Challenge
London Drugs had a strong reputation and presence in their local Canadian markets but struggled with low social media presence and engagement. Their main challenge was to increase the number of fans and followers specifically within their target market and raise meaningful engagement levels to build a direct connection with customers even after they left physical stores.
Solution
Wishpond provided a fully managed, four-week holiday campaign that featured 10 contests, including sweepstakes, Twitter contests, and photo contests across Facebook, Twitter, and Google+. The campaign was supported with ongoing content management and targeted Facebook ads using promoted posts and sponsored stories. Starting with a simple $500 gift card sweepstakes, the contests created excitement and momentum. Wishpond also helped deliver compelling, locally relevant content with strong visuals and an entertaining, informative communication style. Most importantly, the campaign captured emails and demographic data from all contest entrants to support future targeted marketing efforts.
Results
Within just one month, London Drugs saw explosive growth and engagement results. Their Facebook fans increased by over 28,700, climbing from roughly 5,377 to 34,146 fans. Engagement on their social posts jumped from 74 interactions to over 12,000, showing a 163-fold increase and improvement in quality with more meaningful and emotional comments. Fan engagement virality on Facebook rose from 0.5% average to 2.5%, with some posts reaching virality up to 20%. Twitter followers also increased by about 1,593, and Facebook rapidly became the number one source of referral traffic to their website.
Why Wishpond?
London Drugs chose Wishpond because of its integrated, managed campaign approach that combined contests, content creation, and targeted advertising to fuel rapid social media growth and engagement. Wishpond’s expertise in creating a strategic social media sales funnel with engaging contests and compelling content enabled London Drugs to translate their in-store reputation into a powerful online presence. Key testimonials praise Wishpond for providing the tools, strategic guidance, and execution needed to not only boost follower counts but also spark genuine emotional engagement and customer connection—beyond what simple likes or followers can achieve.
“Wishpond provided the tools, the expertise, and the strategic campaign we needed to finally translate our in-store strength into social media growth. We saw tens of thousands of new fans and a genuine surge in engagement—all in just one month.”
