Challenge
Vervegirl, a magazine targeting hip teens and young women aged 13-24, needed a digital-savvy solution to increase brand awareness for their client, New York Color. They sought a campaign that would be engaging and relevant to a digitally native, mobile-first audience, benefiting both the client and Vervegirl readers.
Solution
The solution was to run a Wishpond-powered Video Vote Contest for two weeks. Influential beauty vloggers created how-to makeup videos featuring New York Color products, and the contest encouraged audience voting for the top three vloggers eligible for prizes including $1,000, promotional work, and magazine coverage. The contest was promoted organically via Facebook and Twitter, driving traffic to a contest page embedded on Vervegirl’s website. Daily prizes were also given away for liking the New York Color Facebook page. The mobile-enabled contest platform engaged both vloggers and readers effectively without paid advertising.
Results
The campaign resulted in more than 1,400 participants engaging with the video contest over two weeks and reached a potential brand awareness audience exceeding half a million.
Website traffic increased by over 30%, and visitors spent more than five minutes on the contest site, indicating strong user engagement. The campaign successfully raised brand awareness for New York Color while simultaneously serving Vervegirl’s audience with interesting, targeted content.
Why Wishpond?
Vervegirl valued Wishpond’s easy-to-use video contest platform that could be seamlessly embedded into their WordPress website, a critical feature for their tech-savvy, mobile-first audience. The platform empowered them to run an engaging contest without paid ads and with minimal setup effort, providing both an effective marketing tool for their client and an enjoyable experience for their readers.
As stated by Michael Whitney from Vervegirl, the ease of setup and embedding was a distinct benefit, and the contest’s success in engaging their digital audience confirmed Wishpond’s suitability for their needs.
