7 Landing Page Call-to-Action Formulas for Higher Conversions
So you’ve designed a landing page and are driving a ton of traffic to it – but you’re getting a low conversion rate. It could be your Call-to-Action (CTA). When you ask yourself “What is a landing page?” it’s important to remember its purpose. It’s one of best ways to get leads for your business […]
3 Video Landing Page Examples Critiqued
87% of online marketers are using video content. Are you? There are a ton of benefits to having videos on your landing pages. For starters, videos are an easy type of content for your potential leads to consume (and retain), plus most people actually want a video to explain the product or service to them. […]
30 Landing Pages That Build Your Email List
Need to build your email list? I’ve never heard of a successful business that doesn’t. Getting qualified leads from people who are genuinely interested in your business, offers and products builds a strong email list – and results in sales. In online marketing, optimized landing pages are hands down the most effective method of getting […]
21 Reasons Your Landing Page Copy Doesn’t Convert
So, you got a landing page tool and started working on the content. You’ve poured your heart and soul into writing your landing page copy. You’ve edited it with a fine tooth comb. You’ve even rewritten your landing page language into a masterpiece that any online marketer would envy. But it’s not converting! Here’s 21 […]
4 of the Best Landing Pages of 2014, and Why
Is your landing page design beautiful? Is it clean and clear and modern? More importantly, does it convert the people that come to it? Here’s the thing about landing pages: Knowing how to implement the tactics and strategies you’ve heard about and read about is what makes those strategies work, not just throwing them in […]
How Big is Facebook, Really?
Facebook has 1.28 billion active users. But how big is that, really? This fun and informative presentation gives you a fuller picture of what 1.28 billion looks like, and tells you how to take advantage of those numbers. We compare Facebook to 4 other top social media sites and give you an idea of how […]
The 7 Best Ways to Build your Email List
Your email list is one of the most important business assets you have. There are currently 3.2 billion email accounts, and 91% of email users check their emails at least once a day. Emails get results. But you need to be smart about your email list building. The best email leads are people who are […]
3 B2B Landing Page Examples Critiqued with Optimization Tips
Are you using landing pages to achieve B2B lead generation objectives for your service or tool? An optimized landing page design can make the cost of a lead drop like a stone, if you know what you’re doing. This article will dig deep into three landing pages from some of the biggest B2B companies in […]
12 Tips for Using YouTube for Your Small Business [Guest Post]
When someone mentions social media as a business tool, most people think of Facebook and Twitter. Because it’s a video platform, YouTube may not initially seem like a suitable platform for marketing a small business—but now that comments on YouTube are tied to Google+, it’s a more social and influential platform than ever. Creating and […]
How to Design & Create Amazing Facebook Landing Pages
Have you and your business maximized the potential of the Facebook platform with a Facebook Landing Page? This article will discuss why a Facebook Landing Page is becoming increasingly essential, how to work on the Facebook landing page design and give you the 5 essential parts of an optimized landing page. Let’s get started! How […]
The Complete Guide to Making Your Content go Viral
Are you doing everything you can to make your content and social media posts go viral? Drawing from studies of over 100 million pieces of shared content and five different respected academic and professional sources, this comprehensive presentation gives you everything the sector knows about making content go viral. Check it out!
3 Pre-Launch Landing Pages Critiqued: Generate More Buzz for Your Biz
Are you launching a new business? Starting a start-up? Introducing an amazing new product? Before you jump right in and start selling your new product, business, service and more, you need to start generating a buzz within your niche market. If you can build excitement with your key customer influencers – you’re well on your […]
The 10 Ingredients of an Optimized Landing Page
Spring is in the air. It’s time to get in the kitchen, throw on your A/B testing apron and bake yourself up a deliciously optimized landing page. This presentation gives you the recipe for success with the 10 ingredients of a high-converting landing page. Let’s get cooking! By James Scherer
3 Yoga Landing Page Examples Critiqued
Are you promoting your yoga studio or yoga classes online? Are you not getting the results you expected? That’s probably because you haven’t optimized your landing pages for lead generation. You do want leads, right? In this article, I’ll go over some yoga studio landing pages and point out what’s good and what’s not. These […]
5 Facebook Landing Page Template Examples Critiqued
Do you have a Facebook Page? Okay, I know you do. It’s 2014, that question is pretty much a rhetorical one by now. But are you driving traffic to a Facebook Landing Page? You should be! This article will dive right into Facebook landing page templates – critiquing five Facebook Landing Page examples to hell […]
21 Actionable Landing Pages for Content Marketers
If you’re a content marketer like me, you’re in the sales funnel front line for your business. You blog, yes. You create amazing content. But how are you turning your efforts into lead generation? How do you get the numbers to show your results and increase your ROI? I’ve got a simple and super effective […]
The State of Digital Marketing 2014
Are you up to date? Are you in the know? In this presentation we get into the thick of it. We cover: The 9 biggest problems that modern marketers face 26 online advertising stats 26 email marketing stats Audience segmentation best practices The effectiveness of 11 different marketing channels And tons more! Check out the […]
Online Advertising by the Numbers: 2013-2016
Are you investing in online advertising? Should you be? The newest data from ZenithOptimedia gives us the most accurate look at where online advertising has come from and where it’s going. Is mobile advertising the future? Or social media advertising? Should you still be investing in traditional advertising like newspaper, radio, and outdoor? Learn the […]
3 Web Design Landing Page Examples Critiqued
Looking to create or optimize the landing page design of your firm’s website, lead generation page or sales page? Want to see some landing page examples with reasons why some of the elements work and don’t work? In this article, I’ll go over the notable points and downfalls of 3 landing pages advertising web design […]
5 Landing Page Case Studies: The How and Why
Landing page optimization is all about testing and tweaking – sometimes making huge changes and sometimes the smallest details. But what happens when you run out of optimization hypotheses? You go to the closest “landing page case studies” article and get inspired. But do you know why those variables actually had an effect on the […]
The Wishpond Landing Page Dictionary: 30 Terms You Need to Know
A landing page is one of the most effective methods to generate leads for your business. Optimize your landing page, promote it with online advertising and retarget any lost leads – that’s the way to increase leads and generate more income in online marketing. A landing page is hosted directly on your website, so you […]
3 Ebook Landing Page Templates Critiqued for Conversion
Have you written a business eBook? Are you trying to generate more leads from it? Try to achieve some landing page optimization. eBooks are a great method to give your potential customers something for free, show you’re an industry leader and build trust with your readers. Put your eBooks on an email-gated landing page, hosted […]
5 Landing Page Hypotheses I had that Were Terrible, and Why
Albert Einstein said “Anyone who has never made a mistake has never tried anything new.” When you make one, though, that quote doesn’t really help all that much. This article will give you five of my most recent (or biggest) landing page optimization mistakes. I’ll outline the five things I thought would have a huge […]
3 Plumber Landing Pages Critiqued with Optimization Tips
Are you promoting your plumbing services online? Your potential customers are searching for your business online. They want to give you their money. But the competition is high, so you have to make sure once they find your page, they’ll stop searching for a plumber and connect with your business. In this article I’ll show […]
21 Ways to Generate Leads from Your Landing Page
To know how to generate leads is essential if you are serious about increasing your sales. Well optimized, highly targeted landing pages are one of the most effective methods of generating authentic leads for your business. But what marketing campaigns increase traffic to your page and drive conversions? Do you use: Coupons Exclusive Memberships Ebooks […]
10 Landing Page Case Studies to Help you Optimize your Own
Is your landing page up to snuff? Are you optimizing and honing on a monthly basis to ensure your website traffic is converting at the highest possible rate? You should be. And this presentation will give you 10 examples of businesses that have done it right. We’ll give you a breakdown of these 10 case […]
23 Beautiful Ecommerce Landing Page Examples
Looking for a little landing page inspiration for your ecommerce shop? How about some examples for your next conversion rate optimization tests? Whatever your reason, you’ve come to the right place. The best way to improve your website or landing page is to learn from those doing it right. The optimization process is a never-ending […]
How to Generate Qualified Leads with Facebook Advertising
Is your business looking to generate more leads? Are you hearing quotes of 40 to 60 dollars (or more!?) per qualified lead? Have you considered using Facebook Ads for lead generation? You should. And this article will tell you how. In fact, I’ll give you some tips and strategies that can earn you some of […]
What is Email Automation & How Can Your Business Use it?
3.2 billion. That’s how many email accounts there are in the world. Chances are, your customers use email and are part of the 91% of email users who check their email daily. How can your small business use this marketing platform more effectively? How can you use email to nurture your leads, build brand awareness […]
5 Dental Centre Landing Pages Critiqued with Optimization Tips
Do you own, or market, a dental practice? Unfortunately, you can’t rely just on word-of-mouth anymore to find success. You need to be promoting your business online. And the best way to do that is through an optimized landing page. This article will dive straight into showing you real-world examples of dental practices just like […]
How to Measure AdWord ROI and KPI’s for Your Small Business
Do your eyes glaze over when you hear the words “ROI”, “KPI”, “tracking metrics” and “Google AdWords”? I hear from a lot of small businesses and online marketers who get frustrated and overwhelmed by the prospect of tracking their online advertising results. But measuring your returns – especially when you are paying to get them […]
Landing Pages: How to Increase Webinar Attendance
Have you or your business run a webinar? Were you disappointed with the attendance? It doesn’t matter how awesome, insightful, or informative your webinar is if nobody attends. Webinars are a great way to increase your reputation as a trusted source of information, but you need to optimize your webinar’s landing page in order to […]
Social Media Examiner’s Industry Report: 12 Key Takeaways
We’ve analyzed and synthesized Social Media Examiner’s latest industry report to give you the 12 key takeaways you need to know. We give you the facts and stats (complete with awesome bar-graphs and pie charts) and then add practical takeaways that ensure you understand what you’re seeing and can apply it for yourself. Did you […]
The Practical Science of A/B Testing your AdWords [Beginners Guide]
A/B Testing. You’ve heard the term in online marketing, but do you do it? Testing out variations of an ad campaign to increase sales and profits is still a mystery to many small businesses and marketers. Unlike more traditional advertising methods like TV, radio or print, in online marketing it’s really easy to make changes, […]
4 Ways to Master PPC Ad Copy to Improve Your Campaign Performance
Writing effective pay-per-click(PPC) ad copy is more of an art than it is a science. Great ad copywriting catches your attention on deep level (remember “Got Milk?”). It causes you think and react emotionally. World class copywriters spend years learning to massage words into tantalizing ad copy. When I first started in marketing I didn’t […]
How Do I Make a Google Ad Campaign for My Small Business?
Your customers are online. They’re searching for your products, services and offers right now. They want to find you. They want to buy from you. Why are you missing out? Google AdWords is one of the most effective online advertising methods to reach those consumers. But, if you’re a busy small business owner, an ‘always […]
Tips for Avoiding Blogging Burnout [Guest Post]
Do you blog for business? Have you found it difficult to keep up with your original blogging goals? In this comprehensive look at ‘blogging burnout’, guest blogger Emma-Julie Fox examines the tactics you can implement to avoid a failing content ROI. Check it out! Just like starting a new hobby, you probably started blogging with the […]
Google Display Network Retargeting Ads: A Primer for New Marketers
Today, modern marketing technologies can easily provide data on the ROI of our marketing efforts. Especially in the field of online advertising, advertisers want to know where the money is dropping off. We’d all like to think our customers follow a straightforward path towards a purchase. But in reality the path is far from linear. […]
21 Ways: How to Create Landing Page/Google AdWord Combos That Convert
Is your landing page optimized for your AdWords campaigns? If you’ve ever run a Google ad campaign, you know that Google ‘looks’ at your Destination URL – and rates it. If you hit the right marks – with relevancy, ease of navigation and trustworthiness – Google will like you, and your page visitors will convert. […]
10 Adwords Keyword Optimization Tips For Better ROI
Search engine advertising has been a godsend for small businesses looking for more exposure. Armed with the right keyword strategy, small guys can often compete for customers with the big guys. I’ve been working in digital advertising for 5 years now and it is not uncommon to see small business owners struggle with Google Ads […]
How to Adjust Google Adwords Keyword Bids to Maximize Profit
Aiming to improve your Google Adwords keyword performance? If you’re new to Google AdWords, or the one person responsible for managing the account, budgeting and bidding can seem a bit complicated. To maximize the performance of your Adwords campaign some attention must be paid to keyword bids, i.e., how much you’re willing to pay to […]
Landing Pages: 5 Details that Make the Conversion Difference
Do you enjoy A/B testing? Do you check your test results every morning, getting excited when you see your results getting closer and closer to 95% statistical confidence? When I first started experimenting with conversion rate optimization a couple of years ago I never would have thought I could enjoy it as much as I […]
Spas: 5 Landing Page Mistakes that Make the Difference
Your spa is a place of relaxation and enjoyment. You offer something that no one else does, and you love what you do. But are you a little bit lost when it comes to promoting your spa online? Don’t worry, you’re not alone. This article will get straight into the most important variables for your […]
Landing Pages: Using the Language that Converts
Are you in the process of optimizing your landing page and wondering if you’re missing anything? Sometimes it’s just a matter of using Landing Page Templates, but other times the smallest variables can make the biggest difference in your page’s conversion rate optimization. So here are a few of those small optimization details that can […]
How to Create a Google AdWords Plan in 10 Easy Steps
Google AdWords is a powerful tool in online marketing. With it you can run incredibly complex highly-targeted, low cost, high conversion campaigns on the world’s most popular search engine. If you’re just getting started with Google Adwords it may seem like a daunting venture. But before you break out in a cold sweat, know, we […]
21 Random Stats and Facts about Google AdWords
Google AdWords rule the world of online advertising. But how much do you know about them, really? Did you know: Google gets 95% of its revenue from advertising An ad in the first position gets an average click-through-rate of 7% For every $1 spent on Google AdWords, the average business generates $2 in revenue Check […]
The 10 Most Influential Facebook Ads Articles of 2014 (so far)
2014 is, for me, the year that Facebook Ads are moving to the mainstream. Part of this change has been Facebook’s pushing us towards it, and part of it through the sheer fact that Facebook Ads work. In 2014 there have been many amazing articles from around the web that have informed us, confused us, […]
Sochi’al Media Statistics from the Winter Olympics
Alas, the Sochi Winter Olympics are over. Did you get up bright and early for the gold medal ice hockey game? Sochi featured more than enough moments of glory, grief, and oddity for us all to be satisfied at least until the Summer Olympics roll back around in two years time. This Slideshare will give […]
12 Reasons Why Google Ads Will Help You Reach New Customers
Online marketing and Google Ads – the two go hand in hand. When a prospective customer is looking for a product, restaurant, service, promotion, or anything from anywhere in the world, they’re likely going to search for it on Google first. That’s how Google Ads work: someone enters a search term and Google serves them […]
Facebook Ad Dictionary: 25 Terms you Need to Know Before you Start
Have you thought about Facebook Ads, and checked out the awesome articles, or even the Facebook Ads Ebook, and gotten discouraged by a bunch of terminology you’re not familiar with? Well I’d like to formally apologize we haven’t done this sooner. Here are 25 Facebook Ad terms that you need to know before you get […]
Google AdWords: 25 Glossary Terms You Need to Know
The vernacular of Google Adwords terms can be pretty daunting. If you’re like most small business marketers, you’ve got a lot of stuff on your to-do list – and figuring out this maze of PPC, CTR and Impressions doesn’t rank high on your priorities. But you know you need to get your message to your […]
[Infographic] 18 Online Advertising Statistics
Does your business advertise online? Or are you still pumping ad dollars into low targeted, untrackable print, radio and tv ads? While the traditional ad spends may be around for awhile – they’re not where the savvy ad spend is being invested. More and more marketers are realizing the value of getting seen – and […]
10 Benefits of Outsourcing your Internet Marketing
When you’re running a small business, time is a precious commodity. And marketing can take up plenty of your time. Have you ever considered outsourcing some of these resource-demanding tasks? Some business owners still view “outsourcing” as a dirty word—but today’s outsourcing is worlds away from the cheap, badly produced overseas industry it used to […]
3 Landing Page Examples Critiqued to Hell and Back
How’s your landing page doing? What have you done in terms of landing page optimization to generate new leads? Have you dug into landing page template solutions? How about we check out a few pages from around the web? In this article I’ll dissect four landing pages variable by variable, discussing where they’ve done it […]
Veritasium Video Response: Should You Use Facebook Ads to Get Likes?
“I never bought fake likes. I used Facebook’s legitimate advertising. But the results are as if I had paid for fake Likes from a click farm.” A recent video (gone slightly viral) has come out from Veritasium discussing the flaws in Facebook Page Promotion. As someone who writes on an almost daily basis about how […]
4 Sweet Facebook Wins: Marketing Chocolate for Valentine’s Day
So, I was researching for brands that are marketing on Facebook this Valentine’s Day. What did I find? Mounds of chocolatiers hosting Facebook contests. Well, this was a sweet win-win for a chocolate loving gal like me, whose company just so happens to make (among other online marketing tools) Facebook contest apps. I simply could […]
3 Steps to Get (and Engage) a Content Audience
You create great content. It’s insightful, exclusive, new and professionally done. Congrats. But you’re still struggling for readership. Still struggling for engagement. You’re not alone. This article will give you 3 tips to get and engage readers. I’ll discuss the two main strategies I use to increase content reach, and follow it up with the […]
Marketing to Millennials: The How, the What and the Wherefore
The 18-34 year old demographic is far and away the most important, and unique, segment of your market. They have a far higher consumption of digital content, are more connected to mobile and social than any other demographic. As such, they represent the future of online marketing. Do you understand this demographic? Do you know […]
3 Reasons Why People Click Your Facebook Ads But Don’t Convert
You’ve spent hours optimizing your Facebook Ads. You’re getting a higher click-through rate and lower CPM costs than you’ve ever had. But no one is converting on your landing page. So what’s the problem? In this article I’ll dissect the top 3 reasons why people click on your Facebook Ads, but don’t convert. And how […]
7 Facebook Ad Call-To-Action (CTA) Copy Formulas
Yesterday I was thinking of calls-to-action (CTAs) for a new Facebook Ad campaign I wanted to run, and I caught myself wondering why I was starting from scratch again. I mean, I’ve created and analyzed a ton of Facebook Ads. Why don’t I have a set of formulas I can go back to? So I […]
How to Use Facebook Ads for Local Businesses (And Why They Work)
Are you looking for an easier, more cost-effective way to promote your local business than print ads? Have you tried advertising on Google or Facebook and feel like you just threw away your money? Well, you’ve come to the right place. In this article, I’ll explain to you why Facebook Ads can work for local […]
[INFOGRAPHIC] If Facebook Pages Were People
What kind of personality does your Facebook Page have? Is it considerate and extroverted, or obnoxious and demanding? In honor of Facebook’s 10-year anniversary, Wishpond is releasing this fun and colorful infographic. We’re taking a look at some of the most recent statistics from Facebook Pages, and showing how customer response time, time invested, post […]
5 Reasons You Clicked this Headline (and Why You’ll Read to the End)
(This is a guest post from author Jana Quinn) True beauty may be inside, but the uncomfortable truth is that no one wants to touch a moldy cover even if there’s a good story in the pages. Dazzling first impressions are far more important than substance, not because the world is shallow (although it is) […]
A Bunch of Random Facts about Facebook Ads
Curious about the Facebook Ad CTR of different industries? How about the difference between Facebook conversions in Canada vs the US? Or how about the efficacy of ad rotation in combating Facebook ad blindness? These questions and many more are answered in this, ‘A Bunch of Random Facts about Facebook Ads’. Check it out and […]
3 Ways to Build Relationships (and Gain Sales) through Email
Ok, you’ve got your social media marketing in action. You’ve built your leads through super awesome social media contests, coupons, and free email-gated content. Your Likes are up, your email list is massive. Now what? To get the sale, you’ve got to build relationships. Let’s face it, there’s a slim-to-none chance that just because someone […]
5 Facebook Ads Examples Critiqued to Help You Create Better Ads
Today I wear the hat of a critic. I will give you my honest (somewhat educated) opinion on seven Facebook Ads, and give you a few takeaways from each one to take back to your own Ad Campaigns. If you’ve read all of the best practices and techniques of Facebook Ads, but want to know […]
Facebook Like-Building Mistakes I See Businesses Make All The Time
Everyone makes mistakes. People who are successful are just the ones who learn from them. Marketing your business on Facebook is no exception. And especially as it still quite new, and changing all of the time, it’s not always easy to know the “right way” to do certain activities. In this article I’m going to […]
The Science of Optimizing Your Facebook Advertising Campaigns
Want to know the scientific process agencies use to optimize their Facebook Ads? Unsure if your Ad is converting as well as it should? Or if you’re paying too much? Well worry no longer. In this article I’ll layout and explain to you the following 7 scientific methods to optimize your Facebook Advertising campaigns, just […]
Blogging for Business: What’s Important in 2014
It’s 2014. Is your business’ blog older and wiser? Did you learn from your mistakes in 2013? What are you going to focus on in 2014 to make your business’ blog as effective and awesome as it can be? This article will give you the four lessons that I took from 2013, and I feel […]
7 Facebook Ad Call to Action (CTA) Tips, Techniques & Best Practices
Want to know the tips, techniques and best practices you need to use to create a great call-to-action for your Facebook Ad? Unsure if your call-to-action is converting as well as it could be? Well worry no longer. In this article, I’ll show you the top 7 Facebook Ad Tips, Techniques, and Best Practices to […]
How to use User-Generated Content Effectively (and Why it Works)
Are you having a hard time coming up with engaging content? Are your customers not responding to your social media and blog posts? This article breaks down the importance of user-generated content (UGC) and how you can use it to benefit your company. We live in a digitally mobile and social world, where content is […]
Facebook Ads vs Google Adwords: The Facebook Ad Targeting Advantage
You’ve had to wait a whole 24 hours. Here it is, part two of my comprehensive look at how to make Facebook Ads work for your business. Have you struggled for conversions, balked at the click-through-rates and decided the ROI wasn’t worth it for your business? Well hold on for just one second. If you […]
Facebook Ads Effectiveness: Myths, Misconceptions and Mistakes
Have you experimented with Facebook Ads but decided they weren’t for your business? Have you taken a look at the average click-through rates and said ‘hmph!’ and stalked back to Google Adwords for the rest of your career? Before you go, let’s re-evaluate Facebook advertising for your business. This article (first of a two-part series […]
Content Marketing: Why it’s Still Awesome, & Why That Should Scare You
Content marketing works. That’s been established. But is it working too well? Is it becoming so much a part of online marketing that it’s losing all efficacy? In a recent (much lauded) article by Mike Schaefer he coined the term ‘content shock’. I think a more accurate term would be ‘content paralysis’ – in which […]
Facebook Video Ads: Strategy, Costs, and the Future
Facebook video ads have been a popular advertising medium on the platform for a while now. Video ads display on the Facebook newsfeed and are said to be more engaging than regular still ads. But what’s really going on? Are video Facebook ads more engaging? Are they cheaper or more effective? In this article I’ll […]
Why Google+ is Big News for Online Marketers in 2014 (Guest Post)
In a marketing world filled with social media and information overload, content marketing has always been an important ingredient for success. Now, most industry experts have predicted that 2014 will be the Year of Content Marketing—and that Google+ will be essential for a strong online marketing strategy. The search engine giant’s social network, launched in […]
7 Five-Minute Email Marketing A/B Tests You Can Do Right Now
Email marketing A/B tests (also referred to as split tests) are one of the few practices marketers employ to improve the performance of their email marketing strategies and campaigns. By comparing two variations of the same email it helps create a more solid understanding of your audience and what kind of content they respond to. […]
Landing Pages: The Science Behind Designing for Conversion
Is your landing page converting well? Is it converting badly? Do you know why? I mean, do you really know? This article will give you the science and psychology of why your landing page is engaging to visitors, or, why you might be getting traffic – but no conversions, to guide you through the best […]
The 5-Minute Guide to Optimizing for Email Automation Success
In the last year alone, over 44% of email recipients made at least one purchase via a promotional email. While email marketing may seem as old as the internet, it’s still one of the most effective sales channels for businesses around the world. As consumers continue to move their shopping online sales channels like email […]
7 Ways to Run an Unsuccessful Mobile Email Campaign (Infographic)
Did you know that over 40% of all emails are opened on mobile devices? Mobile email marketing campaigns are becoming a popular way for businesses to market to their customers. Many business owners are finding their mobile marketing campaigns are not as successful as they hoped they would be. According to findings by Reachmail, ignoring […]
Landing Pages: How to Sell your Product without Selling your Product
Do you get solid traffic to your landing page but struggle to convert a sale? This article will give you five proven strategies of selling your product without spamming – or pushing a sale without pushing your customer over. Landing pages can provide you with a delicate balance between promoting enough to encourage a sale, […]
4 Blogging Resolutions for 2014 (Guest Post)
As this year quickly comes to a close it’s only natural that you’ll set your sights (and hopes) over onto a fresh start. A new calendar encourages everyone to set goals and make resolutions. In addition to vowing to improve your personal and professional life, consider the steps you can take to improve your content […]
Social Media on the Rise: A Glimpse into the Future
In 2013, it’s estimated that nearly 1 in 4 people in the world have been using social media. That’s 1.73 billion people around the globe. In 2017, it’s estimated that 2.5 billion people will use sites like Facebook, Twitter, Pinterest, Instagram, LinkedIn and other social sites. Rapid growth is predicted to expand in the Asia-Pacific, […]
Marketing Resolutions 2014 – Are You Trying Hard Enough?
It’s that time again (somehow!). Do you know what you’re going to focus on in the new year? What are your online marketing resolutions? This article will make you rethink your New Year’s Marketing resolutions – whether you’ve made them yet or not. I recently read an article from Amy Porterfield, in which she interviewed […]
How Forever 21 got to 1.4 Million Followers on Instagram
Do you market your business on Instagram? Do you know how to get more Instagram followers? Forever 21 sure does. With over 1.4 million active and engaged Followers, the hip clothing store is the 3rd most popular brand on Instagram. An average update on Forever 21’s Instagram gets between 35,000 to 45,000 Likes. We wanted […]
[Infographic] Facebook Ads: Everything You Need to Know
Facebook is the world’s number one social media platform. Is your business marketing on it effectively? With over 1.26 billion users, and nearly one billion people actively using Facebook through mobile every month, businesses need to be on the site – and they need to target their messages to their demographic. Are you reaching your […]
Online Advertising: 25 Stats and Facts that Break it all Down
Do you advertise your business online? Or are you stuck in the dark-ages of print ads, radio spots, and this new-fangled horseless carriage? 2014 will be the year in which small businesses find success with online advertising. It’ll be the year that the little guy really notices and takes advantage of the fact they can […]
10 Top Content Marketing Predictions: 2014
With 2014 just around the corner, what will be the trends in content marketing? What new social media marketing tactics will you need to implement? What does your business need to plan for and act on now? We all have so many questions about what the future will hold, particularly at this time of year. […]
Marketing Predictions: The 5 Biggest Things of 2014
What’s going to be big in 2014 online marketing? What actions do you need to take to keep your marketing strategy relevant? This article will tell you. I’ll give you the five things which are going to be more important in 2014 than they were in 2013, and why. I’ll also give you 3 top […]
10 Reasons Visual Content Dominates
What marketing strategies will we focus on in 2014? What will we leave behind? This article takes a look at the rise of visual content – and why 2014 will be the year of visuals. I’ll give you statistics and expert opinions on how marketing online is changing, and how images and visuals are taking […]
4 Things You Can Do with Embedded Facebook Posts (Guest Post)
Not too long ago, Facebook rolled out a new feature that lets you embed posts on external sites, like your website or blog. Embedded Facebook posts reproduce exactly the way they appear on Facebook—including photos, videos, hashtags, Like and Share buttons, and comment boxes. There’s quite a lot you can do for your business with […]
12 Holiday Pinterest Marketing Tips
Need to know how to get the most out of Pinterest this holiday season? You’re already promoting your business on Pinterest. But have you optimized it for the holiday season? If you are, are you getting the most engagement out of your Pins as you can? It’s not too late to increase your sales. Here […]
10 Holiday Contest Ideas You Need to Try This Season
Want to boost your social media marketing this holiday season? Then you’ll want to try these holiday contest ideas. Your customers are online, and they’re connecting with family and friends through social sites. As a business, you need to be where your shoppers are. How do you do this? Think of original prize ideas and […]
12 Holiday Facebook Post Tips
Need to know how to get the most out of Facebook this holiday season? You’ve planned your Facebook Posts to promote your holiday marketing campaigns. You’re well and truly entrenched in seasonal promotions. But, why aren’t your messages getting the results you need? It’s not too late to increase your sales. Here are 12 Facebook […]
12 Tips for Holiday Instagram Marketing: Last Minute Instagram Tips
Need some last-minute Instagram tips? Can’t think of the right holiday posts on Instagram? Is your business marketing well for the holidays? Are you driving traffic to your site, on to your store? Is your Instagram bringing you the engagement you need, resulting in the sales you expect? It’s not too late! Here are 12 […]
12 Tips for Holiday Tweeting: Last Minute Twitter Boosts (2021/2022)
Need some last-minute Twitter tips for holiday Tweets? You’ve planned your tweets to promote your holiday marketing campaigns. You’re well and truly entrenched in seasonal promotions. But, why aren’t your messages getting the results you need? It’s not too late to increase your sales. Here are 12 holiday season Twitter tips to give your marketing […]
[Guest Webinar] Google+ with Mike Allton
Google+ is an amazingly rich social media platform. Unfortunately, many businesses still don’t understand how to capture its marketing power. We want to provide you with the best online marketing tips for your business, so we recently interviewed a Google+ marketing expert. Mike Allton is a top internet marketing consultant. Mike is best known as […]
7 Steps to Optimize Email Automation for Increased Sales Conversions
You’ve put in tons of time and effort to generate leads. You’ve used social media lead generationtactics and you’ve run successful landing page campaigns. Now what? How do you nurture your leads to increase your sales conversions? Use email marketing automation. Email marketing automation may not be a new concept in lead nurturing, but alarmingly, […]
25 Best Lead Generation Landing Page Designs & Examples for 2019
Do you have an awesome landing page? Have you done anything in terms of landing page optimization? Are you looking to generate leads, but think your page’s bounce rate is higher than it should be? Do you have B2B lead generation objectives to achieve? In this article, I’ll give you 25 lead generation landing page […]
Black Friday 2013 Results: 12 Tweetable Stats
Data from Black Friday 2013 is in! At Wishpond, we wanted you to be the first to know! Here’s a few tasters from our latest holiday shopping slideshares: We’re shopping from our phones – Black Friday 2013 saw a huge jump in online sales. Our sleepy turkey tryptophan didn’t stop us from shopping – sales […]