Challenge
Affliction Clothing faced low social media reach and needed to develop a growing email list.The goal was to build a complete social media sales funnel that would drive engagement and leads.
Solution
Affliction implemented a marketing strategy centered around Wishpond’s landing pages and referral promotions.The funnel attracted customers through social media, engaged them with unique blog content on social channels, then captured emails via social media contests.These email leads were added to an actively messaged list with sales and lifestyle content daily.The inbound marketing approach relied more on content and contests than immediate paid advertising.
Results
In the first 12 months, Affliction’s Twitter following almost doubled.
They acquired over 7,600 new leads through their email-gated contests.The ability to engage their audience on social media and grow their email list consistently was a major success metric.
Why Wishpond?
Wishpond’s platform enabled combining the reach of social media, optimized landing pages, and engaging prizes tailored to the target audience.
Affliction’s use of appealing merchandise, strong visuals, and quality blog content integrated via Wishpond tools drove significant success and ROI.A key quote from Affliction highlights the subtle advertising advantage:“By utilizing landing pages and embedding contests within our blog posts, we have been able to advertise products subtly while still engaging our fans.”
