Social Media Marketing for Travel Agents
As a travel agent in the 21st century there’s nothing more frustrating than hearing the common question “People still use travel agents?” Yes, yes they do indeed. And as a travel agent you need your name to be known in order to have a strong online presence. One way to do this is through interactive […]
Instagram Hashtag Contests: Examples and Best Practices for Marketers
With over 300 million users, you can’t go far these days without seeing someone staring down at their screen, scrolling through Instagram. It makes sense, as Instagram is the fastest growing social media platform out there. It has become THE social network over the past few years, and as it turns out it’s actually a […]
9 Email Hacks Guaranteed to Increase Engagement
March 17, 2015 by Samantha Mykyte Are you sick and tired of hearing how amazing email marketing is for your competitors but you’re getting minimal results? I mean, you compose this great email based on best practices and then… 10% open your email but only 5% (of those 10%) click-through. What happened between you pressing […]
5 Amazing Online Promotion Examples You Need to Try
If you want to engage and interact with current and prospective leads, a promotion is the solution you’ve been looking for. We’ll admit it, we’re a little biased when it comes to promotions as they’re our bread and butter. But we’re not lying about the effects they can have on your business. Social media and […]
How to Generate Leads with Online Social Contests [Podcast]
March 13th, 2015 by the Wishpond Content Team In this week’s Online Marketing Conversation, marketing experts James Scherer, Samantha Mykyte and Claire Grayston get into the power of contests. Can you actually find long-term success with contests, and where do they fit into your business’ sales funnel? Plus they’ll share with you hints as to […]
7 Modern Facebook Best Practices: 2015 Edition
March 13th, 2015 by Samantha Mykyte Facebook has changed – a lot. It’s no longer in its infancy. It has matured and is now in the teenage phase, constantly updating its look and its friend groups to maintain its popularity. You, as a Facebook Marketer, need to be updating with it. When it dyes its […]
Landing Page Benchmark Report: Conversion Rates from 146 Landing Pages
“So what would a good landing page conversion rate be for my business?” We must get this question several times a week from prospective and existing clients. For a long time we muttered some number we’d read in an article from 2012. And felt guilty about it all day. But we didn’t have the resources […]
Is LinkedIn the Future of Social?
With 347 million active users spanning 200 countries around the world, the popularity of LinkedIn has become impossible to ignore. But is LinkedIn the future of social? With the May 2012 aquisiton of Slideshare, LinkedIn is on pace to becoming the most popular and valuable social platform. Get your fill of 2015 LinkedIn statistics in […]
A Step-by-Step Guide to Tracking Social Media Success (or Failure)
Being on social for the sake of ‘being on social’ isn’t cutting it nowadays. If you expect to be a qualified social media ‘go to’ you have to be delivering measurable results. But how do you do it? Sure, Twitter, Facebook and Linkedin all have their own analytics platforms but none of them show you […]
6 Welcome Email Templates that Do More than Welcome
Welcome emails are a lot like first dates (minus the awkward in-person meeting). They’re both the first real personal interaction you have with someone you’ve heard or read about for a while. In this article, I’m going to share with you 6 welcome email examples and templates to help you write better emails. Use these […]
Client Spotlight: Our Most Successful Spring Campaigns
As a contest company, we see a wide range of clients and campaigns. From mom and pop shops running their first online contest to major corporations engaging with thousands of followers, we’ve seen it all. Truthfully, not every campaign skyrockets to success. But we know what differentiates an average campaign from one that gets thousands […]
Should You Worry About Facebook’s Update Decreasing Page Likes?
Yesterday Facebook announced that it has at last decided to remove “memorialized and deactivated accounts” from Pages’ Like counts. This means that all Likes from disabled or inactive accounts will no longer count towards your Facebook fanbase. It also means that if any of your page fans have passed away or if their account was […]
Data-Driven Marketing: The KPI’s We Use to Judge Success and Failure
In this week’s Content Convo experts James Scherer, Claire Grayston and Samantha Mykyte discuss data driven marketing. They dig into the key performance indicators (KPIs) Wishpond uses to measure and track its content, social media and email marketing’s success. Plus they give you a few insights into how you can measure and track your own […]
5 Follow-Ups You Need to Convert Contest Leads into Paying Customers
3…2…1 your contest is officially complete. You know who the winner is, and judging by the lengthy list of new leads in your database your contest was a great success. But to tell you the truth, your real work has just begun. What good is a list of new leads if you don’t know how […]
[Infographic] The Evolution of Email Marketing
March 4, 2015 by Jerry Ho The first mass marketing email was sent 37 years ago. And yet in 2014 email marketing was cited as the most effective digital marketing channel for customer retention in the US. So how has email marketing evolved over the past 4 decades? Take a look with this informative infographic. […]
5 Unique and Powerful Ways to Use The Biggest Social Media Platforms
March 3rd, 2015 by Claire Grayston In the year 2015, 66% of marketers agree that social media marketing is core to their business. And, nearly double the number of marketers categorize social as a primary revenue source compared to 2014. With these types of statistics I don’t need to explain any further the importance of […]
How to Ensure a Successful Online Contest with Facebook Ads
They say that half of marketing is creativity and the other half promotion. It’s definitely true of running a successful social media contest. This article will explain how to use Facebook Ads to promote a contest. Rather than give you the full background of advertising on Facebook I’ll skip straight to the actionable stuff. This […]
Content Convo Podcast: On Personality and Tone in Business
In this week’s Content Convo, content experts James Scherer and Samantha Mykyte discuss tone and personality in business. They debate the differences between how your business should sound to existing clients, and how it should sound to a content reader or lead. They also give you a few simple and actionable exercises to help discover […]
How to Get a Real World Effect From Your Online Contest
I’m incredibly lucky. I have a great job, wonderful friends, I live in one the most liveable cities in the world and I have a knack for winning contests. To date, I’ve won a video camera, a bicycle, sunglasses, a little BBQ and tons of gift cards. Out of all of the prizes I’ve won, […]
The 10 Ingredients to a Successful Social Media Contest
In 2014, the average American Facebook user Liked 70 different pages. Over 30 million small businesses now have active pages on Facebook and 67% of the world’s biggest brands are on Instagram. As a result, many businesses are finding it more and more difficult to stand out and use social media to great effect. This […]
4 Simple Ways to Use Videos on Facebook to Boost Engagement
There are at least 3 billion video views a day on Facebook. Think about that for a minute, 3 billion! That number is insane. Now, let’s look at another fact: Socialbakers reports that, “the average video post is seen more than twice as often” in comparison to any other type of post. If you don’t […]
17 Seinfeld Quotes to Inspire your Marketing Strategy
From puffy shirts to soup nazis, Festivus to yada, yada, yada, Seinfeld gave us some of the most memorable pop-culture moments of the 90s. In this fun and entertaining Slideshare, we take a look at 17 of the most iconic Seinfeld quotes, and reframe them to inspire your businesses’ 2015 marketing strategy. Grab some pretzels […]
11 Ways to Repurpose Your Content for Maximum Impact
Content marketing is hot news for today’s digital marketers. Experts are calling content marketing “the new SEO,” and with good reason – for search engines, especially Google, contextual relevance has become the most influential algorithm as search engines seek to refine results according to the content that’s most helpful for users. But content marketing is […]
The 5 Most Heart Wrenching Contest Mistakes We See all the Time
If you’ve decided to run an online contest you’ve already taken the first step in the right direction. An online contest is a fantastic way to expand your brand’s awareness, engage with existing leads or customers and provides you with rich customer data to archive for the future. But, like in all aspects of life, […]
Kuhcoon CEO Andrew Torba Tells Us How He Grew His Startup
In today’s Wishpond Podcast Interview Andrew Torba, CEO & Cofounder of Kuhcoon, discusses the journey that led to his business’ recent backing by Y-Combinator, a VC which funds early-stage startups. Torba started Kuhcoon after finding it impossible to manage a client’s Facebook ad campaigns on mobile. Identifying a hole in the market, Torba created a […]
Content Convo Podcast: Are You Publishing Too Much Content?
Are you publishing too much content? How much is too much anyway? In this 18-minute podcast, Wishpond’s content experts James Scherer, Samantha Mykyte and Claire Grayston discuss the amount of content (and types) your business should be creating, and why. We get into what types of content Wishpond creates and for what objective, all to […]
13 Facebook Ads We Got That Were Right on the Money (and Why)
Let’s jump right in. For the past few weeks the content team at Wishpond has been scanning our phones and desktops for the best Facebook Ads on our News Feeds. We’ve been throwing them in a spreadsheet and I selected my favorite 13. These Facebook Ads are good because of three primary factors: image, text, […]
7 Ways to Engage Your Email List and Reduce Your Unsubscribes
I know the feeling: that jab to the heart that lingers in your mind for the rest of the day. I’m referring to that moment when you check your email platform unsubscribe list only to see that it has grown in length. Jab. It’s painful, but is there a legitimate reason why that individual chose […]
Explained: How Facebooks New Ad Patent Works to Target Influencers
February 17th, 2015 Imagine a world where you can advertise directly to industry influencers. A world where you can target just those whose endorsement could skyrocket the reach of your business. As of today, it seems as though this imaginary world is on the path to becoming a reality. Facebook has just announced that they […]
How to Creating a Content Personality to Boost Readership
I want you to think of the last time you read an article that made a lasting impression. The kind of impression where you actively subscribed to their the blog, checked back regularly for new posts and actually opened and clicked-through on the links in the daily emails they send out. Doesn’t happen a lot, […]
13 Essential Email Triggers to Personalize Lead Nurturing
You’ve made the great decision to set up an automated email campaign. But are you covering all of your bases with the appropriate triggers? Are you sending the right emails at the right times to current and prospective customers? Triggers are the best way to get specific emails to specific segments of people based on […]
Content Convo Podcast: The Transparency Phenomenon
In the past 12 months, content marketing has evolved, and transparency has become a buzzword for success. In the first of Wishpond’s podcast series, “20-minute Content Convo,” content experts James Scherer, Samantha Mykyte and Claire Grayston talk candidly about transparency in the marketing sector: Where has transparency come from and where is it going in […]
9 Things You Can do to Decrease Bounce Rate on Your Blog
As much as I enjoy writing about digital marketing on the Wishpond blog (I do, I really, really do) if I haven’t convinced you to stay and have a look around, I’m not doing my job very well. As a fellow blogger you’ve probably noticed that no matter how engaging you think you are, most […]
What is Facebook Relevance Score & How Does it Affect Performance?
Facebook released an update a while back to the Facebook ad platform. It’s called “relevance score” and means that “the higher an ad’s relevance score is, the cheaper it will be to deliver.” Each ad published to Facebook advertising is given a Facebook “relevance score” from 1 to 10. A score of 1 denotes an […]
If Your Content Strategy Isn’t Working, Here’s 25 Tips to Improve It
How about we just skip the introduction here. Let’s skip the graphs from the Content Marketing Institute and get, with no preamble, to the heart of the matter: content isn’t working for you. Let’s skip as well my shock. It’s not working – let’s fix it. Here are 6 of the most likely reasons your […]
From Morning Radio Host to Building Her Own Brand: Rebekah Radice
Rebekah’s bubbly personality and passion for writing made it an easy transition for her from morning radio host to one of the top-10-most shared content marketers of 2014. In this podcast interview, Wishpond’s own Bree Nakatani interviews Rebekah about how she’s built her brand, and became one of the top ten-most shared […]
5 Drip Email Templates That Work
To be successful in your email marketing strategy you have to time it right. No one likes to be inundated with sales emails after signing up for a blog. And conversely if someone is ready to buy you don’t want them going with your competitor because you were too slow to take advantage. But how […]
5 Reasons Your Email Marketing Strategy Isn’t Working
It’s 12pm on a Monday and I’ve already (between my personal and work accounts) received 47 emails. Now, let’s say, for fun, that I not only opened all of these emails but I also completed the action inside. If I was lucky, I’d be about half-way through at this point (had I started at 9am). […]
If Social Isn’t Working for You, Heres Why: Part 2 of 2
“Implementing a successful social media strategy isn’t that hard.” That’s what they all say. As marketers we know that’s not true at all. If your social strategy isn’t bringing you hoards of new customers and getting fans engaging with your platforms, you’re not alone. It turns out a social strategy is never actually as easy […]
Client Spotlight: Our Most Successful Valentine’s Day Campaigns
We have a lot of clients. Some of them find success quickly, easily, or serendipitously. Some have to fight tooth and nail for success, and some (whether because of external influences or internal) never find it at all. One of the best ways we’ve found to encourage the success of struggling businesses is to show […]
6 Things Your Recent Marketing Hire Doesn’t Know (& How to Teach Them)
Like most other people in the world, when I graduated college last year with my marketing diploma in hand, I felt like someone was ripping the life preserver from my frantic, nervous grasp. When I landed my job as a digital content marketer at Wishpond that nervousness only increased as I was forced to check […]
Super Bowl XLIX by the Numbers
With the stadium seats empty and Patriot’s parades in full swing, Super Bowl XLIX is officially complete. For marketers, that means the numbers are in. With a historic viewership of 114.5 million viewers, the 2015 Super Bowl was the most-watched in history. 115 ads and 265 million Facebook interactions, we’ve compiled all the most recent […]
If Social Isn’t Working for You, Here’s Why: Part 1 of 2
So a couple years ago you decided it was time for your business to hop aboard the crowded social media train. And it was a good call. You’ve built up your reputation with tons of fans, followers and connections and strengthened your online brand awareness. Nearly 11 years after Facebook first introduced us to “Friending” […]
5 Simple Steps to a Perfect Email
Wishpond is happy to be publishing this guest post from Cami Bird of LocalVox. Businesses send out billions of emails every day. Out of those billions, only 7-25% of marketing emails are opened (on average) and that rate gets even smaller when we look at click-through rates (3-13%). You have already created a highly-optimized landing […]
AWeber’s Hunter Boyle & Why People Should Build Email Lists Earlier
In this episode we chat with Hunter Boyle, Senior Business Developer at AWeber. AWeberis simpler, faster email marketing for more than 120,000 businesses worldwide. Listen on Soundcloud! Or, watch the interview on YouTube! In this interview, Hunter discusses: How he came to be with AWeber AWeber’s start-up journey His top email marketing tips How to […]
2015: State of Marketing [Infographic]
2015 promises to be a year full of online marketing transformation with 84% of marketers planning to increase or maintain their online spend this coming year. Another 38% plan to shift money from traditional advertising to digital channels. But how else will online marketing continue to expand over the next 12 months? We decided to […]
50 Influencers Speak Out on Influencer Marketing
All of the hype around influence marketing over the past 2 years has been impossible to ignore. It’s one of the primary strategies for expanding brand awareness, while also helping that influencer to build their brand and reach a new audience. But what do the influencers themselves think about influence marketing? Find out in this […]
How Facebooks New Ad Conversion Tracking Feature Affects Marketers
Have you ever thought about using Facebook Ads but were thrown-off by whether they’re actually worth it? After all, what’s the point in spending money on something that isn’t working? You want your business to succeed. This means tracking, and knowing when to keep pushing with a campaign that works, and ditching those that are […]
7 FAQs to Inspire a Lucrative Email Marketing Strategy
Full disclosure: historically I’ve never put a ton of thought into the emails I send. I’d compose a subject line, write something I assumed was awesome, and press send. The key idea behind this was the assumption that regardless of the content of the email, if someone liked me enough they’d open it. Working in […]
How To Lead Prospects Further Down The Conversion Funnel
You are probably familiar with lead acquisition. It’s talked about a lot on the Wishpond blog and all over the marketing blogosphere. But what do you do with your leads once you’ve acquired them? If you answered “Close ‘em!” I like where your head is at, but unfortunately, the process isn’t always so simple. In […]
The Introductory Guide to Email Marketing
Email marketing. The term itself doesn’t evoke the excitement and passion that newer marketing concepts do. It doesn’t sound sexy, I’ll give you that. But my goal in writing this guide is to help you understand how email marketing is one of the most critical aspects of your business. If you were under the impression […]
2015: The True Year of Mobile
The results are in. Salesforce asked 5,000 global marketers questions about their business priorities, projected spend, and the state of their marketing strategy… and the numbers don’t disappoint. 71% of marketers now believe mobile marketing is core to their business, and marketers ranked mobile applications as the technology most critical to the customer journey. We […]
Google Glass: How your Business can Find Meaning in Failure
This Monday (January 19, 2015) was the last day that Google Glass (Version 1.0) was available for public sale. They’ve failed in wearable face technology, at least for now… At a whopping $1,500 a pop, the futuristic – though ultimately unappealing – design and the constant questions (“are you recording me???”) leave little question as […]
The 10 Most Frequently-Asked Content Marketing Questions Answered
No lead generation strategy is complete unless you’re creating content. We talk a lot on this blog about using ebooks, webinars, popups and your blog to generate subscribers and lead information. And for a long time we just it took as a given that you were creating content in the first place. Let’s take a […]
10 Questions for an Awesome Content Strategy
Having a killer content strategy is the key to generating new leads and potential customers for your business. But before you can get off the ground you need to know where you’re going. This presentation gives you the 10 most important questions you need to answer before diving into the competitive and fast-moving content world.
20 Statistics to Amp Up Your Paid Social Strategy
You want to promote your business on social. You’ve looked into the various platforms and read articles describing the benefits of each. But how are you supposed to know which one will give you the greatest return on your dollar? Twitter, Facebook, LinkedIn, Youtube – they all extend the reach of your message to new […]
How to Calculate the True Value of your Customers
According to the Pareto Principle, 80% of your revenue can be attributed to 20% of your customers. Paying close attention to these ‘all-star’ customers can help you make decisions about where you should be spending your ad dollars. Because wouldn’t you rather be spending money on a single customer who spends $1000 than 10 people […]
How to Design an Ebook Landing Page According to Industry Leaders
This is the third part of our series on creating an optimized marketing funnel with ebooks. You’ve created an informative and well-designed ebook. It looks awesome and it’s full of valuable content (That was Article #1). You’ve come up with a strong promotional strategy and visitors are starting to flock to your landing page (That […]
6 Attention-Grabbing Tips to Promote an Ebook Online
You’ve learned how to create an ebook and have just wrapped up an awesome, comprehensive, kickass piece of work. You spent hours coming up with the topic, deciding what ideas to cover, and actually creating your content. Now that it’s complete, it’s time to sit back and watch the leads roll in. Well… not quite. […]
The Ebook Design Kit for Marketers who Can’t Design for S**t
You download an ebook and open it up on your computer. Hours of work and research flood out. It overwhelms you. Don’t you wish you could do something like that? But you can’t. You know you can’t. It requires years of graphic design school, software you can’t afford, a team the size of your whole […]
How B2B Marketers Can Control the Buying Process With Buyer’s Guides
Recently, a survey was conducted to determine the purchasing decisions of B2B buyers. The findings showed that by the time a prospective customer speaks to your business, they are, on average, already 57% of the way through their decision-making process. They’ve shopped around. They’ve looked at you and your competitors and know what they need […]
What’s Next? Marketing 2015
With 2014 dead and gone, it’s time to look at influencer’s predictions for 2015. We’ve compiled 21 thought leaders’ social media, content marketing, digital marketing and SEO insights for the year ahead. Here’s a snapshot: Social Media Marketing Predictions Most influencers believe that businesses will have to start intelligently diversifying their social media strategies in […]
How We’re Tackling a Missed Opportunity
A month ago we found ourselves face to face with a huge missed opportunity… This article starts off a series discussing how in the past few weeks we’ve run a new marketing campaign based on a missed opportunity, and how you can do the same. About a month ago our marketing team noticed an opportunity […]
Influencers Speak Out On Their Most Successful 2014 Strategy
Wondering what 2015 will hold for you and your business? Let’s see if we can’t learn a bit from the lessons of 2014 before diving headfirst into the murky waters of 2015. We asked some of our industry’s top thought-leaders and most impactful marketers the question “ What was something new you tried in 2014 […]
Cost Structure of Retargeting (Remarketing) Ads: CPC, CPM, CPA
Two questions I get asked a lot are: Should I allocate part of my marketing budget for retargeting ads? If I’m convinced that retargeting is right for my business, how much should I be spending on retargeting? Well, if you want to be wise about your retargeting efforts you shouldn’t just blindly throw your ad […]
20-Point Retargeting (Remarketing) Ad Checklist
You’ve created a retargeting ad and it’s ready to go or at least you think it is. The thing is, it’s easy to run a retargeting ad but if it’s not optimized you’re probably not going to see the results you deserve. Don’t stress, there’s a good chance you simply skipped over a few minor […]
5 Ways to Use Psychology for a Successful Retargeting (Remarketing) Ad
Knowing the psychology behind what entices a person to take notice and click-through on your retargeting ads are what’s going dictate your success. This article will show 5 ways psychology plays a role in your retargeting ads and why they work so well in comparison to traditional ads. Specifically, I’ll be exploring these ideas: Using […]
10 (Great and Terrible) Facebook Ads Critiqued
You’re looking to use Facebook Ads to generate new leads and expand your brand awareness. You’ve read up on all of the best practices, ad strategies and mistakes to avoid. But what exactly does a good ad look like in comparison to a bad one? The best way to learn is to look at real-world […]
The Year in Review: Social Media Roundup 2014
2014 is coming to a close and, in recognition of the developments in social media this past year, we’ve put together a comprehensive look at what changed, what was effective and which platforms got the majority of our attention. Here’s a brief selection: A significant 92% of marketers said that social media was important to […]
5 Amazing Retargeting Ads Examples That Boost Sales
Ready to make more sales? Then you’ll want to copy these crazy effective retargeting ads examples. Retargeting ads are my favorite type of ad and they should be yours too. Why? They’re targeted at you based on the websites you visit. Everything about retargeting ads, from the design to the offer and funneled down to […]
How B2B Content Marketers can Use Facebook Ads to Generate Leads
You spend weeks writing an ebook, setting up a webinar or creating a case study. You release it, excited to see the leads roll in. And you get a few, you do. But ultimately you’re disappointed. At the end of the day you spent a week creating something you’re proud of and your landing page […]
Google AdWords vs. Facebook Ads: Which is Better for My Business?
Year after year the debate rages on, Google Ads or Facebook Ads? Which should I use for my business? While there are some similarities, they each have benefits that differ depending on your business niche, your budget, who you’re targeting, and your strategic goal. For example, Google Adwords can reach over 2.6 billion searchers each […]
Top 25 Most Common B2B Lead Generation Mistakes To Avoid
Is your traffic slipping by without converting into leads? As a marketer, knowing the dos and don’ts of B2B lead generation is crucial. From simple design errors to missing key features of a lead generation offer, it’s possible you’re making critical lead gen mistakes without even noticing. Here are 25 B2B lead generation mistakes you […]
[Infographic] The Character Traits of a Popular Facebook Page
With a total of 54.2 million Facebook Pages, businesses need to be different to compete. So what exactly makes up a popular Facebook Page? If that Page was a person what would they be like? Would they be extroverted or introverted? Left-brained or right? We’ve decided to investigate. Check out this infographic with 5 characteristics […]
10 Great (and Terrible) Real Estate Landing Page Examples Critiqued
Let me guess, you’re trying to work out a real estate marketing strategy to maximize conversions for your landing page? In the real estate industry, capturing leads online is critical to finding new clients. If you’re searching for landing page design ideas that will get you sales, you’re in the right place. I’m going to […]
5 Remarketing Ad Strategies You Need to Start Using Today
There are an infinite number of ways you can slice and dice your visitor segments to get the best results for your remarketing efforts. In this article though, I’m going to share with you 5 simple strategy structures you can use to remarket to your website visitors based on their behavior and stage in the […]
Top 5 Retargeting (Remarketing) Ad Best Practices
Getting ready to jump into retargeting? It can be overwhelming, I know – there are a million different aspects of retargeting to wrap your head around. So in this article I just want to share my top 5 best practices you need to know before you launch your first ad. These are some of the […]
2015: The Rise of Marketing Automation and the Personalized Web
It’s the end of 2014, and the world tells us that the Wishpond Blog needs a predictions article. Now, I could write a post devoted to the top 40 marketing strategies and innovations which I predict will be the most influential in 2015. I’ve done it before and will probably do it again. The thing […]
The Best Lead Generation Articles of 2014
As the calendar year comes to a close, it’s time to look back at the world of lead generation in 2014. From the thousands of articles written, we’ve come up with a list of 10 of our favorites. These articles show the different ways marketers are integrating new techniques into their lead generation strategy, with a […]
The Best Email Marketing Articles of 2014
With decorated trees peeking from behind windows and shoppers out in full force it’s clear that another year is coming to a close. What does that mean for us as content marketers? It’s recap time. Who provided us with the best email marketing content of 2014? If 2014 discovered one thing within email marketing, it’s […]
5 Online Marketing Trends Which Defined 2014
2014 is winding down. It’s been a good year for marketers, full of technology we’d never seen implemented in ways we couldn’t have imagined. Let’s take a look at the five online marketing trends in 2014 which framed what we did and where we’re going. 1. Facebook Gets Questioned The fall in Facebook’s popularity was […]
Top 5 Retargeting (Remarketing) Ad Mistakes to Avoid
You’ve created a retargeting campaign because you know that it’s a great way to recapture bounced traffic. But then you look at your metrics and see that no one is clicking through on your ad, or worse, they’re clicking through but not converting. Don’t worry, it happens to the best of us. When executed in […]
40 Popular Real Estate Lead Generation Ideas to Reach More Clients
One of the biggest problems faced by real estate agents is finding new prospects. In such a competitive industry the most successful agents have a system in place to collect new leads daily. No new leads means no new clients, no sales, and no profit! One could say success in real estate is dependent on […]
How Smart Marketers Get New Leads by Telling Them They Suck
Are you constantly trying to generate new leads? You’re not alone. And that’s the problem. Let me guess, you’re always pushing out free ebook downloads and email-gated case studies? Thought so. Lead generation today can get pretty repetitive. Sometimes it can feel impossible to make your offer stand out amidst thousands of others. If only […]
How Facebook Ads Increased First-Time Webinar Registration by 450%
You’ve just created a webinar and have gotten great engagement. You’ve optimized your registration page and the emails have been sent. But when you look through your registrant list you notice that most of the registrants are people who are already leads. Although webinars are a great way to nurture leads further down the sales […]
Black Friday and Cyber Monday Statistics
Hopefully you and your business survived Black Friday and Cyber Monday. It was a wild one this year for sure. Now that the smoke has cleared and the dust has settled it’s time to see what went down. The first reports are in: Online sales between Thanksgiving Day and Cyber Monday rose 23% over last […]
7 Website Popup Mistakes That Are Hurting Your Conversion Rate
It’s no mystery why people find website popups annoying. They’ll pop up at the wrong time. They’ll contain an irrelevant offer. Their design will be so confusing that it’s easier to close the browser than deal with it. The thing is, all of these are easily fixable mistakes. In fact when used at the right […]
Grooving to $100,000 a Month: An interview with Grooves Len Markidan
“Nobody wants a quarter-inch drill. They want a quarter-inch hole.” – Len Markidan Interested in learning what the heck that quote means? In the second episode of Wishpond’s new Podcast Interview Series, we talk with Len Markidan, Director of Marketing at Groove. Groove is a simple helpdesk software. Len talks about how they got started, […]
5 Ways You Can Create Urgency on Your Landing Page
As much as we’d like to believe otherwise, the majority of us are procrastinators. We leave things until the last minute. Then we rationalize. We say that we need time to make a decision. What this really means is we haven’t been convinced to act now, so we wait. Think about the number of times […]
7 Killer Thank You Page Examples & Ideas to Keep Visitors Engaged
Thank you pages are often the most under-utilized point of the sales funnel. I’ve seen so many businesses miss out on a perfect opportunity to engage with customers once they’ve completed their purchase. Worse even, these businesses don’t even know they’re missing out. A sad tale, but thankfully you won’t be one of them. Just […]
3-Step Formula to Double Your Webinar Registration Rate
As a host there’s nothing more frustrating than your own subscribers not signing up for your webinar. You want to use your webinar to nurture existing subscribers and get them engaging with more of your content. But whats the point in getting subscribers to fill out a registration form with information you already have? It […]
25 B2B Lead Generation Ideas to Try in Your Marketing Funnels
A successful B2B marketing strategy means having more than a handful of diverse lead-generation tactics up your sleeve. In fact, 28% of B2B marketers use between five and nine content marketing tactics to drive leads, while 64% report using more than nine. In this article we share 25 lead generation ideas to try in your […]
Hook Them With the Look: Creating A Lookbook In Google Slides
Your customers love your products. They’re stylish and affordable, and your brand is beginning to gain real traction. But how can you keep customers coming back for more and stay top-of-mind? With so many different marketing messages surrounding the average ecommerce customer, it’s hard to stand out. What if there were a way to excite […]
3 Steps to Turn Your Webinar One-Night Stand Into a Relationship
The end of your webinar is only the beginning. Now it’s time to nurture registrants and move them down your sales funnel. But you don’t have much time. You need to strike while the iron’s hot. Right after they gave you a big “yes” by registering for your webinar. Otherwise, all of your work will […]
How to Run a Holiday Hashtag Contest on Instagram
In 2014, Instagram exploded in popularity. It has become the go-to social network for people to post, view, share and hashtag their pictures. There are over 100 million active users who take over 40 million photos per day and post over 1000 comments per second. Brands like Audi and Nike are already seeing a ton […]
25 Words You Should Never Use in Your Landing Page Copy
I’m not going to lie, writing landing page copy isn’t an easy task. Think of your landing page copy as how you’re packaging your product, in this case your content. You need to present your copy in a clear and appealing way. Many businesses underestimate the importance of the words they use on their landing […]
The 4-Step Blueprint to Tantalizing Lead Generation Offers
Do you ever feel like your lead generation offer is just a needle in a haystack? How can you stand out in a crowd when everyone is yelling the exact same thing? With so much noise it’s hard to be heard. What if you could grab the attention of your target audience and give them […]
From Ski Bum to Tech Exec: An Interview with Josh Feinberg
In this episode we talk with Josh Feinberg VP of Platform & Product Management at VerticalResponse. VerticalResponse makes it easy to connect with your customers wherever they are. Their full suite of online tools helps you with all of your email marketing, social media and more. Listen on Soundcloud! Or, watch the […]
How Optimizing Your Webinar Registration Page Boosts Conversions 750%
You’ve practiced your webinar for hours. Every slide has been refined. Every speaking point laid out in your mind. You’re driving tons of targeted traffic to your registration page via email, social, advertising, and even an exit popup on your blog. But no one is registering. Your conversion rate refuses to leave the single digits. […]
Wait! Stop! Using Exit Popups to Generate Leads on Your Blog
Larry Kim of Wordstream recently published the results of using exit popups on his site. By implementing exit website popups, his company generated tons of new leads with targeted offers they wouldn’t have otherwise seen. It also reduced bounce rates by 60% and increased time-on-site by more than 50%. It’s time for your blog to […]