35 Ecommerce Marketing Strategy Examples Proven to Increase Sales
Follow these eCommerce marketing strategy examples to help you grow your store and make more sales. There’s no button that grows your eCommerce business when pressed. There’s no single strategy, no magic formula that gets you thousands of dollars in sales overnight. There are, however, proven strategies that can increase the chance of your business […]
Digital Marketing Investment: Where to Put Your Money for Best Results
I’m part of several SaaS marketing groups on Facebook. Yes they’re still there, and some of them are still amazing places to talk it out with other digital marketers. My favorite is probably Aaron Krall’s “SaaS Growth Hacking” – the most (non-spammy) active community I’m a part of – a community which prompts some of […]
10 Brands that Mastered Influencer Live Streams and Why they Worked
From the well-established Periscope to the latest entries of Facebook and Instagram Live, live video has entered the mainstream. If your brand is looking to partner with an influencers in a live stream collaboration, chances are you’ll be able to do it on the social platform of your choice. And if you’re looking for inspiration, […]
How to Use Popups to Get More Customers for Your E-Commerce Store
Are you the proud owner of an ecommerce store? If so, I have some good news… and some bad news, too. Let’s start with the bad news first: you’re leaving a lot of money on the table. The good news? It’s a problem that’s easily solved. In this article, we’re going to take a closer […]
10 High-Impact Hacks to Get More from your Contest
Online contests are nothing new. Businesses have been running them since the internet began, and to great effect. They have, for years now, been a huge driver of many business’ social media Following, engagement, lead generation, and (for those businesses who really know what they’re doing), sales. As a contest and marketing campaign platform, we […]
How We Get Customers Using Website Popups
Popups are annoying. But they work. They push visitors to take actions in a way that a static webpage doesn’t. And when done right, they can get visitors to join your email list, book a sales call, sign up for a free trial or even make a purchase. Here’s how we use popups at Wishpond […]
How to Turn Facebook Fans into Customers (3 Little-Known Strategies)
Do you have a Facebook Page with thousands of fans, but aren’t seeing the bottom-line results you want to be? Or are you struggling to generate Fans, and haven’t even thought about monetizing them quite yet? Either way, turning your Facebook Fans into sales is going to be key. No matter if you have a […]
8 Venti-Sized Email Marketing Strategies You Can Steal from Starbucks
A couple years ago, I worked at my local Starbucks as a barista. My short tenure there signaled the beginning of my caffeine dependency and my undying loyalty to Seattle’s crown jewel coffeehouse. Since then, I’ve learned a thing or two about Starbucks, and almost as much about their intensive – and rather brilliant – […]
Artificial Intelligence: 4 New Ways You Can Use it to Drive Sales
AI this, AI that… It seems that ever since Apple introduced Siri for the first time, Artificial Intelligence has been the buzzword among those of us at least remotely related to tech. In fact, the concept of a computer that can learn and do stuff on its own has become so popular among the mainstream […]
25 Clever Social Media Giveaway Ideas You Can Use
Looking for the best social media giveaway ideas to use? With the right giveaway, you can make a massive impact on social media. We love social media contests because they’re one of the best ways a business can interact with its fans, build a strong community, and generate leads to turn into sales. In this […]
How to Build a Successful Fall Marketing Campaign in 6 Easy Steps
Thanksgiving is right around the corner. The leaves are falling and the nights are getting colder and colder. It’s the perfect time to get a hot cup of cocoa, some big wooly socks, and run a Fall marketing campaign. This article will give you a step-by-step walkthrough for creating a successful Fall marketing campaign from […]
5 Spookily-Successful Halloween Contest Examples Critiqued
Leaves are falling, nights are closing in, and it’s time for your business to get into gear. Halloween is just around the corner, and if you’re going to take advantage of the opportunities it provides you’ve got to get started as soon as possible. Halloween offers one of the best opportunities for lead generation and […]
5 Opportunities Of Social Media You Need to Know
It took several years and tons of different tactics for social media marketers to find what works. Somehow, we were able to turn the guesswork of social media into precision. What was once a chaotic digital channel has been transformed into a treasure trove of opportunity for businesses. What was once believed as a fad […]
Elevate Your Social Media Contests With Wishpond’s Referral Suite!
If you’re a regular Wishpond blog reader, you already know we’re big on contests. We’ve seen time and time again that they’re one of the best ways to increase brand awareness in your target market, get more social media fans and followers, and turn them into paying customers. We try our best to practice what […]
The Comprehensive Guide to Effective Social Media Marketing
The buzz has well and truly died down. The years in which I wrote “Top 10 Strategies to Get Facebook Likes” or lines like “social media is the future of marketing!” are in the past. We’re now in the era of “Teens Are Leaving Facebook like a Sinking Ship” and lines like “Wait, Google+ is […]
Wishpond Industry Report: Marketing Automation
Do you have any questions about marketing automation? This industry report gives you the most recent marketing automation statistics and strategies. We’ll break down the statistics and strategies so you have a more complete understanding of… Marketing automation as a whole What to expect from your automated email drip campaigns The strengths and strategies behind […]
8 Fresh Holiday Email Marketing Tips to Maximize Engagement
With the holidays just around the corner, it’s high time to prepare a strategy and plan for your holiday email campaigns. Considering the holidays are one of the most lucrative times for businesses, you need to plan effectively. To make your holiday email campaign planning simpler, the team at EmailMonks have interviewed some of the […]
How to Create a Marketing Campaign (That Actually Drives Sales)
Let’s pretend for a second that I am the marketing manager for a yoga studio called Zen Yoga. We have three branches in the Vancouver area. We’ve done pretty well, but are looking to get more out of this little thing we call digital marketing. Sound familiar? This article will walk you through the steps […]
15 Awesome Instagram Post Ideas that Drive Sales
These Instagram post ideas should help you come up with better social media content that drives more sales! Reliably driving sales from social platforms like Instagram is one of the biggest challenges that digital marketers face. And it makes sense. It’s tough to drive fleeting, generally low-intent Instagram followers all the way through your marketing […]
How to Run an Instagram Live Marketing Campaign: Complete Walkthrough
Currently, Instagram Live is unparalleled in its ability to help businesses like yours connect with their fanbases on social media. Instagram Live is one of the newest feature additions to one of the largest, rapidly-growing social media platforms around. More importantly, it’s a medium that puts fan and brand directly in touch, making for more […]
How to Create a Complete Online Marketing Campaign in Under 1 Hour
In this Udemy course you’re going to get a step-by-step walkthrough of how to set up an online marketing campaign from scratch, in just over 50 minutes. You might be intimidated by the prospect of creating an online marketing campaign, and I totally understand that. There’s so much to do, and it might seem like […]
Actionable Takeaways from Instagram’s Biggest Brands
It’s easy to believe that there’s nothing your SMB can learn from brands like Coca-Cola or Apple. The way they do things is so completely different: budget, staff, objectives. Well, let’s think about it… These brands, they know what they’re doing, right? I mean, it’s clearly working. If we could implement their strategies, surely we […]
13 Clickable Email Subject Line Examples Your Customers Will Love
Writing and sending bulk emails – whether sales emails or newsletters – to your B2B subscribers can be an exercise fraught with frustration. Low open rates and even lower click rates are problems that can demoralize any email marketer. Before you give up or scrap your approach to email marketing, look at your subject lines. […]
4 Tips To Upgrade Your Facebook Ad Visual Strategy
What is a prospective customer going to see first when they scroll through their Facebook feed? It is not going to be your ad copy or the headline you crafted so carefully? No. Not at first. It’s the ad image that catches their eye. There are millions of ads and posts pumping through Facebook and, […]
Tips from Don Draper on How to Hook Your Customers with Copy
‘Mad Men’ was an amazing series that revived the spirit of working in a 1960s advertising agency in Manhattan. But, while its characters struggled with social and cultural changes, many of us watched with bated breath as modern marketing was born. Don Draper, creative director of Sterling Cooper, is a truly creative and strategic genius. […]
How Shopify is Building a $389 Million Brand with Content
Shopify is on a roll. In the past 12 months alone they’ve increased their paying customers by 55% to 377,500. They’ve doubled the dollar value of products which cross their platform, from $7.7 billion to $15.4. Their revenue is above $389 million, and they’re close to ranking among the top 200 sites on the web. […]
104 Facts You Don’t Know About Mobile Marketing (Monster Infographic)
Just how big is mobile marketing? This monster infographic, from Website Builder, gives you a comprehensive look at everything mobile, from advertising to email, desktop comparison, shopping, search and much more. I don’t normally publish the infographics sent to me from other companies, but this one has so much value and is so up-to-date I […]
9 Email Marketing Best Practices Every Data-Driven Team Follows
Since the first email was sent in 1971, the medium has become a mainstay in the world of marketing. Say what you want about social media or good old-fashioned sales calls – email has proven time and time again that it is simple, fast, affordable, and effective. Though email marketing has been around for years, […]
The Two Winning Email Designs That Are Taking Over Your Inbox
I have to admit something to you: when I started writing this article, the headline was something like “20 Email Designs from Businesses Who Know What They’re Doing.” But, as I was doing my prep work – subscribing and reviewing my inbox to grab a couple dozen examples, I noticed something. There are only two […]
The Proven Guide to Monetizing your Blog [Free Course]
Hey there! We’re proud to be releasing another great Udemy course today. Taught by our content strategist, James Scherer, this course takes you through the exact, step-by-step strategy we’ve used to improve our blog’s conversion rate by 80% in the past 12 months. You’ll learn… The three primary objectives of blogging, to give you context […]
What Are The Best Tools for Entrepreneurs?
The popular Q&A forum, Quora, gets several thousand questions every day, and tens of thousands of answers. Those answers, particularly the ones which revolve around “the best tools for marketers,” are a treasure trove of information. Let’s look at just a few of them… The questions on the right, here, have a total of more than […]
6 Must-Haves for an Effective Welcome Email (With Real World Examples)
A welcome email is an integral part of a winning email marketing strategy. It establishes a solid first impression and helps cement a positive relationship with new subscribers. When a subscriber signs up for your mailing list, it means they want to hear more from you. Whether they’re simply discount hunters or emerging brand superfans, […]
15 Creative Facebook Cover Photo Examples & Ideas for Your Business
In this world, nothing is certain except death, taxes, and a Facebook layout change. Through the countless improvements with the site’s interface and constantly offering new features, Facebook remains consistent in its efforts to engage users. As of this writing, your Facebook page’s layout is dominated by your cover photo.’ Displays at 820 pixels wide […]
A Step-by-Step Guide of a Complete SaaS Marketing Campaign (Hootsuite)
Hootsuite is the world’s most widely-used social media management platform. Founded in 2008, they have more than 15 million users (and growing). They have an estimated yearly revenue of over $45.5 million USD. So you could say that, when it comes to marketing, they might know what they’re doing. I was inspired to investigate their […]
A Step-by-Step Walkthrough of a Complete B2C Marketing Campaign
A pioneer in online shopping, Clearly Eyewear first launched their website in 2000 selling contact lenses. They are now the largest seller of prescription eyeglasses online and one of the largest contact lens retailers in North America. The last time they released financial data (before being purchased by Essilor International in 2014 for $430 million) […]
How Bhu Foods Drove 35% Online Sales Growth (Social Media Strategy)
Whenever I speak to a customer, they talk to me about their objectives with social media. Whether it’s a company CEO or a junior social media marketer, they seem to, inevitably, focus on a single goal. They want more Fans, more sales, more customers, more loyalty or more engagement through social. The fantastic thing about […]
How Our Support Team Maximizes Customer Success with Smart Automation
Like any SaaS company worth its salt, Wishpond puts a lot of effort into making sure our product meets the needs of our customers. If you’re a SaaS marketer, you know first-hand how important customer success is when it comes to showing users and potential customers how valuable your product is. Three months ago, our […]
Everything You Need to Create a Winning Facebook Marketing Strategy
In the morning of June 27, 2017, Facebook hit the 2 billion user milestone. 2 billion. To put this into perspective, if Facebook were a continent, it would be the second-largest in the world behind only Asia. This massive population is made up of every kind of person, meaning your target market is somewhere in […]
5 Effective Email Drip Campaign Examples To Learn From
Drip campaigns are one of the most effective tools in a marketer’s toolbox. With the power of today’s email tools, any marketer can easily set up and send a series of emails to promote their offerings to potential customers. The question is, what kind of email drip campaign is right for your campaign? In this […]
How to Create an Email List: Leading Marketers Top Strategies
Every business wants two main things: traffic and sales. But how do you turn traffic into a sale? That’s where creating an email list comes into your online marketing mix. You need to create a list of people who are interested in your tools. Now, you could buy one. But most lead-selling businesses charge way […]
Local Lead Generation: The Complete Beginner’s Guide
There are a lot of guides on lead generation out there, written by experts from a number of reputable marketing blogs. Unfortunately, most of them speak to businesses who largely operate online, meaning they’re generating leads from all over the world. But if your business deals primarily with local customers, like a contractor, real estate […]
Empower Your List Building: Slide-in Popups, Overlays & Opt-In Bar
Marketing is more than social media, blogging and branded pens – it’s the way your company communicates with prospective customers. The campaigns you create are how you appear to the world, and the reason people choose your business over a competitor. At Wishpond we’re proud to say that more than 6,000 active businesses trust us […]
How to Build a Qualified Email List from Scratch in 5 Easy Steps
As an ecommerce business, building an email list is almost as important as the store itself. An email list gives you direct access to possible customers – qualified business leads interested in buying what you sell. In this article I’ll tell you how to build a qualified email list from scratch in 5 easy steps. […]
200 Instagram Photos: Examples, Ideas & Resources for Your Business
Are you using Instagram for business? Are you looking for inspiration for what to post on the platform? This article will seek to give you all the inspiration you need to succeed… 90 Instagram photo examples 50 stock photos you can download 10 photography strategies you can use to create beautiful images 50 sites where […]
Instagram Ideas: The Ultimate Guide
Nowadays, almost every business is on Instagram. And they should be – it’s a platform that’s ripe for generating social engagement which, for some businesses, can be a road paved with boosted awareness and a bump in sales. One mistake I’ve seen many businesses make is not keeping up with all of Instagram’s many (constantly […]
How to Create a Polished Facebook Marketing Campaign Step-by-Step
When I first discovered Facebook marketing I’ll admit I wasn’t sold on its effectiveness. Sure, I knew it was great for brand building — likes and shares and whatnot. But what could it do to bring in actual dollars for my business? As Facebook grew to become the social media platform to be on, marketers […]
Summer Sale Marketing Ideas: How to Run a Winning Summer Sale
Need a bit of help with your next online marketing promotion? Want to run a summer sale but not sure how to maximize the chance of success? According to web analytics firm RJMetrics, sales for ecommerce businesses decline by 30% in July (from a high in December). So what can you do about it? This […]
Top Growth Hackers Respond: 24 Hours to Improve Revenue, What to Do?
If You Had 24 Hours to Improve Revenue as Much as Possible, What Would You Do? There are no restrictions from your boss. You have a $1,000 budget. It’s an interesting question. It speaks to priorities. It puts growth hackers and digital marketers in an uncomfortable position. It makes A/B testing (every growth hacker’s favorite […]
Facebook Page Layout: The Ultimate Guide (2017)
As Facebook continues its pattern of social media world domination, more and more businesses are beginning to realize how important it is to maintain an informative, up-to-date Facebook Page. Though it’s not quite as useful as your website, Facebook Pages rank highly in search, meaning an increasing number of people are looking to them when […]
How Shopify Plus Drives Growth with a Unique Content Marketing Ethos
Like many of us in the field, I fell into content marketing coincidentally. It wasn’t a recommended career path when I went through university because it didn’t exist when I went through university – not in the formalized way it does now. So I went for a junior marketing role and found myself creating content […]
20 Creative Canada Day Contest Ideas, Examples and Best Practices
Canada Day is coming up, and that’s cause for some serious celebration. To capitalize on the True North’s big day, your business might be thinking of running a contest. In this article, I’ll check out contest Canada Day tips, contest examples, and some prize ideas, to give you inspiration for your own Canada Day contests. […]
25 Creative Fourth of July Contest Ideas and Examples
The Fourth of July is a massive holiday in the US. It’s the #1 beer-drinking holiday (take that, Super Bowl), and in past years we spent $6.77 billion dollars on food, $324 million on fireworks displays and $4.4 million on imported flags. We also ate 150 million hot dogs and bought 190 million pounds of […]
Sweepstakes Rules: Free Template & Beginner’s Guide
Wondering how to run an online contest and which style of contest to choose? An online sweepstakes is one of the most effective strategies for your business to build your email list, drive social media engagement and (ultimately) boost sales. The problem, of course, is knowing how to run one successfully. A lot of that […]
20 Creative Summer Giveaway Ideas
Summertime is here, and for your business, it could mean a prime time for marketing. Summer’s one of the best times to run a social media contest; I love it because there’s a ton of different potential contest themes and prize ideas. In this article, I’m going to give you 20 summer giveaway ideas, with […]
How We Used Facebook Live Video to Grow Organic Reach 300%
I’m going to be straight up with you. Our organic reach on Facebook is pretty miserable. We’re one of those brands seeing 2% reach – averaging about 400 impressions for each post. Out of 23,000 fans. For us, it’s not a massive issue. We’ve never relied on Facebook Fans or engagement to drive sales, or […]
How to Drive Real Results With 7 Simple Psychological Principles
It’s no secret that you can influence purchase decisions by incorporating certain psychological principles in your marketing. Luckily, educating yourself about those psychological principles can transform your content marketing and conversions and drive real results. Take, for example, this advertisement from Patagonia ? It’s uncharacteristic of any brand to say this, but Patagonia did. This […]
25 Creative Facebook Promotion Ideas You Can Use Today
Are you looking to get more out of Facebook for your business? Looking to turn more platform users into Fans and more Fans into customers? There’s no better way than with a Facebook promotion – an incentive to get users to become Fans, increase engagement with your Page, increase awareness and get more people to […]
Complete Click Popup Blueprint (How We Boosted Blog Conversion 33%)
Let’s go back about 8 months, to a growth team meeting in the Wishpond boardroom. We’ve defined a new KPI: leads. Which makes sense – we want to start drilling down on turning our 250,000 monthly readers into blog subscribers and, hopefully one day, customers. So as we’re building our content strategy, we identify our […]
The Most Popular Hashtags: The Ultimate List
Since they were first used on Twitter in 2007, hashtags have grown to become a quintessential part of social media. Nowadays, they’re used extensively (mostly on Instagram and Twitter) to connect users through shared interests and trending topics, allowing people to easily keep their fingers on the pulse of the social media landscape. Though anything […]
How to Get More Followers: 26 Strategies, Ideas & Tips
It’s a common question – how do I get more followers for my business’ social media profiles? More followers means more potential customers to market to, and that can mean more sales for your business. Unfortunately, it can be tough to grow your following. It’s even tougher to grow your following in a way that […]
Facebook Marketing Tools: The Ultimate Resource (2017)
Are you looking to make your life a bit easier when it comes to Facebook marketing? Do you have more on your marketing plate than Facebook, and wishing there were a way for you to make your time more efficient without losing results? No matter if you’re just starting to use Facebook as a marketing […]
What to Post on Facebook in 2022: 20 Facebook Post Ideas & Strategies
Making an impact on social media all comes down to what you post. Knowing what to post on Facebook will make an enormous difference to the overall success of your social media strategy. When it comes to social media marketing, some people might tell you that you have to pay to play. Before you dive […]
5 Free Copy-and-Paste Design Hacks to Take Your Blog to the Next Level
As a former graphic designer, I work extra hard (probably too hard – ask my editor James) to try new things with the goal of making my content more easily readable, navigable, and overall better-looking. Throughout my career in content marketing, I’ve put together a “utility belt” of sorts, full of blog design tools that […]
What is Demand Generation? The Complete Beginner’s Guide
“What is demand generation? Is it different from inbound marketing? How?” “Why do I keep hearing this term? It sounds like something I should know about…” Believe me, if you’re reading this article, you already do know about demand generation. You just might not know you know. Y’know? This guide will take apart and examine […]
25 Father’s Day Contest Ideas Your Target Market Will Love
Father’s Day is right around the corner, and it’s an opportunity that many businesses shouldn’t miss. If your target market is women or teenagers, a Father’s Day contest may be just the thing you need to boost summer sales. This article will give a breakdown of a hypothetical campaign run by a company like yours. […]
How Influencer Marketing on Instagram Became a $1B Market
Instagram is one of the fastest growing social media platforms today, having reached over 600 million global users by the end of 2016. Its growth is significant, and can be attributed to the addition of new features, such as Instagram Stories, as well as a massive base of content creators and social media influencers. Users […]
How We Generated 1,263 New Leads (With a Little Help from Our Friends)
Lead generation is a tough nut to crack. But, like the Beatles, we get by with a little help from our friends. Besides extensively using content upgrades to generate more leads (like I wrote about here), the growth team here at Wishpond has looked towards partnerships and outreach time and time again to really drive […]
Photo Contest Rules: Free Template and Beginner’s Guide
Photo contests are a great way for your brand to drive traffic to your site, get user-generated content, increase social media engagement and generate leads and contacts. The problem is that creating rules and regulations for your photo contest can be a bit of a challenge. You want to ensure that your campaign doesn’t get […]
How We Drive Massive Growth by Running Calculated, High-Risk Tests
The Wishpond growth team is made up of a bunch of great and (frankly) pretty ballsy people. It’s Carlo, Kevin and I (Wishpond’s content team), Matt (head of optimization), Nick (CMO), Ali (Wishpond founder and CEO) and then Marya (our overworked marketing/UX designer). At the beginning of each month we have a brainstorming session dedicated […]
How to Create a Successful Sweepstakes (A Complete Guide)
In this guide, we’ll cover everything you need to know about how to run a contest on social media in the form of a sweepstakes. Social media marketing has changed dramatically in the past 10 years. The way we interact online, the advent and then spread of social advertising, the growth and fall of organic […]
Social Media Contest Apps: The Ultimate Guide
Trying to decide between social media contest apps? It’s a tough decision. Luckily for you, a lot of competition means a lot of businesses trying to out-do each other – offering more for less. This article will break down 7 of the top social media contest apps, giving you features so you can compare them […]
Which Social Media Marketing Platform is Right for My Business?
As a business owner or marketer, you don’t have infinite time and resources to be everything to everyone. You can’t afford to be on every social site, but you can’t afford to ignore them either. It’s more important to choose the sites that work for you, your business goals, and your customer wants – and […]
20 Successful Mother’s Day Contest Ideas You’ll Love
This is an official reminder to all sons, daughters and partners out there: Mother’s Day is coming soon. For marketers (at least the smartest ones out there) this means one thing – an opportunity for sales. Any time you can capitalize on a topical, current event, it’s a win. Whenever we run campaigns for our […]
How We Increased Our Lead Generation by 140% (With Only 15 Hours of Work)
Late last year, we on the Wishpond growth team put on our hard hats and went to work with the purpose of turning our blog into an effective lead generation machine. Before we get too far in, I know there’s a question on some of your minds: what is a lead? Simply put, a lead […]
How to Run a Successful Instagram Competition
Instagram competitions are awesome for business. They help you reach engage new fans and generate leads with the serious potential to drive massive sales. They’re one of the most popular ways to market on the visual media platform, because it’s one of the most effective methods to reach new customers and drive top-of-mind brand awareness. […]
Social Media Contest Rules: Free Template and Beginner’s Guide
Social media contests are an easy way for your business to drive traffic, engagement, social media Followers, and new leads. The challenge, of course, is that the rules and regulations for running a social media contest are complex, to say the least. And Facebook, Instagram, and Twitter don’t make it simpler by changing their policies […]
7 Best Giveaway Tools: The Ultimate Guide
Running a giveaway is one of the best ways to increase engagement and awareness of your brand and social platforms. It’s an awesome avenue through which you can promote your products, reach out to your target market, and generate sales for your brand. Though you can run contests yourself through a post, photo, or video […]
7 Versatile Ecommerce Marketing Tools to Get More Done in Less Time
Budgets are tricky. After splitting it between hiring talent, advertising and PR, you can’t afford to invest in the hundreds of tools it seems like you need to cover it all. The good news is that you don’t have to. Time management is also a major issue you have probably faced; with just too much […]
How InVision Built a $135 Million Global Growth Team
Have you ever had a business crush? Ever happened upon a company’s website and swooned? For me, InVision is one of those websites and one of those companies. They’re also a pretty open company, in which their growth and sales teams aren’t afraid to talk about what they do and how they do it. Since […]
Facebook Giveaway Apps: Ultimate Guide 2017
Are you wondering which Facebook giveaway app you should use? It’s a big question. There are a lot out there, and each one offers something just a bit different, or at a bit of a different price. This article will showcase 6 of the leading Facebook giveaway apps out there, breaking down their features and […]
46 Landing Page Optimization Tips To Help You Decide What to Test
Regular landing page optimization is one of the few clear cut ways to improve your marketing campaigns across the board. Optimizing your landing pages can increase conversions exponentially. More leads for your business equals more ROI for your bottom line. Landing page optimization not only helps you bring in more conversions it helps you learn […]
How We Redesigned Our Pricing Page to Increase Revenue 54.3%
Step with me into the past of Wishpond’s growth team (or as it’s affectionately known, the “GTeam”). It’s February and we’re struggling to reach our main KPI: the total value of Wishpond signups. Revenue can be a tough needle to move, but we’ve identified one area to target: our pricing page. And it makes sense. […]
18 Creative Instagram Promo Ideas and Examples from Top Brands
At our young company, I’m an old man. 28 is about three years older than our average and my memories of MySpace are lost on conversations with my “born in 1996” colleagues. Equally, they have hair and I’m fast losing mine. But that’s beside the point. The point is this: every one of my young […]
15 Powerful Instagram Marketing Secrets You’ll Want to Steal
Instagram is by far my favorite content platform right now. While Facebook has become a giant wasteland for recycled memes and Twitter is full of retweet-happy spam bots, Instagram is still home to millions of content creators posting exciting photos. While that’s awesome, the sheer saturation of the platform makes it tough for people like […]
60 Essential Tools We’ve Used to Build a Successful Startup
Are you looking to incorporate a business, or grow one into exactly what you want it to be? That’s awesome. Entrepreneurship is an exciting pursuit, but it’s also a bit terrifying. This article will help with that – it’s here to give you a bit of guidance as you get going. We’ve assembled a comprehensive […]
How Bhu Foods Increased their Online Sales by 25%: Step by Step Guide
If you’re an e-commerce business owner, you know how tough it can be to establish a strong presence in an industry that’s home to a countless number of companies. One of the best things you can do for your e-commerce business is to create a strong sales funnel by employing digital marketing to generate leads […]
17 Actionable Instagram Business Tips for 2017
Are you looking to drive engagement and sales from Instagram? With more than 600 million users, Instagram gives your business an almost limitless potential for driving brand awareness and turning users into prospective customers. The challenge, of course, is figuring out how to compete with the millions of brands and competitors on the platform. How […]
How to Run an Instagram Sweepstakes: A Step-by-Step Guide
Thinking about running an Instagram sweepstakes? Awesome – they’re a great way to engage your social following, find new potential customers, and generate leads and sales for your business. You just need to take one look at your Instagram feed to see that businesses everywhere are running sweepstakes to promote their products. In this guide, […]
Social Media Image Cheat Sheet
Get social media right, the first time! Check out this social media image size cheat sheet, covering… Facebook Instagram Twitter LinkedIn Pinterest Google+ YouTube Tumblr Social Media Images: Facebook Social Media Images: Instagram Social Media Images: Twitter Social Media Images: LinkedIn Social Media Images: Pinterest Social Media Images: Google+ Social Media Images: YouTube Social Media […]
How to Create a Winning Instagram Marketing Strategy
If you’re a keen social media marketer, you’re already keeping a close eye on Instagram. The visual media giant has established itself as one of the prime social marketing platforms, arguably edging out old time favorite Twitter and close competitor Snapchat. The best time to have created your Instagram marketing strategy was yesterday (or last […]
How to Promote Your Business On Instagram: 21 Techniques & Tips
More than 600 million people use Instagram every month. It’s the second-most popular social media network out there, after Facebook, and offers your business a trendy and hip platform to communicate with prospective customers and increase brand awareness. But simply throwing out a picture snapped on your smartphone and posting it isn’t going to get […]
25 Inventive Giveaway Ideas to Try Today
Are you looking to run an online giveaway? Looking for some inspiration or a strategy guide? You’re in the right place. This article will give you 25 giveaway ideas, covering… The different types of online giveaways Giveaway prize ideas Giveaway theme ideas Giveaway best practices And I’ll link to some great example-focused articles as well, […]
Promoting on Facebook: 20 Ideas, Tips & Examples
You’ve probably been told time and time again that Facebook is the #1 platform on social media. That’s why you’re here – you’re looking for ways to help your business find success and drive sales through Facebook. You’ve got one question: how do you promote on Facebook? In this article, I’ll answer that question using […]
Social Media Campaigns: 7 Powerful Shortcuts and Strategies
You have a very relaxing life, right? Marketing a business is easy. Social media never changes and you don’t have a To-Do list longer than you are tall. Right? Good, then feel free to bounce from this article and get back to sipping piña coladas in a hammock. Because if you’re anything like me and […]
25 Creative Photo Contest Ideas You Can Use Today
Photo contests are one of the best ways for businesses to connect with people in their target market. They’re awesome for driving social engagement, increasing brand reach, and generating leads for businesses to market to prospective customers. In this article, I’ll go over 25 creative ideas you can use for your next photo contest. I’ll […]
20 Creative Easter Contest Ideas You Can Use Today
Easter is just around the corner, which means Spring is coming! For many of the smartest businesses out there, it also means running an Easter-themed contest online. We’ve been in the contest game since 2012 and, consistently, the most successful campaigns we see revolve around a holiday theme. So, whenever we get the chance, we […]
The Top Five Metrics to Include in your Lead Scoring Strategy
In sales, we talk so much about our potential customers as leads that it’s easy to forget that every lead is a real person. Real people have different characteristics, motivations, ideas, and backgrounds that inform the way they behave. And, for businesses like yours, the best way to learn more about how those qualities affect the […]
How to Create Landing Pages for 5 Key Business Objectives
Creating landing pages is a way for your business to get off its ass with online marketing. Think of it as if you owned a shoe store. Someone comes in and starts wandering the shelves. What do you do? Do you hope they find what they’re looking for or do you go out and help […]
How to be Successful on Instagram: 4 Tips to Win in Business
There are thousands of advice articles on the web that describe how to be successful on Instagram. There’s certainly no shortage of influencers and gurus telling us how to become the next Kylie Jenner. This article’s going to be a bit different. When I was researching this piece I wanted to take a more practical […]
7 Best Tourism Landing Page Examples
Are you looking to market your tour or adventure business online? If you’ve decided digital marketing is the right channel to help you reach new customers (and it is), you’re probably running ads through Facebook or AdWords. That’s awesome! You’re probably driving a bunch of potential customers to your website. While that’s great and all, […]