Top 10 eBook Landing Page Headline Formulas That Always Work
I’ll get right to it… We’ve been in the content and lead generating business for a while now, and read, produce, and optimize lead gen landing pages every day. We have also written several posts about B2C and B2B lead generation. In this straightforward formula article, we’ll give you the top ten B2B lead gen […]
The Best 15: Top Infographics to Guide your Lead Generation Strategy
Want to generate new, quality leads for your business? As the first step of the sales funnel, have a proper strategy on how to generate leads is crucial to your business’ success. In today’s digital information age, lead generation involves battling for the attention of buyers. A strong, multifaceted strategy will allow you to capture […]
Tis the Season: 12 Stats on Upcoming Holiday Spending
The holiday season is just around the corner. And predictions show that it’s going to bring retailers extra holiday cheer this year. Did you know…. For the first time since 2011 holiday sales are expected to grow by more than 4% to over $616 billion. This year mobile commerce will account for 33% of U.S. […]
Transforming Our Front Line From “Appalling” to “Dayum That’s Useful”
Dear Readers of the Wishpond Blog, As an online marketing company we deal with people, lots of people. All around the globe, 24 hours a day. Wishpond’s global consumer base We have customers in over 40 countries and almost 20 different time zones. They speak dozens of languages and send us hundreds of questions, comments, […]
3 Clever Holiday Promotion Ideas & Formulas for Ecommerce Retailers
Very suddenly, Christmas is only a few weeks away. Are you ready? The holidays are stressful, especially when you haven’t even started your seasonal marketing strategy. We thought we might be able to help. In this seasonal marketing guide, we dive into the most important buying season of the year. Here’s a three-part holiday strategy […]
Believe the Hype: Using Content for Customer Acquisition at Wishpond
Customer Acquisition: It’s every entrepreneur’s biggest headache. “How can we get new customers to try our product?” When Wishpond started out in 2009 this question was constantly swirling around in our CEO’s head. Like most entrepreneurs, Ali Tajsekandar was faced with the hard task of mapping out Wishpond’s customer acquisition process. He knew it wouldn’t […]
Last Minute Cyber Monday Promotion Calendar
It’s three weeks until Cyber Monday – you think you have plenty of time to plan… But that’s when you look at your inbox and see that it’s full of Cyber Monday offers. You haven’t even started! How are you going to compete? What if I told you there was a fill-in-the-blank solution? A calendar […]
Don’t Choke! The Prepared Presenter’s Guide to Webinars
You’re hosting a webinar. The word is out and your audience is starting to fill up. Your stomach is fluttering. Stage-fright is kicking in. What if I choke? What if GoToWebinar crashes, I forget my lines, and half my audience leaves before the second act? Don’t worry, you’re a pro. The show must go on. […]
How to Deal With Facebook’s Removal of Like-to-See Fan-Gating
Dear Readers of the Wishpond Blog, Today, November 5th, 2014, marks the end of “Like-to-see Fan-Gating” and “Incentivized Social Actions”. This means that you can no longer require people to like your Facebook Page to access or enter a promotion, or ask people to like or share your Facebook Page to get something in return. […]
How Ninja Marketers Generate Leads From Their Blog Posts
Your blog content is solid. You have an established readership. But at the end of the day you’re not pulling in enough new leads. Your boss is breathing down your neck, muttering things like “negative ROI.” Frustration sets in. Your call-to-action banners and click popups are exactly where the experts say they should be. So […]
Why Our Email List Says Yes to Our Webinars
Your webinar is ready. You’ve practiced it to perfection. But the big test comes next: Will your carefully generated email list register for it? Do they care about you, and respect your authority on the subject? Do your subject lines and email body entice them? Or will your open and click-through rates be abysmal – […]
Your blog popups are probably annoying as #&^%! See why ours aren’t.
We’ve all been there… You’re reading a blog post and are just about to get to the insight you’ve been waiting for. And then, BAM! A popup appears, completely interrupting your flow. There’s nothing more annoying. The thing is, popups actually work (and well!). When you put on your marketer’s hat, you know that presenting […]
Beat Shopping Cart Abandonment With Exit Popups – Here’s How
74% of shopping carts were abandoned prior to purchase in 2013. The deadly weapon you need to crush shopping cart abandonment is the exit popup. An exit website popup tracks when a visitor is going to leave your shopping cart page. It interrupts with a new offer, re-engaging potential customers on their way out the […]
How to Avoid Getting Stood Up at your Webinar Using Thank You Pages
Promotion for your webinar has been a hit. Social, email, ads. You’ve covered every base and knocked it out of the park. Tons of people have registered. You’re stoked. Even your favorite influencer Tweeted about it. But then a nagging doubt creeps in… What if nobody actually shows up? The thought can paralyze even the […]
After Two Years, We’re Changing our Content Marketing Strategy
Dear Readers of the Wishpond Blog, You may have noticed that Wishpond’s content output has been somewhat scant in the past month or so, and we wanted to explain why that is. We’ve been shut away. We’ve been in the corner office, sitting on beanbags, leaning against giant stuffed pandas or lying in colorful hammocks […]
The 7 Principles of Website Optimization (Presentation)
Let’s get back to basics. There are a few truths that we need to start recognizing when designing, framing, and writing our websites. With case studies, statistics and real-world examples that prove each point (and a quote to drive it home), this presentation gives you The 7 Principles of Website Optimization you need to be […]
50 A/B Testing Examples & Case Studies To Draw Inspiration From
If you’ve visited the Wishpond blog before you’ll know we’re big fans of A/B testing. In fact, we probably have one or two A/B tests running on our website right now. While most marketers know A/B testing should be a regular practice, many don’t know what to test. I’ll bet you’ve seen case studies that […]
[Infographic] Ad Retargeting Statistics
Are you wondering if retargeting is right for your business? Last Thursday we took a detailed look at retargeting ads as a whole, and how they’re changing the way we interact with our customers online. But what do marketers think about them? What about the ad audience? This infographic gets even deeper into the science […]
[Infographic] 7 Incredible Retargeting Ad Stats
Is your bounce rate high? Do you want your website visitors to come back? Then you need to be using ad retargeting campaigns. Ad retargeting gives you the enviable power to directly target advertising campaigns to reach interested people. Retargeting places a small little code on people’s devices who’ve bounced from pages on your site. […]
51 Places to Find Stats and Ideas for your Next Infographic
Having trouble finding stats and ideas for your next infographic? Finding a relevant, interesting topic and accurate statistics can be a challenging task. Sometimes it seems impossible to know where to look and who to trust. But don’t worry, that’s what I’m here for! I have compiled a list of 51 places to find inspiration […]
7 Formulas for Exit Popup Headlines that Convert
Are your website exit popups giving you the conversions you need? Exit popups are one of the best ways of generating qualified emails, increasing your blog subscriptions and even getting potential customers to try out your free trial. But many online marketers still fail when it comes to using a website popup to keep traffic […]
The Road to Success through Paid Social Amplification
Wishpond was happy to publish this awesome infographic from Jennifer Landry and TollFreeForwarding.com. This introduction and infographic gets straight into some impressive statistics about social amplification, giving you the best approach to each major social network’s ad structure and some interesting figures to go along. Let’s check it out! The Basics 2.0 Advertising is an integral […]
How To Create a User-Friendly Landing Page to Boost Conversions
Wishpond is happy to publish this awesome guest post from Megan Ritter Landing pages are the bread and butter of online marketing. Like the signup clipboard or salesman’s rolodex, landing pages are your chief lead generating and lead nurturing devices. When a user arrives on your landing page, you only have a few seconds to […]
5 Podcast Ideas for Your Content Marketing Strategy
Podcasting. Do you use it in your content marketing strategy? Podcasting is a cool way to share your content, market your brand, and gain interested and engaged prospects. You can open your marketing reach to new audiences that may be different than the typical blog reader, Slideshare skimmer or video watcher. But, it can be […]
10 Communication Strategies You’re Still Not Getting Right
Online marketing and consumer communication is developing at an ever-increasing pace, leaving some of us (in some ways) a bit behind. This presentation gives you the broad stokes of the primary mistakes we see made (and make ourselves) all the time. Are you or your business falling victim to any of these 10 business communication […]
How to Use an Automated Email Video Course to Gain and Nurture Leads
Are you generating tons of leads but having trouble nurturing them into sales? One tactic to solve this problem is an automated email video mini-course. It’s a mouthful but i promise you, it works! A mini-course uses short, educational videos to engage your leads and introduce them to the benefits and features of your products. […]
7 Landing Page Form Mistakes Kicking Down Your Conversion Rate
Don’t underestimate the power of a good form when designing your web page – it’s the key to generating leads. The problem is, we all make mistakes, and when it comes to landing page optimization, those mistakes will cost you leads and sales. In this article I’ll show you some of the mistakes I see […]
The Value of Case Studies and How They Convert your Traffic
Do people like your business? When your customer service team gets off the phone, are they beaming from the gushing praise of someone whose life is SOOO much easier after working with you? Fantastic. Let’s use it to make some money. This article will dive straight into the science and psychology behind case studies and […]
8 Landing Page Design Mistakes Killing Your Conversion Rate
Is your landing page conversion rate lower than you expected? Could it be your page’s design that’s turning potential leads away? You may be using overall best practices, but one simple design flaw can ruin your entire page’s conversion rate. In this article I’m going to outline the 8 mistakes that I see most often […]
6 Elements You Must Test on Your Landing Pages
Landing pages have the length of this sentence to grab a visitors’ attention. If the visitor is bored or confused by your landing page there’s a good chance you’ve lost a potential lead – and quite likely to your competition. So how do you make sure that you’ve created a page visitors will love? Why […]
What is a Website’s Bounce Rate? 7 Proven Ways to Keep More Traffic
Bounce rates got you down? Want to bump that conversion rate up and kick that bounce rate down a notch? You’ve come to the right place. This comprehensive article will give you the psychology behind your website’s bounce rate as well as 7 advanced strategies that can drop that bounce rate down. I’ll give you […]
3 Best Scroll Popups for Your Website
Are you looking for better ways to build your email list? Do you want to get your website visitors engaged with your brand? Obviously, yes you do. In this article, I will show you how three leading online marketing brands are expanding their reach by growing their leads. They all use some sort of popup […]
How to Integrate Popups to Optimize Your Sales Funnel
Are you generating and nurturing leads with an optimized sales funnel? It’s okay if you’re not quite there yet, it’s something that many businesses struggle with for a long time. It’s easier than you think, and this article will give you a look into a simple (but effective) 5 step sales funnel. I’ll also include […]
3 Lead Generating Click Popups Examples & How They Work
If you want to grow your business, you need to generate qualified leads. Without leads to nurture into customers, your sales will not grow. And that’s the whole point of your business, isn’t it? If you are a loyal reader of the Wishpond blog, you’ve read my first four articles on the five types of […]
7 Habits of Highly Effective Email Building Popups
Popups. They’re quickly becoming one of the most popular methods of getting leads and building your email list with warm, qualified prospects. But are you using any website popup effectively? Are your popups converting at the rate you need? Here are seven elements of highly effective email building website popups that you need to be […]
9 Examples of Blog Lead Generation Calls-to-Action Critiqued
Are you making the most of your blog? Do you generate leads and build your email list with optimized Calls-to-Action (CTAs)? Your blog is an important part of your marketing sales funnel. With SEO optimized blog posts, your articles are often the first pages that unique visitors (and potential customers) have with you. If you’re […]
6 Tips for Creating Facebook Ads that Convert
Facebook ads can be a great tool to help any small business get more followers, increase visibility, and generate sales. However, just throwing words with an image and slapping a link on it won’t get you clicks—or if it does, they won’t be clicks that translate to more customers. This guest post, from ChamberofCommerce’s Megan […]
7 CTA’s to Generate Leads from Your Blog: Placement
Are you missing out on new email leads? Are your blog Calls-to-Action (CTA’s) optimized for conversions? You may have the best email-gated content and lead generation incentives. You may have even thought of the consumer reading your article and matched your email-gated content and CTA’s with that buyer persona. You may even have four or […]
5 Things that Are Increasing your Landing Page’s Bounce Rate
Are you disappointed with your page’s bounce rate? Does it seem to creep up when you’re not looking, like that thing in the closet when you were seven? Fighting the bounce is a neverending war, with marketers trying new strategies, tactics and tricks on a daily basis. Don’t worry, we’re all in this together. This […]
5 Examples of Timed Popups that Build Email Lists
Do you need more email leads from qualified buyers? Of course you do. Would you like to get those leads from people already interested enough to spend time on your website? Uh, yes. Have you ever thought to use a website popup? You’re probably seeing pop-ups all over the place these days. More and more […]
20 Free Tools to Improve Your Landing Page Copy
Are your landing pages getting the conversions you need? How are your copywriting skills? Good landing page copy is free of grammatical errors, has a clear SEO headline and includes a list of benefits written with the consumer in mind. Great landing page copy creates emotional impact with buyer personas, understands the psychological needs and […]
What Comes After Lead Generation? 4 Things You Need to Do
You’ve generated a lead. Congrats! What are you going to do with them? Think about a lead like a person walking around your brick and mortar store. They’re interested (they walked in the door after all) but they haven’t picked anything up yet. They haven’t even approached the counter with something they like. In order […]
5 Examples of Entry Popups Done Right
Does your business need more qualified leads? Do you want your website visitors to say “yes”? Then you’re reading the right blog. In this article, I’m going to show you a cool – and relatively new – method of increasing your leads and getting your website visitors to engage with you (even if they’ve never […]
How to Use Website Popups So They Don’t Annoy People
Have you started to see pop-ups popping up (sorry, couldn’t resist) all over the web? It seems like every marketer (affiliate or otherwise) is using pop-ups these days and perhaps you’re starting to wonder why. Well, the simplest answer is that they work. But how do you use them without making every visitor to your […]
5 Exit Popups You Need to Know About
You need more leads. You need more leads that are qualified and already engaged with your website or brand. Don’t you? I’m going to offer you a (somewhat) controversial solution. You guessed it – a website popup. But not just any kind of pop-up (there’s 5 types of pop-ups you can use on your website). […]
How to Use Directional Cues to Optimize Landing Page Conversion
Are you happy with your landing page’s rate of conversion? Or would you like more email subscribers, leads or sales? Are you satisfied with your business’ online success and don’t think it could be improved at all? If so, then you can turn right around and jump back into your jacuzzi of money. If not, […]
7 CTA Mistakes Killing Your Conversion Rate
Are you having trouble converting visitors on your landing pages? It’s possible your call-to-action could be the true cause of your conversion rate problems. A strong call-to-action (CTA) is crucial to your landing page and will be instrumental to your company’s success. One small CTA mistake, on the other hand, could lose you a potential […]
How to Market Your Kindle Ebook in 10 Steps
Congrats! You’re about to publish your ebook on Kindle Direct Publishing (KDP). Maybe it’s your first, maybe it’s your tenth. But wait – before you hit that yellow “publish” button – have you thought about how you’re going to market your masterpiece? Whether your goal is to sell a million copies or just to get […]
20 Types of Popups to Use on Your Website
Have you been considering using a popup builder for your landing page? Are you concerned that the risk outweighs the reward? I feel you – you’re not the only one who’s worried. The thing is, pop-ups can be really effective, especially when you use them well and implement the best practices. This article will discuss […]
Top 10 Free Color Scheme Tools for Conversion Optimization
A key element to optimizing conversion rates is creating the perfect color scheme to design your landing page, Facebook Ad, retargeting ads and email marketing automation campaigns. A landing page with right complimentary or contrasting colors can increase conversions, generating more leads and sales for your promotion. A Facebook ad with an image that pops […]
5 More Things to A/B Test on your Landing Page
Are you satisfied with how your landing pages are converting traffic? Are you happy with your 8%, and ready to move on to other marketing stuff? Well stop! Increasing our page’s conversion rates (even from 8% to 9%) can mean thousands of dollars in increased revenue for your business. Maybe you’ve just run out of […]
My 6 Most Effective Strategies for Marketing on Twitter
Unless you’ve been living under a rock for the past eight years, you’ll know that Twitter is a major player in lead generation. In this article i’m going to share with you the top 6 ways I’ve found to generate leads using Twitter. To see how powerful Twitter is at generating leads lets look at […]
How to Market Your Auto Parts Store Online
What was one of the fastest growing ecommerce sectors in 2013? Believe it or not, it was auto parts. According to a comprehensive study by the Sydney Morning Herald, the average online automotive store saw a revenue increase of 89% – in one year. Clearly, there’s demand for aftermarket car parts and accessories. But how […]
The Top 7 Facebook Marketing Tips Every Marketer Should Know
74% of marketers now consider Facebook a staple in their lead generation efforts, showing how critical of an element it has become. In this article I want to share 7 tips I have found to be the most effective in my own Facebook marketing. Read on to discover how you can consistently drive new leads […]
The Anatomy of a Retargeting Ad That Converts
You have read about, maybe even started running, retargeting campaigns. And now you’re scouring the web for some best practice articles and finding almost nothing. You see stuff on Google Ads, Facebook ads, even LinkedIn ads. But retargeting? Nowhere to be found. That’s mostly because, if you’re using retargeting (or remarketing, or whatever we’re calling […]
16 Marketing Automation Stats You Cant Afford to Ignore [slideshare]
Marketing automation is one of the most effective methods of keeping in touch with your prospects. You can warm your leads and nurture a personal relationship by sending out automated timed and triggered email marketing campaigns. And marketing automation gets results. Did you know: Nurtured leads through marketing automation make 47% larger purchases than non-nurtured […]
Ad Retargeting: It’s Not as Complicated as You Think
Remarketing is one of the fastest growing areas in online marketing. Google first introduced remarketing ad options years ago, and now Facebook has them too. You might think most people who use them are savvy online marketers with years of experience in the digital space. But remarketing doesn’t have to be overly complicated – or […]
World Cup 2014: Social Media Stats and Facts
The World Cup is over, Germany stands as the world champion. But who won the social media battle? Well the results are in, and this presentation will fire them your way faster than Lionel Messi’s left boot. This presentation takes a look at the World Cup’s digital footprint. What are the numbers? Who were we […]
8 Landing Page Design Best Practices
Want to optimize your landing page design to stop potential leads in their tracks and boost your conversion rate sky-high? If so, this is the article for you. When it comes to building a landing page, design is everything. Ultimately, your design is what will make it easy for leads to understand your landing page […]
5 B2B Landing Pages to Build Your Email List
68% of B2Bs use landing pages to garner new email leads. Are you? Once you have a substantial email list, you can start creating targeted emails to nurture your leads – and ultimately convert them into customers. In this article, I’ll go over 5 ways you can use landing pages to build your email list […]
7 Web Form Design Best Practices Every Website NEEDS to Follow
The ability for one to collect information over the internet is as old as the internet itself. For as long as there’s been digital communication, there’s been people using it to collect information. We call it a web form. Everything that’s free, fun, or valuable on the internet has a web form blocking access to […]
Should I Use Popups?
Popups! What do you think? Are they annoying? Infuriating? Frustrating? Probably. But do they work? The answer to that, I’m afraid, is an emphatic yes. This comprehensive article will dive straight into this controversial topic and leave you still swimming on the other side. I’ll answer the question “should you use popups?” for the last […]
The 5 Best Incentives to Generate Leads
Does your business want to generate leads? Have you been approached by “lead-providers” offering you “qualified” and “warm” leads at the low, low cost of $50 per lead? There’s a better way (actually, there are a bunch). This article will get into my five favorites. I’ll break down the ‘hows’ and ‘whys’ of five lead-generating […]
How to Create an Online Webinar Sales Funnel in 7 Simple Steps
Online webinars are a popular – and effective – way to reach potential business prospects. You can personally present a product related topic, generate interest in your brand and start to build relationships with new leads. But you can’t stop there. A seasoned online marketer knows the webinar is just the first step towards nurturing […]
Three Ways to Use Retargeting to Find Success Online
Adventures with Petey the Retargeting Pixel continue! In this, the second part of our Petey the Pixel series, Petey dives straight into three different retargeting strategies your business can use to find success online. (If you missed part one – Check out Introduction to Retargeting with Petey the Pixel) He’ll break down (in Petey’s characteristically […]
7 Ways to Optimize Your Landing Page [Guest Post]
Every marketer knows the benefits of using a landing page. They’re conversion machines… if you use the proper landing page design. Luckily, they are easy enough for even the least tech-savvy of marketers to build and launch with landing page templates. The home page of your website is the front face of your business, whereas […]
How to Create a Sales Funnel with Landing Pages
Are you using individual landing pages as an integral part of your business’ online sales funnel? Do you know how that might look? This article will give you an idea. I’ll dive into how three individual, optimized landing pages, can make your sales funnel a controlled and highly-converting one. Let’s get into it. Creating a […]
12 Smart Remarketing Strategies for Better Advertising Campaigns
Remarketing (also known as retargeting) is the method by which online advertisers “re-deliver” advertising to you based on your previous online interactions with their business. It’s based on the fact that those familiar with a business are more likely to engage with their advertising. Someone who’s browsed software product page, for example, can be remarketed […]
3 Ways to Use Retargeting to Find Success Online
Have you integrated retargeting (or, as Google calls it, remarketing) into your online marketing strategy? If you have, have you been using it to its greatest potential? Retargeting is a powerful tool, enabling businesses to recapture much of their lost website traffic. This article will get into three different ways you can use retargeting (or […]
Social Media Marketing for Hotels and Resorts: 10 Tips
Are you looking to take your hotel or resort to the next level through social media? Well, you have come to the right place. Through a few social media marketing techniques you see an increase bookings, a return in clientele and encourage exponential growth of your business. Engaging with your guests via social media will […]
What is Ad Retargeting and How Does it Benefit My Business?
Retargeting Ads. You’ve seen them. But, do you know what they are and how they benefit your business? Smart marketers and business owners use Ad Retargeting to: Bring back landing page visitors who don’t convert Re-engage with abandoned shopping cart prospects Upsell products to highly targeted, interested customers Increase brand awareness A highly optimized, targeted, […]
Social Media Marketing for Salons: 21 Tips and Strategies
Are you looking for salon marketing ideas for your beauty or hair salon on social media? Or are you not getting the results you want and need a boost? Perhaps you’re after some fresh salon social media ideas and a better social media strategy. Social media is a great way to engage with your current […]
5 Online Marketing Mistakes to Avoid at all Costs
Have marketers and advertisers learned their lessons from 2013? The answer is no, which makes for some great entertainment for consumers. In the digital era, everything moves at lightning speed—and sometimes that means there’s no room for common sense, copy editing or spotting glaring red flags. From tantrums to flame wars and everything in between, […]
Landing Pages: Optimizing for 5 Different Traffic Sources
Do you take into account the source of the landing page traffic when working on landing page optimization? Have you even thought about that? Don’t be concerned if you haven’t. You’re not alone. Your landing page is affected by the source of traffic coming to it. Unless you keep in mind the values, wants and […]
3 University and College Landing Page Examples Critiqued
Are you trying to generate leads or web traffic for a university or college? Do you use landing pages? Are they optimized for conversions? Whether you’re looking to learn the basics of landing page design or trying to refine your existing ones, it pays to be educated on what gets conversions and what doesn’t. In […]
‘About Us’ Pages: The Forgotten Conversion Booster
Apart from the home or landing page, your business’ about page is arguably the most powerful and influential of all pages upon your site. This frequently-trafficked area holds a crucial key to the success of your business online. Yet so often when visiting a promising site you will be ultimately underwhelmed by the information provided. Companies […]
How to: Landing Pages for High-End Goods and Services
Do you offer a high-end product or expensive service? Should you be designing your landing page differently because of it? The answer, it turns out, is yes. Price-point matters (who knew!?) in the consumer decision-making process. It also matters in how you design a landing page for conversions, the elements you need to include, and […]
[How To] Top Tips & Tricks to Optimize Landing Page Conversion
Have you been looking for a single resource for landing pages? A comprehensive how-to on optimizing your landing page design for conversion? Have you been searching the web for that one piece of landing page guidance that gives you everything, including: A comprehensive introduction to landing pages? A step-by-step, detailed analysis of the elements you […]
Post-Conversion Landing Pages: Your Secret Weapon
Congratulations, your landing page has converted a lead. That’s awesome and you should be proud of the work you’ve done. Before you pop the champagne cork, however, I’m afraid you have to hold on for a second. Your lead is warm right now, in this short moment. Don’t let them slip away without a quick, […]
How to Measure Social Media ROI Like the Marketing Ninja Would
Are you struggling to measure social media ROI? Do you struggle to explain how social media is helping to grow the business? You’re not alone. Pinning down return on investment (ROI) for social media is difficult to do, but not impossible. Showing that your social strategy is working — even if it’s impossible to get […]
3 Personal Trainer Landing Pages Critiqued with Best Practices
Are you looking for a way to get more leads for your personal training business? You’re looking in the right place. Or maybe you already have landing pages set up for specific personal training offers and ads. Great! There are always going to be ways to optimize and tweak your page to increase your conversions. […]
Should You Use “No Follow” on Your Landing Pages?
When you create an online marketing campaign with landing pages, should you index your page on search? This is a question I’m often asked by marketers and savvy small business owners. Now, I’m not professing to be an SEO or coding expert, but there are number of reasons for both indexing your pages and for […]
What are the Benefits of Video on Landing Pages?
What is a landing page? You probably already know the answer. Do you have a video on your landing page? Should you? 87% of online marketers use videos in one way or another to promote their business. Why? They’re effective. Put them on a landing page to increase conversions, show (not tell) your stuff and […]
Landing Pages: 3 Customer Reviews that Don’t Work
Do people love your business? Are they willing to say so publicly? Awesome! So you’re featuring them on your landing page, yeah? Even more awesome! But are you sure your customer reviews themselves are optimized? Or are they, in fact, having a detrimental effect on your conversions? Versatile, relatable and hugely beneficial, customer reviews are fast-becoming […]
Landing Page Customer Reviews: The How the What and the Wherefore
Are you working glowing customer reviews into your landing pages? Are they making it clear to your landing page traffic that your business is the bee’s knees and working with you is a privilege? If you are doing this, that’s awesome. For you, this article will help you understand why customer reviews work and ensure […]
13 Fitness Landing Page Examples Critiqued
Trying to get more members for your gym? Are you using landing pages to convert your website visitors? If not, stop whatever you’re doing and pay attention. If you’re paying for costly online advertising, amping up your social media marketing, or creating marketing campaigns to drive traffic to your website you need to be using […]
The Anatomy of a High-Converting Landing Page
A landing page can increase your leads and get your business tons more sales. Whether it is a form embedded on your website or Facebook landing page it remains the channel to capture your visitors’ information. But, there’s a number of fundamental basics to building a landing page that converts. If you don’t have them, […]
[Podcast #2] What is a Landing Page and why do you need one?
In the first podcast of their series on landing pages, online marketing experts James Scherer and Krista Bunskoek introduce you to landing pages. What is a landing page? Why is a landing page essential for your business? Listen in to find out! Written by Krista Bunskoek
[Podcast #3] Landing Pages: The Five Elements you Need to Have
In the second of Wishpond’s podcast series on Landing Pages, online marketing experts James Scherer and Krista Bunskoek discuss the five most important elements you need to have on your landing page. Learn why these elements matter, and how to include them to maximize landing page conversions. Written by Krista Bunskoek
5 Landing Page Conversion Killers
Do you have a sneaking suspicion that there might be something wrong with your landing page? Are your bounce rates just straight up surprising you? You’re not alone. There’s often a single variable that can throw an otherwise optimized landing page a-kilter. In this article I’ll be taking a look at five of the often […]
When Should I Use Landing Pages on My Website?
What is a landing page? Why do you need one on your website? These questions have been answered in the first two parts of my landing page series, but we haven’t broken down when. You know that landing pages benefit your business – whether you need more sales, email leads, or to build a relationship […]
Introduction to Retargeting: Boosting Your Advertising Campaigns
What is Retargeting? Retargeting, also known as remarketing, is a powerful advertising strategy that allows businesses to reach out to potential customers who have previously shown interest in their products or services. It involves displaying targeted ads to individuals who have visited a website but left without making a purchase or taking a desired action. […]
11 Stats: Why Your Landing Page Doesn’t Convert [Slideshare]
Landing pages are a proven method of generating leads and building a solid email list. But why aren’t yours converting? If you’re like most marketers, your top challenge is building a landing page and optimizing it. But did you also know that: The more landing pages you have, the higher the conversion rate Websites with […]
[Podcast #1] Facebook Ads vs Google Adwords: Targeting
In Wishpond’s inaugural weekly podcast, online advertising experts James Scherer and Krista Bunskoek go head to head, debating the targeting options, and benefits, of Facebook Ads vs Google Adwords. Written by James Scherer
Optimizing your Landing Page Form Fields for Conversion
Are you generating leads? Do you want to? Have you optimized your landing page with all the best practices we at the Wishpond blog has been spouting for the past few months? Are you wondering if there’s anything else? Of course there is! While not the sexiest part of your landing page by any stretch […]
13 Weight Loss Landing Page Templates & Examples
Are your weight loss product or service landing pages just not cutting it? Or are you out of ideas on how to optimize your landing pages? In this article, I’ve thoroughly gone through thirteen landing page examples that are offering weight loss products and services, critiquing what’s good about them and what’s not. Hopefully you’ll […]
Why Should I Use Landing Pages on My Website?
Do you need more leads? How about conversions? Yes, these are rhetorical questions. Every business needs more business! Optimized landing pages – whether for direct sales, lead generation or relationship building – increase conversions. Hosting a landing page on your website increases online traffic, builds brand awareness and develops trust. But, if this short answer […]
Retargeting: The 10 Stats you Probably Didnt Know
Retargeting is an online advertising tactic that targets a person through banner ads if they visit your landing page or website and leave without a conversion. Only about 5-8% of your website visitors will convert on your page, and retargeting (also known as remarketing) can be a very effective way to recover the 95% of […]
What is a Landing Page?
In marketing terms, a landing page is a distinct page on your website that’s built for one single conversion objective. A landing page should be designed, written and developed with one business goal in mind. This article will dive into the nitty gritty of “what is a landing page,” with real-world landing page examples, a […]
ROI Math: Should you Pay for Traffic or Conversion Optimization?
Should you be paying for ads that drive more traffic to your landing page or increasing the chance that your existing visitors convert? Or both? Or neither? What’s going to give your business the best ROI? Online marketing is about calculating your business’ investment and calculating the return you’re getting from that investment. This article […]