Profile of a Growth Hacking Team
You’ve heard the term, perhaps you even identify as a growth hacker. But who are the essential members of a kickass growth hacking team? And why are they necessary? This slidedeck gives you the answers, giving you a concrete idea of who you might need to hire or the skills you might need to acquire […]
Template Thursday: 5 New Templates to Grow Your Business
It’s that time of the week, good old template Thursdays. It’s time to grab a cup of tea and check out the 5 brand new templates our design team has just released. True to our word, the Wishpond team is dedicated to bringing you new templates every week aimed at simplifying your life and making […]
5 Growth Hacks to Maximize the ROI from your AdWords Campaigns
Unless you’re one of those rappers that likes to shoot cash out of guns to “make it rain”, you probably don’t enjoy wasting money for no reason. So why would you be content leaving money on the table for your AdWords campaigns? Aside from picking the right keywords, creating the right ads, and having the […]
7 Ways to Build a Trustworthy Landing Page to Increase Conversions
You’re up in the club. You see a perfect 10 standing alone from across the bar. #targetacquired What’s your gameplan? You could walk over there and ask the 10 to get out of there. That could work… If you’re Chris Hemsworth. OR you could try to buy the 10 a drink. Then build trust and […]
How to Make Your Facebook Page the Gateway to Sales
Wishpond is happy to publish this guest post from digital marketer Emily Zurrer. So you’re running out of new ways to keep your Facebook page fun and engaging, and you know there has to be another way to make your page a gateway to sales. What’s next? I would suggest a Facebook contest. Here’s why… […]
Template Thursday: 5 Versatile Templates to Choose From
It’s Template Thursday time! In this weekly article we break down the new landing page templates put together by our UX team and designers. This week I’ll be breaking down a few use-cases for each of these versatile landing pages. Remember, all landing page templates are just that, templates, and (just like your marketing strategy) […]
The Painless Guide to Online Marketing for Photographers
You may not think of yourself as a marketer. You’re a photographer. An artist. Advertising, web development, lead generation – this stuff is as foreign to you as F/5.6 aperture is to me. The thing is, while me not knowing about depth of field isn’t affecting my livelihood at all, you not knowing how to […]
Buyer’s Journey 101: Steps to Selling Online
Just as a journey of a thousand miles begins with a single step, the journey of a buyer begins with a single problem. And being there to answer that problem can be the beginning of a relationship that eventually results in a brand new customer. But in order to convert that customer, you’ll first need […]
5 Proven Ways to Drive Traffic to your Website & Improve Your Reach
A website’s revenue potential is based on the amount of traffic it receives. Brand’s and their accompanying websites have been sold for millions based solely on the amount of traffic they receive. Without traffic, no article I write will go beyond my own computer. No landing page will ever convert a lead; no social promotion […]
Kicking it Up a Notch: 5 New Landing Page Templates
It’s Template Thursday again, where we break down the five new landing page template designed by our user-experience and marketing team and put together by our talented graphic designer Daisy Muñoz. This week I’ll be introducing how versatile these landing pages are. The templates as you see them are simply that, templates – a foundation […]
Feature Spotlight: Wishpond Tracking Pixel
We’re excited to be featuring one of our most powerful (and underrated) tools as our feature spotlight this week: the Wishpond tracking pixel. The Wishpond tracking pixel allows you to equip your website, blog pages and ecommerce store with advanced analytics that will change the way you market online. Imagine being able to track users […]
Want More Landing Page Traffic from Your PPC? Try These 5 Ideas
Wishpond is happy to publish this guest post from Jacob Baadsgaard. PPC advertising is one of the best ways to drive the right traffic to the right landing page. The problem is, because PPC is such a good way to drive qualified, high-intent traffic to your landing pages, it’s also an extremely competitive and expensive […]
13 Tried and True Growth Hacking Strategies [SlideDeck]
Sometimes even I get tired of reading my 2000-word, comprehensive guides. Sure, they’ve valuable, but – particularly on Mondays – they can be a bit intimidating. Inspired by my own desire for powerful marketing best practices and case studies made bitesized, I’ve put together a slidedeck instead. This presentation breaks down 13 specific growth strategies […]
7 Reasons Why Your A/B Split Tests Aren’t Working
Did you know that only 1 out of every 8 A/B tests manage to produce significant results? And that’s at a professional level! Imagine how the statistics must look for people just getting started. There are a number of reasons why your A/B tests aren’t giving you the results that you’re looking for. It could […]
[Update] 5 Powerful New Landing Page Templates
Wishpond is proud to welcome a new graphic designer to the team, Daisy Muñoz. She brings a depth of experience and a wealth of creativity. We’re excited that Daisy will be bringing that experience and creativity not only to the accounts of Wishpond’s valued fully-managed clients, but also to the production of new landing page […]
5 Strategies to Get the Most From Your AdWords Budget
It’s 9:35 am Monday morning. Your Boss, Toby, storms over to your desk clutching your team’s KPI report and demands you start getting more out of your PPC ad spend, otherwise he’s pulling the plug on paid ads completely. You sit there stunned, thinking about what more you can do. You’ve already A/B tested all […]
A Proven Blueprint for Creating a Sales Funnel with Content
You want to be writing the right content, right? I mean, if you’re not getting anything out of your blog, why are you (or your content creators) spending hours researching, writing and formatting? This article will break down the 10 most important pieces of content and how they can be used in combination to attract […]
5 Roadblocks to Clear in Your Ecommerce Conversion Funnel
Wishpond is happy to publish this guest post from Lori Wagoner… Every website is a work in progress. With all the changes in coding standards, design frameworks, search engine algorithms, and evolving consumer behavior, you need to be constantly updating. This post talks about the 5 most common ecommerce roadblocks I come across. From cluttered […]
The 27 Best Growth Hacking Tools You Need Today
No beating around the bush here. No fancy intro where I tell you about my weekend or provide some analogy about how marketing automation is like a sandbox or something. Nope. Just 27 kickass growth hacking tools with a complete breakdown of why we like each one and how much they cost. I want to […]
[Feature Release] The Last Integration You’ll Ever Need
If you thought Wishpond was powerful before, wait until you see the what we have in store for you now. Our team has just added a brand new integration, which adds the ability to connect with over 500 applications online. Say goodbye to the days when your landing pages were separate from your CRM, your […]
Funnel Optimization Tips from the Top Marketing Minds [Slidedeck]
This simple slidedeck gives you the top sales funnel strategies from some of the best digital marketers of the past couple years. Organized into top of funnel, middle and bottom (and beyond), these tips and quote will inspire not just your desire to optimize, but your strategy to do so. Including… “Expecting a sale from […]
How to Create a Real Estate Sales Funnel Step-By-
Real estate sales funnels can be exhausting to set up and keep track of. You have so many properties to keep an eye on and so much follow-up it’s almost unbelievable. How can any one person do even half of this and also sleep? Let me simplify the process. This 7-step funnel creation involves a […]
The Top Vine Content Marketing Tactics Being Used by Brands
Many see Vine as nothing more than a place for teenagers to share their dumbest 6 second videos – and there is that on there – but smart content marketers see an audience. The best brands doing Vine marketing right now are playing right into the very things that people on Vine are interested in, […]
10 Avoidable Google AdWords Mistakes Only Beginners Make
If you’re just getting started with Google Adwords, it can be a little overwhelming. We were all beginners at one point but it helps to have expert advice to speed up the learning process. That’s why, when we have the opportunity, we refer to the experts. For this article we dug into our rolodex to […]
How to Make your Website a Conversion Machine
Let me give you a hypothetical situation… Say you’re walking down the street and a well-dressed, attractive young lady (or gent) walks up, smiling. They ask if they can have a second of your time and you nod, not in any rush to get anywhere. They start talking about this new restaurant they’ve just started. […]
Getting to the Top of Google: A Recipe to Google Adwords
There’s a saying in real estate that goes “location, location, location”. And that’s because accessibility is key, especially for a business. Shopkeepers always want a lot of foot traffic outside their businesses since it increases the likelihood that someone will walk in and buy something. Well the same goes for your website. The only difference […]
Should Your Business Say Goodbye to Facebook?
I’ve personally been using Facebook since it’s inception. And like any long-term relationship it’s had its ups and downs. There has been lots of love: engaging content, surprising updates, discovering new businesses, and so many amazing photos. There has also been a lot of hate: requests to play Candy Crush, updates from people I don’t […]
6 Website Landing Page Use-Cases
Landing pages are sort of like Lays chips, once you pop you can’t stop. Remember that first time you drove PPC traffic to a dedicated landing page? The power of being able to customise your page headline based on your keywords, the flexibility of being able to customize your offer based on your segment? That’s […]
5 Mobile Landing Page Optimization Strategies
Mobile is one of the fastest-growing areas in search today and represents a huge opportunity for businesses with the foresight to take advantage of the coming wave. Compared to a couple years ago, when people were only logging in with their phones to check out sports updates and find out weather forecasts, mobile today has […]
8 Email Marketing Case Studies That Contradict “Best Practices”
There’s nothing I love more than a universal best practice getting unequivocally bashed in by a niche case study. “Best practices” are your baseline. They are the Wordpess theme template of your marketing efforts. If you stop at best practices, you haven’t really done any marketing yet. That’s why today, we’re going to be looking […]
The Complete Guide to Lead Segmentation
The best analogy I can think of for communicating the value of a segmentation strategy is the gun range. Now, I’m not a gun guy, but bear with me. An un-segmented email marketing strategy is like trying to fire an uzi one-handed while facing away from the target. Bullets are going to go everywhere, spraying […]
How to Run a Photo Competition on Facebook
A photo competition (or contest) is an easy way to engage and generate Facebook likes and convert them into email signups. It’s also a great way to uncover some user-generated content. Above all else, though, a Facebook photo competition is one of the best ways to achieve your business’ social media goals. A single Facebook […]
7 Facebook Contest and Promotion Ideas with Examples
Did you know that 34% of Facebook users like a Page to get access to the brand’s promotions and/or discounts? Because of this, your Fans want you to run contests and provide offers for them on Facebook. Whether you’re just getting on the social media marketing bandwagon or are looking for some inspiration, these Facebook […]
Landing Page FAQ: Landing Page vs Squeeze Page?
If you’re familiar with landing pages, you’ve probably heard the term “squeeze page” before. But what exactly is a squeeze page? In short, a squeeze page is a landing page, but a more specific type of landing page. Squeeze pages are designed to serve one core function: to collect a user’s email address. That’s it. […]
How Many Fields Should I Have in My Landing Page Form?
How many fields should I have in my landing page form? The landing page form may not seem like a particularly crucial element. It’s not flashy, doesn’t grab the eye or communicate the value of conversion. It just sits there on the side, waiting for people to, begrudgingly, submit their information. But it’s getting a […]
Landing Page FAQ: What is Conversion Rate Optimization?
Conversion Rate Optimization (CRO) is a methodological approach to improve the performance of your site based on optimizing the value of each visitor. It is defined not by a general metric but by your own company’s key performance indicators (KPI). In other words, CRO is about getting the most bang for your marketing buck by […]
Landing Page FAQ: What is a PPC Landing Page?
If you are investing a significant amount of money on paid ads spread across a massive ad network then you want the highest rate of return right? You want the most sales or leads as possible. Period. Then why aren’t you using PPC landing pages for your ads? A pay per click (PPC) landing page […]
What is Landing Page Mobile Responsiveness, and Why is it Important?
Did you know that mobile web traffic now accounts for over 60% of all internet traffic online? And that number is only growing larger year after year. Since that the way in which content is being consumed online is changing, naturally the format by which content is available should change as well. This is where […]
Landing Page FAQ: What is Landing Page “Friction”?
Landing page friction is a term used to describe any element of your landing page that’s preventing users from converting. This can be anything such as page length, privacy disclaimers, imagery, layout, text and more. In order to get to the bottom of what exactly is causing friction on your page, you’ll need to get […]
Landing Page FAQ: What are Landing Page Best Practices?
Landing best practices are an amalgamation of tried and true landing page elements that have been proven to convert well under a number of different conditions. They act as a good starting point for any landing page especially for marketers looking to leverage the power of past design tests to help drive their own conversions. […]
Landing Page FAQ: How do Landing Pages Work with Google AdWords?
Generally speaking, there’s three main components of any AdWords campaign: keywords, ads, and landing pages. Most people are familiar with the relationship between keywords and ads, but less are aware of the relationship between ads and landing pages. In a nutshell, the same way that ads should correspond to the keywords that they are targeting, […]
Landing Page FAQ: What is a “Call to Action”?
If you’ve explored the world of landing pages a little, you’re likely to have come across the term “Call to Action”, or “CTA” for short. People often talk about optimizing it, changing the text, changing the color, and changing its location on the page. But what is it exactly? For the complete answer to “what […]
Landing Page FAQ: Can Every Industry Use Landing Pages?
The short answer to this question is an emphatic yes, but this article will break down 7 use-cases to give you a bit of insight into how, exactly it can work for your business. A landing page is simply a page within your website optimized for a single conversion goal. If your business is looking […]
Landing Page Goals and Objectives You Need to Know
Like precious little snowflakes, not all landing pages are created equal. Some are built like a Michelangelo masterpiece and some are Frankenstein’s monster. Visual design aside, all landing pages should have some common goals. Let’s see what they are… For the complete answer to “What are some common goals of landing pages?” check out our […]
Landing Page FAQ: What are the Key Components of a Landing Page?
Web pages serve a variety of functions: helping users navigate your site, showing off an artist’s portfolio, giving directions to your closest location, etc (amongst a million other things). A landing page, on the other hand, is much more rigid in its purpose, and therefore much more rigid in its design. Since landing pages are […]
Landing Page FAQ: Where Should I Put My Landing Page?
Landing pages are incredibly versatile elements of any marketing strategy, and they can go anywhere. This short article will break down the 4 primary places you can place your landing page, and why you might do that. For a complete look into “Where should I Put my Landing Page?” check out our article 7 Landing […]
Why Are Landing Pages Separate From Your Website? Landing Page vs Homepage
Landing pages must have only one conversion goal whereas your website encompasses your entire business. This goal could be something like: Add to shopping cart Start a free trial Enter your email address Subscribe to an RSS Download an e-book You get the point — one single goal. For a complete look into “Why should […]
Landing Page FAQ: Why Can’t I Just Direct People to My Website?
If you’re paying for ads to be spread across Google then you should be using dedicated landing pages. Clicks on ads, especially for competitive keywords, can get really really expensive. So your goal should be to get the most conversions for the least amount of clicks. For a complete look into “Why can’t I just […]
Landing Page FAQ: What is a Landing Page?
A landing page is a distinct page on your website that’s built for a single conversion objective. Built to be (largely) independent from your website, it has no focus except that conversion objective. There are a few main types of landing pages you need to know about: Squeeze page: A page built to elicit information […]
Landing Page FAQ: Why Do I Need a Landing Page?
You might be wondering why you need a landing page, and why you can’t just use one of your website pages instead? The short answer is that landing pages are proven to convert more effectively, as they’re are typically built with a single conversion goal in mind. What’s a conversion goal? A conversion goal can […]
Landing Page FAQ: Why Should I Use a Third-Party Landing Page Builder?
If you pay to advertise your product or service online, then using a third-party landing page builder simplifies the construction process. Landing pages can be easily built with zero coding and customized to meet your needs. For a complete look into “Why should I use a third-party landing page builder?” check out our article 6 […]
Landing Page FAQ: How Can I Reduce My Landing Page’s Bounce Rate?
So you’ve begun building an online audience or you’ve started selling some fantastic product online. Awesome. #Getmoney You designed and are running advertisements. You set up landing pages for your product or service. People are clicking on your ads and landing, but they’re not converting. What gives?! If visitors are clicking on your advertisements and […]
Landing Page FAQ: What is Split Testing (Also Known as A/B Testing)?
Split testing, also known as A/B testing, is the process of testing two variations of your landing page to see which performs better. To accomplish a successful split test you must change one variable only on the landing page that can then be sent to half your audience each. This way you can determine what […]
Landing Page FAQ: How do Landing Pages Work with Facebook Ads
Facebook Ads are a great way to drive traffic to your website. The targeting capabilities work perfectly for ecommerce businesses looking to drive a promotion’s success, SaaS companies promoting a free trial, even B2B companies targeting upper-management decision-makers for paper sales. But, if targeting, creative and budget are important elements of a successful ad campaign, […]
Landing Page FAQ: Why are Customer Testimonials So Important?
Why are Customer Testimonials So Important on Landing Pages? Because they’re powerful motivators for conversion: They’re from real-world, relatable people. This increases the personality of your landing page. They’re from people similar to the people visiting your page. This increases the chance that your visitors will trust the rest of your landing page message/copy. They […]
What is a Lead, and How Are They Relevant to Landing Pages?
If you’ve dabbled in marketing at all, chances are you’ve heard of the term “lead”. But what exactly is a lead? In a nutshell, leads are described as potential customers that have expressed an interest in one of your products or services. Leads come in all different shapes and sizes, some are almost ready to […]
Landing Page FAQ: What is “Below The Fold” and Why Does it Matter?
“Below the fold” is a term used to describe content below the scroll window on a website. This term comes from the print days when everyone read newspapers that arrived folded in half. Everything written on the bottom half was below the fold, so editors need catchy bold headlines to grab a reader’s attention. When […]
Landing Page FAQ: What is Email Gating and How Can I Use It?
What is email gating, and how is it relevant to landing pages? Email gating is a top lead generation strategy in which a valuable content incentive is placed behind a form which requires site visitors to provide lead information before they can access it. A simple way for you to understand email gating is to […]
Landing Page FAQ: When Would I Use a Landing Page?
Landing pages are a versatile tool in your marketing strategy, and it can be tough knowing when you should use one and when you shouldn’t. This short article will break down the many times when a landing page is necessary, and when you’re okay to drive traffic to a more general page. When would I […]
How to Monetize Your Blog – The Complete Guide
When I’m not biking, trying new microbrews, Netflixing or sleeping, my life is content creation. I do it every day, Monday through Friday, and sometimes a bit on the weekend. So what’s the ROI on that effort? If each of Wishpond’s content marketers are valued at $200 a day, our content needs to have cleared […]
5 Time-Consuming Marketing Processes You Should Automate (and How)
There’s a scene in the West Wing where presidential speech-writer Toby Ziegler is sitting in a bar. He meets this guy, Matt Kelly, who’s taken his daughter to visit Notre Dame. They get to talking and Matt mentions the falling stock market. I’ll let Aaron Sorkin take over… “I never imagined at $55,000 a year, […]
What is Lead Scoring? 3 Examples to Help You Get Started
Wondering how to get started with lead scoring? Lead scoring is the process of assigning values to your leads based on their online behavior, personal information, and engagement with you through email and text. Using a system of lead scoring will allow you to automate the process of tracking and labelling leads that exhibit sales-ready […]
3 Examples of Landing Pages Optimized for Facebook Ad Traffic
Designing a landing page without considering who’s going to be looking at it is like going to work in the same clothes you wear for a Sunday afternoon on the couch. It’s not going to fly. To avoid that embarrassing moment when you realize your boss can see the top of your underwear because you’re […]
Feature Spotlight: 100% Mobile Responsive Landing Pages
For months our developers were busy slaving away to create a landing page builder that was both user friendly and feature rich for our release. But amongst the excitement of our new page builder, the release of our integrations, and the unveiling of over 40 high converting landing page templates, we sort of forgot to […]
6 Questions We Ask Ourselves to Create a High Converting Landing Page
There’s an old adage that goes, “if you want better answers, ask better questions”. With so many tools and programs at our disposal, often times we can get so busy building that we forget to sit back and think about what we are trying to achieve. Landing pages and marketing automation are only as good […]
Chapter 9: How to Turn Facebook Ad Traffic into Customers
Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 Congratulations! You’ve created a kickass Facebook Ad. You’ve designed it, targeted it and are tracking it to hell and back. It’s being tested and it’s sending people to a landing page optimized to receive them. […]
Chapter 8: How to Make Facebook Ads as Profitable as Possible
Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 Here’s one of the most important parts of Facebook Ads… You can spend the next six weeks optimizing your Facebook Ad: testing the CTA, tweaking the ad audience, changing the image from purple to green […]
Chapter 7: Facebook Ads Testing
Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 As any experienced online advertiser (or marketer) knows, testing your campaigns is essential. The primary reason for this is that I can’t tell you what will work for your business with Facebook Ads. I can […]
Chapter 6: Facebook Ad Conversion Tracking
Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 The same pixel which allows you to create custom audiences, also allows you to track the monetary effect of your Facebook Ad campaigns. This, of course, means you can track your ad’s ROI to determine […]
Chapter 5: Facebook Ad Targeting (Advanced)
Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 So as cool as Interest, Behavior and Demographic targeting is, it gets oh so much cooler and more powerful if we go a bit deeper. Under the “Audience” tab in Power Editor, you’ll see a […]
How to do Basic Facebook Ads Audience Targeting For Your Niche
Facebook’s audience targeting capabilities are a massive part of its success thus far. It’s not just where you hone in on your target market, it’s also where you can maximize the dollar value from your ad spend. As I mentioned previously, Facebook rewards advertisers whose ads are deemed “relevant.” Each ad you publish is given […]
Chapter 3: Facebook Ad Design
Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 Think about your Facebook newsfeed for a second. What does it look like? What do you see when you arrive? If I head over to Facebook right now, I see a screen chock full of […]
Chapter 10: Conclusion and Further Reading
Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 So that’s that: just about everything there is to know about Facebook Ads. We’ve gone through introducing you to Facebook Ads, taking a look at costs and bidding, placement, structure and design, targeting (both basic […]
Chapter 2: Facebook Ad Cost Structure
Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 Alright, let’s get down into it. How much are Facebook Ads going to cost me, and why? The first thing you need to remember, whenever messing with Facebook Ad costs is that payment works within […]
How We Doubled Blog Lead Generation with Click Popups
Our first content upgrade/click popup combo went up on August 31st, 2015. Our last went up yesterday. In four and a half months and on 22 articles, they’ve generated 832 blog subscribers. This article will break down the mechanics behind using click popups for lead generation, give you a step-by-step guide to adding them to […]
The Complete Guide to Gating your Content
I have to be honest with you, I’m a bit of an inbound marketing nerd. It’s so much more honest than outbound marketing. Advertising, cold calls, email blasts… They all seem so disconnected. Inbound marketing, though. It’s genuine. It’s about creating something which appeals, educates and enlightens your target market. Earning their attention, rather than […]
[Feature Release] Add 500+ Icons to Landing Pages with a Single Click
Sad you didn’t win the powerball lottery? Don’t be, we have another surprise for you. Wishpond is excited to be releasing our newest feature: over 500 scalable icons built directly into our landing page builder. If you’ve ever created a website from scratch, you’ll know how frustrating it can be to find and add high […]
What to do with Your Contest Leads: 5 Marketing Automation Ideas
If you’ve run a contest before, you’ll know they’re a great way to generate a ton of targeted leads in a short period of time. We’ve written extensively on how to run a successful contest in the past, so this article will be all about what to do with those contest leads after you collect […]
5 Ways our Clients Use Marketing Automation To Simplify Success
I talk to a lot of people on social media, in blog comments and at marketing meet-and-greets. And a lot of them know the value of online marketing but studied sports medicine, psychology, economics or history in university. It’s like knowing that if you could only drive a stickshift you’d be given a Ferrari. But […]
How the Obama Administration Uses Marketing Automation
Both President Obama’s 2008 and 2012 campaigns were characterized by their use of the internet: social media, email and (yes), marketing automation. Now I won’t pretend I’m much of a politically savvy pundit, but I do know marketing automation when I see it. And, after hearing a rumor, researching Obama’s online re-election campaign in 2012 […]
The Complete Online Marketing Dictionary
Welcome to the Complete Online Marketing Dictionary, home to more than 475 marketing definitions for more than 475 marketing terms. This dictionary aims to be the most comprehensive collection of marketing term definitions out there. As such, we’ll be constantly updating it and responding to user requests. Each of the definitions has been written as […]
Modern Real Estate Marketing: Marketing Automation Examples
When you hear “real estate agent uses marketing automation” what’s the first thing that comes to mind? Is it a Terminator-style real estate agent from the future who systematically tracks down leads and provides them with high quality real estate opportunities? Or is it a savvy realtor who’s decided to automate simple things like email […]
How to Focus your Landing Page on Conversion
With so much content out there on how to increase your landing page conversion rates, it’s easy to get carried away and think that with every new element you add you’ll see a surge of new conversions. But that’s not always the case. The last thing you want is to have your landing page looking […]
How We Improved Sign Up Rates by 8.5% With This Simple Test
Increasing our signup rates is one of the core metrics that we use to measure the success or failure of our inbound and outbound marketing tests. Once a user clicks on one of our ads, consumes our content, and make their way down our funnel, they’ll inevitably be brought to our signup page. This is […]
5 Marketing Predictions for 2016: How to Prepare for the New Year
The year is wrapping up fast, and 2016 will be upon us before you can say “Why oh why did I drink that much champagne?” Your business needs a marketing plan for 2016, and I think I can help. This article will break down my five most influential marketing predictions for the new year: Video […]
7 Best Landing Pages of Year
It’s that time of the year again – the time we look back on all of the success that our clients have had with our tools. So I scoured through the top landing pages of the year with the highest number of conversions and selected the most noteworthy. I definitely learned a thing or two […]
The Art of A/B Testing – 9 Tests You’ve Never Tried
A/B testing is as much an art as it is a science. Creating the test, driving traffic, and then measuring the results is the science. But coming up with what to test, well that’s the art. Depending on the context of your page and what you’re offering, different tests make sense under different conditions. You’ll […]
How to Design a Landing Page Based on Your Ad Audience
There’s no point in spending a single dime on online ads unless you have a webpage ready to receive them. It’s like walking a tight-rope without a net. Sure, you can do it, but it’s likely to end in a splat. This article will take a look at both Google and Facebook Ads and their […]
Want to Hack Growth? Here are 13 Tips to Get you Rolling
Want to grow your business online? Awesome. Let’s do it. This article will break down 13 specific strategies we’ve used (or seen used) to great effect to grow business online. Lead generation, lead nurturing, site optimization, it’s all here and more. To download this article as a PDF for future reference, click here. Growth Tip […]
The Secret Strategy to 98% Open Rates [Infographic]
Did you know the average open rate for emails is around 20%? As marketers we’ve become accustomed to these kind of numbers, but when you really stop to think about it; 80% of the people you send your emails to won’t even take the time to open them, let alone read anything you have to […]
The Step-by-Step Guide to Creating a Digital Marketing Sales Funnel
The digital marketing sales funnel is the backbone of digital marketing. Everything digital that transforms into revenue for the organization passes through it. Potential customers enter through the top of your sales funnel and exit through the bottom as paying customers. Whatever happens in between is your sales funnel. When it comes to creating a […]
5 New Wishpond Landing Pages Critiqued
Looking for some fresh design ideas for your next landing page? At Wishpond we recently released dozens of new landing page templates for our users. In this article, I’ll to show you my 5 favourite new landing page templates by Wishpond, tell you why they’re good and give you some ideas on how you can […]
The Best Online Promotions of 2015
As the year draws to a close, it’s time to pause and reflect on our successes, our failures, and what we want to achieve in 2016. When it comes to successes, there were few greater than those of the brands in this article. Between them, they generated over 2 million leads in a single year […]
5 Facebook Ad and Landing Page Combinations Critiqued
There are two rules which, in the past year or so, have framed the way I think about marketing: There is no point in driving traffic to a website not optimized to receive it. There is no point in creating an optimized website if there’s no traffic being driven to it. These two rules are […]
6 Real-World Popup Examples Critiqued
Website popups are one of the fastest-growing marketing tools, and for good reason. Despite their controversy, it’s difficult to find an example online where they haven’t dramatically improved a site’s conversions. They’re fantastic for improving ecommerce checkout completion, generating blog subscribers or opt-in leads, promoting a discounts or reducing the bounce rate of any page […]
6 Essential Things to Look for in a Landing Page Builder
Not all landing page tools are created equally. Some focus on affordability with few options. Some focus on a comprehensive, advanced platform for a premium price. But what do you really need? This article will give you my six most-crucial elements of a landing page builder. I’ve played around with most of the top tools […]
5 Behavioral Lead Nurturing Ideas & Examples
If/then statements are everywhere in mathematics, coding and life. They create the conditions for how our websites behave and frame the deductive reasoning we do unconsciously all the time. Things like, “If I leave my warm bed right now, then I’ll make it to work on time.” Alternatively, “If I snooze my alarm for the […]
5 Ways to Engage Email Subscribers that Won’t Be Ignored
Creating a solid list of blog subscribers is a crucial component of many businesses marketing strategy (including ours). Provided you’re creating blog content relevant to your business, blog subscribers are, by definition, relevant to your business as well. They’re your target market. But how do you keep them engaged? How do you reduce unsubscribe rates, […]
Create Your Own Online Countdown Timer: Step-by-Step Guide
Looking for a way to skyrocket conversions on your landing page or website? Wishpond is proud to announce a simple and easy to use online countdown timer. A countdown clock is one of the biggest conversion boosting tools we’ve ever released. Based on the idea of creating urgency in your offers, countdown clocks can help […]
5 Opt-in Page Examples that Work (and 1 That Doesn’t)
Generating leads is a crucial component of your marketing strategy. It’s an essential part of your email marketing, sales funnel, and the more effectively you do it, the more money you’ll make. It’s as simple as that. If you spend $1,000 to send 1,000 visitors to an opt-in page and 15% of them convert, the […]