Author: marketingwishpond

Boost Your Reach with Facebook Ads for Local Business

Are you struggling to expand your reach and attract more customers to your local business? Are you looking for targeted marketing strategies that can give your small business an online advertising edge? Look no further than Facebook ads for local business! But why Facebook ads, you might wonder? Isn’t it just a platform to connect […]

Crafting a Winning Website Marketing Plan: Strategies for Success

Are you struggling to attract visitors to your website? Are you looking for ways to boost your online presence and drive digital growth? If so, it’s time to create a comprehensive website marketing plan that will propel your business to new heights. From SEO best practices to content marketing tactics, we’ll guide you through the […]

Top 30 Instagram Marketing Tools to Grow Your Business

With over 1.3 billion users, Instagram is an essential social media platform for marketing. While there are massive opportunities to reach a big audience, there is also a lot of competition. This is why you need the right Instagram marketing tools if you’re going to succeed. These Instagram marketing tools will help you make the […]

How to Add a Link to Your Instagram Story

Having linkable Instagram stories are a great way to promote products and services on your website. Wondering how to add a link to your Instagram Stories? In this article, you’ll know how to add links to your Instagram stories and creative ways to use your Instagram story links in your Instagram strategy. You might have […]

How to Do a Raffle On Facebook: Complete Guide

Follow this guide for a complete understanding of Facebook raffle rules and how to do a raffle on Facebook. Use this rules template when running your next giveaway. If you’re running a Facebook contest, doing a Facebook raffle is one of the best ways to generate traffic, engagement, Likes, and attract new subscribers online. But […]

The Complete Guide to Instagram Giveaway Rules (With Examples)

Hosting a social media giveaway on Instagram is a great way to boost engagement and sales for your brand. There have been a lot of brands out there that have gained a massive following and community of buyers just by hosting giveaways. In this guide, I’ll show you exactly how you can put together a […]

5 Best Ways to Announce & Notify Contest Winners (With Examples)

Have you just wrapped up running a contest, or want to make sure you have everything down before you start? Either way, a crucial component is announcing or notifying your winners (and losers). Doing this wrong results in a lot of wasted time, energy, and resources – your whole contest will end on a sour note. […]

5 Tips for Expanding Your Small Business Abroad

As a small business owner, you must have dreamt of expanding your small business abroad. And why not? One of the primary goals of most small businesses is sustained growth. Expanding your small business abroad is a great and effective way to reach new customers, grow your revenue, and diversify your market. Here, I have […]

Revolutionize your business: How to choose the perfect B2B e-commerce platform

The global B2B e-commerce market size is projected to reach $18,771.4 billion by 2027. This shows that there is so much growth potential in B2B e-commerce. Now is the time to take full advantage of this projected growth so that your business can take a slice of the B2B e-commerce market in the coming years. […]

5 Tips to Convert More of Your Social Media Leads into Sales

While social media platforms provide a fertile ground for generating leads, converting those leads into paying customers often proves to be a tall order. The primary hurdle lies in the nature of social media interactions, fleeting and usually lacking depth, making it difficult to establish the trust and rapport necessary for a sale. Plus, you […]

Community Marketing: How to Boost Your Brand by Bringing People Together

“No man is an island”, wrote John Donne. Do overlook his gender partiality if you can. He was writing in 1624 (and it really was a different time). Still, his words continue to ring true centuries later: very few of us thrive in solitude. We’re communal creatures. We love to get together to exchange news […]

Lead Magnets: Creative Strategies To Capture and Convert Quality Leads

Lead generation can make or break any business or campaign. Don’t believe us? 91% of marketers surveyed by Ruler Analytics state that it’s their primary goal when creating campaigns, and 53% of business owners also reveal that they spend at least half of their marketing budget on lead generation. Right off the bat, how do you […]

How the Instagram Algorithm Works (+ 10 Algorithm Hacks)

The Instagram algorithm is always changing. Is your brand staying ahead of it? Understanding how the algorithm actually works is something that any social media marketer or brand needs to know in order to use Instagram properly. The Instagram algorithm is responsible for what content people see. It can either get you loads of organic […]

B2B Sales: Tools You Need For Success

When it comes to B2B sales, having the right tools can make all the difference. The right tools enhance efficiency and effectiveness, streamline operations, save costs, and provide a competitive edge.  As we explore the essential components of the optimal B2B sales stack, it becomes evident that the right technology can future-proof your business for […]

Multichannel Marketing versus Omnichannel Marketing for SaaS

Firstly, let’s define Software as a Service. SaaS is a cloud-based service model where software is provided over the Internet. It enables users to access applications remotely without needing internal infrastructure or hardware. Different multichannel marketing strategies are used to promote SaaS, but omnichannel strategies are also important. Have you ever wondered what sets apart […]

Email Marketing Visuals: A Quick Guide To Grab People’s Attention

We’re visual creatures. As a species, we may be capable of some awesome feats, but at heart, we do like to look at pretty things. So, it’s no surprise that when we want to improve email marketing, just as with most marketing, we need to turn to the visual side of things to make a […]

30 Christmas Contest Ideas: Your Guide to Festive Season Success

The holiday season is responsible for a substantial portion of many brands’ total sales. It’s a season of buying, giving, receiving, and (if you’re smart) giving away. Your prospective customers are on the lookout for deals (after all, the holidays are also the season of empty bank accounts). That means it’s the best time to […]

How to Master Instagram Reels: 5 Strategies Brands Need to Know

Want to know how to make the most of Instagram Reels? Follow this guide for five strategies to help you out. The powerhouse of visual communication, Instagram’s Reels is more than a place for dance challenges and quick how-tos. With its wide reach and gripping format, it is one of the best places to generate […]

5 Analytics Tools Every Distributed Marketing Team Should Use

Marketing without analytics is like training without a plan — sure, you may be making progress, but you’re likely not investing your workout efforts and hours in the most efficient way. It is directionless and prone to aimless grind, often yielding unpredictable or suboptimal results. But you already know that, so you have Google Analytics […]

The Art of Product Description: A Guide to Minimizing E-commerce Returns

In the world of e-commerce, reducing return rates is not just about saving money—it’s about creating a seamless shopping experience for your customers. One key strategy to achieve this goal is optimizing e-commerce product descriptions. In this comprehensive guide, we will embark on an exploration of crafting product descriptions—a skill that not only entices potential […]

50 Call To Action Examples You’ll Want to Copy

Looking to increase your conversion rate? There are a number of things that can be optimized, from your headline text, hero images, videos. The list goes on and on. But no matter what you change, at the end of the day there’s one thing standing between a user and conversion, and that’s your call-to-action. If […]

Wishpond Teams Up with Fiverr Certified to Supercharge Your Business

In our fast-paced world, staying ahead of the curve is essential for businesses of all sizes. Today, we’re thrilled to announce a game-changing partnership that promises to revolutionize how you approach marketing solutions. Wishpond, your trusted source for accessible, affordable marketing solutions, has joined forces with Fiverr, a company transforming how we collaborate and work […]

From Leads to Conversions: Exploring the Significance of Funnels in Sales and Marketing

Imagine your business as a giant sieve, sifting through countless leads and prospects. At the bottom lies your ultimate prize – loyal customers who purchase and advocate for your brand.  What’s the secret to turning this vision into reality?  Sales and marketing funnels! Funnels serve as the backbone of modern businesses.  They are the unsung […]

Sales Outreach: The Definitive Guide  

If you’re looking to make the most out of your sales efforts, you should be familiar with the concept of Sales Outreach. This strategy can help your business reach a larger audience and build relationships that turn into long-term customers. This guide outlines the right strategy and tools to become an expert in sales outreach […]

7 Ways to Use Data Analytics to Improve Your SEO Ranking

We’ve all heard the phrase big data analytics being thrown around. Technology has made it possible to get clear on how our campaigns and content are doing – giving us valuable information about our audience, even down to the exact search terms they’re using on Google and other search engines. Are you already using data […]

15 Social Media Marketing Tips for Small Businesses

There’s something we all understand today: our business has to be on social media. It’s an essential way of marketing your products and connecting with customers.  Although there are so many millions of people on social media, far too many brands don’t generate the results they’re after.  Before you start pouring money into paid advertising, […]

How to Drive Traffic to Your Ecommerce Website: 18 Tactics

For your eCommerce website to succeed, it needs to drive traffic. Without any traffic, you won’t be able to convert visitors into customers. So even if your website looks amazing and offers incredible products, no traffic means no sales.  Let’s start with the bad news: the eCommerce space is insanely competitive, so there are a […]

25 Awesome Instagram Reels Ideas For Small Businesses

Social media has allowed many marketers and merchants the opportunity to globalize their business and reach more people. Among all these websites and networks, Instagram became one of the most popular ones because of its business features. And now, with the marvelous reels feature, businesses have more chances to reel in followers and boost their […]

46 Proven Call-to-Action Words to Maximize Conversions

Your call-to-action (CTA) button is one of the most important elements on your landing page or website. Think of it as the door to the next step of your marketing funnels, where every click is a potential customer through that door. As marketers, we spend a lot of time thinking about the design of a […]

25 Best Coming Soon Landing Page Examples You’ll Want to Copy

Working on launching a product? Have a website or app that’s coming soon? If so, you’re probably no stranger to “coming soon” pages. Coming soon pages are important for any new site or new product. They can create urgency, build excitement, and help you gather a waiting list before you launch. While these landing pages […]

Copywriting for Beginners: 20 Essential Tips and Strategies

Ask any marketer, and they will tell you that great copywriting is the secret behind any successful campaign.  You need copywriting to stand out from the noise, engage your audience, and persuade them to take an action. In most cases, the difference between an amazing and average campaign comes down to copywriting.  But wait, copywriting? […]

How AI Is Transforming The Sales Game

Staying ahead of the game is crucial for sales professionals. Competition is fierce, and the business landscape is evolving. Luckily, there’s a tool proving to be of big help – AI (short for “Artificial Intelligence”). According to The State of AI in Sales*, 52% of sales professionals say AI tools are important in their role. […]

The Truth Behind Generative AI for Sales

Have you ever wondered how some companies consistently meet their sales targets, seemingly like magic? What if I told you that this “magic” is powered by generative AI? Curious? Join us on a journey to discover how generative AI is transforming the world of sales. The AI Revolution in Sales In the past, a salesperson’s […]

SMS Marketing for E-commerce: Is it Really Worth it?

One clear fact in our fast-changing world of technology and how people shop is this: Desktop computers are becoming less important. It’s no longer a question of if but when and how, as 84% of Americans have embraced their smartphones as the gateway to the boundless world of the internet. In this changing world, where […]

LinkedIn Small Business Marketing Strategies to Apply in 2023

LinkedIn is one hugely popular professional networking community you can’t afford to ignore. More than 58 million companies and their C-suite executives are active on LinkedIn. Well-thought-out LinkedIn marketing strategies can grow your business by driving traffic, generating quality leads, and fostering long-term relationships with your prospects. In this article, we’ve put together a list […]

10 Best AI Marketing Tools for Small Businesses

With the rise of AI right now, your business should be making the most of all the different AI tools available. One of the best ways to apply this is in your digital marketing strategy.  AI offers loads of possibilities for small businesses. AI allows you to market smarter, create more impactful marketing campaigns, save […]

12 of the Best YouTube Video Ideas for Small Businesses

With 2.1 billion users, YouTube is undoubtedly one of the best places to reach new customers and grow your brand.  All kinds of businesses have seen some amazing success on YouTube, and there are many different ways that you can use this video platform.  Now, you’re probably wondering how your small business can find a […]

12 Must-Have Features in a B2B Ecommerce Website

The buying cycle in B2B eCommerce is typically complex and long. Plus, the decision-making process involves multiple stakeholders. Their purchase decisions are heavily influenced by detailed research, sourcing recommendations, and budgets. Although many parameters govern their purchases, these customers expect a high level of service. Designing an intuitive website is the first step to crafting […]

How to Create a Social Media Marketing Plan

Follow this 11-step template to create a social media marketing strategy for your business. This will help you improve your social media marketing efforts across all of your social media channels. Social media has been around long enough that you know the need for social media channels for your business. But a complete social media […]

Complete B2C Marketing Guide: Strategies & Examples

Your marketing strategy is based on what you sell and who you sell it to. B2C (business-to-customer) marketing is all about targeting your consumers directly. B2C marketing is incredibly broad. It’s a simple concept, although it covers many different strategies and tactics. While you might have heard that “all marketing is B2C”, there are a […]

Is Your Startup Ready To Hire a Marketing Team?

Starting a new business venture is an exciting and challenging journey. As a founder, you wear multiple hats to ensure your startup or small business thrives.  However, assessing when to bring in external expertise to manage certain aspects of your company becomes essential as your business grows. Marketing is a critical area where you may […]

10 Mistakes to Avoid When Growing Your Business

Starting a new business or growing your existing one? Then you need to make sure you don’t fall victim to a few common mistakes.  There’s a lot that goes into running a business. You need to offer great customer service, deliver amazing experiences, run marketing campaigns, and a whole lot more. This also means there’s […]

How to Set SMART Marketing Goals

Welcome to the ultimate guide on setting SMART marketing goals! As a marketer, you understand the importance of defining clear and actionable objectives for your campaigns. SMART goals provide a structured framework that helps you stay focused, motivated, and accountable throughout your marketing journey. Whether you’re a seasoned marketer looking to refine your goal-setting skills […]

10 Types of Email Workflows Your Business Can Use

96% of businesses revealed that personalization improved their email marketing success. What’s the best way to add personalization to your email marketing strategy?  Using automated email workflows.  Email workflows run in the background – sending the right messages to the right people at the right time. Once you set these up, you can focus on […]

How Small Ecommerce Businesses Can Compete Against Big Players

Finding ways to grow your small eCommerce business in a competitive digital world can be complicated. Bigger corporations, with years of experience, generally have larger marketing budgets, stronger brand equity, and access to endless resources.  However, there’s still hope for smaller eCommerce brands. Not only is demand for eCommerce growing at an incredible rate (expected […]

Complete Guide to Word-of-Mouth Marketing

Let’s explore what word-of-mouth marketing is, how it works, why it’s so valuable, and how you can apply it to your business! Have you ever gone to a restaurant or bought a product because someone you know recommended it to you?  Word-of-mouth recommendations are incredibly powerful and hold enormous influence on consumers. If you can […]

How to Do Market Research for Your eCommerce Business

Starting a business or expanding into new markets is a challenging, yet thrilling, task.  You may wonder, “Will consumers need and accept my products? How will my offers fill the niche in line with the latest trends?”  Apart from selling what’s in demand, you need to stand out from the crowd and compose a unique […]

What is SMS Marketing and How to Use it for Your Business?

Let’s explore how SMS marketing can make your life a whole lot easier. We look into what SMS marketing is, how it works, and how your business can use it to attract and engage new customers. SMS marketing, also called text message marketing, is one of the best ways to reach your audience directly.  Connecting […]

The Power of Personalization in Marketing

In today’s competitive business landscape, customers face endless choices. This is why personalization is such a crucial tool to connect with your target audience. Personalization refers to tailoring marketing messages, offers, and experiences to meet individual customers’ unique needs and preferences. By understanding and responding to customers’ specific requirements, businesses can achieve far greater business […]

5 Easy Email Marketing Tips to Get Better Results

Follow this guide for 5 easy email marketing tips you can use to get better results from each email you send.  Email marketing is one of the best strategies that absolutely any business can use to attract and engage customers.  In fact, email can offer a 36x return on investment (ROI). That means for every […]

5 Marketing Metrics You Need to Know (And Why They Matter)

You want your marketing efforts to pay off, right? Then you need to know what kind of impact they’re making.  To understand this, you need to monitor the right marketing metrics.  Marketing metrics play a crucial role in understanding where to put your marketing budget, measuring how you’re achieving your goals, and seeing what’s not […]

What is Lead Nurturing (and How to Do It)?

This guide covers everything you need to know about lead nurturing and how to implement it.  Your business needs to have a carefully-planned marketing and sales process. A key part of this is implementing a strong lead nurturing strategy. Lead nurturing is a crucial process that involves building relationships with potential customers and guiding them […]

15 Marketing Tools Every Small Business Needs

Choosing the right small business marketing tools is essential for your success.  Today’s digital marketing landscape is highly competitive, and you need to use the right tools to get ahead. Without this, you’ll be taking shots in the dark, wasting time and effort, and delivering campaigns that don’t have an impact.  But how do you […]

9 Marketing Hacks for Launching a Local Business

Follow these nine hacks for launching and marketing local businesses more successfully. There’s a lot that goes into launching a new business.  Whatever tactics you use, the most important thing to make sure you do is to reach the right potential customers.  As a local business, your goal isn’t to spread your marketing net as […]

How to Create a Successful Product Launch Marketing Plan

Follow this guide for everything you need to know about creating a successful product launch marketing plan.  You’ve just developed a new product and are ready to launch it – success!  Well, not quite yet. Developing a great product is the first step. The second essential step in your product’s success is how you launch […]

SEO vs. PPC – Which is Best for Your Business?

SEO vs. PPC – which strategy should you invest in and which will offer your business the best returns? This guide reveals everything you need to know. So you want to get more website traffic and grow your business?  Then there are two main options you can focus on – SEO and PPC.  Both strategies […]

Shopify SEO: A Simple Beginners Guide

You have a great Shopify store, and you sell amazing products.  So, why is nobody buying them? Probably because your customers need help finding your online store in such a crowded and competitive online environment. 87% of shoppers begin their product hunt with online searches. By applying the right Shopify SEO strategies to your store, […]

What is Customer Lifetime Value in Marketing (and How to Calculate LTV)?

There are many different terms and metrics you need to know about when implementing a marketing strategy – one of the most important is Customer Lifetime Value (LTV).  By understanding LTV and how it relates to your business, you’ll be able to generate more revenue, maximize your brand awareness, and create happier customers. All of […]

How to Measure the Effectiveness of Your Marketing Efforts

You’ve just launched a new marketing campaign – great! But how do you know what kind of impact it’s going to have on your business? This is the age-old problem that marketers face.  There’s a lot that goes into understanding marketing effectiveness, and it’s not just about measuring how many sales your marketing efforts result […]

How to Retain Customers With Follow-Ups

It can cost up to five times more to acquire new customers than it does to sell to your existing ones.  Businesses are always focused on reaching more people and growing upwards. However, focusing on the customers you already have is key to unlocking more value and boosting business growth.  Customer retention is incredibly valuable […]

19 Lead Generation Strategies That Work for Small Businesses

85% of businesses say lead generation is their most important marketing goal. Yet, 79% of leads don’t convert.  This means generating reliable, quality leads are one of the biggest challenges businesses face. If you want to boost your sales and grow your customer base, you need to start by generating the right leads. To help […]

How to Run Facebook Ads for Your Local Business

Running Facebook ads is one of the best ways to boost your local marketing strategy. It lets you reach a lot of people fast. Not only this, but you can be incredibly specific about who your ads target.  This means reaching the right potential customers who will support your business.  The great thing about Facebook […]

How to Build a Strong Online Presence for Your Local Business

If you want your local business to attract customers, you need to have a strong online presence. Everyone’s online, and customers are actively looking for businesses like yours all the time. In fact, 97% of customers search for local businesses online before deciding to make a purchase.  So, what’s the best way to attract the […]

How Will AI Change SEO? 13 New Strategies to Focus On

Is AI playing a role in your small business SEO strategy? It probably should.  As AI gets more advanced and search engines implement AI updates, artificial intelligence is changing how SEO works.  While the fundamentals of SEO still remain the same, advancing AI technology is changing the way we view search results, create content, search […]

Google Goes All in On AI – A Breakdown Of Google’s Latest AI Innovations

Google is all-in on AI, recently introducing a bunch of new developments.  In case you missed Google’s I/O event, the company showcased a whole bunch of exciting new features, updates, and products it’s rolling out. Of course, the buzzword of the event was “AI” (which was mentioned 143 times during the presentation). As we know, […]

A Beginner’s Guide to Google Ads: How to Get Started with Pay-Per-Click Advertising

Ready to get started with pay-per-click advertising?  We don’t blame you. PPC ads give organizations the opportunity to capitalize on an integral component of the online experience: Search activity.  By targeting the keywords your audience searches for most, you can create a personalized campaign that can help you reach your sales and demand generation goals […]

SEO for Google Maps: How to Rank Higher On Google Maps

Where’s the first place you go to find a local business? Google. Understanding SEO for Google Maps will make your local business a lot more visible on the search engine. And if you get your Google Maps rankings at the top of relevant search results, you can expect to generate far more traffic – which […]

Why is Social Media Not Working for Your Business? [And How to Fix It]

Are you putting in the effort to post regularly on social media but not achieving the attention or results your business needs?  It’s a familiar struggle.  Social media is a fiercely competitive arena, and the constantly evolving algorithms can make it challenging for your content to reach a wide audience.  Don’t be disheartened, though. It […]

Social SEO: How to Boost Social Media Visibility

Social SEO is your secret to social media marketing success. Follow this guide to learn exactly how to apply social SEO to your business.  You might post great content, but this doesn’t really matter if nobody can see it.  If you thought that SEO only applied to Google, then you’re wrong. Your social media strategy […]

How to Improve Your Content Marketing ROI: 10 Proven Strategies

Content marketing is a critical component of any modern marketing strategy. Creating and sharing valuable content can attract, engage, and convert your target audience into loyal customers.  However, creating great content is only half the battle. To see a good return on investment (ROI) from your content marketing efforts, you must ensure that your content […]

How to Scale a Small Business Into a Large Business

When your small business is doing well, you naturally start to think about scaling up. But this is a critical time for your company—only 50% of small businesses survive beyond five years. That’s why it’s so important to get the scaling process right. You have to put systems and procedures into place to create sustainable […]

How to Create Email Marketing Funnels That Convert 

Learn what email marketing funnels are, how they work, and how to create them to boost sales. Email marketing can offer you an ROI of 4400%. Although, you’ll only be able to get these kinds of results if your emails are opened and clicked on by the right people.  Using a well-planned email marketing funnel […]

How to Create a Marketing Plan | Complete Step-By-Step Guide

This complete guide covers how to create a marketing plan step-by-step. Follow these steps to run marketing campaigns that do more for your business.  47% of small business owners run their marketing entirely on their own. This involves wearing many different hats and dividing your time between marketing and other business tasks. So, how do […]

10 Website Problems Your Business Needs To Address

This guide breaks down ten of the most common website problems for small businesses and how you can fix them. Your website is your most important online asset.  It’s the first impression most potential customers have of your brand. It’s where you drive all of your marketing efforts, and it’s where you turn prospects into […]

How to Create Epic Marketing Content: 12 Steps & Tactics

What’s the secret to any successful marketing strategy? Great content. While that sounds simple enough, what exactly is great content? How do you create it, and how do you measure the success of your content marketing efforts? This depends on a few essential factors, like who you’re creating the content for and what channel you’re […]

18 Best Free Marketing Ideas Your Business Can Use

Marketing doesn’t have to cost you anything.  You’ve surely been told to run ads for your business, invest in a marketing agency, or create a marketing budget for tactics that might not even work.  As a new or small business, investing too heavily in marketing can be risky. There’s no guarantee your marketing efforts will […]

Should You Start a Blog or YouTube Channel for Your Small Business?

Blog vs. YouTube – which is best? The guide below breaks down all the pros, cons, and considerations you need to know. A great content marketing plan can include all kinds of different content. Two of the biggest types are blog posts and YouTube videos. Both types of content are great at growing your brand […]

What is Customer Retention? 5 Customer Retention Strategies Your Business Can Use

Repeat customers spend an average of 67% more than new customers. The right customer retention strategies can significantly impact your business’s revenue. So much of marketing focuses on generating awareness and acquiring new customers. Yet, your existing customers actually offer some of the best value for your business. Never forget these customers. Make sure you […]

Why You Need a Robust Marketing Team to Improve Your Sales Funnel

Marketing teams are integral and central to the success of your business.  From building awareness about your brand to providing superior customer service, your marketing team takes care of everything! But with the changing face of marketing, today’s marketing teams are way different from those 10 years ago.  When you prepare to build your marketing […]

Case Study: How PersistIQ Helped Invigo Media 10x Their Sales Demos

In only three months, Invigo Media went from holding two sales demos a week to holding 20 – a move that helped the company generate an extra $20K per month.  How did they pull this off? By using PersistIQ’s outbound sales engagement platform.  This is a great example of how a company approached PersistIQ to […]

How to Choose the Right Marketing Channels for Your Business

Any successful marketing strategy relies on using the right marketing channels. But with so many different digital marketing channels available, how do you know which ones will help you get the best results? The last thing you want to do is spend hours creating content and communicating through one network when actually your customers are […]

Complete Cross-Sell and Upsell Guide: Strategies, Examples & Definitions

If you want to generate more revenue for your business, cross-sell and upsell strategies are two of your best weapons. 72% of salespeople who upsell, and 74% who cross-sell, experience increases in revenue of up to 30%. That’s a lot of extra money your business could be making. The best part is cross-selling and upselling […]

10 Essential Marketing Tips for Small Businesses

As a small business owner, you might feel like you’re wearing many different hats at once – one of them being marketing. Marketing your business is crucial, but where do you start? Here’s the good news: successful marketing can actually be easy. You just need a solid plan, the right tools, and the right tactics. […]

How to Create a Healthcare Marketing Strategy – 12 Strategies Your Practice Can Use

Operating a healthcare practice involves a lot more than simply providing excellent service. Healthcare professionals need to know how to market their business to attract more clients and improve the customer experience.  Just like any local business, your healthcare practice should have a solid marketing strategy in place. Luckily, the digital world gives you many […]

9 Influencer Marketing Trends to Watch in 2023

Influencer marketing was a $16.4 billion industry in 2022. However, the global influencer marketing market size is anticipated to reach $84.89 billion by 2028. This means marketers are predicted to spend over $4.5 billion on influencers in the year ahead. The takeaway from this? Influencer marketing is extremely popular, and it’s only growing.  This means […]

How to Create a Marketing Budget for Your Small Business

Learn how to create a marketing budget and what to do with it in this actionable guide.  You need to spend money to make money. This is especially true when it comes to marketing.  Sure, there are plenty of low-cost (or even free) marketing strategies out there. You don’t need a fortune to spend on […]

How Do You Measure the Return On Investment (ROI) Of Marketing?

Understand what return on investment your marketing efforts deliver with this straightforward guide. Making an accurate marketing ROI calculation is one of the most important parts of any digital marketing strategy. ROI helps you understand where to put your marketing dollars. It lets you know how well your campaigns are paying off. Most importantly, it […]

10 Mistakes to Avoid When Launching Your Small Business

Follow this guide for ten of the most common mistakes in business and why you need to avoid them. There’s a lot that goes into launching a new business.  You need to attract customers, make sure all elements of your business are set up in the right place, ensure your product is solid, manage your […]

How to Use Social Media for eCommerce

More than a quarter of all social media users log onto social media platforms so that they can find products to buy. On top of this, more than half of internet users aged between 16 to 64 buy a product online every week. And this is only increasing.  The takeaway here is that social media […]

8 Best Digital Marketing Channels for Small Businesses and Startups

When you start a business, the first thing you need to do is attract customers.  Ideally, you want to attract customers fast and without spending much (or any) money.  To get this right, you need to use the right digital marketing channels.  While your business could create complex digital marketing strategies, you probably don’t have […]

Retargeting vs. Remarketing: Which Strategy Should You Use?

Retargeting vs. remarketing – two terms we hear about often in digital marketing. This guide explains the difference between these two types of campaigns and when you can use each one.  Retargeting and remarketing are two digital marketing tactics that may sound very similar but achieve two different things. It’s important to understand the difference […]

How to Find Your Target Audience

Learn exactly how to identify your target audience in this complete guide. When you start a business, one of the first things you’ll need to establish is who your target audience is.  Knowing how to find your target audience is essential for making sure your marketing campaigns are effective and that you’re reaching the right […]

When is the Best Time to Cold Call?

Cold calls are an invaluable tool for businesses of all sizes. They help you reach out to potential customers and close deals faster than other forms of marketing.  But the trick is knowing when to do it.  After all, if you’re calling a customer at the wrong time, chances are you won’t get the response […]

How to Choose the Best Sales Engagement Platform: A Comprehensive Guide

Looking to boost your sales and take your business to the next level?  Look no further! Sales engagement platforms are a great way to track the progress of your sales team.  But how do you know which platform is right for your business? This guide will help you navigate the world of sales engagement software […]

6 Elements of a Good ‘Back in Stock’ Email to Increase Your Sales

Picture this. You’re scrolling through your Facebook feed when you see an ad for the perfect pair of shoes. You click on the link and are taken to the website, only to find that they’re sold out in your size. Disappointing, right? Now imagine that a few days later, you receive an email from the […]

Why Digital Marketing is Important for Small Businesses? (+ How to Do it)

What is the importance of digital marketing for small businesses? This guide covers the key benefits and uses of digital marketing campaigns. Your business needs to have a strong online presence. Besides the obvious fact that everyone spends their lives online these days, focusing your efforts on online marketing can help you achieve many things […]

How to Get Sponsored by Brands as a Growing Instagram Creator

More and more brands are realizing the potential of influencer marketing to reach their target audiences. As a result, the number of brand-sponsored posts on Instagram is skyrocketing. In fact, in 2021, there were 3.8 million Instagram sponsored posts一a 27% increase from 2020. This is only increasing. So, there’s a fantastic opportunity for budding influencers […]

How to Develop Your PPC Strategy

A well-executed PPC strategy can make a major difference to any business’s growth. This guide outlines exactly how you can create a killer PPC strategy for your business. In such a competitive online world, running Pay-Per-Click (PPC) campaigns is one of the best ways to reach your customers fast.  Well-crafted ad campaigns can give any […]

5 Best Restaurant Newsletter Examples

Newsletters are an essential part of a restaurant marketing plan. While many think email marketing is mostly reserved for digital businesses and those with non-perishable goods, large restaurant chains have been effectively promoting their brands through the channel for a long time. Building a restaurant newsletter, however, is quite complicated as the process isn’t as […]