Instagram Reels vs. TikTok: Which is Best for Your Business?
Instagram Reels vs. TikTok – which video platform is best for your business? This is a common question businesses face when putting together a social media content strategy. As you know, great social media content should be unique. You don’t want just to rehash the same content on your different platforms. This means creating unique, […]
Your Guide to Using Semantic SEO for Higher Rankings
Do you want to rank higher on search engines? Then, plain old SEO techniques aren’t enough anymore. Those days are gone when selecting keywords and stuffing them million times in a content piece was enough to make it rank. Thanks to the ever-changing Google algorithms, SEO has evolved a lot. Local SEO, advanced SEO, off-page […]
10 Bottom-of-Funnel Marketing Tactics to Boost Your Conversions
Follow this guide for some of the best bottom-of-funnel marketing tactics your business can use to increase sales. When it comes to creating a powerful marketing strategy, you’ll need to understand the different stages of the customer journey– which is represented by your marketing funnel. The kind of marketing content and tactics you use for […]
5 Examples of Unsubscribe Buttons That Keep Your Customers
As much as we hate to see our subscribers go, we can’t make them stay without their consent. It’s their right to unsubscribe from an email list if they no longer wish to receive updates from you. A common mistake by most businesses is making it difficult for their respective audiences to unsubscribe from an […]
What Are The 5 Ps of Marketing & Why Do They Matter?
What are the 5 P’s of marketing, and how can your business use them? Our guest writer explains it all. As a marketer, brand, or product owner, you need to distinguish yourself from the competition if you want to grow your business. Developing a strong marketing strategy is essential to staying ahead of the competition. […]
10 Email Marketing Trends You Need to Know in 2023
Follow this guide for ten email marketing trends you need to know. Email is the real OG when it comes to digital marketing strategies. It’s reliable, it’s cheap, and it can yield awesome results for all kinds of businesses. While email has remained a solid marketing bet for many years, it’s also always changing. So […]
Landing Page Conversion Rate: 5 Triggers You Should Include For Best Results
Ready to boost your landing page conversion rates? Our guest writer offers five essential triggers to consider when crafting your landing pages. When it comes to making a conversion, a business’ landing pages are its greatest assets. They allow you to quickly convey the benefits of what you offer while also collecting valuable information from […]
Why is SEO Important for Your Small Business?
Search engine optimization (SEO) is one of the most critical areas of any digital marketing strategy. Whether you’re a massive corporation or a small local business, SEO can help you achieve some amazing things. Most importantly, it allows you to target high-value traffic, which you can get for free. This traffic can result in a […]
8 Ways to Stop Procrastination And Start Doing More Every Day
We’ve all suffered from bouts of procrastination, but at what point does it become a problem? If you’re looking for ways to stop procrastination, you’ve likely noticed its negative effects on your team. Habitual procrastination can lead to reduced productivity, depleting engagement, and a disillusioned workforce. Ultimately, this causes poor performance and low-quality work. So, […]
4 Ways to Use Attraction Marketing to Grow Your Brand
Attraction marketing is an effective way to increase your brand awareness, build authority, and acquire new leads. It aims to lure customers to your business rather than spending time and money on seeking new customers. With 75% of marketers prioritizing this type of marketing, it’s an important technique that cannot be ignored. Attraction marketing can […]
How to Create the Ultimate Social Media Content Strategy
Social media can skyrocket any brand’s success. In order to make this happen, you’ll need to have a rock-solid social media content strategy. Successful social media marketing is not just about posting randomly across different channels. Instead, it’s about identifying goals, understanding the opportunities available on each channel, and strategically publishing content that grows your […]
Top 10 Google Ads Automation Tools to Use in 2023
Even the savviest of marketers can feel overwhelmed when it comes to Google Ads. It’s a complex platform with many moving parts, and it can be difficult to know where to start — or even where you’re going wrong. Not only is this process difficult, but it’s also incredibly time-consuming. You could spend all that […]
7 Best Practices for Successful eCommerce Customer Support
Thanks to the internet and social media, more people than ever before can interact with your brand. This means more visibility, sales, and customers. However, the same goes for every company, meaning you’ve got no room for error in terms of customer service. If you give your customers a bad experience, they’ll leave you and […]
10 Calls to Action in eCommerce Done Right
Have you ever wondered why your traffic doesn’t convert into customers? The most common reasons include poor web design, slow loading speeds, and bad navigation on your website pages. Website visitors land on a page and end up with tangled navigation, an absence of on-site search, and numerous messages without clear directions of where they […]
What is Customer Journey Management? Your Complete Guide
If you want to grow your business, then you need to offer a seamless customer experience. This is what customer journey management is all about. Customer journey management helps you understand your customers and the kinds of interactions they have with your brand. This is important for improving each customer touchpoint and ensuring their experience […]
7 Ways To Earn Customer Loyalty Using Webinars
Brands need to be consistently marketing and reaching out to their target prospects to engage, nurture, and convert them into customers. This includes earning their loyalty to ensure more recurring revenue from future purchases. Doing so requires you to provide value and engage your customers consistently to foster a relationship. And to do this, you […]
How Cloud Technology Changes Businesses for the Better
Small businesses often struggle to take the leap from early growth to long-term success. With better connectivity and faster computers, cloud computing has changed the way business owners can operate. Repetitive tasks can be automated, and employees can be kept on the same page – including remote workers. If your business isn’t making the most […]
What is Attraction Marketing & How to Use it to Grow Your Business?
Attraction marketing is when your customers are attracted to purchasing your products without being told to do so. Using attraction marketing in your marketing plan helps you cut through the competition and create a stronger connection with your audience. This means generating more sales and more brand loyalty. If you understand the value of inbound […]
How to Improve Email Marketing Security: Everything You Need to Know
Email is one of the most effective marketing tools available to small businesses. Studies have shown that email marketing offers an impressive ROI of $36 for every $1 spent and is used by 64% of small businesses worldwide. But, as email marketing has grown in popularity, so has the number of cybercrimes associated with it. […]
6 Inbound Marketing Strategies Sales Managers Need to Know
We all know how chaotic sales environments can be. From reps hosting back-to-back discovery calls to managers gathering the team to go over sales metrics and responsibilities, there’s a lot going on. Not to mention the additional long list of to-dos sales managers have to take care of. Sales managers are like a cross between […]
15 Social Media Mistakes to Avoid in 2023
Avoid these 15 social media mistakes if you want to see better results from your content in 2023. Want to make the most of your social media marketing strategy? Trying to get your social media platforms to deliver a better ROI for your business? Here’s the good news – it’s much easier than you might […]
5 Ways to Automate Your Customer Service Right Now
Thanks to shortening attention spans, every second that a customer waits for your response becomes more annoying. Time is money, after all, especially when it comes to customer care. 59% of customers expect to receive a response within the first 5 seconds. That’s essentially impossible for a human. But that’s where customer service automation comes […]
How to Implement Customer Experience Management (CXM) in Your Business
As the business world becomes increasingly competitive, companies are always looking for new ways to stand out. Customer experience management (CXM) is a great way to help you beat the competition. This approach to improving customer satisfaction and loyalty involves managing all aspects of the customer experience – starting from the first contact all the […]
10 Best Hubspot Alternatives You Need to Try
Looking for the best Hubspot alternatives? You’ve come to the right place. Hubspot is a giant in the world of sales and marketing software. It’s trusted by thousands of businesses, and it offers a wide range of tools to attract and engage customers. However, Hubspot isn’t always the best solution for your business. Besides the […]
How to Create an Effective Real Estate Social Media Marketing Strategy
Millennials make most of their buying decisions online, and buying a home is no exception. Homebuyers prefer to browse through options on social media platforms before going for physical visits. This is why having a powerful social media marketing strategy is a must for real estate agents. According to a recent study, social media has […]
All-in-One Marketing Platform vs Single-Solution: How to Choose the Right Marketing Software
There’s a lot you need to consider when starting a business – one of the most important things being how you’re going to grow. Marketing is incredibly important for any business, and these days you have endless possibilities for what your marketing strategy could look like. To get this right in our digital world, you’ll […]
How to Build a Personal Brand with Content Marketing
Are you looking to build a personal brand with content marketing? Whether you’re new to digital marketing or an experienced business owner looking to expand your reach, content marketing is a great way to share your expertise and connect with potential clients or customers. In this guide, we’ll share some tips for getting started with […]
12 Types of Business Tools Every Entrepreneur Needs
Software tools are essential for running a successful business in today’s online environment. In fact, companies typically use 110 software solutions to power their business. That’s a lot of business tools – and the use of software use is only going up. As a small business owner, you simply can’t run a business without the […]
4 Social Media Marketing Content Ideas for Thanksgiving
The holiday season is just around the corner, which means it’s time to start planning your seasonal Thanksgiving social media content. Consumers are buying more during this period than at any other time of the year. They search for the perfect food, décor, and gifts to present to their friends and family during the holidays. […]
Your Guide to Using Semantic SEO for Higher Rankings
Do you want to rank higher on search engines? Then, plain old SEO techniques aren’t enough anymore. The days are gone when selecting keywords and stuffing them into a content piece was enough to make it rank. Thanks to the ever-changing Google algorithms, SEO has evolved a lot. Local SEO, advanced SEO, off-page SEO, and […]
15 Best No-Code Software Solutions For Small Businesses
Years ago, programmers were a necessity to run and manage a tech-forward company. But these days, advancements in technology have given everyone an equal chance when it comes to software. It doesn’t matter whether you’re an entrepreneur, a virtual assistant, or a marketing manager, you can automate and simplify workflows without even writing a single […]
How to Create a Successful Marketing Automation Strategy [6 Steps]
Follow this 6-step guide to help you implement a successful marketing automation strategy. Marketing automation is insanely powerful for any business. Using marketing automation software is one of the best ways for businesses to save time and effort while boosting sales. To pull this off, you’ll need to use the right marketing automation strategy. A […]
6 Tips to Help You Create a High-Converting Sales Page
You know the page you land on when you’re about to purchase a product? Yeah, that one. That’s a sales page. With a successful sales page, you convince visitors to convert into paying customers right on the spot. What elements make a high-quality sales page? The design or visual elements? Persuasive sales copy? You must […]
How to Optimize Your Websites to Increase Website Sales
Want to increase sales on your website? Of course you do. Well, here’s the good news – a few small tweaks to your eCommerce website will go a long way. Forget about complicated marketing strategies or product changes, you just need to implement a few essential tools and tactics that can help your existing website […]
15 ECommerce Skills You Need for Building a Successful Online Store
Want to boost your eCommerce success? Guest writer Yen Pedrajas explains some of the most important skills needed for growing your online store. Running an eCommerce business is an essential way to increase consumer purchases. Whether you’re branching out in the virtual marketplace or becoming an entirely web-based enterprise, huge success is possible if a […]
5 eCommerce Quiz Examples & Why They Work So Well
Online quizzes have become widely popular eCommerce marketing tools for brands over the last few years – and for many good reasons. Quizzes are a fantastic way to capture personal information about future and returning customers that you may not get otherwise. This intel will help you better understand your online shoppers and will allow […]
The 7 Functions Of Marketing & Why They’re Important
Want to develop a more successful marketing strategy? Then it’s important to know the seven functions of marketing. Understanding the seven marketing functions is vital for any successful marketer or business. Get these functions right, and they will help you make more sales and expand your business growth. Far too many marketers don’t understand the […]
Beginners Guide to Starting an Ecommerce Business that Lasts
These last few years, the eCommerce industry has been growing rapidly. In 2021, the number of online shoppers grew to 2.14 billion, registering a 4.4% jump from the previous year. These figures reveal that online transactions have become an essential part of the retail industry. The rising trend in the number of digital buyers shows […]
How eCommerce Store Owners Can Create a Community On TikTok
If you’ve been contemplating whether or not to use TikTok for your business, now is the time to invest in it. TikTok is a popular platform for shopping, style, retail, and eCommerce marketing. Many brands have seen the value of TikTok for establishing a community and generating video reviews and user-generated content that boost brand […]
10 Tips to Create a Powerful LinkedIn Marketing Strategy
Ready to create an effective LinkedIn marketing strategy for your brand? Follow these 10 steps and tips to take your LinkedIn marketing efforts a level up. LinkedIn is one of the most underutilized social media platforms for businesses. Even though there are over 820 million registered LinkedIn users, not even nearly enough brands make full […]
Message Testing: How to Optimize Your Landing Page Copywriting
If design is the body of the landing page, copywriting is its lifeblood. Yet, when asked, how many of you could quantify exactly which bits of copy are resonating and which bits are boring or turning off your audience? Not only that, but how do you gauge the impact of your messaging in a crowded […]
The Future of Digital Marketing and Cybersecurity: 20 Things Small Businesses Need to Know
As we move further into the digital age, it’s becoming increasingly important for businesses to have a solid understanding of both digital marketing and cybersecurity. However, these two industries are often at odds with each other. On one hand, you have businesses that are focused on acquiring new customers and growing their brand awareness. On […]
How to Reduce Cart Abandonment: 12 Strategies for Shopify
Ready to reduce cart abandonment? Follow these 12 tactics. When it comes to Shopify growth strategies, shopping cart abandonment is one of the first things you’ll want to get right. Shopify cart abandonment represents a sale that you had in the palm of your hand… and then it quickly disappeared. As an online store owner, […]
What is Inbound Marketing? Definition, Strategies, Examples
What is inbound marketing? We cover everything you need to know in this complete guide. Inbound marketing is one of the best ways for any kind of business to get more customers. Inbound marketing is a strategy that lets your customers make the first move. When done right, it can save your business a lot […]
TikTok Marketing Examples: 6 Case Studies to Help to Grow Your Business
Of all the digital marketing strategies available, social media is among the most powerful. However, not all social media platforms are built for the same purposes or the same audiences. While some platforms like Facebook offer a variety of features for sharing text, images, videos, and embedded content, TikTok’s approach to social media is much […]
The Ultimate List of Top 7 Native Ad Platforms for Publishers in 2022
The success of a brand’s business can be determined by the success of its marketing campaign. Marketing has always been a crucial part of businesses as it helps reach and acquire a higher customer base. Businesses today offer a substantial margin of their profits to their marketing revenue, averaging 25%-40%. Because the return on investment […]
What is Paid Media? And How to Use it for Your Small Business
If you want to target consumers directly, then paid media is one of the best ways to do it. Paid media forms an essential part of most small business marketing strategies. It’s so effective because its lets you target your exact audience and get in front of them straight away. While strategies like SEO and […]
5 Tips to Ensure Maximum Impact from Your Influencer Collaborations
Gaining and retaining loyal customers in today’s competitive era is a grind. Implementing SEO strategies can take months to generate quality leads. Running paid ads costs a hefty amount of money and is beyond the reach of SMBs on a tight budget. That’s where influencer marketing stands out. Onboarding the right niche-focused influencers for product […]
10 ways to boost your email marketing with AI tools
Wanna write emails easier and faster? Generate better subject lines? Check spelling and grammar within emails? Send hyper-personalized emails? Automate the whole email marketing process? Great! Artificial intelligence (AI) is ready to do all this and more. With AI, you can send the right message to the right people at the right time, enhancing your […]
Small Business SEO: 10 Small Business SEO Tips
Small Business SEO is easier than you think. Here are 10 hacks to get it right. Successful SEO can be one of the most powerful weapons in any small business marketing arsenal. It doesn’t have to cost anything, and it can provide you with endless traffic. Get small business SEO right, and you will also […]
How to Nurture Leads with Email Landing Pages
It all starts with an email address. First, you get confirmation that your messaging resonates with your prospect, and then your landing page visitor becomes a lead. The best part? You get a direct communication line with subscribers. While owning your email list means you don’t have to rely on social media’s ever-changing algorithms to […]
6 Ways eCommerce Businesses Can Use Performance Marketing Strategy to Boost Revenue
If you have been involved in eCommerce for any amount of time, you will already know how frustrating the marketing side can be. With the eCommerce market expected to reach over $5 trillion by the end of 2022, it is a market that continues to grow but which also becomes more competitive. This means you […]
How to Start an Online Store in 10 Steps
Want to know how to start an online store? Ecommerce is booming, and there are loads of opportunities to sell online. Whether you’re creating your own products, or want to make money through dropshipping, it all starts with an online store. Getting online is one of the best ways to start your first business, as […]
11 Essential Productivity Tools for Digital Marketers in 2022
The digital marketing industry is constantly evolving. New technology is released daily, each promising to be more powerful, effective, and efficient. As a digital marketer, you must stay updated with everything happening in the digital world. From browser extensions to social media applications, hundreds of tools are available to get the job done effectively and […]
Holiday Email Marketing Guide: Ideas & Strategies
Being on top of the consumers’ minds, especially during the holiday season, is imperative. You can do so by offering discounts, bringing in newer products, or offering irresistible service deals. One of the best ways of scaling your holiday marketing is by leveraging email marketing. After all, email marketing is responsible for 20% of online […]
How to Start a Dropshipping Business – Step By Step Guide
If you want to make money online, then you probably want to know how to start dropshipping. And for good reason – dropshipping is an awesome way to make serious cash with minimal investment. That’s not to say starting a dropshipping business is easy. You’ll need to follow the right steps, and be very careful […]
6 Steps to Perform Competitor Analysis Successfully
In today’s highly competitive business environment, tracking the performance of companies that provide a similar service or product is essential if you want to lead your sector. Just as competitive sport consistently pushes athletes to outperform each other, helping sports to grow and evolve, friendly competition over customers and revenue is what drives innovation in […]
22 TikTok Ideas to Get You More Followers
Coming up with new TikTok ideas can sometimes seem impossible. When you scroll through your feed, you probably wonder how so many brands create videos each day? If there’s one thing that everyone knows about posting on TikTok, it’s that you need to post frequently if you want to get the best results. This can […]
7 Ways You Can Use An eCommerce Virtual Assistant To Grow Your Business
If you are here, you likely need help with your eCommerce store. Knowing better about eCommerce virtual assistants and what they do is an excellent way to find solutions to your problems. Every business needs time and resources to grow. When you start a business, you aim to take all the responsibilities on your shoulders. […]
5 Ways to Step up Your eCommerce Product Discovery Process
Picture this: you’re on a website shopping for a waterproof camera but can’t work out the right search terms to find it. “Waterproof camera” isn’t turning up the product you had in mind, but maybe “underwater camera” will. How about “action camera” or “ruggedized camera”? The list goes on, and your frustration rises. Now imagine […]
12 Interactive Newsletter Strategies and Examples You Need to Try
Check out these interactive email campaigns and ideas that you can easily use to increase engagement. We love email marketing. It offers an awesome ROI and can help you achieve all kinds of objectives. There’s just one problem with it… email marketing can get boring. This is why you should know how to jazz things […]
How to Build Your Own Email Marketing Templates
Suppose customers willingly submit their email addresses on your brand’s website. They regularly check their inbox, but your brand’s name isn’t showing up. What gives? Are you worrying that you might annoy your customers with regular emails? Don’t! According to statistics, 49% of consumers say they would like to receive promotional emails from their favorite […]
YouTube vs TikTok: Which Channel is Best for Your Business?
YouTube vs TikTok – which video platform should your brand be focused on? Both platforms are massive, both have a diverse user base, and both are completely different. If you want to implement a powerful video marketing strategy, then you’ll need to establish where best to focus your time and budget. In this guide, we’ll […]
7 Useful Productivity Chrome Extensions For Marketers
In order to become successful in any industry, it’s not enough just to have knowledge and skills, you need to own a set of tools that can dial your work in and at the same time make it easier. There are already thousands of Google Chrome extensions that can be really useful for marketers. But […]
How to Start a Business: 8 Steps to Start a Small Business (From an Entrepreneur)
This guide will show you how to start a business the proper way, including some hard-learned tips from an entrepreneur. Starting a business is hard. I hate to break it to you, but there’s no easy way to become a successful entrepreneur. Although, that doesn’t mean starting a business isn’t the best journey you’ll ever […]
10 Ways Email Marketing Can Help You In Generating More Leads
Email marketing can be defined as the act of sending emails to a list of potential customers or clients in order to promote your business and increase sales. The goal of email marketing is to make sure that you have an open line of communication with your target audience. This also helps build trust with […]
6 Dental Marketing Ideas to Grow Your Practice
Everyone has a strong feeling about the idea of going to a dentist. While some people value their smile above all else, others do it for health-related reasons. A lot of children fear the dentist, while there are those who fail to overcome this fear even as adults. As you grow older, factors like the […]
19 Instagram New Features That You Need to Know About in 2023
Looking for the latest Instagram new features? We’ve got you covered. Instagram is always updating and changing. Something that makes the Instagram app so exciting is how it’s always coming up with new ideas, testing new features, and responding to the ever-changing social media landscape. This means there are always new ways you can use […]
Wishpond: A Recognized Leader in Content Marketing
Wishpond has been selected as a Category Leader in content marketing software, according to Gartner – one of the world’s leading platforms for business software reviews and research. Wishpond also received various other badges from Gartner at the same time. We’re excited to announce a few new awards from Gartner, including a Category Leader badge […]
6 Best Ways to Thank Your Customer
“Thank you” is more than a polite expression. It’s a recognition that you appreciate and respect the support you get from your clients. Your gratitude should feel real and honest since clients are the main engine of your business. Once you grasp this simple concept, every conversation and choice revolves around the consumer. So here’s […]
Podcast vs YouTube: Which is Best for Your Business?
Podcast vs YouTube, which form of content is best to start? Unfortunately, there’s no clear answer to this. Here’s the thing: both YouTube video content and podcast episodes are incredibly popular and valuable. At the same time, both forms of content are very different, and they lend themselves best to certain brands and scenarios. To […]
The Best B2B Marketing Examples, Strategies, & Ideas You Need to Use
Follow this guide for everything you need to know about B2B marketing, including the ideas and strategies that work. Getting marketing right is a challenge for any business. There’s a lot that you need to consider for an effective marketing strategy, but the most important factor is understanding who your audience is. Your digital marketing […]
Audience Retargeting on Social Media: 6 ways to get noticed
Over the last two decades, social media usage has increased dramatically. The ability to access the internet on the move and stream content has made social media more accessible. It shouldn’t surprise you — or anyone — that people spend more than 2 hours, on average, on social media each day. Source: Oberlo The time […]
What is Gated Content and How to Use it [+Gated Content Examples]
What is gated content and how do you use it? We’ll explore all in our complete guide below. If you want to generate leads, then using gated content is one of the best strategies to do this. You’ve probably seen gated content in many different forms used by all kinds of businesses – even if […]
Ultimate List Of Ecommerce Tools: 29 Tools You Need to Use
Looking for the best eCommerce tools to run your business? We’ve included all the eCommerce business tools you need in this guide. There’s a lot that goes into running an online store, and you need eCommerce tools to help you manage all the different processes. Ecommerce tools are designed to make your life easier. The […]
9 Tips For Marvelous Customer Communication
Great customer communication is a core part of the overall customer experience. You want it to be as good as possible because satisfied customers are the ones who keep coming back. They are also more likely to recommend your product to others. To achieve this, you have to meet their needs, starting with how you […]
How to Develop an Awesome Content Marketing Plan in 10 Steps
Content marketing is a big topic. It’s something that all businesses can (and should) be using to attract more customers and make more sales. And it all starts with a solid content marketing plan. You need to have a clear plan before you start posting on social media and publishing on your blog. This helps […]
20 Email Marketing Best Practices You Can Apply to Your Business
In this guide, we cover all of the best practices for email marketing to help your campaigns achieve better results. Email remains one of the most effective and reliable marketing channels for any business. By following a few email marketing best practices, you’ll be able to achieve just about anything with your email marketing campaigns. […]
What is a Drip Campaign and How to Create Them [+ Drip Campaign Templates]
I’m sure you already know how important and powerful email marketing is. Well, using drip campaigns will take your email marketing strategy to a whole new level. The problem with your weekly newsletter is that it’s only sent out every week. If a new subscriber joins your mailing list, the first message they receive is […]
Complete Ecommerce Marketing Automation Guide Your Business Can Use (+ 10 Strategies)
There’s a lot that goes into running an eCommerce business – especially if you’re doing it all yourself. Using eCommerce marketing automation lets you achieve more without increasing your workload. You can use marketing automation to handle all kinds of time-consuming tasks and achieve better results from them. With the right automation strategy, you can […]
How to Grow Your Email List: 23 Easy Ways to Do It
Want to know how to grow your email list? This is essential for any successful email marketing strategy. Your email list is pure potential for your business. The more email subscribers you have, the greater your chances are of increasing sales and growing your brand. While there’s a lot that goes into successful email marketing, […]
How to Create the Ultimate TikTok Marketing Strategy
Thinking of using TikTok marketing for your business? Great idea. TikTok is one of the most popular, and fastest growing social media platforms. It boasts massive potential for going viral and getting your brand seen by millions of users. Needless to say, having a solid TikTok marketing strategy can help you achieve big things. In […]
How to Sell Online Courses: Easy Step-by-Step Guide
Knowing how to sell online courses successfully is an excellent way to make money online and grow your brand. As long as you have some expert knowledge on a certain topic, you can use this to create an online course and use it to generate revenue (or leads for your business). It sounds pretty straightforward, […]
How to Use Instagram for Your Business
Want to know how to use Instagram for your business? This guide reveals all. Instagram has over 1 billion users worldwide. Your business needs to be on this social media platform to attract new customers and engage with existing ones. However, finding the best way to use Instagram for your business can be tricky. In […]
20 Email Marketing Strategies & Tips
Want to put together an email marketing strategy, but you’re not sure where to start? You’ve come to the right place. Email marketing remains one of the most effective and valuable marketing strategies out there. All kinds of businesses can use it to achieve great results, and it can be used for many different purposes. […]
.ORG vs .COM vs .NET: Which One is Best for Your Website?
.Org vs .com vs .net – what’s the difference? And which one is best? If you’re building a new website, then choosing your domain name is one of the first things you’ll have to do. When you choose your domain name, you’ll need to consider whether it’s going to be a .com, a .org, or […]
How to Migrate from Magento to Shopify with 3 methods
Moving your online store from Magento to Shopify is a big deal, a big step for your business. However, you don’t have to get too worked up about the challenges you will face when switching platforms because I will present you with the most strong and complete knowledge system in this article. There are three […]
Ultimate Email Deliverability Guide: 21 Ways to Improve Deliverability
If you put any time and effort into your email marketing strategy (which your business should be doing), then you need to pay careful attention to email deliverability. Without good email deliverability, your carefully crafted campaigns might end up in spam folders. Nobody will see your emails, and you’ll get no results in return. Before […]
The Most Important Small Business Email Marketing Strategies and Tips
Everything you need to know about small business email marketing, including 10 essential small business email marketing tips and tricks for better results.
How to Create a Referral Program That Achieves 3900% Growth: 9 Strategies From the Experts
Want to know how to do referral marketing the right way? Of course you do, it’s one of the best ways to achieve massive business growth. Referral marketing is when you use your audience to do your marketing for you. One person refers your business to two friends, those two friends each refer it to […]
11 Email Marketing KPIs and Metrics You Should Be Tracking in 2023
Understanding which email marketing KPIs to monitor can make or break your campaigns. We’ll cover everything you need to know about email marketing KPIs and metrics in this guide. Monitoring the most important Key Performance Indicators (KPIs) for your email marketing strategy is essential if you want your campaigns to achieve better results. Without following […]
A Complete Guide to Sales Intelligence Data for Boosting Your Bottom Line
A report states that 52 percent of customers are likely to switch brands that don’t offer personalized communications. The reason? Personalized data makes the interactions purpose-driven, boosting the chances of conversions and retention. From identifying authentic leads, pitching your services to closing deals, and nurturing professional relationships, every nugget of personalized data about prospects is, […]
How to Add Music to Instagram Video: 5 Sure-Fire Ways
On June 30th 2021, Adam Mosseri (the head of Instagram) announced the company is no longer a photo-sharing app but rather a video and entertainment app. While some influencers, creatives, and entrepreneurs viewed this announcement as bad news, others embraced it. Instagram Video is becoming increasingly popular, from using reels to record engaging advertisements to […]
Wishpond Launches New Website Builder [FEATURE RELEASE]
Everything you need to know about Wishpond’s new website builder. How to use it, what it can do, and why it’s the best website builder for marketing.
6 Steps to Successfully Launch a Pre-Order Campaign to Build Product Hype
Are you in the business of selling products? Have you ever run a pre-order launch campaign? If the answer is “no,” this article will tell you why you should incorporate pre-orders as a strategic part of your launch and how to do it. Done right, pre-order campaigns can drive awareness and results for new products. […]
Email Bounce Backs – What Are They and How to Fix Them
Email bounce-backs are an essential metric to understand in your email marketing strategy. Email bounces happen to everyone. Sometimes they can be avoided, and sometimes they can’t. Either way, you want to try to keep bounces as low as possible. It’s important to understand the different types of bounces that exist and why they happen. […]
10 Surefire Ways to Promote “Boring” Industries on Social Media
If you have a business that doesn’t seem as exciting as consumer-facing businesses, like the ones in travel, entertainment, or leisure, social media marketing may seem like an uphill task. After all, how can you make taxes, fertilizers, or sales automation products interesting for social media users? However, products or services by themselves are not […]
Best Email Marketing Examples: 20 Types of Emails You Can Send
Finding inspiration from great email marketing examples is one of the best ways to create more successful campaigns. There are all kinds of different email marketing ideas and strategies that you can follow. If your campaigns aren’t achieving the results you want, then it’s time to start changing things up. It’s important to understand the […]
5 Ways to Maximize eCommerce Sales Through Automation
The height of the coronavirus pandemic observed 10 years of eCommerce growth happening in just 90 days. Naturally, online shops are facing tremendous competition, and the scenario is not expected to change in the upcoming year. Your business has to evolve constantly with strategies that can overpower the competitors and accelerate the growth in the […]
Everything You Need to Know About Ecommerce Marketing in 2023
A strong eCommerce marketing strategy is essential if you want to reach more customers and make more sales. If you’re new to running an online store, then eCommerce marketing campaigns may seem intimidating. We’ll stop you right there and say that this isn’t true at all. As long as you know your target audience and […]