There is no point in generating a blog subscriber or asking for an email address if you don’t have a strategy in place to do something with it. Email drip campaigns, email marketing and the strategies they encompass give your business the best shot at turning traffic into customers through email.
And while there are thousands of articles, ebooks and guides out there designed to give you the pieces of an optimized email drip campaign or an email marketing strategy, getting the full picture can be extremely difficult. Email marketing is a topic with complex strategies, testing and optimization you need to get right. It can be intimidating.
In this guide, we’ve brought together everything we’ve learned to create a complete resource on everything you need to know about email drip campaigns and email marketing – all in one place.
We hope you find value in this resource and use it to give your own email campaigns a generous lift.
James Scherer
Content Editor
Nick Steeves
Chief Product Officer
Jordan Lore
Content Writer