Author: marketingwishpond

Complete Guide to Cross-Channel Marketing

This guide covers what you need to know about cross-channel marketing and how to use it for best results. In today’s marketplace, consumers hold more influence than ever, making it essential for marketers to understand where their target audience interacts and when.  Focusing on a single channel is not enough to gain a complete understanding […]

20 Types of Facebook Contests Your Business Can Run

In the ever-evolving world of social media marketing, Facebook continues to dominate as one of the most powerful platforms for businesses to engage with their target audience.  Among the many tools and techniques available, hosting contests on Facebook has proven to be a highly effective strategy for boosting engagement, increasing brand awareness, and driving meaningful […]

How to Create A Successful Facebook Photo Contest

Are you looking to boost engagement, expand your reach, and create a buzz around your brand on Facebook?  A well-executed photo contest can be the perfect solution!  By harnessing the power of user-generated content and the viral nature of social media, you can captivate your audience and create a memorable experience.  This comprehensive guide will […]

The Complete Guide to Facebook Contests and Promotions

In today’s digital age, social media platforms have become powerful marketing tools for businesses of all sizes. Facebook, being the largest social network worldwide, offers businesses numerous opportunities to engage with their target audience and promote their products or services. One effective strategy to increase brand awareness, drive user engagement, and expand your online reach […]

How To: Add Social Plugins to Your E-Commerce Website

In today’s digital age, social media has become an integral part of our lives. It allows us to connect with friends, share experiences, and discover new products and services. As an e-commerce website owner, leveraging social media can greatly benefit your business by increasing brand visibility, driving traffic, and boosting sales. One effective way to […]

Guide to Pinterest for Business

Everyone knows about the explosive growth of Pinterest. And with its new Business Accounts it’s a no-brainer for businesses to promote their brand and products on Pinterest. Benefits of Using Pinterest for Business Run contests that link to your website or facebook page Make your products discoverable Show off your content See what others are […]

Complete Guide to Instagram Marketing for Bars & Nightclubs

With over 150 millions users sharing 5,000,000 photos per day, using Instagram for small businesses like a bar or nightclubs is a killer channel to get users sharing about your establishment. And as Instagram still a (mostly) mobile-exclusive network, it’s the best one to engage guests when they’re out and only have their mobile phone. […]

6 Tips for Writing Effective Subject Lines for your Email Campaigns

The subject line of an email may be the shortest portion of your email, but it’s the most important. It’s the first part of an email that your receivers see and for this matter it is important to ensure that it is effective, interesting and error-free. To help your email message compete with the rest […]

Cultivating the Right Social Network Followers

When you decided to take your business to the next level and create your social media accounts and make your presence known, you were likely concerned with getting followers and not who they were. After all, a large number of followers lends credence to your online presence and tends to make you appear successful. Once […]

How to Run a Successful Bookstore Blog

This is a special guest-post by Erica Bell from Business.com Running a small bookstore isn’t easy. From locating the right books for your customers to catching the attention of people passing by, bookstore owners often wear multiple hats. Marketer is one of them. If you’re looking for a way to reach new customers or increase […]

4 Factors Facebook’s EdgeRank Uses to Determine Your Posts’ Reach

A recent  controversy  over average Facebook Page reach led Facebook to publicly announce the four main factors it uses to determine the reach each Page post gets. Reach refers to the number of your Facebook fans (users who Like your Page) who see each of your Posts in their News Feed. The four factors that determine […]

5 Ways to Increase Sales Using Webinars

What is a webinar? A webinar is a virtual meeting that connects its participants anywhere in the world over the internet. They can be used to hold presentations, workshops or lectures. Webinars are also referred to as “web conferences.” For example, there could be 100 people on one conference call, or 10 people in a […]

6 Tips on Writing Great Blog Content

Are your articles well thought out or are they full of grammatical errors and ramblings? Creating quality content can be a challenge. I can’t stress this enough. It’s not about how many posts you pump out a day, the value and intrigue are what count.  Don’t let anyone tell you otherwise! 1. Don’t be too […]

How to Utilize Your Old Blog Posts

Many businesses and people have entered the blogosphere in order to increase traffic on their website and increase their sales.  After you defeat the first step of  running a successful blog, you start piling up your old blog posts.  What can you do with these old blog posts?  You could, and should, archive them on […]

The Ultimate Guide to Instagram Marketing for Retailers and Brands

Want to increase your brand awareness and get engaging customers to boost sales? Instagram is a spectacular tool for retailers and businesses. Why? We are here to show you 8 effective ways for online retailers and businesses to achieve these goals by using Instagram. Why photos rule when it comes to marketing: Photos make an […]

The Worst Types of Content to Post on Social Networks

There are topics and attitudes that should be avoided completely when it comes to your online presence as a business. Offending anyone (especially your customers) is wrong and detrimental to your business. Offending only one person could be disastrous, even though it may seem insignificant. Don’t make this mistake like Nestlé did. Sure, it was […]

Overcoming YouTube Phobia: Retailers guide to YouTube marketing

Unless you have had your head in the sand, you must have heard of social media. The truth is, social media is not just a wave of trend; it is a relatively new medium of communication and it is here to stay. The last couple of years, businesses have started to embrace social media into […]

Retailer’s Guide to Google+ Marketing

Google recently announced that Google+ has over 250 million users, 60 percent of whom are active monthly users. Those are figures marketers can’t ignore. But why have businesses been treating Google+ like it’s not worthwhile? The most common answer is, “I already have Facebook and Twitter, so why bother creating another social media account, right?” […]

The 7 Best Types of Content for Online Marketing

Do you want to be a winner on social networks like Walmart on Facebook and Target on Twitter? According to the Top Retailer Report by Unmetric, those two retailers have more engagement than any other clothing retailer in the first half of 2012. Great content is a must for success with social media and online […]

14 Tips for Businesses to Create More Traffic on Pinterest

As soon as November arrives, people become aware of the shopping season that is upon us. The cold weather hits, and the last thing on our minds is to go shopping. All we want to do is curl up on the couch and watch a movie. Consumers have discovered they can do both at the […]

Increase Followers with Twitter’s “Share Tweet via Email” Feature

What is the “Share Tweet via Email” Feature and How does it work? Today Twitter announced the ability to “Share this tweet via email”, a  feature that will be rolling out to everyone over the coming weeks. The button will appear in the ‘more’ menu alongside reply, favorite, and retweet. It will allow you to […]

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