4 Strategies to Optimize Your Email Segmentation Campaigns
I’m asked a lot about best practices in marketing these days. With so many changes happening daily, I get it, it’s hard to keep up. I always tell people that the fundamentals of marketing remain: Marketing is about communicating your targeted message in ways that best connect with your audience to motivate action. Studies have […]
Cyber Monday: 10 Tweetable Stats
Are you shaking off that turkey hangover (or maybe a normal hangover…) and getting ready to battling the crowds today? How about bright and early Monday morning? For those of you on your phone, tablet, or even desktop, just chomping at the bit to tweet a stat…. at Wishpond, we’ve put together a few clickable […]
Black Friday: 10 Tweetable Stats
We know you’re preparing for your turkey hangover today – and maybe getting ready to enjoy battling the crowds this Thanksgiving weekend (well, 57% of you in-store shoppers are!). For those of you on your phone, tablet, or even desktop, just chomping at the bit to tweet a stat…. at Wishpond, we’ve put together a […]
The Psychology of Facebook Ads Series
Ever wondered why one of your Facebook Ads succeeds and another fails? Did you know it might have nothing to do with your awesome product or desirable offer, but might actually be the colors of your image, the subject of the image itself, or even the words you use? To give you the full picture […]
6 Landing Page A/B Test Examples to Improve Your Conversion Rate
A/B testing is a common practice in online marketing, especially for those attempting to optimize a landing page for conversions. Where many marketers seem to get stuck is determining what to test on a landing page and why it should be tested. In this article we share 6 landing page tests you can implement to […]
25 Easy Tricks for Creating Amazing Email Lead Generation Campaigns
Facebook, Twitter, Google+, Pinterest, Instagram… Each one of these major social networking sites gives you an amazing opportunity to start the sales cycle through reaching your market, nurturing relationships, amplifying your brand and implementing your B2C and B2B lead generation strategies. But how do you get the emails you need from your Fans and Followers? […]
How to Write Email Copy that Converts in 8 Simple Steps
Does your email marketing copy result in the profits you need? Do you have a massive email contact list? Did you generate your email leads from social media contests, compelling landing pages, or online coupons? Once you’ve gained a sizeable lead list, it’s how you nurture your leads through your sales conversion funnel that counts. […]
SEO vs. SMO: What’s the Difference, and Why Should You Care?
Online marketing is all about awareness and visibility. Most of the time, people find your small business online in one of three ways: Your company comes up early in search engine results, You’re mentioned or recommended by another person or website they visit, or They already know about your company and go looking for you […]
15 Email Automation Stats that Might Surprise You
Are you seeing depressing conversion rates with your mass email marketing campaigns? Would you like to personalize each and every email you send out, but don’t have the time to leave your desk for lunch? Let’s talk email marketing automation. This Slideshare presentation will give you 15 email marketing and automation statistics to optimize your […]
Wishpond 2.0: Now the Easiest Way to Get New Leads and Sales Online
At Wishpond, we’ve been listening to your needs. You’ve told us you love our suite of social campaign apps. You’ve been hugely successful with our demographic rich contact database. You’ve fully optimized your results with our real time analytics. But, you needed more. We’ve acted. We’re now the easiest way to get new leads and […]
[Slideshares] 4 Ways to Drive Traffic to Your Blog
As a content marketer, you’re probably like me. You’re constantly looking for new methods to drive more traffic to your blog, right? You probably also have tons going on, and don’t always have the time to sift through a plethora of more wordy content. (Ok, that sentence was pretty wordy…) So, I thought I’d share […]
Landing Pages: The Fundamentals and Conversion Principles
Does your small business struggle for web conversions? Have you been putting time and energy into social media and online marketing but can’t quite figure out how to turn that energy into real-world money? Have you created a landing page? Is it awesome? Does it convert? This article will introduce you to landing pages; exactly […]
10 Sure-Fire Subject Line Formulas for Your Email Marketing Campaigns
Are you getting the most out of your email marketing campaigns? Email leads generate sales. Last year, 44% of email recipients admitted to have responded to, and made, at least one purchase based on email. To get your customer to open your message, your subject line matters. According to Jay Baer, 35% of email recipients […]
The Psychology Behind a Successful Facebook Ad Part 3: Text
Do you know the psychological impact of the words in your Facebook Ads? Did you know certain words cause certain responses in their reader? This third and final part of my three-part series – The Psychology Behind a Successful Facebook Ad – takes a look at text. I’ll examine five specific words that will get […]
Influence Marketing: How Your Customers Drive Traffic to Your Blog
I’ve talked about Influence Marketing with your industry leaders, both top and middle. But what about your real social influencers? Do your customers read your blog? Do they share it? Have you nurtured them into being your brand ambassadors? 90% of consumers, and readers, trust the recommendation of their friends. Word of mouth marketing is […]
15 A/B Testing Stats That Will Blow your Mind
Have you ever wondered if A/B Testing is really worth all the trouble? Is it right for your business? A/B testing is a strategy in marketing in which two versions, A and B, (the Control and the Treatment) are tested against each other. The goal is to identify changes that increase the chance of the […]
Strategies to Handle Negative Posts and Feedback
It is nearly impossible to please 100% of the people 100% of the time. In today’s online driven society, even solid, customer service oriented businesses occasionally fall victim to a negative post, comment or feedback. If it hasn’t happen to you yet, consider yourself lucky. When it does, don’t panic. It is important to understand […]
The Psychology Behind a Successful Facebook Ad Part 2: Images
Does the image you use in your Facebook Ad really matter? Can it actually make the difference between a successful Ad campaign and a flop? In the second part of this three part series on the psychology of Facebook Ads I’ll dive into the science of of images. I’ll examine image types and strategies to […]
How to Use Analytics to Increase Your Content Marketing ROI
You can’t measure social media ROI, can you? You can’t get metrics to measure the success of blogging and inbound marketing, can you? I cringe when I hear businesses ask me this. Social media, email, and websites are filled with numbers, metrics and trackable actions. There are tons of ways to get analytics, and tons […]
The Psychology Behind a Successful Facebook Ad Part 1: Color
Does it matter which color your business logo is? Is there actually going to be an effect if your Facebook advertising campaign employs blue and silver vs. red and black? This article will explore the science and psychology behind Facebook advertising. I’ll provide you with real-world examples of current Facebook Ads and give you concrete, […]
12 Tips: How to Use Email to Drive Traffic to Your Blog
You’ve written an amazing blog post. You’ve published it on your awesome blog. Why is nobody reading it? Do you promote your articles with email? Email marketing is still one of the most effective methods of directly communicating with your readership (and customers). Pump up your great email list with social contests, RSS feeds, and […]
8 Proven Formulas to Launch your Facebook Post Engagement
This simple Slideshare gives you eight proven Facebook Post formulas that drive engagement. We’ve examined the world’s top Facebook Pages to see which posts are, on average, generating more participation from Facebook Fans than others. We’ve broken down the content in these posts to find the common pieces that remain, and created formulas that we’ve […]
6 Tips to Easily Optimize Blog SEO for Search Engines
Search engine optimization is incredibly important for marketers who are aiming to improve the popularity of a blog. When you optimize blog SEO you’re making a blog easier for readers to discover. But how can you optimize blog SEO for more readers to discover? In this article I’ll share 6 easy-to-use SEO strategies you can […]
Influence Marketing: How to Amplify Your Content with Social Leaders
Do you amplify your content through Influence Marketing? You’ve written a great blog post. Now you need to get your article seen and read by your target market. But how? Use Influence Marketing. In part three of this three part series on Influence Marketing, I’ll now show you 3 top methods (and a bonus tip) […]
How to Use Slideshare to Market your Business
Are you looking for more forms of content for your business? Do you want to increase your brand exposure online? Let’s talk Slideshares. This article will introduce you to the world of Slideshare presentations. I’ll tell you exactly what a Slideshare is, why you need to use them, and how to optimize your Slideshares for […]
Influence Marketing: How to Build Relationships with Social Leaders
Do you use Influence Marketing to network with your industry persuaders? Whether you are a big brand or a small business, Influence Marketing is a flourishing method to build your online social standing, increase your SEO, and drive traffic to your blog. In part one of this three part series on Influence Marketing, I showed […]
How to do Influence Marketing & Where to Find Your Industry Leaders
Partnering with industry leaders has long been a successful marketing strategy – big brands have been marketing with sports figures and celebrities for decades. Think about brands like Gatorade or Nike. Now in the age of social media marketing, partnering with people of influence has not only become a necessity but a way to propel […]
The Science of Turning Instagram Followers into Customers
Are you struggling to increase your Instagram ROI? Are you concerned the platform just isn’t for your business and thinking about throwing in the towel? This article will explain, in detail, how you can make Instagram for business work for you. I’ll give you the 6 strategies to generate leads on Instagram, turning your Instagram […]
How to Use Q&A Sites and Niche Forums to Increase Blog Visitors
Get immediate, targeted readership for your blog. Use Q&A sites and niche forums. Q&A sites and niche forums are some of the best ways to reach your tribe, and engage with your specific community. They can increase your link-building and SEO, develop your business brand, and gain you tons of enthusiastic blog traffic. Here’s all […]
The 9 Facebook Ad Mistakes that are Hurting your Click-Through-Rate
Are you not getting the click-through-rates you were hoping for with your Facebook Ads? Are you wondering what you might be doing wrong? This article will dive into the nitty gritty details that could be affecting your Facebook Ad’s performance. I’ll give you the nine mistakes you could be making. I’ll provide examples of exactly […]
10 Tips: How to Use LinkedIn to Drive Traffic to Your Blog
Do you write amazing business blog articles? Do you need more people to read them? If you’re a B2B, LinkedIn is the ideal place for you to connect with your market, develop relationships, and drive traffic back to your blog. With over 433 million users worldwide LinkedIn is the go-to social site for business networking. […]
7 Steps to Building a Great Facebook Ad with Wishpond’s Ad Tool
Note: Wishpond has recently removed our Facebook Ads tool. Click here to learn more about our new, free, lead generation platform. Do you want to run Facebook Ads but are having a hard time understanding the jargon and complexities and wish there were an easier tool? Then let’s explore Wishpond’s newly released Facebook Ad tool. […]
7 Value Proposition Formulas to Boost Ad & Landing Page Conversion
Do you want to get the most out of your Facebook Ads and Landing pages? Do you see solid click-through-rates but struggle to convert? Let’s talk Value Propositions. This article will explain exactly why you need to use Value Propositions within your Facebook Ads and landing pages. I’ll give you seven formulas for creating great […]
[Infographic] How Social Media is Growing Around the World
Did you know: Almost 2 billion people are on social networks? Contrary to popular belief that social media use is slowly, it is still growing steadily around the world. In this infographic we’ll see where in the world social media use is growing, and where it’s headed over the next few years. SEE ALSO: [Infographic] * […]
How Facebook Ads A/B Testing is Done to Maximize Ad Performance
Facebook and the billions of users who frequent the platform daily have been a boon for the marketing world. When the Facebook Ad platform launched, marketers heralded the social giant’s targeting capabilities as the next big thing in marketing. Aside from Google Ads, no other platform had the same level of audience targeting and engagement […]
12 Effective Ways to Use Facebook to Drive Traffic to Your Blog & Website
Driving Facebook traffic to your blog and website is essential. Regardless of the quality of articles you write, without readers, your efforts as a marketer fail. Facebook traffic provides incredible opportunities to increase your blog article readership. Here are 12 actionable, effective, creative methods on Facebook to drive traffic to your blog and website. […]
How to Target Facebook Ads From an Email Address and Phone Number
Are you tired of a .03% click-through-rate on your Facebook ads? Have you read my recent articles, employed ad rotation, optimized your ad images, and targeted and traced your ads to hell and back, but are still seeing disappointing Facebook Ad results? Then let’s just cut to the chase. Let’s integrate your Facebook ads with […]
How to Run a Contest: Step-by-Step Guide
Do you know how to run a contest? Are you thinking of launching a giveaway but aren’t quite sure how to go about it? Whether you’re a small business or a large one, you should have a strategy in place for running promotions on your website. Contests provide incentivized interaction that can drive traffic to […]
The Ultimate List of 55 Facebook Posting Tips & Takeaways
Wondering how to get the most out of your business’ Facebook posts? Struggling for engagement? I’ve scoured the Wishpond archives to bring you 55 of the best Tweetable Facebook statistics, questions, tips, formulas and targeting strategies to inspire your Facebook posting to new heights. Let’s get started. 7 Facebook Tweetable Posting Statistics There are, on […]
Creating Content: 5 Social Media Post Types You Can Use [Guest Post]
Content drives social media, but coming up with fresh content isn’t always easy. Whether you’re just starting out and you’re not sure what to write in these tweet thingies, or you’re a social veteran whose Facebook feed is starting to look composed by Copy and Paste, figuring out what to say next can be a […]
How to Use the Facebook Ad Conversion Pixel for Ecommerce Checkouts
Are you an eCommerce business struggling to drive traffic to your website? Are you using Facebook advertising but unsure if your efforts and money are resulting in real revenue? You need to be using Facebook Conversion Tracking. This article will discuss the benefits of Facebook Conversion Tracking for eCommerce businesses and how to use it. […]
9 Ways to Use Pinterest to Drive Traffic to Your Blog
So, you’ve spent a lot of effort researching and writing an amazing blog post. You’ve published it on your website. Why aren’t you getting lots of readers? Do you promote it well on Pinterest? When you write a blog post, you need to drive traffic to it for a good return on investment (ROI). Pinterest […]
6 Facebook Ad Image Best Practices to Boost Your CTR
Are your Facebook ads targeted well? Do you have great content but are still struggling to increase your Click-through-Rate? In this article I’ll explain six best practices for selecting Facebook Ad images. I’ll take a look at six examples where these best practices have been utilized, and one where they’ve been ignored entirely. This will […]
6 Facebook Ad Image Best Practices to Boost Your Click-Through-Rate
Are your Facebook ads targeted well? Do you have great content but are still struggling to increase your Click-through-Rate? The problem could be with your Facebook ad images. In this article, I’ll explain six best practices for selecting Facebook ad images. I’ll take a look at six examples where these best practices have been utilized, […]
How to Create a Targeted Facebook Ad Audience Using Power Editor
Is your business struggling with Facebook Ads? Are you disappointed with your cost per action metric and at a loss as to what to do? This article will take a look at eight targeting best practice strategies within Facebook Power Editor and how to test your advertisements to ensure you’re getting the most for your […]
3 Methods: How to Market your Facebook Contest
Do you run Facebook contests? Are you getting the results you need? I’ve seen many businesses – small and large – run contests on Facebook. Lots of these contests achieve huge successes. Lots of them result in dismal failures. One thing I’ve learned is that if you don’t know how to market your contest, you […]
4 Tips for Facebook Ad and Landing Page Combos for Better Conversions
Have you been disappointed with Facebook Ad click-through rates? Are you wondering why your landing page conversion rate is so poor? In this article I’ll take a look at four Facebook advertisements and their corresponding landing pages. I’ll tell you how you can be sure the two are optimized and working together to convert. I’ll […]
9 Mistakes: How to Make Your Facebook Fans Unlike You
Are you losing your Facebook Fans? Have people stopped Liking you? I see so many businesses putting time and effort into gaining high numbers of Facebook likes. Then they lose them. Are you one of these companies? In this article, I’ll go over nine mistakes businesses make on Facebook. I’ll also show you how to […]
The Science of Keeping your Facebook Fans Engaged
Do you write great Facebook content but struggle to keep your Fans engaged? Do you see other brands maintaining Facebook likes and wonder how they’re doing it? In this article I’ll discuss the three main strategies you need to implement to keep your Facebook Fans engaged and get the most out of Facebook for business. […]
Small Business Guide: Top 20 Resources on How to Sell on Social Media
Do you sell products or services online? Are you getting the results you need? To give your business the boost it deserves, I’ve compiled the best articles from the top social media leaders in the world. Many of these leaders are listed as Forbes’ top social media power influencers, and have achieved the wealth that […]
Six Facebook Metrics Small Businesses Shouldn’t Obsess Over
Is your small business struggling to make sense of the truckloads of data offered by Facebook Insights or any of the other hundred-odd analytic tools meant to ‘help’ you succeed? In this article I’ll identify the six Facebook metrics your small business doesn’t have to obsess about. And I’ll give you the six that you […]
[Infographic] How to Create the Perfect Social Media Post
Do you want to create the ‘perfect’ post on social media? The one that will be the most shared, retweeted, liked, and commented on? Sorry to burst your bubble, but there really isn’t such ultimate ‘perfection’ in social media marketing. Every brand has a different consumer, and every social site has particular nuances for connecting. […]
3 Key Hashtag Strategies: How to Market your Business & Content
If you know how to use Instagram or Twitter or Instagram for marketing, hashtags should be familiar to you. But do you know how to use them strategically? Hashtags are everywhere these days. You see them on Twitter, Instagram, Pinterest, Google+, and Facebook. As a marketer, you can’t ignore them. You need to know how […]
5 Questions to Ask Yourself Before Publishing your Next Tweet
Have you ever been disappointed by a particular Tweet you thought would do well? Have you recently struggled to get more Followers for your business? In this post I’ll give you the 5 most important questions you need to ask yourself before hitting Tweet. I’ll break down the importance of these questions and give you […]
4 Ways to Combat Facebook Ad Fatigue
Do you see the performance of your Facebook Ads start to drop after a few days? If so, then your ads are falling victim to Ad Fatigue. In this article I’ll discuss the danger of Ad Fatigue and how you can use Ad Rotation to combat it. I’ll give you a breakdown of how Facebook […]
Making Twitter Work for Your Business [Guest Post]
With more than 500 million users and the ability to spread messages quickly, Twitter can be a valuable part of your social media marketing strategy. Your business may already be on Twitter—but are you seeing any results from your efforts, or just tweeting into the wind? Whether you’re just starting to consider a business Twitter […]
How to Run a Facebook Referral Promotion
We’ve written extensively about utilizing your customers to grow your business. Most of these methods though are indirect, such as gathering customer testimonials. There is a more direct way to do this: A Referral Promotion. What is a Facebook Referral Promotion? How does it work? A Referral Promotion entices Fans to earn a reward in […]
[Infographic] Stats & Facts of the Google Empire
Even though we think of it as a search engine, Google has so many arms that it now encompasses aspects of everything from content consumption to mobile phones. In this infographic we’ll see just how much it has grown and how big of a part of our lives it is. SEE ALSO: [Infographic] Social Networking […]
7 Facebook Contest Examples to Learn From
Have you or your business been thinking about running a Facebook contest? Do you want to make sure it’s the right investment call? In this case study, I’ll take a look at 7 Facebook contest examples, laying out exactly what works, what doesn’t, and how you can do it for yourself. Tweetable Takeaways (Click to […]
6 Small Business Facebook Posts: Critiqued with Tips for You
Are you a small business using Facebook? Do you need more engagement on your Facebook Page? I took a look at Facebook posts from socially savvy small businesses. Each of these small businesses use our Social Marketing Suite. Each post highly-engaging content every day. In this article, I’ll show you six specific examples of great Facebook […]
7 Questions to Ask Yourself Before Publishing your Next Facebook Post
Stop for a second. Are you sure you should Post that on Facebook? Have you ever been disappointed by a Facebook Post you thought would do really well? Have you ever wondered why? In this article I’ll give you 7 simple questions that you need to ask yourself before you Post that Facebook Post.** I’ll […]
Participatory Posts and Gamification: 5 Ways to Increase Engagement
Do you engage your consumer with interactive marketing? Do you use gamification methods to increase your social media ROI? Your customers want shareable content, fun challenges, and rewards for interacting. By successfully using participatory posts and gamification methods, your business marketing will be rewarded too. Here are 5 social media marketing tactics to keep your […]
9 Questions to Ask Yourself Before Publishing your Next Blog Post
Stop. Hold on a second. Are you sure you want to hit publish on that post? Is there the tiniest chance that your recent blogs have felt a bit stale? That you’ve noticed readership stagnating, or even dropping? If so, here are 9 questions you need to ask yourself before you click ‘publish.’ I’ll include […]
60 Small Tricks to Get More Twitter Followers and Grow Your Following
Most businesses are on Twitter these days, but many still scratch their heads trying to find actionable ideas to get more Twitter followers. When growth become stagnant marketers need to make small changes to improve their profiles and attract new followers. In this article we’ll give you 60 tricks to get more Twitter followers and […]
10 Amazing Instagram Contest Examples You Need to Try
These Instagram contest examples will help you find the perfect contest idea to generate more sales and engagement. If you’re an avid Instagram marketer, you know how effective contests can be to help you build your brand, generate massive engagement, and drive a serious return on investment from social media. And though running an Instagram […]
[Infographic] 25 Facebook Stats (August 2013)
We all know the popularity of Facebook – but once in a while its good to take a canvas of exactly what’s happening in the network. For this infographic we collected the most recently available statistics to give you a clear picture of Facebook’s current state. Designed by Alex Boiesan
10 Sure-Fire Blog Title Formulas That Attract Readers
Are you having difficulty getting your business’ blog off the ground? Do you write great content, and wonder why your readership is struggling? Recent studies show that while 80% of people will read headline copy, only 20% will read the rest. This is the hidden importance of great titles, and why getting them right is […]
10 Awesome Twitter Examples with Critiques and Best Practices
Are you looking for a way to step up your business’ marketing with Twitter? Do you want to boost retweets and increase engagement across the board? In this article, I’m going to critique 10 of the top brands on Twitter, giving you concrete examples of* how to maximize Twitter in your social media strategy.* Tweetable […]
101 Tips: How to Run a Successful Facebook Contest
Do you run contests on Facebook? Do you need better results? I’ve seen a lot of companies use Facebook contests and Facebook Sweepstakes. Some amazingly savvy small and medium businesses have used these marketing tools to succeed beyond anyone’s expectations. Others have been dismally disappointed with their results. Do you want your next Facebook contest […]
Social Media for Non-Profits: 17 Tips
Do you own or market a Non-Profit Organization? Have you tried to take advantage of social media but found it more frustrating and less rewarding than you’d heard it could be? It’s a common problem, one that I can help you with. As a former non-profit marketer who currently spends his days striving to […]
How to Market on Instagram: 40 Ideas, Tips & Examples
If you’re one of Instagram’s 1.386 billion active users, you’ll know how powerful the social network is as a marketing platform. It’s a prime place to promote your products, connect with your customers, and reach new people within your target market. Everyone else is doing it, but the question is: can your business find success? […]
Don’t Make These Common Facebook Marketing Mistakes
Facebook can be a powerful online marketing strategy, especially for small businesses that need to rely on personality and interaction over digital reach. However, it can also be an ineffective waste of time. Like any marketing tool, it’s all in how you use it. If your company is on Facebook, but you’re not realizing any […]
47 Tips for Running an Instagram Photo Contest
Are you marketing your business on Instagram? Do you need more engagement? Add Instagram photo contests to give your feed a viral boost. It’s no surprise that businesses small and large are increasingly using interactive tools like photo contests on Instagram. Using contests on this massively popular mobile photo-sharing site can get your brand marketed […]
10 Amazing Pinterest Board Examples Critiqued (with Best Practices)
Are you struggling with Pinterest, wondering how big brands are having so much success? In this article you’ll learn how the top businesses use Pinterest Boards in ways you may not have even thought of. I’ll break down their strategies for success and give you 10 concrete examples of how you can do the same. […]
Social Media Marketing for Pet Stores: 31 Tips
According to American Pet Products.com, pet owners spent a record $62.75 billion in 2016. Pets and pet related products are a booming industry. So, if you have a pet store, or you sell products related to cats, dogs, fish, geckos, birds, hamsters – or any other type of pet or pet product – how can […]
Social Media for Real Estate Agents: 21 Tips
The best real estate marketers approach social media much like they approach being social offline. The best realtors use social media as an extension of themselves to reach more clients and capitalize on their competitive advantage. Social media provides a way to further connect with your local clients and support your real estate marketing efforts. […]
10 Characteristics of Facebook Posts You Need to Know
What makes a Facebook Post great? What makes Fans want to click, Like, share or comment on it? It’s part science and part art. And for every Facebook Page, and their respective Fanbase, it’s slightly different. Over the past week I analyzed some of the top Pages on Facebook to see what common characteristics the […]
12 Facebook Post Examples You Need to Know
These Facebook post examples show you what to do and what not to do. Follow this guide for some of the best Facebook post examples, with critiques and best practices. Is your business finding it hard to acquire the Facebook Likes and engagement you need? Are you stuck in a Facebook posting whirlpool, spinning around […]
[Infographic] Linkedin by the Numbers: 22 Amazing Linkedin Stats
Did you know that there are 1.5 million groups on Linkedin? That’s 1.5 million different business niches represented among the 238 million Linkedin Users. That gives any B2B marketer a great opportunity to find and market to their target market on Linkedin. In this infographic we’ll show you the current state of Linkedin, and why […]
[Infographic] Twitter by the Numbers: 20 Amazing Twitter Stats
Did you know Twitter is already 7 years old? And most small businesses are still quite new to it. If you’re on the fence about whether Twitter is worth your time, take a look. As Twitter expands on its ad platform, small businesses will have more opportunity to capitalize on its graph of user information. […]
4 Simple Ways to Turn Facebook Fans Into Paying Customers
You’re sharing great content on Facebook. You have tons of Facebook likes who share and comment on everything you post. But why are none of them are becoming paying customers?!! My guess is that you’re not creating content that drive sales. You don’t want to make posts that are funny, but have nothing to do […]
14 Ways to Create Amazing Tweets from your Blog Posts
So you’ve created an incredible blog post. It’s full of knowledge that matters to your target audience. And you know you can use social channels like Twitter to drive people to it. In a recent study, Forrester found that 50% of all Internet users ages 18 to 23 use social networks as their primary Internet […]
How to Use Incentives to Get More Fans & Followers
Do you want to get more Fans on Facebook or Followers on Twitter? Good. You’re motivated to get more Likes and Followers, but how do you motivate your consumer? I know there are many sites out there where you can go and buy Fans and Followers, but even the thought of doing that makes my […]
[Infographic] Facebook Likes: How Revealing Can They Be?
Researchers at Cambridge University have created statistical models, based on Facebook likes that are able to predict religion, race, sexual orientation, amongst other personal attributes, with startling accuracy. To provide data for the study, 58,000 U.S. volunteers submitted their “likes,” demographic information and underwent psychometric testing using the myPersonality app created in 2007 by Dr. […]
Facebook ROI for Business Explained
Have you been using Facebook for your business but are unsure if its providing any real return on investment? Are you thinking of starting to use Facebook for your business? For any business, return on investment (ROI) is the deciding factor in whether they will execute a specific marketing tactic – and Facebook is no […]
Social Media Marketing for Restaurants: 21 Tips
Do you own, or do marketing for, a restaurant? Do you want to know how to use social media to market your restaurant? It’s a common problem – restaurants want to be engaging with their clientele; they want to use social tools to get more patrons walking through their doors – but they just don’t […]
Guide to Social Media Marketing for Etsy Stores
Do you have an Etsy store? Do you want to sell more of your products, but just don’t know how? To succeed in turning your Etsy store into a solid business, you need to have a great social media marketing plan. Are you, for example, on Facebook? Do you have a Facebook Page for your […]
How Facebooks August 6th News Feed Changes Affect Business & Marketers
Facebook’s Edgerank (ranking) algorithm, which determines which posts show up in a person’s News Feed, is a beast constantly trying to be tamed by businesses and software companies. Just like SEO on Google, it has a huge impact on how many people see your company and click-through to your website. Today Facebook made an announcement […]
10 Tips: How Not to Use Google Plus
I’ve been spending quite a bit of time on Google Plus lately. I know, I’m geeking out. But it’s quickly becoming my favourite social media platform these days. It’s an incredible way to meet new people, connect with prospective customers, and deepen relationships with your consumers – and more than on most social sites. I […]
How to Use Emotions to Create Engaging Facebook Posts
Emotions are a powerful force on your consumer’s decisions. You can see this in people’s choices to purchase luxury items such as Ferraris – some would argue there’s no logical reason to buy one, that it’s strictly emotional. On Facebook, the return on investment (ROI) is different than a direct sale. It’s a Like, share […]
[Infographic] The Secrets to Intels Incredible Facebook Engagement
Did you know Intel (at the time of writing) has the most “People Talking About This” out of the top 50 brands on Facebook? For a brand that targets professionals and not teenagers, such as Coca Cola, that is astounding. It shows that Intel has found the keys to marketing it to its target market […]
5 Best Types of Instagram Photos to Drive Engagement
Instagram allows companies to tell a visual story. Engagement is high, because Instagram plays to the fact that A) Most people usually have their phone in hand nowadays and B) Short-attention spans find a photo-based app an easy way to process information. With companies only recently investing in the Instagram for business field, it can […]
5 Top Brands on Vine [Case Studies]
With users in the tens of millions, Vine is a very active social media platform. Like with any platform that gets that much use from people, it has drawn in a number of brands that are eager to get a piece. A Vine is a very different beast than a YouTube video. For businesses […]
52 Methods: How to Get Your Tweets Retweeted
Twitter. You’ve setup your Twitter business handle. You’ve got Followers. You tweet. So, why aren’t your tweets getting retweeted? You want more engagement in your social media efforts. On Twitter, this includes getting retweets. A retweet extends the reach of your updates. When someone shares your tweet, their Followers may see it, and if their […]
How to Use Facebook Promoted Posts
Do you run contests and marketing campaigns on Facebook? Do you want your Posts about your campaigns to be seen by your Fans, and even friends of those Fans? Facebook Promoted Posts may be the solution you need. You likely know that not every one of your Page posts actually show up in the News […]
10 Things to Do Before you Run a Facebook Contest [Checklist]
Do you want more Facebook Likes? Do you need to generate more email leads? Are you looking to gain immediate sales through Facebook promotions? Contests, Facebook Sweepstakes and coupons have long been a part of good marketing methods. They can help to promote a business, engage with customers, and increase sales. Add them to your […]
How to use Google+ to Promote your Blog
Without great traffic to your blog site, your posts will not be get read, regardless of the quality of your articles. Google+ has massive opportunities to promote your blog, and drive traffic to it. For many marketers and business owners though, this social site has remained a mystery. Lots of businesses try the site out, […]
Bump Up Your Google Plus: Ideas to Share [Guest Post]
Google Plus isn’t the flashiest or wittiest social network out there, but it’s still too big and—thanks to its relation to the all-powerful Google—too important to ignore. Unlike Facebook and Twitter, though, Google’s network isn’t always as easy to connect with, and using the two big names can leave you stumped for fresh content to […]
12 Easy Ways to Find Engaging Facebook Content: My Secrets Revealed
Are you constantly looking for great, engaging Facebook content?? If you’re a good marketer, and you’ve done your marketing planning, you know your content creation gets a little easier. To be a good marketer, you really do need to go through your business goals and objectives, know about your target market (and if you’re really […]
5 Ways to Use Pinterest to Sell Products and Grow Your Fanbase
Pinterest now drives more sales than Facebook, and it is significantly more product driven. 70% of users on Pinterestsay they use the site to get inspiration on what to buy. It’s also on the fastest growing social media platforms in the world. According to Semiocast, Pinterest now has over 70 million users globally. According to […]