5 Advanced SEO Tips to Boost Your Organic Traffic in 2022
The world of search engine optimization has changed dramatically over the last decade. Not too long ago, you could post some keyword-stuffed content and it would likely be enough to get your site ranked in a matter of months or even weeks. In 2022, that’s no longer the case. While there are still plenty of […]
How to Create High-Converting Ecommerce Product Pages (Infographic)
Depending on who you ask, and what industry you’re in, only about 2-2.5% of your visitors navigate from your homepage to your product pages. That’s not a lot, is it? However, if the visitor lands directly on your product page, the conversion rate is relatively higher, around 7% (about 300% better than from your homepage). […]
The Highest-Impact Email A/B Tests We’ve Ever Run
I’m the luckiest kind of marketer – one for whom A/B tests reach significance quickly. We have enough traffic to run tests and quickly see whether our changes improved things or sent us running to the developers at 2am. It’s the same for our email campaigns. The Wishpond blog sends its newsletter to 171,000 recipients, […]
5 Proven Strategies to Combat Shopping Cart Abandonment
What are the reasons people abandon your shopping cart? If we knew all the reasons someone abandoned a shopping cart, we could address them. Then people wouldn’t abandon their shopping carts. Right? It’s simple. Bing, bang boom. Luckily, we know the reasons people abandon their shopping cart. According to Statista (who know what they’re talking […]
Damaging Words to Delete from Your Marketing Emails
As the years go by, our attention spans are getting even shorter. Even more of us consider marketing emails a kind of ancient practice. And while you spend time choosing high-converting email templates and optimizing them for your marketing campaign, the ugly truth of life comes out of a clear blue sky: Most people don’t […]
Increase Email Open Rates: Email Experts Give Their Top Strategies
Email marketing is one of the most effective channels to drive business growth. Better than social media. For ROI it’s even better even than advertising. But if nobody opens your email, what’s the point? Your offers don’t get seen. Your links don’t get clicked. Sales don’t get made. To give your business the best chance […]
How Top Ecommerce Brands Use Instagram to Drive Sales in the Holidays
You don’t need me to spout statistics at you to know that the holiday season is a big deal for online sellers. So I won’t. Instead, I’ll get right to the point: Instagram can be one of the most effective platforms for you to drive sales, provided you know what you’re doing. So let’s get […]
Facebook Post Best Practices That Actually Get Clicks (With Examples)
Making your business stand out on Facebook is getting more difficult by the day. With 2 billion users and every brand under the sun paying for Facebook Ads, is there still any point in posting organically? The answer, of course, is yes. Organic posts still get more community engagement than paid posts, and they show […]
75 Ecommerce A/B Testing Ideas (With Examples)
Are you looking to make more money online? One of the quickest and easiest ways is through A/B testing. There are so many different changes you can make to your website to increase the chance of someone completing a purchase, but getting inspiration can be exhausting. For this article, I’ve done the work for you. […]
Holiday Facebook Ad Examples Analyzed to Help You Drive Sales
Do you want to get the most from the holiday season?? Have you thought about Facebook Ads, but aren’t 100% sure how to use them? This article gives you real-world, holiday-specific Facebook ad examples from businesses like yours – providing inspiration for a successful holiday season. Ready to use Facebook Ads to drive serious money […]
10,897 Growth Hackers Recommend Their Best Marketing Tools & Resources
I’m tired of getting tool recommendations from the people who market the tool. Wouldn’t you rather hear recommendations from people like you who actually use the tools? Wouldn’t you rather hear recommendations from business marketers and owners like you who have tried everything and landed on the tools they prefer the most, and can explain […]
How to Drive More Sales with Better Images
For those in the ecommerce line, your product presentation can make or break your business (and it’s AS important as your entire sales action plan). You might think I’m being dramatic, but I’m not. It’s crucial to have high-quality, compelling product pictures, and present them in a way that resonates with your potential customers. Why? […]
10 Ecommerce Marketing Experts Share Their Top Growth Strategy
I sought out ten of the top ecommerce experts to get their top strategies for growing an ecommerce business. Now, many of the experts in this article may be unknown to you, but that’s because they’re the people on the front lines of ecommerce marketing. These aren’t the influencers making six figures at a marketing […]
How 3 Businesses Drove $22,068 in Sales With Contests
Can you make real money from an online contest? This article examines three real-world businesses who ran an online contest successfully, giving you a complete blueprint to find the same success. I’ll break down their exact strategy as well as how much they spent, where that money went, and the sales they made from each […]
Google Ads vs Facebook Ads: When to Use Each Ad Platform
Imagine you’re walking down the street and the sole of your much-loved sneaker finally separates. Your sock starts flapping in the wind. “Now I need another pair of sneakers!” you exclaim, and a well-dressed man walks up with a pair in his hands. “These ones are 50% off,” he tells you. That’s Google Ads. Now […]
15 Free Marketing Tools to Increase Awareness, Sales, and Efficiency
Free marketing tools. It sounds amazing, don’t get me wrong. But more often than not, “free” in the marketing world means “free for now,” or “free until you need to connect it, or send something, or actually use the damn thing.” Honestly, this article was originally going to be 30 free marketing tools. That was […]
Increase Customer Value by 67% with These 5 Post-Black Friday Tactics
Thanksgiving is the hallmark of the fall season, a time for appreciation, family, good food, and holiday cheer. And, if you’re a retailer, Black Friday sales. Let’s say your Black Friday marketing plan, customer service, and your e-commerce site optimization pay off, and that prospect you’ve been nurturing along the consumer journey has made a […]
30 Marketing Tactics We Learned from 6 Years of Rapid Growth
The working environment at Wishpond is focused on rapid growth. This allows us to throw marketing tactics against the wall to see what sticks. More often than not, the things we throw end up breaking. But sometimes they stick, and we boost sales by 40% or find a new avenue for growth. This article is […]
How We Made $11,283 with a Single Webinar
4 weeks ago, Wishpond’s marketing team met to discuss how we planned to meet our growth goals for the next quarter. One of the main things we talked about was webinars. I’ve always enjoyed the sound of my own voice, so I thought I’d give it a go. This article covers the last month of […]
5 Email Marketing Tactics to Increase Sales by 90% This Black Friday
Email is one of the biggest drivers of sales around Black Friday. Do you have your Black Friday email strategy in place? This article will focus on five major email marketing tactics, specifically for Black Friday and Cyber Monday. The tactics in this post have increased purchase rates by 90%, on average, so pay attention. […]
How You Can Increase Sales by 30% on Black Friday (2022)
How You Can Increase Sales by 30% on Black Friday Black Friday is coming up fast. Are you ready for it? This article will get you where you need to be with your Black Friday marketing strategy. I’ll be giving you the strategies we’ve used with clients to drive 30% increases in Black Friday sales. […]
Increase Your Sales by 30% on Black Friday (Free Webinar)
As you’re probably aware, Black Friday is one of the biggest shopping holidays of the year. It’s an opportunity for your business – no matter what it is – to make some serious money. Wishpond has put together an exclusive, free webinar: How to Get More Sales This Black Friday & Cyber Monday. In this […]
10 Tactics to Grow Your Ecommerce Customer Base
Fail fast. Always be testing. Hack your growth. The mantras of many modern marketers. I can’t stand them. The problem with these terms is they make growth seem like it’s a simple 1-2-3 process or the result of some sort of underhanded campaign. The truth is far different. Growth comes from hard work and smart […]
Halloween Contest Strategy: A Complete Walkthrough
Are you considering running a Halloween contest? As one of the biggest holidays of the year, you should be! If you’re on this page, you’ve likely already decided, so I won’t beat around the bush. Let’s get down to it immediately! This article gives you a complete Halloween contest strategy from beginning to end. If […]
Marketing Tools We Can’t Live Without
Whenever I speak to other marketers or owners at conferences or meetups, their 2nd question (after “Where do you work?”) is a simple one: So, what’s in your stack? What they mean by this is pretty straightforward: What tools do you guys use to grow online? It’s an important question. The right tools mean your […]
How Expensify Got 5X More Customers with Chatbots
If you’re a Wishpond customer or a regular reader of the Wishpond blog, you may have noticed our chat box on the bottom right. This chat box is manned by a real person. Except when it’s not. Between midnight and 3am PST, and Saturdays between 9pm and 3am PST, that chat is manned by a […]
Growth Hacks for Startups: 4 Proven Tips That Bring Results
Growth hacking is one of the biggest buzzwords in the startup community. But while exponential growth seems very appealing, achieving it is a whole different story. And there are plenty of risks with trying to grow too quickly. Whether you’re a small company just starting out, or a bigger company looking to branch out, ensuring […]
5 Marketing Tricks to Save You Serious Time and Money
Do you own or market a business? Are you looking for ways to get more out of the budget you have? I guess that second one goes without saying. We’re all looking to maximize the return we get from what we spend (or just spend a little bit less). And, time being money, let’s see […]
How to Use Analytics to Slash Your Marketing Budget
Piecing together a marketing budget is a confusing and often contradictory process. For starters, there’s the age-old chicken and egg problem: We need growth to earn money but need money to fund growth. Then there’s choosing between dozens of distribution channels and hundreds of metrics. Where do we start? Experts say marketing spend should be […]
How to Write The Best Abandoned Cart Emails
E-Commerce is growing and advancing constantly. However, one thing stays the same – abandoned shopping carts. This is something that stores always have to deal with. And it’s not always their fault. People get cold feet for many reasons. Sometimes it’s about the store. For example, if the buyer found the product cheaper somewhere else, […]
What’s the Value of Content Marketing? (A Complete Breakdown)
I have been putting words on screen for Wishpond since 2013. For me, it goes without saying that content marketing is valuable. It justifies my salary, after all. But for many businesses it’s not so clear-cut. Content marketing requires justification. The stats are all well and good… 86% of buyers conduct non-branded search queries The […]
The Honest Guide to Ecommerce Blogging
You want to drive more people to your ecommerce site. You want those people to buy from you, and then you want them to come back and do it again. So you’re doing ads, and outreach, and social media and all the rest. What’s next? Why not blogging? Can it work, though? Can an ecommerce […]
13 Ways To Create Compelling Email Marketing Campaigns
As a content marketer, you have a lot on your plate. You’re tasked with finding the best ways to get relevant content in front of the right audience. While that’s no easy feat, it’s comforting to know email marketing is out there, still one of the top marketing channels for increasing content engagement as long […]
10 Steps to Create an Online Brochure that Converts
When compared to traditional forms of advertising and marketing, online marketing strategies are now faster, cheaper, able to reach a wider audience, and easier to track. Does that mean that it’s time to say goodbye to traditional marketing strategies? Not exactly. In fact, many of the current methods used by brands for their online marketing […]
3 Ways You Can Still Nurture Leads Who Don’t Opt In
Email is undoubtedly one of the best ways to acquire customers. Social media might be good for driving lots of traffic, initiating conversations and even capturing leads, but email is where you can have a private conversation. After people sign up to your list, you can nurture them with personalized content over days, weeks and […]
5 Common Ecommerce Content Marketing Mistakes That Lose You Customers
Content marketing is becoming increasingly popular among businesses both big and small. It’s no wonder – content is king, after all. For a long time, e-commerce stores stayed away from content marketing, believing that it would be harder for them to do it or that it wouldn’t make sense. However, content marketing is the best […]
Demystifying Your First Influencer Marketing Campaign
What is influencer marketing? The search term: “Influencer Marketing” has skyrocketed in the last five years. Influencer Marketing surged between 2015 and 2018. It was originally practiced by independent e-commerce brands, it has now emerged as a marketing staple for businesses big and small. Influencers exist on social media platforms such as Instagram, Facebook and […]
How to Create Beautiful Gated Content Without Graphic Design Skills
Ebooks, whitepapers, industry reports, case studies, whatever. They’re all gated content – one of the best ways to encourage your website visitors and blog readers to hand over their contact information. The challenge is, you and I didn’t go to school for graphic design. We don’t know how to use Adobe’s InDesign, even if we […]
6 Ecommerce Popup Templates You Can Use Today to Drive Reliable Sales
Are you struggling to drive sales with your ecommerce business? You’re putting in serious time, energy and resources driving the few visitors you do get, so when 90% of them don’t buy, it can be seriously depressing. You need to be doing everything you possibly can, and implementing the most cutting-edge strategies, to drive reliable […]
Make Your First Ecommerce Sale Now in 6 Easy Steps
Compared to opening a brick-and-mortar store, starting an ecommerce business seems like it should be a piece of cake. Nonetheless, you have plenty of important boxes to check off before you can make that first ecommerce sale. Here’s a rundown of what you need to accomplish before you can sell anyone anything: Business’ name & […]
9 Tested Ecommerce Tools Proven to Boost Sales & Satisfy Customers
Before I sat down to pen this article I knew I wanted to make something different. A quick Google search for ‘ecommerce tools’ will bring up thousands of posts. Instead of throwing together a list of tools everyone already knows I wanted to dig a bit deeper and share the tools I’ve personally used and […]
How Top Businesses Follow-up With New Leads: 281 Top SaaS Companies
New leads are both exciting and terrifying. They’re the lifeblood of your business, but they often go as quickly as they come. To ensure these new prospects don’t abandon your sales funnel immediately, you need to follow up effectively. One wrong move and they’ll drop you. Maybe you were too pushy. Perhaps they lost interest […]
How to Use the Power of Email at Every Stage of Your Buyer’s Journey
Knowing your buyer’s journey is the key to mapping successful email marketing strategies. To retain the clients you have and attract new business, your emails must produce results. It’s all about optimizing your email content during the buyer’s journey to generate high-quality leads, nurture prospects and guide them to conversions. Email marketing is the most […]
7 Tips To Reduce Email List Opt-Outs And Retain Your Subscribers
When trying to grow your email list do you ever feel like you’re taking one step forward and two steps back? Does pressing the “send” button on your email campaigns give you anxiety because you’re afraid someone on your list might unsubscribe? Maintaining a healthy email list and preventing your subscribers from opting out is […]
Better Fundraising with Email & Social Media: A How-To Guide
It’s no secret that the internet has made it possible to expand your organization’s audience further than you ever could have imagined. But how can you make the most of this resource to maximize your fundraising success? By following some simple best practices and creating a strategy to engage with your audience, you can leverage […]
How to Win at Restaurant Email Marketing: 5 Best Practices & 7 Ideas
Once upon a time (in the late 1990s to be exact), hearing “you’ve got mail” was exciting. Today? We’re in the era of email overload – receiving dozens, if not hundreds of emails a day. As a restaurant owner or manager, your mission is to cut through the clutter. These 5 best practices and 7 […]
The Complete Guide to Creating an Online Course
Have you thought about creating online courses? Are you wondering if there’s a way you can create an online course without hiring a videographer, website developer and designer? Online courses have, in the past few years, become one of the best ways for your business to attract prospective customers. They’re also an awesome way to […]
8 Tips on How to Build a Facebook Funnel Strategy for Ecommerce
Today, ecommerce is the preferred channel of most consumers. Businesses have seen a 15% growth in the industry, with a tenth of total US purchases done online and more than half of in-store purchases influenced by eCommerce sites. Social media apps like Facebook have changed the landscape of marketing. With more than 2 billion users […]
5 Must-Use Hacks to Sell Your Products With Google Shopping
Google Shopping has been around for a very long time. It’s quickly developed into the number one tool for retailers looking to advertise products online. The premise behind it is pretty easy to understand as well. You sign up to the Merchant Center provided by Google, and then link your account with AdWords. Now, you […]
How to Turn One Ecommerce Customer into Ten
Getting more ecommerce customers to your website and through to buying something can be a serious challenge. No matter your niche, there’s a lot of competition. And there’s always Amazon and Walmart looming over the entire industry. So you need to be trying new things – things which most of your ecommerce competitors don’t do, […]
The Essential Guide to Getting Started with Influencer Marketing
Just a decade or two ago, you could not watch even ten minutes of a TV show without being interrupted by an ad. Then services such as DVR, on-demand streaming and adblockers came to life, enabling you to have an ad-free experience when consuming content. With the right tools, ads disappeared. And yet, ads are […]
5 Ways to Improve Your Site Traffic with Facebook
Traffic on your website is crucial to the success of your business. Search engines like Google act as an important bridge to connect your target audience with your content. But if you’re looking for more ways to increase traffic on your website, Facebook offers you a great opportunity. Facebook is one of the most popular […]
6 Easy Marketing Campaign Templates for the Tour and Travel Industry
Do you own or market a tour or travel business? Are you running whitewater rafting trips or getting people onto a horse for a ride to the Grand Canyon? I’m jealous. Your industry is awesome. It’s exciting, and people love it. For a marketer, there’s few better: the value of your product is clear; your […]
8 Holiday Contest Guides With Examples, Ideas and Best Practices
Over the years and years we’ve spent running contests here at Wishpond, we’ve discovered and developed a hard-and-fast contest rule: run holiday contests. Time and time again, we’ve found holiday contests consistently outperform their generic counterparts – holidays provide an “anchor” for your contests, making them feel relevant, topical, and engaging. This means more engagement, […]
8 Winning Strategies to Succeed with Social Media Advertising
Social media advertising offers advertisers an audience bigger than anyone could imagine a generation ago. Facebook and Instagram’s more than 2 billion users represent the largest collection of prospective customers in the world (by far). So not using the platforms to show off your business is a serious mistake. This article dives into social media […]
How to Boost Conversions with a Marketing Assessment
Picture this: You walk into a store and a salesperson approaches you. Do they immediately start pointing out specific products? Or, do they get a conversation started by asking a couple of questions? Exactly. Online, these questions can be asked through marketing assessments. Marketing assessments help create a personalized experience and easily guide your visitors […]
How Micro-Influencers Can Double Your Ecommerce Conversion Rates
Did you know that 1.66 billion people made online purchases in 2017? Global ecommerce revenues are projected to reach $4.48 trillion by 2021. What do these staggering statistics tell you? There is huge competition in the ecommerce space. Given that it’s a market ruled by giants like Amazon, Target, and Walmart, it’s easy to get […]
10 Simple But Highly-Effective Website Tweaks to Boost Conversions
According to data from Eisenberg, for every $98 spent on attracting traffic, the average business spends just $1 to convert this traffic. This explains why, on most websites, research shows that 99 percent of people won’t buy on their first visit. As an online business owner who wants increased profitability, the solution isn’t necessarily to […]
15 Effective Types of Collateral Materials
Collateral Materials have evolved over time. 20 years ago, brochures and flyers were the secret weapons of every marketer. But these days, choosing the right marketing collateral can be tough. Hence, I want to give you a brief overview of 15 effective types of collateral materials for small businesses. In addition, you’ll learn how to […]
10 Vital Insights Marketers Should Take From the Latest Video Trends
Let’s face it, video content rules the web and everyone’s known it for years now. But are you making the most of the way things are going? Here, I’m gonna point out 10 vital trends in online video that all marketers should be taking note of today. Looking to up your vid game? Have a […]
7 Ways to Build Trust with New Ecommerce Customers
Every week seems to come with a new scam online, lurking in our emails or hitting the news as a major retailer leaks hundreds of thousands of credit cards. Online shopping can be a scary place. And that means your ecommerce store needs to make trust a big part of how you communicate with prospective […]
10 Ways to Transform Your Employees into Social Ambassadors
Social media marketing is one of the most widely used digital marketing strategies. In a report published by the Content Marketing Institute, 92% of B2B marketers and 89% of B2C marketers use social media platforms as their primary channel to distribute content. The reason? Not only is it cost-effective, but also when done right, it […]
20 World Cup Contest Ideas and Best Practices
5 billion people are expected to watch the FIFA World Cup. That’s massive – more than half the world will watch the World Cup at some point. As a marketer, that’s a huge market you can be tapping into – a huge opportunity to see a boost in sales and lead generation if you take […]
How to Create an Awesome Interactive Email
In this digital world, interactivity has emerged as one of the most engaging elements for enhancing user experience. You might already be familiar with interactivity on the Mercedes or BMW website – where visitors can visualize a car in different colors and patterns just by shifting a few sliders and clicking a few buttons. What […]
The Beginner’s Guide to Using Facebook to Capture Real Estate Leads
Besides posting your listings and client testimonials, there are a few tricks to optimizing your Facebook business page that can help you generate more qualified real estate leads. In this guide we’ll be covering everything you need to know about using Facebook for real estate agents, including: Why marketing on Facebook is worth your time […]
How to Leverage User-Generated Content: Examples & Best Practices
User-generated content (UGC) is a hot topic for marketers, promising big rewards if done right. First, as it’s created by users, you’re not devoting resources into ideation and creation. Plus, being generated by users, UGC innately represents the voice of the customer (VoC) and comes with a built-in element of social proof. According to Nielsen, […]
Introducing Wishpond + PieSync: Automatically Sync Data Across Apps
Connecting Wishpond with the apps you already use can be complicated. Getting contact data from one app to another can be serious work. A lot of businesses use the time-wasting import/export method, which is fine, but your apps are never really up-to-date. That’s why Wishpond is excited to announce our new integration with PieSync. PieSync […]
Ecommerce SEO Checklist: 20 Essential Tactics
The growth of eCommerce along with the internet has given consumers more power to decide where they spend their paycheques. The ability to discover a product or service online has been a boon for businesses across the globe. Coincidentally this has also made consumers much more discerning. Just think back to your last major purchase […]
How to Use Facebook Ads to Get Business Leads
There are three options when it comes to getting new business contacts with Facebook Ads… Encouraging Facebook users to book a demo or speak to a representative. Retargeting previous website visitors to return to your site to take advantage of a sale or promotion. Encouraging Facebook users to provide lead information in return for a […]
Ecommerce Strategy Guide: Sales Funnels That Turn Visitors Into Sales
Your website is the face of your company online. And if you’re solely selling online, then that face is all there is. You need to make that face a smiling one. There’s no real difference between your ecommerce website and a brick-and-mortar retailer. In both cases, first impressions count. You want your website to be […]
How to Promote Your eCommerce Store on Instagram
Instagram is one of the best social networks to promote your ecommerce store. It has the 2nd highest average order value at $65, beating other popular networks like Facebook and Pinterest. Therefore, to help you get the most out of it, this guide will help you promote your ecommerce store on Instagram… Create engaging content: […]
Ecommerce Content Marketing: How To Create Content That Converts
In a post for Content Marketing Institute 4 years ago, James wrote: “If we face the truth, we know that content marketing is about making money.” What James wrote still rings true today. Content marketing IS about the money. It is about generating direct profits or leads that will eventually bring revenue. Yet, the difficult […]
How to Use Instagram Geotags & Hashtags to Grow Your Following
If you want to learn how to use Instagram for your ecommerce business and expand your posts’ reach, you need to learn how to use hashtags and geotags. Hashtags and geotags are often overlooked but can give you a little edge when trying to reach more people. This post covers the basics of using both, […]
The Best Digital Marketing Tools on the Market Today – Reviewed!
When I sat down to write this article I had a singular goal in mind: make a single comprehensive list of the best marketing tools on the web. I wanted to offer people something they could actually use – something to give people the info they value the most: The price. We all have a […]
3 Design Tips To Create a Better Sales Funnel
If you’re building a website or landing page, you need to know how to create an effective sales funnel. Converting visitors into customers takes an analytic approach, and you might need to change your strategy over time to see the most results. When designing your sales funnel, you have to keep a lot of different […]
10 Ecommerce Email Templates that Turn Subscribers into Sales
Mastering email marketing is absolutely paramount when it comes to finding success in ecommerce. Your email list – which you should always be looking to build – is made up of potential customers who you know are already interested in your brand and products. But it isn’t always easy to write and create emails for […]
How To Build Your Online Brand With Images
Building your online brand is essential to the success of your business these days. It’s about getting your business seen in online searches and getting your name known through social media. Your goal is to build authority in your industry, and a great way to do that is through building a strong online brand. Companies […]
8 Quick Ways to Take Your Google Shopping Campaigns to the Next Level
You’re using Google Shopping, right? If not… well… you’re missing out. While having your brand show up near the top of text-based search results can certainly help drive traffic to your ecommerce site, it’s much more beneficial for your products to show up in Google Shopping results. Need proof? Google Shopping Product Listing Ads accounted […]
A Small Business Guide to Google Analytics [Infographic]
Your website is your pride and joy. It’s the face of your business – whether you YouTube-tutorialed your way to designing it yourself, or you raised a budget to get it done by a pro, you know that every detail has been thought through. Hopefully, you did your best to make sure it was SEO-optimized […]
7 Awesome Guerrilla Tactics for Ecommerce Retailers to Try Out
Guerrilla marketing is often associated with non-traditional marketing tactics that get people talking. The point of guerrilla marketing is to break out from the established norms that make people engage with your messaging. Traditional marketing is all well and good, and it certainly has its place and purpose, but taking the unbeaten path can be […]
How The New York Times Increased Subscription 46% (Against All Odds)
So I’m reading The Hustle a few days ago, and I see a story about how The New York Times has made $340 million from online subscribers this year – a 46% increase in online subscription. In the words of The Hustle, “Not bad for a 167-year-old newspaper company…” Indeed. These numbers (ignore the red, […]
How to Run a Successful Ecommerce Sale from Start to Finish
Selling online is hard. Your competitors – Amazon, Best Buy, Target, Walmart – are bigger, with multi-million dollar budgets and marketing teams which could fill a stadium. The advantage, of course, is the things they can’t deliver: your personal touch, the quality of your products, your niche market, your brand personality. But you need a […]
Website Creation Fundamentals That Small Business Owners Often Neglect
It’s becoming hard to ignore the fact that websites present small businesses with enormous benefits. As people become more connected to the digital world, the brick and mortar store isn’t the only option anymore. Creating a website is more effective and trackable in terms of opportunities and results. In a 2017 survey, 92% of small […]
30 Gold Medal-Winning Olympic Contest Ideas & Tips
Every two years your business gets an opportunity to tap into something special. It’s one of the only times where the whole world is focusing on, and thinking about, the same thing. The Super Bowl is massive – in the US The Champion’s cup final is hugely popular – in the UK The Tour de […]
How to Run a Facebook Sweepstakes: Step-by-Step Guide
Follow this 5-step guide on how to do a Facebook contest. Facebook sweepstakes and contests are an easy way to increase Facebook Page Likes and convert Facebook users into leads and signups by enticing them with a prize. There are many different types of Facebook Contests – from the most basic “random draw” Facebook Sweepstakes […]
How to Increase Website Engagement via Facebook, Instagram & Twitter
There’s no doubt that for large and small businesses alike, the web drives sales. Having a strong online presence is necessary for virtually every industry to remain relevant and competitive. Pew Research found that 8 out of 10 Americans shop online, saying, “Americans are incorporating a wide range of digital tools and platforms into their […]
6 Types of Popups: Use Cases that Won’t Frustrate Your Visitors
The reason that popups get such a bad rap is that they’re so often misused. For myself, part of the marketing team for a company which provides your business with popup templates, it can be painful to see. But when someone uses a popup correctly, a switch goes off. Like when you see, for the […]
How Your Brand Can Integrate Email Marketing with Social Media
As best as we can tell, there are about a billion Facebook users, 313 million Twitter users and 2.6 billion email users. If we could integrate social media communication with email, we’d get unparalleled access to our existing and prospective customers. And, given that 77% of users prefer email to receive promotional messages, it’s likely we’d increase our […]
20 Social Media Marketing Tips from the Experts
2018 is the year when social media marketing will become a more pivotal strategy than it ever was. One reason for this is the change in the decision-making process of consumers, particularly among millennials. One study shows that 70% of millennials base their decision to buy a product based on recommendations made by their peers […]
How to Turn Ecommerce Visitors into Buyers: 7 Tips and Strategies
If you’ve had a chance to implement a few of the tips in our various ecommerce articles, you’re well on your way to ecommerce success. By now, you’re probably an expert at getting people in the door – but how do you get them to pick up a couple of items before they leave? I’m […]
Content Marketing 2018: New Year’s Resolutions From the Wishpond Blog
The treadmills are rolling; the bread is lying ignored on the shelves, and “Dry January” is making your friend’s new boyfriend “Bob” more boring than you can believe. New Year’s resolution season is in full swing. When we at Wishpond got back from the holiday break, I thought it would be fun, and valuable, for […]
3 Critical Ways to Build Your Blog and Newsletter Audience
In the early 1600’s, a young man by the name of Johann Carolus was trying to build a career for himself and his new family in the bustling city of Strasbourg. Johann was apprenticed as a bookbinder, working in a print shop. As an entrepreneur, Johann parlayed his experience and publishing contacts into a newsletter […]
Ecommerce Optimization: Smart Website Additions to Boost Sales
I absolutely love cooking. I have for as long as I can remember. I remember sitting in our kitchen and periodically looking up from my Gameboy to watch my mom (or dad) tossing ingredients together – curries, pasta dishes, mexican food and more. For me, watching someone has always been the best way to learn. […]
Emerging Internet Marketing Trends for 2018 and Beyond
Wishpond is proud to publish this high-impact piece from KlientBoost CEO and digital marketing thought leader Johnathan Dane. What does 2018 hold for marketers and advertisers? As marketers, we’ve seen changes and technologies that potentially terrify us, but also make our jobs exponentially more cool. You’ll notice a common thread in the four trends in […]
6 Ecommerce Email Marketing Examples & Strategies That Improve Sales
Email marketing is absolutely critical to success in ecommerce. I’d go as far to say you can’t have one without the other. Ecommerce giants like Sephora, Amazon, BestBuy, all heavily rely on email marketing as a tool to pull customers back to their websites. Although we’ve been using email for ages, it is still considered […]
Wishpond: 2017 in Review
Dear Wishpond users and readers, As 2018 approaches, we wanted to take a look back at 2017 – a quick and nostalgic overview of the most exciting Wishpond moments over the past year – and it’s been a fantastic one. But first, we’d like to extend a sincere thanks to everyone who has been a […]
Facebook’s “Engagement Bait” Ban: What It Is & What It Means for You
On December 18th, Facebook announced that in the coming weeks they will be introducing an algorithmic change which “will begin demoting individual posts from people and Pages that use engagement bait.” What does this mean for Facebook marketers? Will it effect how you promote an online contest? This article will break down exactly what engagement […]
How to Drive Traffic to Your Online Store: 3 Strategies Proven to Work
Ecommerce businesses don’t have the advantages that other industries do. Few venture capitalists are searching the web or arranging to meet the newest online retailer of gaming glasses (yes they’re a thing), or socks with inspirational phrases on the toe. Entrepreneurs who dive into the ecommerce space are more likely than any other industry to […]
How to Get More Sales from your Ecommerce Product Page
You work hard to drive people to your ecommerce website, but once they get there, up to 99% of them leave before giving you a dime. It hurts. Now there are a number of ecommerce marketing strategies you can implement to start taking better advantage of the traffic your website gets. This article, though, will […]
7 Psychological Sales Hacks to Guarantee a Boost in the New Year
Most people don’t have a traffic problem. Rather, they have a sales conversion problem. According to research from Episerver, up to 98% of website visitors don’t purchase on their first visit.. I’ll let that sink in… Another study by Eisenberg Holdings shows that for every $92 businesses spend to generate website traffic, they spend just […]