Challenge
Frozen Yogurt Solutions faced a Facebook dilemma: their page was only liked by employees and their friends, which failed to generate meaningful leads or sales. They needed to boost their Facebook likes specifically with targeted people interested in the frozen yogurt industry to create business growth and page excitement.
Solution
They used Wishpond’s Sweepstakes tool to promote a prize of an iPad bundled with their frozen yogurt startup guides, a prize highly relevant to their target market of prospective frozen yogurt store owners. This well-aligned giveaway helped spread excitement about their business, significantly grew their fan base, and captured important target information through contest entries. The Sweepstakes were promoted on social media, generating wide reach and engagement, demonstrating how even businesses starting with a small fan base can achieve incredible growth with social promotions.
Results
In less than one month, Frozen Yogurt Solutions grew their Facebook fans from 50 to 2,352, a more than 40-fold increase. They attracted over 2,324 contest participants and achieved a potential social media reach exceeding 700,000 people. Their campaign not only expanded their audience but also created excitement around their business and Facebook page, effectively raising brand awareness and lead generation.
Why Wishpond?
Frozen Yogurt Solutions chose Wishpond for its easy-to-use and effective Sweepstakes platform that can dramatically increase the virality of products or services. Wishpond enabled them to run an interactive promotion that targeted and engaged the right audience, even starting from a very small fan base. The platform’s tools helped create buzz and capture critical customer information with minimal hassle, proving Wishpond’s power in growing brands and generating leads through social media marketing.
