Top 9 Most Common Pinterest Marketing Mistakes
Rookie meltdowns are common on Pinterest. But when you’re using it for your business’ social media marketing, those newbie mistakes can cost you. Pinterest is an amazing social media site to visually show your brand and products, and connect with your consumers. Unfortunately, there are many brands that simply don’t get it. Everyday, I see […]
[Infographic] How to Use Social Media to Generate Leads
Did you know that 72% of B2C marketers have acquired a customer through Facebook? Or that B2B marketers have found LinkedIn 277% more effective than Facebook or Twitter for acquiring new customers? If you are interested in knowing more on how to generate leads, the infographic down below will show you how marketers are using […]
The 9 Most Common Mistakes on Twitter
Twitter: everyone’s on it, but not everyone really knows how to use it. Let’s face it, mistakes are made all the time – it’s how we learn. But some mistakes are kind of outrageous, and well, downright embarrassing. Some mistakes in social media even have the very real potential to get your business trending – […]
9 Sure-fire Formulas for Creating Engaging Google+ Posts
For many businesses, Google+ remains a mystery. It doesn’t need to be. With over 500 million registered users, and 343 million active users, Google+ can be an amazing way for your business to interact and market to your consumer. Call me one of those marketers who really does believe in knowing their market (at least […]
[Infographic] The Ultimate Guide to Increase your Facebook Likes
A “Like” on your Facebook Page is not just a vanity metric. It signifies a real person showing interest in your business. They’ve opened a 24/7 communication channel with you. I, for one, think this is very powerful. Increasing your Facebook Likes can be done using a variety of methods, both on Facebook or off […]
How to Get Customer Testimonials on Facebook
According to a recent Forrester Research report, “70% of US online adults trust brand or product recommendations from friends and family”. That same report indicated that 46% trust online reviews written by customers, but only 10% trust online ads and company written text messages. What does this mean for you, as a marketer? You need […]
12 Formulas: How to Use Twitter to Drive Traffic to Your Blog
If you don’t promote your blog, how will anyone know about your great content? Driving traffic to your blog is about as essential to your blogging success as your writing itself. Take the opportunity to cross promote your blog on Twitter. Tweeting about your blog can be an incredible way to reach out and connect […]
How 6 Companies Are Driving Sales Using Coupons on their Website
How can you convince new customers to buy your products? Past buyers to come back? Stimulate a higher frequency of purchases? And most of all, combat website visitor drop-off? Add highly-visible coupons to your website. Avoid marketing mistakes that could cost you thousands of dollars. Book your free 1-on-1 personalized webinar to see the best […]
How to Use Real Personalities to Connect With Customers on Your Blog
Social media is about creating a friendly connection with your market. It’s about listening to your consumer, responding to their wants and creating an emotional bond. This is nothing new in marketing (ok, I just spent my weekend DVR binging Mad Men and listening to Don Draper’s marketing wisdoms from the 60’s). A few differences […]
The 5 Most Common Facebook Post Mistakes
Social media is like billiards (pool) : Everybody thinks they can do it. But the more you play, the more you realize the difference between a good player and a poor one. In a recent article, I wrote about 8 Sure-Fire Facebook Post Formulas That Drive Engagement. In this post I’ll show you 5 formulas […]
How Sephora Uses Pinterest Web Analytics to Create Amazing Pinboards
Social media often gets slammed for its inability to show solid stats on the ROI it provides. Pinterest hopes to quell this concern with its new Pinterest Web Analytics. Pinterest Web Analytics is an application that shows you, using graphs and other visuals, the results of your Pinterest account’s activity, such as the reach of […]
[News] Wishpond Announces Non-Profit Organization Discount Program
Wishpond reaches out to eligible charities, offering special pricing to make its Social Marketing Suite even more accessible to all. Vancouver, BC (PRWEB) June 28, 2013 – Wishpond, the makers of easy-to-use social media marketing tools, today announced its philanthropic commitment to making marketing applications accessible to all. Wishpond is now offering an NPO Discount […]
[INFOGRAPHIC] How Walmart Got to 30 Million Facebook Likes
If you’ve ready any of my previous articles, you’ll know I admire Walmart’s Facebook strategy to get Facebook likes. They continue to create innovative and engaging posts – pushing Facebook’s Timeline to it’s limits. In this infographic we’ve broken down Walmart’s entire Facebook strategy to see exactly what they’re doing – and to show you […]
8 Sure-fire Facebook Posts that Drive Link Clicks
Facebook users are finicky. But they get more friendly as you learn how they think. It’s one thing to engage people to like, share or comment on a post in their News Feed. But it’s something else entirely to get them to click a link to be taken away from it. Most people browse Facebook […]
Your 8 Step Social Media Plan for Summer 2014
Summer is the most anticipated season of the year. But it can be difficult to keep on track of your social media goals when the sun is out to play. The good news is, you can still hit the beach by putting this fast and easy social media marketing plan into effect to run beforehand. […]
[Infographic] Why Pinterest is Good for Business
Did you know: 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase? Pinterest is already a major source of product discovery for consumers. And businesses are moving their marketing efforts to capitalize on it: 25% of Fortune Global 100 companies have Pinterest accounts. The following infographic shows […]
5 Ways Businesses Are Using Pinterest Boards to Promote Their Products
Businesses are increasingly taking advantage of Pinterest’s ability to drive traffic to their website and new sales. Pinterest users have been shown to spend more per purchase than users from other social networks – and the popularity of Pinterest only continues to grow. But how do you use Pinterest to promote your products in a way that […]
Social Media: The More the Merrier [Guest-Post]
Managing social media campaigns takes time and energy, so it’s understandable to want to cut back on that expenditure. With Facebook still reigning over the social empire, it could even be reasonable to think about focusing all your efforts toward just that site, and nixing other profiles and platforms. The truth is, diversification is a […]
[Infographic] The State of Content Marketing 2013
Did you know: Companies that blog have 55% more traffic to their websites? Content marketing is fast becoming a regular marketing tool (marketers now spend 25% of their marketing budget on content marketing). And it’s having a huge impact on how consumers view and interact with companies: 68% of consumers spend time reading content from […]
8 Top Tips: How to Use Email to Promote Your Facebook Contest
You’ve created an amazing Facebook contest with great branding and an awesome prize. You’ve marketed it through your social channels like Twitter, your blog and highlighted posts on Facebook. How can you get even more participants and keep generating buzz about your Facebook Sweepstakes? Get back to the good old tried and true method: email. […]
How to Increase Facebook Likes: 27 Strategies, Ideas & Examples
As social media expert Jeff Bullas says, “Growing your Facebook Likes is social media’s version of building the traditional email subscribers list.” A “Like” on your Facebook Page is not just a vanity metric. It signifies a real person showing interest in your business. That person has opened a 24-hour-a-day, 7-days-a-week communication channel with you. […]
[Infographic] Tumblr by the Numbers
In light of Tumblr’s recent acquisition, I thought it would be interesting to see what Yahoo! was paying $1.1 Billion for. In short, it’s a ton of traffic. I’m excited to see what kinds of advertising products and targeted tools it releases as it moves to monetize the site. Since its inception in 2007, Tumblr […]
How Stitch Collective Innovates its Industry Using Wishpond Apps
Celebrated fashion trailblazer, Stitch Collective, uses Wishpond social contest applications to create consumer-driven luxury limited-edition accessories. Vancouver, BC (PRWEB) June 12, 2013 – Stitch Collective founder and Harvard Law graduate, Loni Edwards, is a pioneer shaking up the New York fashion industry. Using Wishpond’s Social Marketing Suite, Stitch Collective has captured the power of social in […]
[Infographic] How NBA Teams Stack Up in Social Media
The NBA Finals are in full-swing right now, with only the Spurs and Heat left to battle for this year’s championship. But more importantly to internet-types like me, how do these teams compare in their social media marketing? A sports team is a dream client for any social media manager, as they already have fans built-in! We’ve […]
The Complete Guide to Social Media Marketing for Coffee Shops
How do you attract new customers to your coffee shop beyond the people that walk by or are already familiar with your shop? A good location, unique and consumer-friendly environment, an alternate product offering and of course great coffee is a good start, but considering that anyone can get coffee anywhere, is this enough? What […]
Top Social Media Benefits of 2013 by 3,000+ Leading Marketers
You hear all the time about the big wins in social media – thousands of new fans overnight, thousands of shares on a photo post, etc. But are these wins being achieved by all marketers across the board? We’ve compiled an infographic, based on a recent study by Social Media Examiner, that shows how over 3,000 […]
8 Sure-Fire Facebook Post Formulas That Drive Engagement
Yesterday I was reading Brian Clark’s article 10 Sure-Fire Headline Formulas That Work for the umpteenth time, and got inspired to do a similar article for Facebook. Brian’s article makes it easy by providing fill-in-the blank formulas for writing great titles for articles. I decided to create a similar list that makes for easy fill-in-the-blank […]
8 Ways to Generate Email Leads on Facebook & Turn Fans into Customers
Social platforms like Facebook are perfect for engaging users and building strong relationships with fans. But with all positives hides one negative: social networks like Facebook own their users, not you. Even if you have a dedicated fan base, you still need to use Facebook – and spend money on advertising – to reach them. […]
6 Sure-fire Methods to Generate Email Leads Using Twitter
Social platforms like Twitter are amazing for engaging users and cultivating new and loyal customers. But they have that one nagging issue: It’s clear that they own their users, not you. Even if you have a dedicated follower base, you still need to use their platform – and spend a bit on their advertising products […]
[INFOGRAPHIC] How Senior Citizens Interact on Social Media
Did you know: The 74+ demographic is the fastest growing among social networks. As a marketer, its exciting to see new market segments flocking to social media. It allows for many new industries that target older age groups to use social media effectively. And there are already a few businesses that have capitalized on the […]
[INFOGRAPHIC] 12 Brilliant Blog Post Ideas for Businesses
Did you know: Companies that blog have 55% more traffic to their websites? You already know that blogging is a great way to get new traffic. But like most marketers (myself included) you’re hard-pressed to come up with fresh content. To help you and I, I created a list of 12 different types of blog […]
[INFOGRAPHIC] How Much Engagement Are Top Brands Getting on Instagram?
This infographic first appeared on the Wishpond Blog A recent Pew Study showed Instagram usage among teenagers is growing rapidly, so I decided to check out which brands are benefiting from – or helping – that growth. The thing I found most interesting is how intertwined Instagram and Facebook are, with data showing that 98% […]
Top 5 Mistakes to Avoid When Running a Facebook Contest
When marketers first think about how to run a Facebook contest, many will assume giving away an IPad and making a status update when it launches is enough to generate interest. These people make me cringe. Usually they think this because they saw a success story on Mashable about a company that gave away an […]
[INFOGRAPHIC] Q2 2013: The State of Social Media Marketing
This infographic first appeared on the Wishpond Blog Like any savvy online marketer, I live by stats and analytics. If I see a trend line not going the right way I jump to Google Analytics to isolate the problem. I also try to stay on top of the trends in my industry – social […]
How to Promote a Facebook Contest with a Press Release in 5 Steps
This blog first appeared on the Wishpond Blog If a press release seems like a foreign concept to you, don’t worry. It’s often overlooked as an old-school corporate form of getting your message out. But, even as public relations and marketing have been merging in the world of social media, the press release still has […]
[INFOGRAPHIC] How Users Interact with Mobile Marketing Campaigns
This infographic first appeared on the Wishpond Blog Mobile marketing is everywhere. The ability to run a promotion that people can interact with immediately using their mobile phone – instead of having to use their home computer – is driving a TON of conversions. But most businesses aren’t doing it right! I’m surprised when people still […]
[INFOGRAPHIC] Beginners Guide to Paid, Owned and Earned Media
For an industry that prides itself on producting content and campaigns that are easy for people to understand, social media marketing still has its share of jargon. The difference between paid, earned and owned media stumped me for the longest time, so I thought I would lay out a a simple explanation: Paid Media: Positive publicity […]
[INFOGRAPHIC] Pinterest Now Accounts for 25% of Social Shopping
Rich Revelance recently analyzed 15 billion shopping sessions between December 2012 and April 2013 to see how social media affects purchases. The new data shows that Pinterest took a big leap in the % of weekly social shopping sessions and leads to order values almost twice as high as Facebook. Take a look at the […]
5 Easy Facebook Cover Photo CTA Hacks for More Conversions
The large Facebook cover photo decorating the top of your profile page has been a Facebook page feature for some time now. It’s the first thing a new visitor sees when they land on your Facebook profile page. For some marketers, the Facebook cover photo takes up an annoying amount of space on the page. […]
Increase Engagement: 7 Reasons Why You Need Facebook Contests
“Increase Engagement” How many times have you seen that on your social media to-do list? Photos and videos are great for sustaining interest in your brand on Facebook, but to incentivize people to share about and engage with your Page, a contest is what you need. Let me show you why… I did some digging […]
Should You Hire a Ghostwriter for Your Blog?
You already know about the benefits a blog can bring to your business: more pages for your website, better SEO, and an accessible forum where customers can comment and interact. The tricky part of successful blogging, however, is finding the time and know-how to keep up a conversation. Blogging is a commitment; you need to […]
[Infographic] The Top 7 Tips to Get More Followers on Twitter
Do you want to know how to get more followers on Twitter? Many businesses are now using this social platform as part of their social media marketing strategy. As a recovering Twitter addict myself, I love nothing more than sharing what I’ve learned, to make your tweeting results a little more productive. So, I’ve put […]
5 Tips: How to Promote a Facebook Contest with a Press Release
Use a press release to promote your Facebook contest. In addition to cross-promoting on social media sites, targeted ads, and even in-store marketing, use earned media as part of your business marketing strategy. This tactic is often overlooked, but when written effectively, a press release can be a great boost to your business. In this […]
5 Business Branding Tips: Facebook Contests
Branding your business on Facebook is part of any good social media marketing strategy. By creating branded engagement and interaction on your Facebook page, you can increase brand awareness, rack up marketing touchpoints, and spread your message to friends of friends. An increasingly popular tactic of brand building is Facebook contests. We’ve put together a […]
Increase Social Media ROI With Contests & Promotions
I’ve been told by many peers that social media ROI is a fantasy and cannot be achieved. It may not be the easiest thing to measure, but it is most definitely attainable. The term “social media ROI” is not interpreted the same by everyone. There is a loose definition that (in my opinion) isn’t necessarily […]
How to Get Email Leads with Facebook and Twitter Contests
Email lead generation is still one of the most effective ways to gain sales. Using social media marketing to generate these leads is a win-win opportunity to increase your business ROI. In this article, we will show you how to generate leads with email by using Facebook and Twitter contests. Social contests – done right […]
8 Tips for Acquiring Quality Facebook Fans
It’s not just about getting more Facebook fans – it’s about getting quality fans that will engage with your Facebook Page time and time again. We all know that quality content keeps users returning to your page, but how do you attract new ones? 8 tips for enticing new Facebook fans to like your page: […]
7 Tips: How to Run a Successful Pinterest Contest
Creating engaging Pinterest Contests are an amazing way to reach your market on the world’s fourth largest social media network. Contests create interactions, mentions and referrals about your brand. Referrals, interactions and mentions on Pinterest result in sales. We wanted to give you a few tips on how to run a successful Pinterest contest. 7 […]
How to Properly Run a Photo Contest on Facebook
** Running Photo Contests on Facebook can allow you to capture new leads, understand your customers better, and increase fans and engagement on your Facebook Page. Unfortunately, one contest isn’t going to do the trick – there are many steps involved in maintaining a successful reputation as a contest holder. Below are steps you must […]
Mother’s Day Spending Stats & Purchase Intent
More people send cards for Mother’s Day more than any other day of the year. Second to Christmas, consumers buy more gifts for Mother’s Day than any other holiday. This quick guide explores some of the extreme spending and consumer trends that go on each year for Mother’s Day. Key takeaways: The average person will […]
3 Social Marketing Tips: Art Supplies Store
In social media marketing, art supply stores, like any retail business, face the particular challenge of framing their products within the wider scope of their customers needs and interests. Social media provides incredibly creative and engaging new ways to reach your market. Social Media Marketing campaigns, such as those provided by Wishpond, can be used […]
Voting On Social Media: How to Run a Vote Contest
The key to success with social media marketing is creating engaging, interactive content. A simple way to boost interaction on your website, Facebook, Twitter, or Pinterest sites is to run an online contest. Regardless if you are a large company or a small business, social vote contests are easy to make and can be used […]
3 Tips for Online Promotions and Campaigns During Mothers Day
Create online promotions to get fans involved. Take advantage of Mother’s Day and use contests to acquire more followers, likes, engagement, or whatever your goal may be. Tying the buzz of Mother’s Day to your business through a contest is simple. Many are looking for ideas for gifts for Mom, places to go and activities […]
Mothers Day: Build Online Relationships With Customers & Clients
One of the important aspects of social media is communication between your business and your customers/clients. With a push in the right direction, people will feel more inclined to share their opinions and thoughts with your business in social communities. Give fans a reason to interact with your business. What aspect(s) of your business do […]
Wishpond Surpasses 30,000 Signups Worldwide
Wishpond remains a solid leader in social campaign apps – nearly doubling its social marketing suite client base, and gaining more than a 2,000% increase in revenues, year-to-date. More businesses around the world are recognizing the incredible ROI attainable through social campaigns. – Ali Tajsekandar, CEO & Founder, Wishpond Vancouver, BC (PRWEB) May 03, […]
Aid Your Market in Making Purchase Decisions for Mother’s Day
Your audience is going to listen to your business if it’s going to help them. Providing Mother’s Day ideas not only helps them, but helps your business create trust with consumers. Mother’s Day related promotional posts with a solution don’t seem as pushy as the regular ones without a purpose. It’s more about suggesting as […]
Instagram Introduces Photos of You Feature
Instagram has made a great update to their social network. Today Instagram has introduced a new feature called ‘Photos of You’ where you can add share who’s with you in a photo (similar to tagging someone in a photo on Facebook). A tab on your profile will appear when you download the new version on […]
Mother’s Day: Capturing Emotions With Content Marketing
Provide heartfelt content that triggers readers to feel emotional engagement between themselves, your business, and Mother’s Day. This is an easy holiday to evoke emotions from, the harder part is to tie those sentimental feelings to your business. Many marketers believe that evoking emotion through content marketing is essential in making posts viral. It could […]
Tornado Week Powered by Twitter and Interns
(screenshot: youtube) The Weather Channel has blown buzz generating engagement to new heights. To celebrate Tornado Week, a few Weather Channel interns thought live streaming, twitter and tornados would make a great mix. Executives agreed. Now the clever interns themselves are being live-streamed in the office, while sitting in 124mph wind. read more… The wind […]
Relevant Social Media Marketing for Mothers Day
Mother’s Day is the largest card sending holiday of the year, and more consumers buy gifts for Mother’s Day than any other holiday, except Christmas. Restaurants capitalize on Mother’s Day because it’s the most popular day to dine out of the year. So how do you make your business relevant to Mother’s Day through content […]
5 Awesome Tips: How to Make Killer Blog Headlines
Writing a catchy headline is key to getting your blog post read, and spread. Most readers these days skim headlines, only stopping to open the ones that hook their attention. At the same time, a witty headline can make your post be shared exponentially. Don’t lose this opportunity. Here are 5 writing tips on how […]
How Newspapers Can Use Social Media: 4 Social Engagement Tools
Social media is changing the way news is consumed. Readers are coming to expect engaging, more democratized and open interaction with their media sources. A more engaged readership creates a stronger bond with an enhanced loyal following. Wishpond social contest apps provide online newspapers and media sources a simple way to gain interaction and more […]
12 Ideas for Great Blog Posts
A frequent question from fellow blogger and content marketers is: “What can I blog about?” When you are blogging regularly for your business, keeping your posts fresh and varied can be a fun challenge. This article is part seven of a ten part series by Wishpond. We explore the business benefits of blogging, and how […]
Top 3 Niche Social Networks
We’ve taken the time to look at some of the most useful niche social networks of 2013 so far. Read on to find out if they could be applicable to your market… While having a strong presence on the major social media networks is good practice, this may not be enough. Using niche social markets […]
5 Tips to Increase Blog SEO
This article is part six of a ten part series by Wishpond. We explore the business benefits of blogging, and how it can help your online marketing efforts. When you are blogging for business, be proactive in getting the most from your blogging efforts. If you blog strategically, your keywords will be a natural part […]
Niche Marketing: Tips for the Major Social Networks
This article on niche social media marketing will cover a few tips for each of the following popular social networks: Facebook, Twitter, Google+, and Pinterest. Facebook Have an engaging cover photo for your business page A Facebook business page is a place where you can interact and engage with your fans. For a niche […]
Charmin Takes a “Go” at Twitter Marketing
* * Here are my thoughts before viewing Charmin’s Twitter account: Toilet paper isn’t all that entertaining. Maybe people will follow Charmin because of their cute bears? It seems like social media marketing would be a difficult area to master as a toilet paper brand. Charmin seems to enjoy playing around and coming from […]
Create a Schedule for Your Blog Posts
This article is part five of a ten part series by Wishpond. We explore the business benefits of blogging, and how it can help your online marketing efforts. Consistency is key to blog postings. Not only does a schedule help to increase your readership, it also gives you, the content writer, set dates for when […]
How Long Should Your Blog Post Be?
A common question about blogging is: how long should my blog posts be? This article is part four of a ten part series by Wishpond. We explore the business benefits of blogging, and how it can help your online marketing efforts. While the answer to this question varies, a typical blog post these days is […]
TV on Twitter? Thats No Joke.
Twitter is poised to be evolving yet again. Not only have they recently made significant changes to their ad management and introduced 6 second video clips through Vine – they are now breaking into the television biz. No kidding. Comedy Central will be airing a five-day comedy fest, with big names the likes of Mel […]
3 Tips to Increase Brand Awareness From Kmarts “Ship My Pants” Ad
The ‘punny’ commercial by Kmart centered around the one-liner, “Ship My Pants” has become quite the controversy. Kmart released “ Ship My Pants” in order to advertise their shipping service’s technology and capability. The commercial starts off with a man being told about the new service by a Kmart employee. His reaction: “Ship my […]
Content Strategies for Business Blogging
This article is part three of a ten part series by Wishpond. We explore the business benefits of blogging, and how it can help your online marketing efforts. To increase your blog readership – create strategic themes based on your business, brand, and target markets. Determine themes that will support your goals to: show your […]
Blogging for Business: 5 Ways to Determine your Target Markets
This article is part two of a ten part series by Wishpond. We explore the business benefits of blogging, and how it can help your online marketing efforts. Like any good online marketing plan, when blogging for your business, you need to know your target market. This knowledge will give you insight about what your […]
50+ Amazing Social Media Contest Ideas and Examples
Social media contests are a great way to increase engagement, reach, followers, and generate leads. You can run social contests on a variety of platforms such as Facebook, Twitter, Instagram, TikTok, and your website. Having great social media contest ideas and examples is the easiest way to get started. In this article, I’ll give you […]
Hootsuite Simplifies LinkedIn Marketing With Company Updates
The Social Media Management tool Hootsuite has integrated with LinkedIn Company Pages – allowing Company Page Administrators to post Company Updates on the professional social network with Hootsuite. This enables businesses to easily engage with their audience (and the 200+ million users) on yet another social network via Hootsuite. According to LinkedIn: “Companies that post […]
Landing Pages, Facebook Contests & Promotions for Mailchimp
Introduction to Wishpond’s landing page, contest & promotion apps integration with Mailchimp Wishpond’s integration with Mailchimp allows marketers to export leads that they generate using Wishpond landing pages, contests and promotions to Mailchimp – including all personal information gathered using Wishpond’s customizable form fields. Instead of having to deal with exporting and importing CSV files […]
Earth Day: 5 Last Minute Tips for Online Marketers
More than 1 billion people take part in Earth Day each year. This annual movement is about taking action to protect the planet we live on. On April 22nd each year, individuals, communities, organizations and governments raise awareness of the civic observance. How can your business get involved in the most celebrated environmental event of […]
Zappos: 5 Social Marketing Tips to Learn
As part of our ongoing commitment to making retailers into the best online marketers they can be, at Wishpond, we recently conducted a series of case studies on top performing e-retailers. Particularly, we took a look at social media marketing strategies, and show how you can learn from these top performers. We know you’re busy […]
Boost Traffic with Localized SEO
From Google to Your Storefront Local search engines are powerful tools for directing customers to your brick-and-mortar store, but they’re only as helpful as the information they contain. As with much in the world of search engine optimization (SEO), the factors that generate search results seem complex and impenetrable—but for local listings, those that […]
Contest Apps for Twitter: A Quick Guide for Businesses
Contest Apps for Twitter are an easy way to gain Twitter followers, boost brand awareness on Twitter and generate new leads for your business. In this article we’ll discuss several contest apps for Twitter, how they work and how you can use them to grow your business. What is a Contest App for Twitter? What […]
The Role of Social Media in Niche Marketing
What do golf clubs, Japanese animation, and tattoo parlors have in common? These items are not being advertised towards the general population, but for a small subset of customers who are deeply interested in a certain product category. They are all niche products. The idea behind niche marketing is the long-tail rule. Simply put, niche […]
How to Run a Sweepstakes Contest on Twitter
Thinking of running a contest on Twitter? Sweepstakes Contests on Twitter are easy ways to engage followers, get new followers, and capture new leads for your business. It’s a method of enticing followers and customers with the chance to win prizes in exchange for signing up and sharing with their friends on Twitter. Read our […]
Skooba Design Case Study: 3 Attributes for Strong Online Marketing
Skooba Design manufactures and sells bags and accessories for laptops and other tech gear. As an online retailer Skooba design has cultivated a strong reputation for high quality products and excellent customer service. While browsing the company website I came upon a page that shares the standards and philosophies that Skooba lives by. The list […]
60+ Facebook Marketing Techniques for Businesses
Check out this great infographic from SocialMediaOnlineClasses.com which shows 64 techniques for marketing your business on Facebook. It gives a quick run-through of facebook marketing ideas for contests, ads and more: Source: SocialMediaOnlineClasses.com Check out Wishpond’s Social Media Marketing Campaign Apps to put these techniques to use: Sweepstakes, Photo Contests, Video Contests, Essay Contests, Photo Caption […]
[Slideshare] 6 Online Marketing Strategies: DogIDs
As part of our ongoing commitment to making retailers into the best online marketers they can be, at Wishpond, we recently conducted a series of case studies on top performing e-retailers. Particularly, we took a look at social media marketing strategies, and show how you can learn from these top performers. We know you’re busy […]
7 eCommerce Tips: Learning from Apple
As part of our ongoing commitment to making retailers into the best online marketers they can be, at Wishpond, we recently conducted a series of case studies on top performing e-retailers. Particularly, we took a look at social media marketing strategies, and show how you can learn from these top performers. We know you’re busy […]
Tumblr Anatomy [Infographic]
The Wishpond team has a new infographic for anyone who wants to learn more about how Tumblr works, be it new or prospective users, or even those individuals who have become ensnared by curiosity. Modeled after the actual interface of the Tumblr dashboard, “Tumblr Anatomy” is a complete tour of the basic functions of Tumblr. […]
New Feature on Facebook: Express Yourself With Emoticons
Mashable recently heard from Facebook themselves that they will be rolling out emoticons in the U.S. shortly. It was tested back in January this year, and not many details were released on the subject. It will be easier to specify what you’re doing and feeling, as these emoticons will include faces, food, drinks, music, movies, […]
Slideshare: Online Marketing Case Study – 20×200
As part of our ongoing commitment to making retailers into the best online marketers you can be, at Wishpond, we recently conducted a series of case studies on top performing e-tailers. Particularly, we took a look at social media marketing strategies, and show how you can learn from these top performers. We know you’re busy too, so […]
Brazilian e-commerce: Facebook Content Strategy
As part of our ongoing commitment to making retailers into the best online marketers they can be, at Wishpond, we recently conducted a series of case studies on top performing e-tailers. Particularly, we took a look at social media marketing strategies, and show how you can learn from these top performers. We know you’re busy too, so […]
3 Social Media Contests for App Startups
When it comes to new app startups, social media marketing is invaluable because it maximizes exposure for a minimal cost. Through this quick guide, we’ll demonstrate how Wishpond can give your tech startup the boost it needs to start growing. What ROIs can I achieve using Wishpond? Create buzz about your new app Engage with […]
5 Social Media Marketing Tips: Photography Studios and Services
Photography services are in an increasingly competitive market. At the same time, the demand for great photography has increased. Photographs have become an essential part of any good social media marketing campaign. With cameras on every phone, and more photography studio sites online popping up regularly, how can you get your photography business to stand […]
The North Face: 5 Social Media Marketing Tips
If you are a retailer looking for social media marketing inspiration, take an adventure with a social marketing trailblazer: The North Face. North Face has been recognized by Outdoor USA Magazine for their social media excellence. This comes as no surprise, as they have been at the forefront of social marketing innovation for years. With […]
Mad Men Begins
Naturally, us marketers at Wishpond love Mad Men. Although times have changed (exponentially), it remains intriguing for several reasons. Donald Draper is a blunt, witty ad exec with an amazing, passionate team. “Lucky Strike: it’s toasted!” Genius. There’s a certain curiosity attached with their work habits that compels us to keep coming back for more. […]
3 Social Campaigns to Boost Sales for Car Dealerships
Keeping a competitive advantage over other dealerships is crucial for sustaining your business. With traditional marketing channels saturated for decades, social media is a new alternative to reaching out and connecting with new customers. Social media marketing makes it possible to reach your target market and constantly engage your current follower base. This simple […]
3 Business Tips to Learn From Lenovo
Starting as a small business in China developing hardware that allowed Chinese characters to be read on computers, Lenovo has become a multinational powerhouse. Lenovo’s focus on innovation and excellence covers not only their products, but their marketing efforts as well. Here are three marketing techniques businesses can learn from Lenovo: Help customers find the […]
7 Tips for Online Retailers: Lessons From Wine.com
Wine.com is a pioneer of online shopping. Founded in 1998, the company rode the turn of the century dotcom boom, survived the crash, and remains a #1 online retailer in the United States. In 2001, they rebranded as Wine.com, and in 2010, they launched WineShopper, an exclusive members-only site. Wine.com and WineShopper together have over […]
5 Marketing Tips your Business Can Learn from TigerDirect
Ever been confused when buying a new computer? Even if you know your way around computers, a quick glance at the hardware specs may not be enough information to make a purchase. Thankfully, tech e-tailers like TigerDirect are raising the bar for all online retailers. Their strong emphasis on promotions, social media content, and customer […]
[Infographic] 40 Years of Mobile
Today marks the 40th anniversary of the first public mobile phone call. It was April, 1973 that Motorola employee Marty Cooper made the first mobile phone call. To celebrate, our creative content marketing team at Wishpond put together this infographic, showing just how far the mobile phone has progressed over all these years. Click 40 Years […]
Happy 40th Mobile Phone!
Today marks the 40th anniversary of the first public mobile phone call. Yes, it was this day in 1973 that Motorola employee Marty Cooper made the first mobile phone call. How far we’ve come! Today: 25% of Americans use ONLY their mobile devices for web access. [source: GoMoNews] 9 out of 10 mobile searches lead to […]