6 Must-Know Email Marketing Strategies for Successful Event Promotion
No matter what type of event you are planning to execute, one of the best ways to increase the number of attendees is through an email marketing strategy. Email is used by half of the world’s population. Also, it’s proven to be a useful tool for event creators. Eventbrite has recently published some surprising stats […]
How to Leverage SMS to Increase eCommerce Sales
When it comes to running a successful eCommerce business, new avenues of customer acquisition and conversions must be pursued constantly. Sending out daily social media posts or flooding a prospect’s inbox with random newsletter notifications and promotions isn’t enough to drive consistent growth alone. Instead, you need to connect with consumers on multiple levels that […]
The Ultimate Retailers Marketing Strategy To Increase Sales
Retail marketing has changed over the years, and with advances in online marketing, the rise of social commerce and eCommerce stores, now more than ever, having a solid marketing strategy is the only way to grow and advance in the retail industry. Don’t get me wrong. Retail is thriving. Both retail and eCommerce are steadily […]
The Expert Guide on Hyper-Personalization: How to Supercharge Your Customer Experience
Today customer service plays a major competitive differentiator. Just providing efficient or tailored service is not enough. As customer touchpoints surge and a huge load of communication and information are targeted towards them, customized experience and personalized communication is the most effective way to grab your customer’s attention. According to a recent report by Accenture, […]
10 Amazing B2C Video Marketing Tips You Have to Try
By 2022, online videos will make up more than 82% of all consumer internet traffic. That’s a notable number, but what it says is that video is the future of online marketing. We live in a fast-paced world where people want to be entertained, share, and learn more than ever before, with video, it’s possible. […]
4 Ways PPC Coupled with Email Marketing Can Fuel Business Growth
For most businesses, email marketing is one of the topmost marketing priorities. That’s because email delivers a higher ROI than any other marketing channel. In fact, email marketing boasts of higher customer acquisition than social channels like Facebook or Twitter. Email marketing shines among other marketing channels because it enables you to; Reach the target […]
Email Marketing for Lawyers: 12 Tips & Tools to Increase Clients
Email marketing is one of the most underrated methods of digital marketing. It’s also one of the best ways for professionals and freelancers to grow their reach. Popular professionals like Gary Vee and Marie Forleo have built their online empire with the help of email marketing campaigns and offers. We all know that social media […]
How to Conduct a B2B Content Audit: A Beginner-Friendly Guide
Fear, uncertainty, doubt. No, I’m not talking about the latest Stephen King horror novel. I’m talking about something all B2B marketers dread: The content audit. As a B2B marketer, you create a lot of content. Some of this might hit the target, but a lot of it is either outdated or underutilized. The purpose of […]
8 Stunning Facebook Ad Ideas Your Book Readers Will Love
Facebook marketing can be one of the most effective ways to market your books and increase your influence as an author. After all, 74% of Facebook users are high-income earners, and with over 300 million active users daily you’re bound to find a fan base ready to buy and anticipate your next book! Facebook can […]
How to Conduct a Marketing SWOT Analysis
It’s easy to get lost in the weeds when you’re growing your business. However, it’s important to step back and take a long hard look at the big picture regularly to make sure you’re steering your company in the right direction. Conducting a marketing SWOT analysis is one of the best ways to give you […]
12 Bold Ways to Sell Online Fitness Training
As a fitness trainer or influencer, you’d typically earn a living from sessions with clients or teaching classes. Now that online fitness courses are back on the rise with the help of a health-conscious generation, it’s the perfect time to earn a steady income from it. Assuming that you already had your fitness course planned […]
7 Exit Popup Tips For Engaging Visitors Without Being Too Annoying
If you’ve been searching for methods to increase your conversions at once, exit popups are the number-one weapon that will most certainly get you there. Pop-ups are an effective way to not only drive conversions but also reduce website abandonment and grow your marketing list when used intelligently. According to one recent case study, the […]
14 Best Hotel Social Media Marketing Tips to Help Increase Bookings
The hotel and hospitality industry in the early 2000s is far different from what it is now, with the advances of technology and social media marketing, the way we market to customers has changed. About 68% of guests want to speed up the check-in process by using their smartphones. And 90% of Instagram users follow […]
10 Reasons Why Data Analysis is Important for B2C Marketing
Innovations in marketing are changing the way marketers use data in both B2B and B2C marketing. Not too long ago, data analytics were available only to large companies that could afford to spend a lot. However, today, large as well as small companies can utilize data to learn about their customers purchasing behavior and target […]
4 Shockingly Good Email Marketing Examples for Ecommerce Brands
For the last time, email marketing is not dead. The next time you hear “email is dead” from someone, show them these statistics: 3.8 billion worldwide were using emails in 2018 and this number is expected to reach 4.3 billion by 2023 (That’s nearly half of the world’s population!) In 2019 alone, 293.6 billion emails […]
10 Proven Benefits of Google My Business & How to Use it For Sales
Without a Google My Business account, you’re missing out on serious local sales and opportunities. It’s one of the most underrated online marketing tools that has proven to benefit your business (regardless of your size or niche) is Google My Business. It’s worth adding to your digital marketing arsenal for 2020 and beyond. Google My […]
Email Marketing Automation: Increase Your ROI in 2020 [Infographic]
Devising an email campaign is a time-consuming effort. Crafting and designing individual emails or even a set of them is neither reasonable, nor desirable. Still there are many marketers who are performing the repetitive, mundane task that is not only time consuming, but also susceptible to human error. Email marketing automation is the answer to […]
10 Expert Tips for Photography Business Marketing to Increase Bookings
As a photographer, digital marketing has opened doors to brand new and global opportunities to expand your reach. Never has being a photographer become so envied and wanted amongst brands and influencers. If you’re looking for a way to increase your bookings for your photography business, you’re in the perfect position to market your brand […]
6 Tips for Branding on Instagram: How to Increase Your Brand’s Value
Your brand’s value determines the long-term success of your business. Having a strong brand value helps grow your company, face challenges with ease, and charge a premium for your goods or services. Using Instagram to increase your brand value is a great tactic since many people spend time on Instagram daily. It has over one […]
8 Best Productivity Apps To Get More Done in 2020
As a marketer or entrepreneur you always have a full plate. Endless tasks and projects that need to be finished before or at a certain deadline. Sometimes we miss the mark. If this sounds all too familiar it sounds like you need the right tools to help keep you on track. Finding the right project […]
16 Surprising Coffee Shop Marketing Ideas to Increase Customers
More than 49% of coffee consumers would rather skip a shower in the morning than skip their coffee. Grabbing that first cup of coffee in the morning, especially at your favorite coffee shop is a must for most coffee lovers. So it should come as no surprise that, on average, a coffee shop sells more […]
10 Local SEO Tips Your Lazy Competitors Are Neglecting
Unless you own an entirely online business, the location of your business will play an essential role in determining its success. The people closest to your brick-and-mortar store will be the most likely to buy your products and services, and that’s when the entire concept of local SEO comes into the picture. So what exactly […]
15 Savory Food Delivery Marketing Ideas to Grow Your Business
Over the years, the food industry has changed drastically with the help of new social norms, technology, and marketing. With more restaurants offering delivery services, it’s now the norm for customers; dining has become an occasional activity. Gloria Food’s ordering statistics reports that 86% of US adults get food delivered to their front door at […]
5 Ways to Attract More Customers with Ecommerce Video Marketing
The advent and sprouting growth of video-based social media, stories, and live streaming turned video marketing into more than an optional promotion strategy. Right now, an ecommerce development team can no longer afford to miss out on engaging with audiences via video content – otherwise, they lose traction and revenue. Since thousands of videos are […]
20 Epic Ways to Get More Personal Training Clients
As a personal trainer, it can be easy to get caught up with mastering your craft, but now it’s time to market yourself to get more clients. Fitness is a competitive industry, and with so many fitness influencers, gym instructors, and even more personal trainers, you’ll need to market your skills if you want to […]
Marketing-Savvy Lawyer: 13 Ways to Master Online Marketing for Lawyers
Most professionals believe that if they have offline credibility, then gaining online credibility should follow suit. But that’s not the case. Marketing your services, especially as a lawyer, online is a whole new ball game. It’s essentially like starting from scratch. Online you’re placed before a new audience, people who have never worked or are […]
9 Surprising Ways You Can Use YouTube for Influencer Marketing
Instagram isn’t the only influencer platform for brands. Believe it or not, YouTube was one of the first social media platforms to host and connect influencers to brands before “influencer” became an official term in marketing. Combine the fact that by 2022, online videos will make up more than 82% of all consumer internet traffic […]
14 Easy Gym Intro Offers to Get More Customers Today
As the Godfather once said, “Make him an offer he can’t refuse.” One of the best ways to attract new gym members, and keep them hooked is to offer an incredible gym introductory offer. Gym introductory offers allow new clients to experience a gym before making a financial commitment. An intro offer should always save […]
How to Create a Successful Marketing Strategy for a New Product Launch
Congratulations! You’ve finished your product’s prototype, mastered the branding for your new company, and now you’re ready to plan a product launch. Launching a new product into a world with an estimated 1.92 billion global digital buyers can be intimidating. The Harvard Business Review found that about 75% of consumer packaged goods and retail products […]
4 Actionable Tactics to Jumpstart Your YouTube Marketing Strategy
If you’re planning to elevate your video marketing strategy in 2020, make sure you put YouTube on your radar. YouTube has undoubtedly become an online home for video content. With 2 billion active users worldwide, YouTube is a clear-cut winner for a video marketing platform. According to Video Marketing Statistics for 2020, the level of […]
11 Yummy Food Truck Marketing Strategies to Get More Clients
Food trucks have grown into a multi-billion dollar restaurant niche since 2014. Not only is the industry growing, but the demand for food trucks is growing as well. So much so that millennials are widely considered the “food truck generation,” with 47% having eaten from a food truck at some point. To sum it all […]
11 Best Restaurant Landing Page Examples of All Time
A landing page is a single web page that appears in response to clicking on a search engine optimized search result or directed link. It can be a “static” page or series of pages on a website. Landing pages can be used by brands that are B2B (business to business) or B2C (business to customer), […]
2020 Marketing Playbook: 20 Tips to Keep You Ahead of the Curve
You’ve probably seen new blog articles using buzzwords like “marketing 2020” or “2020 marketing trends”, and it can be a task trying to decipher which marketer’s article is giving gems and who’s rinsed and repeated last year’s predictions as something new. Instead, Wishpond’s marketing team did the reading and skimming for you. We’ve searched the […]
20 Fabulous Hair Salon Advertising Ideas to Increase Customers
There are currently over one million companies operating within the U.S. salon and spa industry. With new salons emerging every day, trying to make a name for themselves, and current salons holding on to keep loyal clients, pushing for new clientele can be fierce. Today’s business owners are becoming more marketing savvy. Social media, and […]
9 Shopify Email Capture Methods to Grow Your List (With Examples)
For businesses around the world, email has become a staple of digital marketing. It’s been said that email is 40x more effective than social at bringing in new customers, and the average company gets back over $40 for each $1 they spend on email marketing. So, I’m guessing you’re ready to bring that kind of […]
Bakery Marketing Ideas: 14 Ways to Get More Customers
Wondering how to market your bakery? In this guide, we’ll uncover the 11 best bakery marketing ideas to help you make more sales. As someone who walks by a bakery every morning, I know just how tempting the industry’s offerings are. And I’m not alone: in the US, bakery products account for almost $311 billion […]
How to do a Marketing Audit: A Beginner’s Guide
We know, we know. AUDIT. Who wants to do one of those? Just like shoveling your driveway or getting your teeth cleaned, it’s not maintenance you’re thrilled to do. But also just like shoveling your driveway or your teeth cleaned, it’s maintenance you really need to do every so often to keep things working. If […]
Maximize Your Customer Loyalty Strategy With a Great Rewards Program
So you have a customer loyalty program but lately, it just isn’t performing as well as you’d like. Are your members becoming less engaged? Try these four tactics to help you turn the tide on your customer-centric approach. Go Above and Beyond Who doesn’t love getting rewarded? Your customers sure do. But if monetary rewards […]
6 Ways A No-Reply Email Address Hurts Your Business & How to Fix It
Think no-reply email addresses are good for your email marketing strategy? Think again. Historically, organizations have used no-reply email addresses to dissuade customers from replying to certain marketing or transactional emails. However, the days of communicating with customers via “noreply@yourwebsite.com” must come to a halting close. At the end of the day, the benefits of […]
The Complete Guide to Local SEO
Search engines remain one of the biggest sources of traffic for local business owners. With over 85% of market share, Google is the king of search engines, meaning, your business should be seen on Google to attract the most relevant local traffic. Businesses that aren’t optimized for local search actually miss out on 80% of […]
E-commerce Mobile App Marketing Hacks to Improve Customer Engagement
If you haven’t jumped on the mobile ecommerce bandwagon yet, it’s about time you did. By 2025, it’s estimated that over 70% of people will access the web via mobile only, so this marketing channel is going to grow even bigger. Since the web today should strive to be mobile-first, you can go even further […]
15 Tasty Restaurant Marketing Ideas to Increase Bookings
The menu is ready, the chefs are cooking, and now it’s time to open your doors, and like any business that wants to thrive, you need customers to keep the lights on. But with 88% of restaurants increasing advertising budget each year, competition in the food industry is fierce. With new social media tools, email […]
16 Amazing Spa Marketing Ideas Proven To Increase Bookings & Sales
Marketing your spa isn’t as hard as most people make it out to be. Whether you’re a spa marketing expert or a spa owner learning to be a marketing expert, these tips are easy to follow and should bring you successful results if you follow through and apply some elbow grease. Let’s fill up that […]
7 Unconventional Lead Generation Tactics for Brick & Mortar Businesses
The whole lead generation process for physical brick-and-mortar stores is not only tedious but also laborious if you’re relying on traditional methods. Cold emails and cold calls by scraping through local address books just don’t cut it anymore. But, what if you could still accomplish your lead generation goals using methods that add value to […]
How to Leverage eCommerce Consumer Reviews For Higher Conversions
When you start an eCommerce business, your main concern will always be one of the things you will inevitably have to deal with is how to increase the conversions of your business in the most cost-effective way. While there are numerous practices out there that can help you drive eCommerce sales like email and social […]
13 Savory Tips from the Best Restaurant Instagram Accounts
Using Instagram for small business marketing is now the norm. Restaurants are no longer limited to marketing within their local community, but can now pique the interest of globe trotters as their next must-visit spot when they travel. If you’re still unsure about Instagram marketing for your restaurant, here’s a couple stats to peak your […]
47 Essential Facts About Influencer Marketing (Infographic)
Consumers are smarter and savvier than ever. Generic corporate ads no longer cut it, and give no value and emotional connection to audience members. The emergence of social media also means audiences find themselves spending more time in front of their screens. Over time, the popularity of social media has given rise to the so-called […]
5 Amazing eCommerce Holiday Social Media Campaigns to Inspire You
The holiday season is around the corner. For marketers, that means it’s time to plan your holiday social media campaigns. Social media is an important tool in the arsenal of marketers and will help you achieve the business plan you have set for yourself. And there’s no better time than the holiday season to capitalize […]
15 Mouth-Wateringly Good Restaurant Marketing Ideas
I take my hat off to restaurant owners: your job isn’t easy. Today, getting people to your restaurant is more difficult than ever. Depending on your location, fighting for your spot among the competition is tough. It’s not just about the food now: the ambiance, music, lighting, and so many other tiny details can make […]
13 Brilliant Gym Event Ideas to Build Your Gym
In the first six months, new gym members quit, either due to high costs or they move to another local gym. This means you’ll need to find a way to get new gym members while still maintaining the interest of your current members. You might want to take a more creative approach to attract new […]
Guest Posting: The Ultimate Guide for Marketing Writers
Blogging is the heart of any content marketing strategy. Producing your own original content showcases your voice, your knowledge builds trust among your readers and positions you as more than a service provider: it gives your company a personality and your writers as experts. Once you’ve mastered blogging, guest posting is the next natural step […]
Event Management: Social Media Tips for Event Planners
With so much to do in your business, spending time on social media strategy and content can seem frivolous compared to budgeting, networking, or actually planning events themselves. So why invest in mastering the science of social media? The event planning industry is, by nature, a social industry. An event planning business’s success hinges on […]
8 Smart Ways to Grow Your Email List with Instagram Marketing
Instagram marketing isn’t just for gaining more followers, boosting ecommerce sales, and getting traffic to your website. It can also help you to grow your email list, which is a powerful tool for your business’s goals. Email marketing is still effective to this day. Take a look at the numbers for yourself: Email marketing is […]
5 Guaranteed Ways to Craft the Best Email Subject Lines for Sales
The power of an email subject line is no secret. As our inboxes (and our schedules) become more and more cluttered, there has to be something enticing enough to convince us to spend our precious time clicking into an email. A shimmering light in a dense, snowy forest enticing a cold, weary email checker into […]
Salon Social Media Marketing Tips: A Platform-by-Platform Guide
As the owner of a salon, you have a jump ahead of most other businesses. The majority of people are exhausted, frazzled and looking for a reason to indulge in some long-overdue self-care. Your job with your salon’s social media marketing is to give them that final nudge towards some me-time. There are numerous elements […]
Book Launch Ideas: A Guide For New Authors
You’ve done it! After months, years, maybe even decades, you’ve got it: a completed manuscript. Now comes your next job: promoting it. You should put just as much effort into selling your book as you did writing it. In such a crowded publishing space, even great writing doesn’t sell itself. Most online books struggle to […]
Better A/B Testing: 5 Landing Page Elements You Should Test
A/B testing is a powerful way to improve your website’s conversion rate…but only if you’re testing the right things. “What happens if I do this? How about if I poke it right here? What if I flip it upside-down?” A/B testing can be fun. Sometimes it makes me feel like a little kid just starting […]
How to Use a Quiz Funnel to Grow Your Email List
Every day you make split-second decisions about the people you meet. You put people into groups based on their clothes, the way they speak, or the title of their job. You do this all in a split second. You use this information to impact the conversation you have and the products or services you offer. […]
How to Dominate eCommerce Sales with Google Shopping
If Google Shopping doesn’t play a significant role in your online marketing strategy, then you’re almost certainly missing out on substantial eCommerce sales opportunities! What makes Google Shopping so special? With Google Shopping ads, you are tapping into high-intent target audiences that are very actively looking for products you are selling. Which, as you may […]
How to Start a Bomb Fitness Instagram Account (With Examples)
If you’ve been thinking about starting a fitness Instagram account, there are a lot of factors that can contribute to your success and failure. Famous fitness influencers like Sjana Elise Earp and Simeon Panda have worked hard to perfect their brand, photography skills, and physiques, allowing them to gain millions of Instagram followers over the […]
5 Ways to Use the Instagram Close Friends List for Business
In December 2018, Instagram officially launched its new story feature, “Close Friends.” This feature allows you to create a list of “Close Friends” you can exclusively share stories with on a day to day basis. This feature was initially created for followers to share more private moments, one of many steps Instagram is taking to […]
10 Best Live Chat and Pop-up Examples to Inspire Your Own
As you probably know, pop-ups and automatic live chat messages are crucial to lifting conversion rates on your website. Having clean and intriguing pop-ups and automatic live chat messages that will catch your website visitor’s attention will improve your conversion rates and help you to engage in meaningful conversation. That’s not only good for building […]
The Ultimate Guide to Photography Marketing: What You Need To Know
The Ultimate Guide to Photography Marketing: Everything Photographers Need To Know There’s more to running a photography business than technical skills. An integral part of a successful photography business — whether individual or an agency — is marketing your services. That might feel like a foreign skillset, and you might be far more comfortable behind […]
5 Tasty Social Media Marketing Tips for Breweries (With Examples!)
Thanks to beer’s enduring appeal in our culture, there’s also more competition than ever. USA Today reported that in the United States alone, the number of craft breweries has nearly doubled since 2014. How can breweries stand out in an increasingly competitive market? Quality products, first and foremost. Great marketing, second. For fledgling breweries, the […]
5 Ways to Improve Your B2B Content Marketing Strategy in 2020
There’s no point in us saying that ‘content is King’. We all know this. And practically all businesses are incorporating content marketing — in one form or another — into their promotional and advertising efforts. The problem is that the content marketing landscape is changing… and we’re not keeping up. Consider this. Content marketing statistics […]
Wishpond’s Email Marketing Master Class for Beginners
We’re proud to announce our new email marketing course! Email marketing is an essential skill for any business owner or marketer. In spite of new and emerging digital marketing trends, but the fundamentals of email marketing campaigns remain the same. At first glance, email marketing can feel a bit complicated, like most marketing tools, but […]
20 Tips For Amazing Real Estate Instagram Posts
As a real estate agent, you know better than anyone that getting the word out for sales is second nature, and with Instagram marketing now more than ever you have the chance to reach hundreds of potential buyers locally and globally. Here are the top four reasons why using Instagram for small businesses like realtors […]
16 Proven Gym Marketing Ideas to Get More Clients Today
Finding the time to market your gym can be hard, but it’s just as important as managing it. Between low sign-ups and an empty gym, you’ll find that a little marketing goes a long way. Whether you’re a seasoned marketer or you’re just taking on the role for your gym, we found some of the […]
Ecommerce Social Media Marketing: Building Trust and Engagement
Social media is no longer the supporting actor in the e-commerce series – it’s now more of a main character. As of August 2019, 30% of US internet users aged 18-34 state they have bought something through social media. This age range is crucial for businesses, as millennials are a massive e-commerce consumer group – […]
An Easy Guide to Winning Event Planning Marketing
If you’re starting a new event planning business, once you’ve set the foundations, you have your next challenge: getting a steady flow of clients. As anyone who has started their own business knows, this is easier said than done. Promoting the events you throw is one thing, but getting customers to your business itself requires […]
8 Best Business YouTube Channels to Sharpen Your Entrepreneur Skills
As one of the biggest search engines in the world, and one of the biggest video libraries in the world, YouTube is also one of the best resources for self-education, motivation or just some good old fashioned inspiration. These can be particularly useful in the fast-paced world of business and leadership. As anyone in the […]
Interactive Guide: Best Travel Marketing Campaign Examples
The travel marketing industry is a massive 8 trillion dollar industry and growing. But getting a piece of this trillion-dollar pie isn’t easy. With travel agencies and hotels popping up as quickly as there are passengers looking for them, you’ll need great offerings, great service, and great marketing to stand out. Here, we take you […]
How to Improve Your Email Marketing Strategy with AMP for Email
Despite being the most pervasive form of online business communication, email hasn’t had any major updates in many years. When the news about a number of major email providers such as Google and Outlook introducing AMP started appearing on the net, businesses couldn’t be happier. Simply explained, AMP (Accelerated Mobile Pages) is a technology that […]
4 Best Ways Brands Can Respond to Haters on Instagram
We’ve all heard the term “Haters.” Social media expert Gary Vee says that we all need haters, and like it or not, how you respond or handle comments from haters can change the way people see your brand online. It doesn’t matter how big or small your brand is, haters have been statistically proven to […]
6 Best Brands That Dominate User-Generated Content on Instagram
User-generated content is a powerful form of marketing for any brand. It allows you to strengthen your relationships with followers and customers and broaden your online presence. Around 86% of millennials believe that user-generated content (also known as UGC) is a good indicator of a brand or product’s quality. UGC speaks volumes more about your […]
12 Best Email Marketing Tips for Entrepreneurs
As an entrepreneur, it can be hard to find the right tools or methods to market your brand, find new customers, and keep your website traffic going up each day. And if you’re reading this, it means that you might need some help sharpening your email marketing skills. Smart Insights found that email marketing rivals […]
10 Creative Spa Content Marketing Ideas to Attract More Customers
Content marketing can be the key differentiator customers use to choose between you and your competitors. Content marketing is so powerful that when compared to traditional marketing programs, content marketing costs 62% less and generates approximately three times more leads. So what is content marketing? Content Marketing Institute describes content marketing as a strategic marketing […]
UX Research Takeaways: 10 Ways to Improve Ecommerce Website Designs
The internet’s not the wild west it once was. Back in the day, businesses could throw up a simple website and be light-years ahead of their competitors. But times, they are a-changing. Build it and they will come rarely works anymore. With over a billion websites on the internet, nearly every market is crowded with […]
Hotel Trends in Marketing You Need To Know
Thanks to budget flights, vacation packages, the growing value of experiences over material things, the spread of Instagram and the rise of Airbnb, travel has become a multi-trillion dollar industry. But supply has kept up with demand. Between AirBnBs or VRBOs, hostels, hotels, glamping, Couchsurfing and others, marketing is key to differentiating yourself from the […]
Instagram for Small Business: 9 Steps for an Amazing Instagram Contest
Instagram is one of the fastest-growing social media networks: In just five years, the community has grown 10x times in size, hitting one billion active users. Not only does it have a solid user base, but its users are also highly engaged. According to Business Instagram: 80% of users follow at least one brand on […]
7 Top Email Marketing Courses Online (Paid & Free) You Need to Take
Email marketing is a valuable skill to master for modern-day marketing, whether you’re an entrepreneur, business owner, or marketer. Even understanding the most basic email marketing terms, strategies, and best practices can help to improve your return on investment (ROI) from emails. Email marketing, is it worth learning? The research and results say, yes! Despite […]
How to Write the Perfect Influencer Outreach Email Template
Statistics say that the ROI from influencer marketing is 11X bigger than ROI from traditional marketing. So if you want to boost your marketing efforts, it’s a good idea to collaborate with influencers who can present your brand in the most favorable light. The only problem is that the top influencers are picky so it […]
Wishpond + Shopify: Supercharge Your Ecommerce Store
Wishpond is thrilled to be announcing the official release of our brand new integration with Shopify. As one of the industry’s leading ecommerce platforms with over 800,000 stores, Shopify is dedicated to helping online store owners increase efficiency and scale their business, no matter their size. Given Wishpond and Shopify’s aligned goals, we’ve worked to […]
10 Tips to Create the Best Customer Service Emails
One of the challenges of working in customer service is the massive amount of emails you receive and need to be answered as soon as possible. When you’re spending a whole day writing emails, it can be easy to forget that there is another human being on the other end, which is waiting for an […]
6 Types of Video Ideas to Supercharge Your Social Media
At its core, social media engagement is always a two-way street. Yes, part of your success will depend on your ability to continue to put relevant, compelling content out into the world. But that content also needs to invite participation from your users. If their relationship with your brand is a passive one, you may […]
How to Create a Multilingual Email Marketing Campaign
One key aspect of successful marketing is understanding who the customer is and what they want from you and what kind of role your product or services will play in their lifestyle or goals. Fully understanding this requires a combination of empathy and thorough research. And when there’s a language barrier between the customer and […]
What Brand Storytelling Is & How To Do It (With Examples!)
Here at Wishpond, we talk a lot about marketing tools — today, we want to talk a bit more about how to put them to best use to make your company shine. You put a lot of effort into building your company. It may have started as a side job, probably involved a lot of […]
How Marketing Software Can Transform Your Online Business
In the modern era, marketing has evolved. There is now “traditional” marketing, and then there is the almost entirely different field of digital marketing. The former uses methods like flyers, TV, and radio while the latter relies on the Internet, smartphones, social media , and more. How do companies navigate the new frontier? With new […]
Instagram Engagement Strategies to Beat the Algorithm
Noticed your Instagram engagement plummeting recently? Likes not coming as easily as they used to? Comments less frequent? You’re not the only one. Across the board, influencers and social media managers have reported that their accounts have been seeing lackluster metrics, despite no changes in steady strategies. This might be because of many things. With […]
How to Create the Ultimate Shopify Email Marketing Strategy
Being a Shopify owner means that you’re one of the 820,000 eCommerce owners around the world, with that figure growing every day. Whether you’re just starting out or you’ve been using Shopify for years, email marketing is a Shopify owner’s best friend. Email marketing allows you to increase traffic, stay relevant to your customers and […]
12 Best Instagram Story Apps to Create Amazing Content
Instagram stories have outdone their competitor Snapchat since copying the feature in 2016. Now, as of January 2019, there were 500 million active daily users on Instagram Stories. It’s the tool that influencers have stated that they get the most engagement from — allowing you to share content that disappears in just 24 hours, now […]
Best Web Copywriting Tips (For Copywriters and Non-Copywriters)
While Wishpond can help with designing and sending your landing pages and email marketing, we know writing the words that go on them is its own unique challenge. Writing is difficult, and writing well is an art that takes years to master. That’s why we’ve put together this master post with the best copywriting tips […]
9 Best GIF Emails & Why You’ll Love Them
As of 2019, GIFs have been around for more than 30 years. The GIF, short for “graphics interchange format,” was a social media mainstay for most of its existence. In 2012 more and more email marketers decided to add GIFs to their emails, and the trend started gathering momentum with brands both big and small […]
10 Email Marketing Stats To Prove Your Point
As a marketer myself, now and then I need some email marketing stats to prove my point, whether it’s writing content or standing my ground with an email marketing strategy. I know all too well how hard it can be to find the exact statistic you need. So for the next time any of you […]
6 Creative Survey Examples to Help Boost Your Engagement
The reason people are so quick to share their opinions is because it triggers a sense of internal validation. Sharing your opinion makes you feel important and smart. We all like to feel that way, right? From a business standpoint, it makes sense to get opinions from our audience so we can understand where we […]
25 Best Promotional Giveaway Ideas People Will Love
So you’re planning your next big giveaway, or you’re looking for prizes that do the dual job of rewarding your winners and bringing attention to your brand. Promotional giveaways are one of the oldest marketing tricks in the book, and they’re still as effective as ever. Giveaways aren’t just about the prize. If done right, […]
4 Amazing ECommerce Contest Ideas (And How To Run Your Own)
Here at Wishpond, we’ve seen a lot of contests and giveaways, across industries and budget sizes. Some have been wildly successful, and others – not so much. What makes a contest really shine isn’t the prize or brand name behind it. Instead, it’s a combination of other factors: the construction of the contest, the entry […]
4 Things Every Successful Email Marketing Campaign Needs
Email marketing is a unique combination of low cost and high returns. If you’ve taken some interest in email marketing, it’s unlikely you’ve missed this fantastic piece of statistics: email marketing offers an ROI of 4400%. The big question, however, is what’s your own email marketing ROI? If you’re nowhere close to the magical figure […]
How to Leverage Instagram to Increase Business Opportunities
Did you know that 71% of businesses claim that they use Instagram? This is a clear sign that most companies consider that being active on Instagram is key for their business. Having said that, almost 1 in 2 businesses say they are not able to measure the results of their efforts on social media (MDG […]
6 Best Contest Emails & What You Can Learn From Them
If you’re reading this, you have either run a contest that you want to promote for more entries, or you’re looking for a contest email example to get your own started. Whatever the case may be, you’re in the right place. I won’t drag on and on about how email marketing isn’t dead or the […]