Challenge
Cornwall Centre’s main challenge was that after launching their website, Facebook, and mobile sites, there was no clear next step to guide customers from online platforms back to the retailer and its merchants. The relationship between the mall’s digital presence and the physical retailers was largely static and one-sided. They needed a dynamic solution to better connect customers with the merchants and their product offerings across all digital channels.
Solution
Wishpond Mall360 was implemented as a fully managed, turnkey platform specifically designed for shopping centers. It enables comprehensive product showcasing across digital platforms—website, mobile, and social media—integrated with promotional contests and traffic-driving campaigns. Cornwall Centre ran a social sweepstake over two weeks as part of the “Back to School” campaign, using a $500 gift card as a prize. The use of integrated social sharing tools helped maximize participation. Mall360’s data management capabilities aided the property manager in understanding customer engagement better.
Results
The campaign yielded impressive results in a short period:Facebook fans increased by over 4,000 in four months, surpassing 10,000 fans total.Mall traffic rose by 2.9% in May and remained steady in June.Sales figures showed a significant increase of 9.8% in May and 10.24% in June compared to the same months the previous year.
Participation in the sweepstakes campaign exceeded that of previous traditional methods despite running for only half the duration.Overall, customer engagement and participation in marketing activities greatly improved, providing a higher ROI for the marketing spend.
Why Wishpond?
Cornwall Centre chose Wishpond Mall360 because it provided a seamless, integrated digital marketing solution tailored specifically for the shopping center environment. The platform allowed the mall to connect its online presence effectively with physical merchants and product offerings, overcoming the static nature of prior digital efforts. Wishpond’s managed campaigns, combined with social promotions and detailed data collection, enabled Cornwall Centre to drive meaningful customer engagement, increase foot traffic, and boost sales.
The marketing manager highlighted the program’s effectiveness and the clear sales impact as key reasons for their satisfaction.If you want, I can help draft testimonial-style quotes reflecting the value Cornwall Centre saw in using Wishpond Mall360.
