Challenge
Wayne Gretzky’s Toronto Sports Bar and Restaurant, celebrating its 20th Anniversary after renovations and menu upgrades, needed to create buzz and renewed brand excitement. They sought a socially relevant, easy-to-use campaign targeting the local Toronto sports community to generate engagement and increase foot traffic.
Solution
Feast Interactive was engaged to implement a Wishpond-powered sweepstakes campaign. Their entry form requested both email and address details, enabling precise customer data capture. The campaign offered appealing prizes—a baseball game ticket plus dinner at the restaurant—and was boosted with Facebook ads. This approach rapidly attracted more than 100 participants within hours, building momentum and reach effectively.
Results
Within just two weeks, the campaign attracted over 500 participants and achieved a potential reach of more than 170,000 local fans. The engagement on Wayne Gretzky’s Facebook page increased fourfold, and importantly, the campaign correlated with increased foot traffic to the restaurant. The data captured allowed the restaurant to connect directly with their new customers for future marketing initiatives.
Why Wishpond?
Wayne Gretzky’s benefited from Wishpond’s easy-to-use sweepstakes platform, which enabled quick campaign setup and data capture tailored to their target local sports market. The simple but effective tools, including a quick advertising button and visually insightful analytics, were praised by Feast Interactive for facilitating efficient promotion and insightful campaign measurement. The platform empowered the restaurant to generate excitement, grow their fan base, and increase customer visits with minimal technical hassle.
"Really like the tools to promote the campaign, including the quick button to advertise. Also like the visual layout of the analytics"
