Author: marketingwishpond

10 Examples of Social Media Marketing Done Right

Social media gives small companies the power to market their products alongside huge companies. With social media, you can leverage a small marketing budget to help your business gain wide coverage and improve brand awareness. This will help to boost sales and revenue in the process. However, you need to use social media in the […]

How to Outreach B2B Prospects

Change is the one constant in the world of marketing and sales, and the one element that changes the most as time passes by is buyer behavior. However, things are a bit different in the world of B2B marketing. Companies can’t change that quickly, and it usually takes a lot of time and resources to […]

7 Ways to Use Predictive Content Analytics

Predictive analytics is a branch of analytics that tries to use current data to understand what events could take place in the future. In making predictions, it relies on current findings, historical trends, AI, machine learning, and statistics. It also relies on foreign examples, especially in the field of cultural, economic, and sociological predictions. Read […]

8 Ways to Boost Free Trial Conversion Rates

SaaS is growing faster than ever. In October 2021, the average number of SaaS apps used per organization was as high as 110. And three years ago, 70% of US households had a subscription to at least one subscription video-on-demand channel. And it’s not just consumer demand that’s gone up. SaaS businesses are popping up […]

How Long Does it Take to Build a Website?

If you’re building a website, you probably want to get it finished as soon as possible. Your website is the most vital part of your online presence, and most businesses simply can’t function without one. So, how long does it take to build a website? If only you could just say “one month” and set […]

160 Best Prize Ideas to Give Away in Online Contests & Competitions

We all know that the most successful social media contests are ones that offer $25,000 round-the-world vacations for the whole family. The thing is, that’s not possible for most businesses. This article will give you 160 contest prize ideas, all of which are valued at under $500. We’ve structured these competition ideas based on 10 […]

5 Tips to get your eCommerce Site Ready for Voice Search

eCommerce has changed the way we shop by making transactions more convenient. Voice-enabled services such as Alexa, Siri, and Google Assistant make online shopping more convenient by allowing users to make purchases without visiting eCommerce websites on their devices. Once the stuff of science fiction, voice search is gradually becoming an indispensable part of life. […]

How to Get Verified On Instagram

Want to know how to get verified on Instagram? Getting a blue verified badge next to your name is the ultimate sign of prestige on this social media platform. Whether you’re a business or an individual, Instagram verification will help your brand look more serious and authentic. Anyone can apply for a verification badge. As […]

Instagram SEO: How to boost the visibility of your business on Instagram

Do you know that 90% of Instagram users follow at least one business on Instagram? What do businesses on Instagram do for these users to find and follow them? The answer is that many of them leverage Instagram SEO to boost their visibility on IG so that their target audience can find them. Want to […]

How to Create High Converting Pop-up Ads

When you create pop-up ads, you obviously want the leads to convert into revenue. And for that, it is essential that you make pop-up ads that maximize the number of viewers. Now, if you search tips on the web for “how to create pop-up ads,” you’d mostly find techniques that are copy and design-oriented. Well, […]

The Ultimate Guide to Integrating Videos with Brand Strategies

Building a brand is not something many small business owners focus on during the initial phases. However, knowingly or otherwise, every business – big or small – has a brand. This changes a lot; it simply means that brand building is an aspect that businesses need to align with, and it needs to be right […]

What is an Email Blast? How to Send Email Blasts in 2023 (With Templates)

An email blast is one of the most popular and effective marketing strategies for any kind of business. Email blasts are an easy solution to help you reach a lot of people. When done correctly, an email blast can achieve an incredible ROI and make a big difference to your sales. However, you need to […]

YouTube SEO: How to optimize your YouTube videos for Google Search

One of the most effective ways to direct quality traffic to your YouTube videos is by ranking well on Google searches. A high ranking on the YouTube search will get you visitors from YouTube internally. However, a Google rank offers a comprehensive solution, targeting audiences even outside YouTube. With a high Google rank, your video […]

eCommerce Guided Selling: What is it And How to do it The Right Way

eCommerce sales are a big deal. The consistent growth of global eCommerce sales shows no sign of slowing down and presents an excellent opportunity for businesses to drive sales and revenue. The rise of eCommerce has hastened the demise of retail stores and other walk-in businesses. With eCommerce allowing users to browse, research, and buy […]

10 Types Of Facebook Product Posts (Examples From Top Brands)

Take a look at these types of Facebook product posts that top brands are using. These Facebook post examples could help you sell more products. If a person “Likes” your Facebook Page, it means they are interested in your business and products. But they’re not exclusively interested in your products, so you shouldn’t be shouting: […]

What is GoPuff and How Did it Become a $15 Billion Business?

What is GoPuff and how did they disrupt the convenience store industry? In this guide, we’ll explain how GoPuff was started, how GoPuff works, how GoPuff makes money, and how it became a billion-dollar business. GoPuff started as a delivery service run by students for students. In little more than a decade, it’s grown into […]

7 Smart Ways to Improve Your Google Web Stories for Search Results

We all know that people love to engage and interact with stories. A lot of social media networks have already been using these tappable stories. Google has recently rebranded AMP Stories as Web Stories and now has its own ‘fully immersive,’ ‘best in class’ and ‘amazingly engaging’ version. Web stories have their own dedicated carousel […]

What Are SMS Short Codes? And How to Use Them for SMS Marketing

When you receive text messages from a brand, you’ll notice they don’t use the same type of number that your friends and family do. This is because businesses use their own dedicated short code to help them achieve better results from SMS campaigns. These aren’t just random short codes, they form an important part of […]

9 Best video marketing strategies to use on social media in 2022

Here’s a question for you. How many videos did you just scroll past in your work break? Needless to say, social media videos in 2021 have become our guilty pleasure. And everybody absolutely adores them! In fact, Cisco surveys conclude that videos will account for more than 82% of the consumer traffic by 2022. This […]

Instagram eCommerce 101: Strategies, Best Practices & FAQs

With over 1 billion users, Instagram is a hugely popular social media platform. This means it’s a great platform for eCommerce stores to reach new customers. In 2020, Instagram eCommerce features were launched under the umbrella of Instagram Shopping. With Instagram Shopping, you can: Create a business page with an online store Make your Instagram […]

5 Ways Digital Transformation Can Drive Your eCommerce Business

By now, you’ve likely heard of the phrase “digital transformation” in business conversations and online content but might not be sure what it means. So what is digital transformation? Deloitte neatly defines digital transformation as “all about becoming a digital enterprise—an organization that uses technology to continuously evolve all aspects of its business models (what […]

15 Best Business Channels On YouTube You Need to Watch

If you’re looking for helpful resources to grow your business, then the best YouTube channels for entrepreneurs offer some of the most useful information. YouTube is loaded full of interesting and entertaining content, and it can be an excellent place to learn how to grow your business. Whether you want to find out certain tips […]

3 Ideas for TikTok Contests to Drive Engagement with Examples & FAQ

Released in 2016, TikTok has grown into the sixth-largest social network in the world. That puts it ahead of Snapchat, Pinterest, and Twitter. With 100 million active users in the United States alone, the platform is rapidly rising up the ranks of the most popular social networks. While its user base mainly consists of Gen-Z, […]

10 Low-Cost Businesses You Can Start Online in 2022

It is expensive to start a traditional business. Various costs are involved – inventory, rent, utilities, advertising, web hosting, R&D, and so on. The large upfront investment required intimidates many people. It stops them from taking the first step even if they have a profitable business idea. But, digital advancements have now made it possible […]

8 eCommerce Copywriting Tips: How to Use Language to Boost Sales

Excellent sales copy is like art. It may seem simple, but you can rest assured that there are hours of work, tons of skill, and years of experience behind every single sentence on a high-performing site. Sure, copywriting isn’t a job suited to everyone out there (not even all writers do well with producing copy […]

How To Repost On Instagram (4 Free Methods + FAQ)

Instagram is a great platform to boost your brand awareness and increase sales. But creating a consistent stream of high-quality content needed to drive results can be tough. This is why reposting on Instagram is such a powerful tool. The only problem is that, unlike Twitter, the Instgram app doesn’t have a native tool to […]

Who Owns Lululemon and How Did Lululemon Dominate Athleisure?

How do you spot a trend in time to build a $43 billion business out of it? Ask Lululemon founder Chip Wilson. He realized that yoga pants could be functional, comfortable, and fashionable. In the process of starting Lululemon, Wilson also pioneered the athleisure industry. How did Lululemon start? And how did Lululemon’s activewear come […]

B2B Content Development: How to Create Content That Crushes It

Closing B2B sales isn’t like convincing people to buy a new sparkling water or match-three app. Nobody’s buying B2B products on impulse. To convert your leads, you need to make a sustained, compelling case — and that means you need great content marketing. This is vital for any successful B2B marketing strategy. “Content is king” […]

The Best Time to Post On TikTok in 2023 Revealed

TikTok is massive, and it’s one of the best social media platforms to go viral on. If you want to attract as much engagement as possible, then you need to know the best time to post on TikTok. The time you post on TikTok directly affects how many views, likes, comments, and shares your content […]

7 Ways to Optimize Omnichannel Customer Journeys with Customer Journey Analytics

Today’s dynamic customer uses different forms of traditional channels and digital platforms to reach out to your brand. Sometimes they may use an app to connect with your brand after receiving an irresistible offer/discount. Other times, they might log onto the website to purchase something or leave a Facebook comment behind if they have a […]

15 Graphic Design Trends You Need to Know

Graphic design trends are always changing and evolving. If you want to keep your brand relevant, then it’s important to stay up to date with the latest graphic design trends. Luckily, the variety of graphic design trends happening right now is enormous, with different trends suitable for any kind of brand, business, or design medium. […]

The Perfect YouTube Thumbnail Size [+ best practices]

YouTube is the most popular video streaming platform, boasting 122 million active daily users. With 1 billion hours of content being watched worldwide every day, your content needs to stand out if you want people to watch it. One important strategy to maximize the eyeballs on your videos is to create attention-grabbing thumbnails in the […]

How the AeroPress Inventor Went from Flying Rings to Coffee

Many coffee aficionados consider the AeroPress to be the most convenient way to brew coffee. Anyone can use it to brew the perfect cup of coffee without an expensive coffee machine. For such a simple idea, AeroPress has managed to sell millions of units all around the world. This is all thanks to inventor Alan […]

8 Tips to Make Unsubscribe Pages Work for You

Recent studies show that nearly 70% of businesses use email as part of their overall marketing strategy – an unsurprising statistic since email is such an effective channel. But it does come with its own set of challenges. One particularly rampant problem is that of unsubscribes. Although it’s a natural part of the process, it’s […]

720+ Short Instagram Captions To Inspire You

So you’ve got a fantastic photo to share on Instagram, but you’re not sure what to write as a caption? Well, you’ve come to the right place. Here you’ll find more than 700 of the best short Instagram captions to inspire you. No matter what kind of post you have, there should be a decent […]

5 SEO Hacks to Get High Rankings Today

SEO, in general, takes a lot of time to work. It can’t be helped that much as Google’s algorithm is more sophisticated than ever, and the competition is more numerous and more educated than ever. However, not all SEO takes ages to work. In fact, in this guide on the Wishpond blog, I’ll show you […]

The Rise and Fall Of Peloton: Peloton Problems Explained

In one year, Peloton has gone from a market cap of almost $50 billion down to approximately $12 billion. At the same time, the company has laid off 2800 employees, its founder & CEO stepped down, and its first factory is no longer in development. So how did Peloton go from being the darling of […]

21 Shopify Marketing Strategies to Double Your Sales

Follow this guide for all of the best marketing strategies for Shopify. Include these strategies in your Shopify marketing plan to seriously increase your revenue this year. Looking for the best Shopify marketing strategies? Then you’ve come to the right place. Shopify makes it easy for anyone to set up an online store and start […]

6 Ways To Grow Your Business Through Inbound Marketing

Whether you’re new to marketing or you’ve been in the game for a while, hunting down new clients can feel exhausting. The speaking engagements, constant ad targeting, cold calls … they’re enough to burn anyone out. But what if we told you there’s an easier way to market? A way that doesn’t involve pitching, heavy […]

How To Become An Amazon Affiliate In 8 Easy Steps

The Amazon Associates program is Amazon’s affiliate marketing program that allows you to easily monetize your blog, website, app, or social media profile. Just sign up, and once approved, generate and add affiliate links to your page. When someone clicks the link and makes a purchase on Amazon, you earn a commission, it’s that easy! […]

What is Shopify and How Does Shopify Work?

If you’re planning to set up an eCommerce business, you would have heard of Shopify. What is Shopify and how does it work? In short, Shopify is a platform that lets you create and manage your own online store. It’s an all-inclusive software solution that gives you everything you need to set up a business, […]

9 Ways AI Can Help Small Businesses to Scale Up

Artificial intelligence (AI) has become part and parcel of our lives. It’s impossible to imagine work, entertainment, health, and many other industries without AI. One area that has benefitted the most from AI is the business sector. A growing body of evidence suggests that AI boosts productivity and business growth. Many business owners are yet […]

The Best Time to Post Reels On Instagram in 2023

Want to know the best time to post Reels on Instagram? It can help you get a lot more engagement and views. Knowing the best time to post is essential if you want to crack the Instagram Reels algorithm and improve the way you use Instagram for your business. It will get your content in […]

7 Targeted Email Marketing Strategies For The E-commerce Businesses

So, you’ve built an online store, and everything is settled – the products, the website, the brand. You’re ready to launch your business. But how can you ensure your eCommerce store makes an impact, reaches the audience, and brings you income? Surprisingly, one of the best and most effective ways to achieve these goals is […]

300 Instagram Bio Ideas To Inspire Yours

Just like in life, on Instagram, first impressions matter, so it’s all about making an impact. People generally only spend a few seconds looking at your photos and bio before deciding if they are going to follow you or not. This means your bio is a major deciding factor in determining whether or not someone […]

What is OpenSea? OpenSea Business Model Explained

OpenSea is a decentralized marketplace for buying and selling NFTs. It’s one of the most exciting companies to watch right now, with a valuation of around $13 billion. NFTs are everywhere, and people are spending millions of dollars to own them. The founders of OpenSea believe that NFTs are the future, which is why they […]

6 Ways Social Media Changed eCommerce

The pandemic forced many businesses to adapt to an online model, whether or not they had a presence established. For many, this was an overwhelming task, and understandably so. Social media is growing with new apps every year, some that make it big quick like TikTok, and others that fly too close to the sun […]

The Biggest TikTok Trends for Businesses to Use Right Now

Using TikTok for business can deliver awesome results. TikTok is one of the biggest marketing trends, a platform with 1 billion users around the world. If you want to make an impact, you need to make sure your TikTok videos get seen by enough people. The best way to go viral on TikTok is to […]

Winback Joins Wishpond | Shopify Cart Abandonment Tool

We’re excited to add Winback.chat to the Wishpond family. At the end of 2021, Wishpond acquired Winback, an SMS marketing platform for Shopify users. The platform offers huge opportunities for online stores to recover abandoned carts, maximize their ROI, and increase sales. It’s one of the most effective ways to turn lost sales into profits. […]

10 Ways Chatbots Can Boost Your eCommerce Business

Joseph Weizenbaum, a scientist and a professor at MIT, built the world’s first chatbot ELIZA back in 1966. Although chatbots have existed for more than half a century, businesses have only started using them over the past decade. The growth of online retail and the need for automation is fueling the use of chatbots for […]

33 Instagram Story Hacks You Wish You Knew Sooner

Want to level up your Instagram stories? Then you’ve got to check out these cool Instagram Story hacks. There are so many things you could be doing with your Instagram Stories to make them pop. Knowing these unique tips and tricks can help you create way better content. Your followers will love it, and you’ll […]

6 Industry Best Practices in Sending Out Subscription Confirmation Emails

Suppose you provide your email address to a brand through their website or social media handle in exchange for subscribing to their newsletter or receiving any other resource. But, you didn’t get an intimation from the brand’s end as to whether they’ve received your subscription request! Not only will this lead to annoyance, but you’ll […]

How to Get Verified on TikTok in 7 Easy Steps

Have you wondered how to get verified on TikTok and secure that coveted blue checkmark? Unlike Instagram, Facebook, and Twitter, you can’t apply to TikTok for verification, which leaves many wondering what they need to do in order to do to get their account verified. To get verified, your account needs to match a strict […]

Who Owns WordPress? Automattic Business Model Explained

WordPress is an open-source project that was never meant to generate revenue. Yet, the project’s founder has used it to create a company worth $7.5 billion. So who owns WordPress and how do they make money? WordPress is a massive platform that powers 43% of all websites. It’s important to understand the different types of […]

7 Ways to Find Influencers in Any Niche

Running an effective marketing strategy is at the core of every business on its growth path. Taking this step is necessary due to the extreme competitiveness in the modern market. Luckily, the growth of the internet and social media networks has enabled businesses to create unique strategies. One of the increasingly popular marketing methods is […]

How to Go Live On TikTok – Complete Guide to TikTok Live

Knowing how to go live on TikTok can help you boost engagement and attract new followers. If you haven’t done a live broadcast yet, then you’re missing out. But not everyone can go live. The Live tool is only available to people that meet specific requirements. If you don’t want to spend ages editing the […]

5 Ways to Automate Your eCommerce Marketing to Boost Sales

Marketing automation, or lack thereof, can doom your eCommerce store to failure. As the online store market grows more competitive, it is vital that store owners can adjust to daily market and brand changes with real-time optimization. Why? The right automation for the right marketing channels will not only help your eCommerce brand grow long […]

Twitter for Professionals: What is it and How to Create an Account

Have you noticed a briefcase icon and some text describing the profile type on certain Twitter accounts? That’s thanks to a new feature called Twitter for Professionals, that’s aimed at businesses and creators using the platform to market themselves. So what advanced profile features does Twitter for Professionals provide, and how can you sign up […]

The 4 Step Guide For Getting Started With Co-Marketing

What is that one thing that keeps brands on the top of their marketing game? Innovation. It is all about how brands leverage innovative marketing strategies by doing something creative to entice their audience. An excellent way to shape your brand’s name and fame is by partnering with another brand to market your products. Co-marketing […]

How Does Discord Make Money? Discord Explained

How do you go from building a chat app for games to revolutionizing the future of internet communities? Discord co-founders Jason Citron and Stan Vishnevskiy know the answer. They saw Discord grow from 0 to 150 million active users per month throughout the last few years while people used their platform to build communities around […]

10 Easy Ways to Drive Sales With Social Media

Businesses use social media to engage with fans, raise brand awareness, and build an audience, but are you using social media for sales? Social media is one of the best marketing channels for driving sales and generating a great ROI. You just need to know the right sales strategies and tactics to use. In this […]

Top 16 Marketing Trends You Need to Know This Year

When it comes to online marketing, the one thing you can be sure about is change. If you want to experience marketing success this year, you’ll need to stay on top of all the latest marketing trends. Brands need to plan for the future of marketing and realize how to take complete advantage of the […]

9 of the Best TikTok Ideas for Businesses

TikTok has seen massive growth since its launch, with 2021 being no different. In fact, TikTok.com became the most popular domain, replacing Google.com. The platform also boasts more than 1 billion active monthly users, making it the 7th most popular social media platform. While it’s known for its dances challenges, viral videos, and memes, more […]

8 Ways to Integrate SEO and Customer Experience

As a business owner, you’re well aware of how important it is to choose the right marketing strategy. SEO happens to be the one that the majority of companies with a digital presence try to put to good use. This isn’t surprising — 80% of big purchases begin with simple research done online. That is, […]

How David Vélez Started the World’s Biggest Digital Bank

David Velez, Nubank founder and CEO, is the most exciting name in fintech. He went up against the biggest banks in Brazil and succeeded incredibly. The no-fee Nubank that he built is now the most valuable digital bank in the world. David Vélez’s Brazilian startup has totally disrupted the banking industry in Latin America. With […]

8 Marketing Techniques That Generate Credibility For Your Small Business

Being a small business owner is certainly an adventurous and glorious ride, but it’s also a path fraught with difficulties. Hardly a day goes by when some sort of obstacle doesn’t need to be overcome. And, being a small business without the marketing and operational budget of a big company has its unique challenges. Building […]

5 Radical Ways AI Is Making Waves On Social Media

The social media landscape is in a state of flux, and it’s no wonder why. With about 4.48 billion users, the needs of consumers are constantly evolving. So how are tech giants adapting to these changes? And how can you keep up while ensuring your social media channels remain engaging and profitable? It’s simple – […]

5 Reasons You Should Use AI To Improve Your Email Marketing

In today’s fast-evolving digital marketing landscape, it’s crucial to develop a future-oriented marketing strategy so you can keep up with the trends and stay ahead of the competition. One such trend is the adoption of artificial intelligence – particularly its use in email marketing, as evidenced by the image below, which depicts how companies use […]

7 Ways to Create an Instagram Sales Funnel For Your Campaigns

We’ve all heard of Facebook Marketplace and how brands use the platform to expand their sales campaigns. But did you know you can also use Instagram to boost your sales? An Instagram sales funnel is one of the most effective eCommerce tactics for increasing revenue and rapidly scaling an online store. Using Instagram, you can […]

21 Design Tips to Make Your Website Stand Out in 2023

Website design can make or break a business. By following the right website design tips, you’ll be able to make your site look great while making sure visitors take the actions you want. A well-designed website will get you more traffic and more conversions. Getting your website well-designed isn’t as easy as it might seem. […]

10 Lead Generation Strategies To Follow For Your eCommerce Business

Generating leads for your eCommerce business is tricky if you don’t have the right strategies in place. Even the most well-known brands are always looking for ways to drum up new business. In other words: generation strategies are a long-term love affair. They carry you through peak and low seasons — times of plenty and […]

How Does the TikTok Algorithm Work & How to Hack It

Want to beat the TikTok algorithm? This guide will show you how. TikTok is all about going viral. One of the main reasons brands and creators love the platform is that the TikTok algorithm is relatively easy to crack. You don’t need a big following or previous success to reach thousands of users. With that […]

Impossible Foods Business Model: How Fake Meat Built a $4b Company

Do you think it’s possible for all meat consumption to end by 2035? Well, that’s what the CEO of Impossible Foods believes – and as unbelievable as it might sound, the fascinating thing is that it could even happen. Successfully disrupting the billion-dollar meat industry, Impossible Foods has made ‘meatless meat’ the new normal. But, […]

11 TikTok Hacks For Businesses That’ll Still Work In 2022

In only a few years, TikTok has grown into the world’s 7th largest social media platform. As of September 2021, TikTok has more than 1 billion monthly active users, with approximately 37% of America’s mobile internet users launching the app at least once a month. While Gen-Z makes up almost half of the TikTok users, […]

6 Off-Page SEO Techniques & Why You Need Them

As a business owner, you’ll be keen to see your website rank higher on search engine results pages (SERPs). This way, more people can discover your business, and you’ll likely start to gain a competitive edge over your nearest rivals. To ensure your website ranks highly, you need to focus on search engine optimization (SEO). […]

How to Work With a Graphic Designer – 8 Strategies for Better Designs

Whether you need social media ads, a website design, branding, or anything else visual, your business will need to work with a professional graphic designer. If you don’t already have a designer on your team, this probably means hiring a freelancer. It’s essential to understand how to work with a graphic designer to get the […]

Pinterest Business Model Explained – Inside the $31B Social Platform

How did three guys flip social media on its head and create one of the most unique platforms out there? Pinterest’s billion-dollar story is inspiring, interesting, and different from everything else in social media. And although Pinterest is a publicly-traded company with over 440 million monthly active users, it’s struggled to make money since its […]

6 Ways To Generate Targeted Leads with Microsites

Are you going through a long plateau phase with your traffic growth campaign? This is a natural process even for the most well-planned marketing strategy. In this situation, you need tools that will boost the growth and reinvigorate the traffic growth machine. Microsites can help reduce the noise and distractions produced by competitors. They do […]

70 Essential Email Marketing Terms You Should Know

Email marketing remains an essential part of any good marketing strategy. However, it can seem daunting if you’re new to email marketing, thanks to all the email marketing terms involved. Even seasoned email marketers can sometimes struggle to understand all aspects of email marketing as laws are constantly changing. To help you get to grips […]

How to Increase Sales With Facebook Ads Before Christmas

Creating Facebook campaigns that lead to sales isn’t as difficult as it sounds. By applying a few tried and tested principles, you can improve the performance of your social campaigns in a big way. Holiday Facebook campaigns are important for two reasons. First of all, everyone is interested in buying products and gifts. This is […]

5 Tips For Writing An Engaging Email Newsletter Your Audience Will Love

Email marketing can help you build a connection with your target audience and ultimately make more sales. But you can’t just write a newsletter without a strategy. To get more subscribers, engage your readers, and draw more people to your website, you need to consider various tips and strategies. In this article, we’re going to […]

8 Types of Graphic Design All Businesses Need

Great graphic design is essential for the success of any business. No matter what industry you’re in or how big your business is, there are eight types of graphic design that you will need to use. These different types of graphic design usually overlap, but they each require specific skill sets, techniques, and areas of […]

8 Online Business Growth Metrics and KPIs You Should Track

A business can only be as successful as the data permits. If you’re running a company on hunches and intuition, you may experience some success initially, but not in the long term. The fact of the matter is that you can only build a thriving brand on relevant, actionable data. You need to base your […]

15 Small Business Marketing Mistakes (And How To Avoid Them)

As a small business owner, you have a lot of responsibilities and things to keep in mind. One of these is marketing your business. This can be difficult for many due to the time, money, and knowledge required to do it effectively. Marketing your business can’t be overlooked if you want to grow your customer […]

5 Best Opportunities for Small Businesses to Break Into Ecommerce

Ecommerce is one of the best opportunities for small businesses today. In fact, eCommerce experienced the largest growth out of all business sectors during the pandemic. Utilizing one or more eCommerce platforms for your business can give you the ability to sell your products worldwide and increase your sales dramatically. Although there are many eCommerce […]

Building the $1B Dating App – Bumble Business Model and Story

What do you get when you combine strong personal values with a unique business idea? In the case of Whitney Wolfe Herd, you get a publicly-listed company that disrupted the dating industry and made her into the youngest self-made female billionaire. Bumble’s unique business model and leading technology makes it one of the most valuable […]

30 Marketing Memes Only Business Owners and Marketers Will Understand

Running a business isn’t easy, and digital marketing can be one of the toughest challenges. As much as we love digital marketing, it’s time-consuming, it’s difficult, and it can be a struggle to get the results you want for your business. That’s why we all need to laugh at a couple of marketing memes every […]

Automated Lead Generation: How to Save Time and Get More Leads

Lead generation is possibly the biggest thing that B2B sales and marketing teams focus on. Businesses need leads in order to make sales. The only problem is lead generation can take a lot of time and effort. This is where automated lead generation is so useful. By putting your lead generation on autopilot, you can […]

9 Black Hat SEO Techniques to Avoid in 2022

To ensure it serves relevant content to its users, Google has continually updated its search engine algorithms over the years. For those dealing with SEO, this means constantly changing one’s approach to search engine optimization. To help, Google has created its Webmaster Guidelines, which explain exactly what rules need to be followed for pages with […]

7 Cold Email Templates That Will Get You a Reply in 2021

A cold email is an email you send to a prospective client who doesn’t know you. Would it come under spam? No. It is undoubtedly not spam. While spam emails are ambiguous, you send cold emails with an aim and a purpose. In short, cold emailing can help you reach your leads instantly if done […]

Should Your Business Be Worried About the Great Resignation?

We’ve been hearing about the “Great Resignation” for some time now, and it’s a very real concern for many businesses. Millions of employees are quitting their jobs, and this doesn’t seem to be slowing down any time soon. Mass quitting is something that all businesses should be aware of, and it’s important to get a […]

How Canva Became a $40 Billion Business

Women run only 23 of the top 500 companies in the world, but CEOs like Melanie Perkins prove that investors might want to reconsider their choices. Having come up with the idea in college, the Canva co-founder has become one of the richest self-made women in tech in 8 short years, with a net worth […]

How to Run a Black Friday Marketing Campaign That Drives Serious Sales

November is here, and Black Friday is approaching quickly! Black Friday signals the beginning of the holiday shopping season, and more importantly, the perfect opportunity for your business to finish off the year with a big boost in sales. In this article, I’ll break down you how to run a Black Friday marketing campaign for […]

These 6 Shopify Apps Will Help You Be Fully Prepared for Black Friday

Black Friday is around the corner, and all e-commerce merchants are invested in its preparation. One of the most significant sales of the year is followed by multiple areas of focus. Stores must ensure every area remains attended, including a smooth journey, customer support service, discount management, social proof nudges, personalized email marketing, etc. If […]

How to Make Money On YouTube: Every Strategy You Can Use to Cash In

YouTube isn’t just a fun place to create video content, it’s a serious money-making opportunity. If you’ve got great content and an engaged audience, knowing how to make money on YouTube could make you a millionaire! With 500 hours of video being uploaded to YouTube every minute, the website offers huge possibilities, but it’s also […]

8 Low Budget Marketing Hacks for eCommerce

Ecommerce marketing doesn’t have to be an expensive investment. With the right strategies and tools, you can effectively market your eCommerce store without needing to tap into a major budget. Digital marketing is essential for any eCommerce business. It doesn’t matter how good your products are – you still need to attract customers to your […]

3 Black Friday Marketing Strategies & Examples You Need to Try

You know Black Friday is a huge retail opportunity. Last year 87 million shoppers participated in Black Friday, and online sales alone reached 2.4 billion dollars on the day more than 5 billion for the weekend including Cyber Monday. It’s a big deal. How can your business take full advantage? This article will give you […]

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