer’s conscious awareness is through offering them what they both want and need to see. For some, that’s information. For others, that’s humor. For many, that’s great deals. For almost everybody, that’s an escape. Travel contests, therefore, have become hugely popular with brands […]
The Ultimate List of Top Places for Remote Workers: 2019 Edition
Remote work is taking off. Some of the most successful companies in the world, like GitHub and Atlassian, are now baking distributed teams into their very infrastructure. It’s a lifestyle that comes with distinct benefits, one of the most popular being the ability to travel and work remotely. As a remote worker, your town or […]
10 Tips to Create the Perfect Instagram Bio to Get a Bigger Audience
If you’re going to use Instagram properly, you’ll need a great bio. Bios can be tough to write and there are only so many things that can fit into a few sentences worth of space. Whether you are running a personal page or a social media page for your business, your Instagram bio will be […]
5 Expert Ways to Increase Your Social Media ROI
Since 2018, people have been using social media notably more than they did in 2017, including YouTube (63%), Instagram (61%), Snapchat (58%), and Facebook (52%), with Pinterest and Twitter coming in last. As a brand, you should be active on at least two or more of the social media platforms listed above. After all, those […]
How to Promote Your Giveaway in 9 Easy Steps
Now that your online giveaway is up and running, all you have to do is wait for people to enter, right? Not quite. In fact, the real work begins after your giveaway kicks off. Today, over a hundred giveaways are published online each day, and promotion is what separates the successes from the failures. In […]
Six Top Tools for Live Video on Social Media
People like watching live video on social media because there is a special feeling about watching something as it unfolds. Whether it is for entertainment or educational purposes, you are getting to see the freshest content no one has ever seen before. Think it’s all hype, with social media companies promoting content formats that no […]
How to Use Instagram to Drive Sales Like A Marketer
Instagram has proven itself as a business platform that brings results. It’s no longer about candid pictures or random selfies. Instead, it’s become a space for up and coming brands to make a name for themselves alongside corporate giants. Gathre, a brand created by two moms, specializes in items for the home like outdoor accessories, […]
27 Amazing Giveaway Contest Examples You Need to Know
Engagement, traffic, and now sales are low, which means you might be ending the month far worse than you started it. It’s time to come up with something quick and effective to recover your numbers: why not run a giveaway or contest? When giveaways are done right, they can bring massive results and even help […]
5 Ways to Create an Engaging Ecommerce Site
Let’s just face it – Creating an engaging ecommerce site is challenging. There are a lot of moving parts involved, and without a good strategy, all your efforts will amount to nothing. Luckily, there are several tactics you can use to create a more engaging ecommerce site. In fact, you might actually already be utilizing […]
10 Amazing Summer Contest Ideas To Inspire You
Ask any marketer: nothing beats summer sales. For some people, summer is officially considered from June to August. After that, you’ll have to wait another three months before holidays like Thanksgiving and Christmas offer a seasonal boost to your outreach. One way to get the ball rolling is to run a summer contest on social […]
How to Run a Competition On Instagram in 10 Steps
With roughly one billion monthly active users, Instagram is a powerful marketing platform for any business – especially when it comes to running contests. Creating a worthwhile Instagram contest can help you grow your business online with more engagement, followers, and yes, increase sales. 60% of Instagram users seek out and discover new products on […]
30 Proven Website Marketing Strategies to Get More Customers
Sales have dropped, and traffic is slowly dwindling, it looks like you might have a problem on your hands. It sounds like you might need help with your website marketing strategy? Your business website is one of your most important marketing tools today. The more you promote your website, the more clicks from potential customers […]
7 Email Marketing Tips You Need to Boost Your eCommerce Sales
It is easy to be enticed by all the latest digital marketing trends and undervalue the role that email marketing still plays. In the absence of physical stores, email marketing is essential in the ecommerce world. It’s not enough to just send prospective and current customers emails – you have to have a solid strategy […]
6 Questions to Ask Before Picking Your E-commerce Platform
When you gaze upon the endless list of available eCommerce platform options, you may think to yourself, “Aren’t these supposed to make my life easier?” Choosing one is hard enough, and it gets worse if you choose one that ends up not being the right fit. It’s important to consider everything you need and want […]
8 Easy Ways to Promote Your Business With a Social Media Contest
Social media has become an essential part of any business. In fact, 90% of top brands say that social media needs to be a part of their sales strategy. With over 2 billion social media users worldwide, you’re no longer limited to people walking into your store to make purchases. In fact, one of the […]
The Ultimate Guide to Email Personalization
Here’s an eye-opening statistic: By the end of 2019, over 246 billion emails worldwide are expected to be sent and received each day. Your customers’ inboxes are bombarded with marketing emails every single day, and they really don’t have the time to go through each and every generic message. This is exactly why you need […]
Effective Email Automation Strategies for B2B Businesses
Running and marketing a B2B business is far from easy. Generating leads, dealing with long sales cycles, and closing new deals can sometimes be a real torture. You probably ask yourself the following questions all the time: What should I do to improve the communication process with my leads? How can I successfully transform a […]
60 Epic Ways to Get More Leads Today
Between trying to keep up with your monthly sales and following through on your marketing plans, generating leads can feel a bit overwhelming. You’re not alone, 65% of businesses say generating traffic and leads is their biggest marketing challenge. But there’s more than one way to skin a cat, which means there’s more than one […]
12 Facebook Contest Ad Examples Proven to Get Clicks
80% of marketers agree that contests are proven to capture your target audience’s attention and generate leads when compared to other forms of content. That’s why it’s important that you add Facebook contests to your marketing strategy. But once you’ve sorted out the details for your Facebook contest and it’s ready to go, what’s the […]
Search
12 Youtube Analytics Every YouTuber Should Know
Having a YouTube channel is a great way to put your content in front of over a million viewers. Plus, YouTube videos tend to have a longer shelf life when compared to content on other platforms. But once your video content is uploaded, you’ll still need to keep your eye on a few key metrics […]
5 Best Writing Tools for Digital Marketers
Digital marketing and content writing in particular is a challenging task. To create an engaging, customer-centered piece of content, you need to research, collect evidence, come up with an original idea, write about it, edit the text, proofread it, and do many other small things to ensure the highest quality. New approaches and strategies in […]
7 Reasons to Use Micro-Influencers to Boost E-Commerce Sales
Influencer marketing became a buzzword in 2015. And it still holds its position as the go-to method of getting new customers for eCommerce. Influencer marketing is not a magic pill that will make your business succeed, but it can send thousands of quality leads to your business. You don’t have to pay millions to Rihanna […]
150 Best Hashtags to Get More Likes
Anyone who’s on social media knows that hashtags are one of the keys to growing your social media presence. Hashtags on Instagram are now clickable phrases or topics you can use to discover an entire community of followers and influencers. With the right hashtags, you can extend your reach, boost your posts and help new […]
The 21 Best Social Media Contests of All Time
Social media contest has proven time and time again to be one of the best ways to increase followers and sales, all in one go. Anyone can run a social media contest, but creating one that brings impact and genuine results is another story. In order to have the best social media contest, you have […]
10 Tips to Run a Twitter Giveaway (To Get Maximum Engagement)
Twitter has over 326M monthly active users and is still one of the most popular social media platforms around. If you’re looking for a way to build more engagement on your Twitter page and rake in some sales along the way, look no further. A Twitter giveaway may be the answer to your problem. And […]
How to Setup a YouTube Ads Campaign in 10 Easy Steps
People are now watching 150 million hours of YouTube every day. Add that to the fact that 60% of people prefer video platforms to live television, placing your ads on Youtube is a good place to start. Setting up a YouTube Campaign for your ads isn’t as complicated as you think. It’s actually quite easy, […]
A Tale of Two Visitors: Why It Pays to Listen
It’s 2019, and the digital world is evolving faster than ever, but marketers are still struggling to execute a customer-first approach. Econsultancy released its “State of Consumer-First and Omnichannel Marketing” report in September 2018, stating that 91% of businesses recognize the importance of putting customers first, yet 51% say they don’t fully do so. When […]
Six Brilliant Ways to Pick An Instagram Contest Winner
So you’ve figured out how to run an Instagram contest and after working hard on it, you finally see your engagement, followers, and even sales start to grow. All your hard work is paying off. But between managing your Instagram contest and trying to keep track of all your contestants, you’re contest isn’t over until […]
6 Experts Advice to Develop an Engaging LinkedIn Content Strategy
LinkedIn is no longer just a hub for job seekers and recruiters to connect. In recent years, it’s proven itself as a valuable platform to share your content, engage with decision-makers, and even find influencers you can collaborate within a project or venture. However, if you think that your LinkedIn content strategy would be anything […]
22 Powerful Ways to Grow Your YouTube Channel
YouTube is technically the second largest search engine in the world. With over 1 billion people visiting YouTube you have the chance to put your content in front of a global audience ready to buy. Maybe you have a YouTube channel, but it doesn’t seem to be growing. Or if we’re being honest, you might […]
7 Instagram Marketing Techniques to Foster Your Sales
Running your business online and trying to market your products and services on social media can be a tough job. Using social media platforms such as Instagram can truly make your marketing techniques a lot more effective and draw more clients and followers your way. This happens mainly because of the popularity of Instagram in […]
9 Amazing Ways to Use Google Analytics for E-Commerce
Google Analytics allows you to access detailed information regarding your online store’s traffic and sales. It doesn’t matter what type of business you have or what your selling, Google Analytics is a staple component of your marketing strategy that will allow you to monitor and grow online conversions. Google Analytics can seem a bit confusing […]
The Case for Chatbots in Marketing
Chatbots. If you’ve read any sort of marketing piece of content over the course of the past couple years, you’ve probably seen that word pop up. It’s for good reason; chatbots are becoming prominent across the internet and are becoming a helpful tool for marketing professionals in a number of industries. According to research from […]
20 Shopify Giveaway Ideas You Can Use Today
Looking for a way to get more sales for your Shopify store? Giveaways are one of the best ways to do it. Don’t believe me? Even Shopfiy decided to test giveaways out, and every time they hosted a giveaway they saw significant growth in sales, traffic, and followers across all their social media platforms. So […]
7 Genius Tips for Better Landing Page Headlines
Your landing page headline can be the first impression people have of you. Your headlines can either be a gateway to gaining new customers or a gatekeeper turning them away. In fact, 80% of readers never make it past the headline and that can deeply affected your landing page conversion rates. So, the better your […]
15 Digital Experts Share Their Best Marketing Advice
You’re never too young or old to learn something new. What better advice to get then from the experts themselves. Marketing experts can give us priceless that can shift our outlook on the way we do things and who we are as a marketer. Allowing us to step back and see the big picture or […]
23 Email Copywriting Tips to Skyrocket Conversions
The truth is that you can spend hours trying to craft the perfect email copy, from the subject line to your signature, only to see your email click-through rates fall flat on its face. After all, the purpose of email marketing is to convert as many people as possible into clients, right? But how can […]
5 Reasons Your High CTR Ads Result In Low Conversion Rates
Paid ads in Google search results usually take up to 41% of all the clicks. No wonder you’re thinking about a PPC advertising to promote your brand or a specific product. Let me tell you a marketer’s nightmare. You’d crafted a landing page, created an ad copy, selected high-volume keywords to bid on, and held […]
10 YouTube Contest Ideas For Massive Engagement
If you’re trying to grow your YouTube channel, you’ll have to come up with a few creative ideas to boost your engagement and grab viewers attention. Maybe you want subscribers or to use your YouTube channel as a funnel for leads. Luckily, having a YouTube contest is one of the best to get both. In […]
50 Profound Content Marketing Quotes to Shift Your Outlook
As an avid blogger, I’ve always seen content marketing as a valuable part of a brands success. Yet I still meet a few people who think otherwise, who might not be fully convinced that content marketing is really that important. Or maybe you already know how powerful content marketing can be, and like me, you […]
Creating a Compelling Content That Self-Promotes: 12 Steps
Marketing and content can’t exist without each other. More than 90% of companies use content for promotional efforts. I have no idea how the other 10% is still alive. You must have heard about content being royalty about a thousand times. But how can you make the king work for you? Doesn’t that sound counterintuitive? […]
The Secret to a Successful Social Media Contest
Is there a recipe for a high performing social media contest? Is it the industry, the prize, or maybe just a little bit of luck? Social contests are relatively straightforward to implement if done right. And I want to emphasize “if” since we see a ton of mistakes being made every day that are easy […]
20 Stellar Marketing Tactics That You Can Borrow From E-commerce
In recent years, the e-commerce industry grew from $1.84 billion in 2016 to the estimated $3.45 billion this year. Such growth causes a great increase in competition between businesses and motivates e-commerce marketers to look for new and effective ways to attract new clients and retain the existing ones. Joseph Sugarman, one of the best […]
How to Make a Social Media Checklist (Free Template)
Managing your brand’s social media is a lot more work than most people might think. A typical day can include creating content, answering comments, and staying up to date with the latest features all while managing everything else on your plate. Maybe you need a little help to manage your social media better? In this […]
4 Ways Automation has Revolutionized E-commerce
What is ecommerce automation? Cute Amazon robots bringing your groceries right to your door? Magical drones flying art supplies through your window? Sure, this does comprise a tiny portion of the vast expanse that is ecommerce automation. But all the cuteness of Wall-E set aside, small and big automations have made e-commerce of 2019 unrecognizable […]
8 Tips to Make a Better Mobile Landing Page
As soon as you build your website you start investing money, time, and energy in the creation of high-quality content your audience will consume. There’s a lot of motivation behind creating those articles, videos, podcasts, etc., but the thing that will turn that motivating purpose into business is a landing page. Landing pages can be […]
12 Marketing Conferences You Need to Attend in 2019
As a marketer, I’ve been guilty of sitting with my eyes glued to a screen, reading blog after blog trying to keep up with a seemingly endless number of newsletters. With so much content online, sometimes it’s easy to forget that making real connections and learning from others can be one of the best ways […]
10 Relatable Marketing GIFs That Will Make Your Day
The best person to understand the struggles of being a digital marketer is another digital marketer. There’s no way around it, we make it look easy. But it’s way harder than most people give us credit for. Digital marketing comes with a lot of curve balls because the landscape is always changing. Sometimes we’re too […]
What’s the Best Website Builder? 11 Best Website Builders Ranked
Having a website is an important marketing tool used to share information about your business and to generate sales online. In fact, if your brand doesn’t have a website you could be losing out on great opportunities for your business. According to the eCommerce Foundation, 88% of consumers will research product information on your website […]
The 7 Step Conversion Playbook To Quickly Optimize Your Landing Pages
When it comes to optimizing landing pages, there’s one piece of the puzzle that usually leads to the biggest wins for our clients. It isn’t the color of the buttons or using the keywords in the headline. It also isn’t the length of the page or the background image we use. What actually moves the […]
3 Instagram Video Ideas to Skyrocket Ecommerce Sales
If you’re looking for a social network to promote the products on your ecommerce store, Instagram is one of the best options. It has over a billion monthly active users and 60% of them discover new products on the social network. The only drawback with Instagram is that the number of businesses using it to […]
How to Use Artificial Intelligence in Digital Marketing
The use of artificial intelligence in business operations and practices has become a necessary rite of passage into the 21st century. 47% of digitally mature organizations—those with advanced digital practices—already have a defined AI strategy, and 84% of business executives agree that the incorporation of AI allows their company to sustain a competitive advantage. The […]
How to Seriously Master Instagram Like a Pro
Believe it or not, some people might not see the impact that Instagram can have on their business. But we’ve seen it before, ordinary people gain thousands of followers on Instagram and later use that following to promote any number of products or services. But how can your business do the same on Instagram? If […]
7 Essential Tips to Optimize Your Facebook Business Page
Being on Facebook almost seems like second nature now that businesses have gone digital. Facebook found that up to 78% of consumers using Facebook to find products and services, from business owners like you. But what if you’re not getting any customers from Facebook? In this post, I’ll show you 7 essential tips to get […]
How to Run a Photography Contest
Anyone can run a photography contest no matter your niche or brand. That includes you. Maybe you’re thinking about running a photography contest, but you don’t know where to start or how to start. In this article, I’ll show you how to run a contest in five simple steps. Let’s begin. 1. Photography Contest Strategy: Set […]
Wishpond Named High Performer in G2 Crowd’s 2019 Winter Report
We’re delighted and honored to announce that Wishpond was named a “High Performer” in the Email Marketing Software category in G2 Crowd’s 2019 Winter Reports. According to G2 Crowd’s 2019 Winter report, Wishpond is one of the best email marketing software solutions based on its high level of customer satisfaction, and the likeliness for users […]
6 Marketing Trends You Should Actually Follow in 2019
New year, new marketing trends. And the buzz in 2019 is all about using technology to deliver more personalized and powerful marketing. 2019 is continuing to see the trend of marketing and technology becoming intertwined. Marketing automation and Artificial Intelligence (AI) will continue to be used by businesses of all sizes to deliver more personalized […]
6 Quick Tips to Maximize Your Email Open Rates in 2022 (+Infographic)
Using emails is one of the best ways to grow your business and generate more sales. Your goal is to encourage recipients to open your emails. Once they open, you already have one foot in their door. But what do you do if they don’t open your emails? In this post, we’ll discuss the reasons […]
Top 10 Changes to Facebook You Need to Know About in 2019
Over 1.49 Billion active users are on Facebook and over 78% of them use Facebook to find products to buy. Now more than ever, you have an even wider audience to show your brand to. But just having a Facebook page isn’t enough… If you’re curious to learn how you can use Facebook to grow […]
Lead Nurturing with Email and Text messages
Lead Nurturing with Email and Text messages Someone interested in your product is sent to your website through Google search or visits a landing page by clicking on your Facebook ad. You capture their email through a form. Now what? The nurturing starts. A small group of people are going to jump on board with […]
15 Times Marketers Won with Personalization
By now, most of us are familiar with the “Amazon” experience. It goes something like this: We realize we need something, log in to the website or mobile app, search for the item we need, browse through thousands of colors, models, brands, etc.– and with the click of a button, that thing we needed is […]
6 Proven Ways to Write Better Emails this Year
The very first mass email was sent in 1978. It has evolved since then, and despite the ever-growing competition, has remained one of the most important marketing tools for businesses of all sizes. Over the years, marketers have done a fair share of experimenting with this communication channel and learned that mastering the art of […]
How to Setup Google Analytics In Under 15 Minutes
Trying to setup Google Analytics on your website? It’s not as hard as you think. If you’re completely new to Google Analytics and need help from start to finish, here’s a step by step guide to help you get set up in 5 easy steps. And if you get stumped by any Google Analytics (GA) […]
Want to Market Your Business Better in 2019? Consider These Top Tips
Nearly 51 percent of smartphone users polled in a recent survey claimed to have found a new company or product with the help of online search. There is no denying just how important it is for small businesses to have an adequate marketing strategy in the 21st century. Failing to plan out how you will […]
SEO & Your E-commerce Website What You Need to Know
To put the sheer volume of money that e-commerce brings in into perspective, one recent report showed that it made as much as $2.3 trillion in 2017, along with representing 10% of all retail sales and being expected to grow by as much as 15% this year. It’s also important to mention that the titans […]
150 Best Shopify Apps (Paid & Free) To Increase Sales for 2022
Having a Shopify store can be a full plate. You have to choose between over 10,000 options in Shopify App store to see which one you need to make sales and which are a waste of time. That can be a real headache right? I’ve been there and done that. Ultimately you don’t want to […]
The Most Essential Ecommerce Marketing Tactic Walkthrough
The average ecommerce website converts visitors at about 3% – meaning 97% of the visitors you pay to drive to your website end up buying. Even if you get someone to add something to their shopping cart, around 70% of them will abandon it. You need to turn more of your website visitors into customers. […]
100 Powerful Marketing Words to Boost Your Brand (And 75 to Avoid)
Are you looking for guide to communicating with your online audience? How can you grow online through the right marketing words, and which should you avoid? This resource gives you 175 of the most impactful marketing words (good and bad), organized into ten categories for easy reading. If you want to download this list as […]
10 Amazing St. Patrick’s Day Contest Ideas to Inspire You Today
Holiday contests are some of the best ways to boost brand awareness, social media engagement, and sales. Not to mention how much people love the fun of winning. There’s no better time to host a contest than on an amazing holiday. Interested in running a St. Patrick’s Day Contest? This article will give you the […]
16 Tips for Creating High-Converting Landing Pages
When they work effectively, landing pages motivate customers to take an important step. This may be making a purchase, subscribing to a newsletter, downloading a free trial, or setting an appointment. Basically, the landing page is what they see before they decide whether or not to take their relationship with your brand any further. It’s […]
5 Social Media Tactics E-commerce Stores Should Forget About
As the competition in the industry grows tighter, e-commerce stores are doing their best in finding new and efficient ways to promote themselves. They’ve tried digital ads and email marketing (which is, without a doubt, awesome) and are now giving a hard look to the social media. Throughout the years, social media underwent through a […]
13 Critical Elements of Writing Compelling Sales Copy
Your sales copy is the clincher in any marketing strategy. Even if you do an excellent job marketing your product, if you don’t have a compelling sales page with compelling copy, all your efforts will be in vain. Writing compelling sales copy isn’t just about knowing how to write, but what to write. In this […]
9 Viral Ecommerce Marketing Tips To Break Through Your Competition
Going viral is one of the ways to achieve overnight success. Many brands want it and have tried creating viral marketing success, but so many are not getting it. The chances are that even if your campaign is marketing gold, it doesn’t get any buzz. Why? You haven’t gotten the right balance. There are certain […]
5 Successful Shopify Store Examples to Model in 2020
Creating your first Shopify store or giving your store a new look? More than 80% of the online population shop online for their goods and services which means having your own Shopify store is a pretty good idea! But you probably need to some help for 2020 to increase sales and grow your Shopify. No […]