Challenge
Before the I Do’s, an online B2C wedding accessories retailer, aimed to grow their brand visibility and increase interaction with both new and existing clients. Their goal was to drive more traffic to their website and online sales. They needed a targeted marketing solution that would not only engage their specific niche audience but also maintain connection with customers beyond their wedding day.
Solution
They launched a Wishpond Sweepstakes campaign giving away a gift voucher for their online store. The Sweepstakes were promoted on Facebook, their website, and boosted with Facebook ads. Additionally, they engaged existing clients through emails linking to the contest. To sustain engagement, they posted savvy content consistently on their Facebook page—posting three times a day—to grow and maintain fan interaction. This cohesive multichannel strategy, leveraging Wishpond’s platform and tools, effectively increased brand awareness and campaign reach.
Results
In just one month, Before the I Do’s experienced measurable success: online sales and website traffic grew; they added more than 1,300 new fans; fan engagement on Facebook increased tenfold; and over 670 participants entered the Sweepstakes contest. The campaign achieved a potential reach of over 270,000, substantially raising their profile and customer base.
Why Wishpond?
Before the I Do’s chose Wishpond because of their experience and proven track record with client case studies. The team found Wishpond very easy to work with, noting their guidance throughout the Facebook Sweepstakes and prompt responses to inquiries. Wishpond’s platform empowered Before the I Do’s to successfully build brand excitement, capture valuable customer data, and dramatically increase engagement and leads with efficient campaign management and intuitive tools.
After much research, we chose Wishpond based on their experience and their previous client case studies. And we couldn’t be happier with our decision. Wishpond was very easy to work with throughout the entire Facebook Sweepstakes. They guided us when we asked for it, and they always responded to our emails promptly. Two thumbs up!
