Challenge
Enigma Fishing wanted to improve their website’s conversion rate.They needed the ability to generate leads and store them in a single platform.They aimed to run marketing campaigns to attract new customers and retarget previous customers for upsells.They lacked a sufficient marketing team to manage and run the campaigns they envisioned.
Solution
Wishpond helped Enigma Fishing select a compelling offer, a $150 gift card giveaway.They ran a sweepstakes campaign to capture interest and email leads from fishing enthusiasts.Wishpond also assisted with launching and managing social media ads, retargeting emails, and popups promoting the giveaway.Ads were targeted on social media feeds linking to a contest landing page where users could opt-in with name and email.Wishpond’s landing page tool allowed tracking of clicks, contest entries, and A/B testing for optimization.The strategy combined contest entries, social media ads, and retargeting to maximize lead capture and conversion.
Results
The campaign generated almost 3,000 leads.Within four months, Enigma Fishing saw clear positive results, with optimal sales reached after seven months.
With an ad spend of under $900, Enigma Fishing made over $52,000 in sales.The campaign strategy was successful enough that it was scaled to maintain a steady revenue stream.
Why Wishpond?
Wishpond provided a comprehensive solution from start to finish, helping with campaign setup, advertising, and lead management.
Wishpond enabled Enigma Fishing to run effective campaigns despite not having a large marketing team.
