“Get influencers to promote your product with practical tips for successful campaigns and real results.”
Influencer marketing has transformed how brands reach consumers, offering a dynamic way to engage audiences through trusted voices. Leveraging influencers can be a compelling strategy for growing your brand. However, getting influencers to promote your product takes a calculated approach. This comprehensive guide will walk you through the actionable steps to connect with influencers and create mutually beneficial relationships that lead to actual business results.
Why Influencer Marketing Works
Before discussing how to get influencers to promote your product, it’s essential to understand why influencer marketing works so well. Influencers have built trust with their audience over time. When they recommend products, their followers are likelier to believe the message is genuine. This is an opportunity for brands to tap into an engaged audience ready to listen and act.
Influencer marketing often feels more authentic than traditional advertising because it doesn’t come from the brand but from someone the audience trusts. This authenticity makes it easier for brands to build credibility and establish stronger connections with potential customers.
Now, let’s break down the process into practical, actionable steps.
Get Influencers to Promote Your Product Step 1: Identify the Right Influencers
Choosing the right influencer is critical to making influencer marketing work for you. Not all influencers are created equal, and the best fit for your product depends on your brand’s identity, audience, and goals.
1.1 Define Your Audience
Start by knowing who your target customer is. Are they teens on Instagram, professionals on LinkedIn, or YouTube fans looking for tech reviews? Understanding your audience will help you zero in on influencers whose followers match your target demographic.
1.2 Find Niche Influencers
Bigger isn’t always better. Instead of only targeting influencers with millions of followers, look for micro-influencers with a more engaged audience in your niche. A smaller, more dedicated following often converts better than a larger but less involved one. Micro-influencers also tend to be more open to partnerships and often more affordable.
For instance, the following screenshot of Ashley Manila’s Instagram account, @bakerbynature.
Ashley is a famous food influencer with over 730,000 followers. Collaborating with her can be the best bet for food brands.
But if a shoe brand approaches her, the collaboration will likely fail, as that’s not her niche. So, how can brands find the best fit? Here’s a template that brands can refer to.
These elements can help determine whether the influencer has the potential to meet the campaign’s end goal.
1.3 Use Tools to Research Influencers
You don’t have to scour social media for influencers manually. Tools like Wishpond can help you find influencers based on criteria such as follower size, engagement rates, and the products they already promote. Other valuable platforms include BuzzSumo and HypeAuditor.
Further, brands can count on social media monitoring tools like Brans24 and Mention. These SaaS tools can help identify influencers in your niche and gain insights into their work.
1.4 Assess Engagement, Not Just Follower Count
A key mistake brands make is focusing only on the number of followers. An influencer’s engagement rate (likes, comments, shares) is often a better indicator of how successful they’ll be at driving sales for you. Influencers with highly engaged audiences are more likely to generate ROI for your campaign.
Alternatively, you can use tools like Fohr, Klear, Upfluence, and others to examine their social media analytics and performance. And here’s a screenshot of what the analytic tool like Klear looks like:
Also, here’s a list of some top influencers based in Vancouver that can help promote your products effectively:
- Maiella Jackson (@maiellajackson) – A Vancouver-based beauty and skincare influencer, Maiella is known for her everyday makeup and skincare routines. She has an engaged audience of over 14K followers, making her an excellent choice for brands in the beauty industry. (inBeat)
- Pasha Eshghi (@pasha) – A lifestyle influencer, Pasha focuses on travel and local culture in Vancouver, sharing personal insights with his 15K followers. His content appeals to those interested in lifestyle, travel, and outdoor experiences. (inBeat)
- Daniela Dib (@danieladibfitness) – A fitness instructor and influencer, Daniela has built a strong following of over 30K for her cycling classes and fitness apparel content. If you’re targeting fitness enthusiasts, Daniela would be a great partner. (inBeat)
- Rachel (@foodierrachel) – Known for her culinary adventures around Vancouver, Rachel has almost 38K followers and a high engagement rate. If you’re in the food or dining industry, collaborating with Rachel can help you tap into Vancouver’s vibrant food scene. (inBeat)
- Neil Shibata (@neilshibata) – With his bold and creative style, Neil has gained a massive following on platforms like TikTok and Instagram. His fashion and lifestyle content make him an ideal collaborator for fashion and lifestyle brands. (Influence Agency)
These influencers actively engage with their followers and offer diverse content, making them ideal partners for promoting various products in Vancouver.
Looking to find the perfect influencers for your brand? Check out Wishpond’s guide for practical tips and tools—start here.
Get Influencers to Promote Your Product Step 2: Build Authentic Relationships with Influencers
Influencers get pitched constantly by brands. So, how do you stand out? By creating authentic relationships with them.
2.1 Engage with Their Content First
Before sending a cold pitch, engage with the influencer’s content. Follow them on social media, like their posts, and leave meaningful comments. This lets them know you’re genuinely interested in their content, not just looking to exploit their audience.
2.2 Send a Personalized Message
Instead of sending a generic message, personalize your outreach. Mention specific posts or content you liked, and explain why you think they fit your brand well. This personalized approach shows that you’ve done your homework and are genuinely interested in working with them.
Here’s an example: “Hey [Influencer’s Name], I’ve been following your work for some time now, and I especially loved your post on [specific topic]. I think your content aligns perfectly with our brand, and I’d love to discuss a potential partnership where you can try out our latest product.”
There’s also a template from Shane Barker you can use to contact the influencer you want to work with effortlessly:
2.3 Offer Value
Make it clear what’s in it for them. Influencers are businesses in their own right and must see value in promoting your product. Whether it’s free products, a paid sponsorship, or an affiliate program, offering a clear benefit makes your proposition more attractive.
Discover essential strategies for building relationships through influencer marketing with Wishpond’s insightful guide—check it out here.
Get Influencers to Promote Your Product Step 3: Create a Mutually Beneficial Agreement
Once you’ve made contact and received interest from an influencer, the next step is working out a deal that benefits both sides.
3.1 Decide on Compensation
Some influencers are happy to accept free products in exchange for promotion, especially if they genuinely like what you offer. Others, particularly those with more significant followings, may require financial compensation. Be prepared to negotiate based on what you’re offering and their reach.
3.2 Discuss Deliverables
Be clear about what you expect. Is it an Instagram post? A YouTube review? Multiple posts across platforms? Outline the specific deliverables, including content type, number of posts, and timeline. But remember that influencers know what works best for their audience, so allow them creative freedom to present your product in their own way.
3.3 Set Performance Metrics
Set measurable goals to ensure you’re getting a return on your investment. Whether it’s the number of clicks, product mentions, or sales generated, having performance metrics will help you and the influencer understand the campaign’s success.
Get Influencers to Promote Your Product Step 4: Make It Easy for Influencers to Promote Your Product
The easier you make it for influencers to promote your product, the more likely they are to follow through and deliver high-quality content.
4.1 Provide Clear Product Information
Ensure the influencer knows your product inside and out. Provide detailed information about the product’s benefits, features, and how it solves problems for their audience. This will help them create content that resonates with their followers.
4.2 Share High-Quality Visuals
Visuals are a key part of any marketing campaign, especially on platforms like Instagram and Pinterest. Provide the influencer with high-quality images or videos they can use in their content. This reduces the effort on their end and ensures consistency with your brand’s image.
4.3 Offer a Discount Code or Special Offer
A great way to get influencers excited to promote your product is by offering them exclusive discount codes or limited-time offers they can share with their audience. This incentivizes their followers to buy and gives the influencer another reason to encourage sales.
This example showcases an influencer promoting Goli® Superfruits Gummies with an exclusive discount code, “JOLEEN,” for her followers. The ad highlights the product’s benefits, such as Vitamins A and C for immune support and bamboo silica to promote collagen formation, making it an attractive choice for health-conscious consumers.
By offering a special promo code and free shipping, the campaign encourages immediate purchases and makes the deal more appealing. The “Shop now” button and Afterpay option adds convenience, allowing users to buy instantly or in installments, which increases accessibility and boosts potential conversions.
Get Influencers to Promote Your Product Step 5: Amplify the Content Created by Influencers
Once influencers promote your product, amplify their content to reach a wider audience.
5.1 Share Their Posts on Your Social Media
Repurpose the content created by influencers by sharing it on your brand’s social media accounts. Not only does this show that you appreciate their work, but it also boosts the influencer’s visibility and extends the reach of your campaign.
5.2 Leverage Paid Ads
If an influencer creates particularly engaging content, consider using it in your paid social media ads. Influencer-generated content often performs better than brand-generated ads because it feels more organic.
5.3 Create a Long-Term Partnership
Consider developing a long-term partnership if the influencer’s audience responds well to your product. Consistent promotion from an influencer builds brand trust over time and can lead to even better results.
Get Influencers to Promote Your Product Step 6: Measure Your Success
After completing your campaign, evaluate its performance to see if you achieved your goals.
6.1 Track Key Metrics
Did you meet the performance metrics set in your agreement? Analyze the campaign’s success by measuring factors like:
- Engagement rate (likes, comments, shares)
- Traffic to your website
- Number of sales or conversions
- Discount code usage (if applicable)
Tools like Google Analytics, Instagram Insights, and the reporting features within Wishpond can help you measure these metrics and determine your campaign’s overall success.
6.2 Gather Feedback from Influencers
Influencers have unique insights into what their audience responds to. After the campaign, ask for feedback on how they feel the campaign went. Was there anything you could have done differently? Would they be interested in future collaborations?
Practical Tips to Get Started
Now that you know the steps, here are some practical, actionable tips to help you get started today:
- Start Small: Don’t feel like you have to reach out to the most significant influencers immediately. Begin by connecting with smaller influencers in your niche and build from there.
- Build Relationships First: Always aim to build a genuine connection before asking for a promotion. Engage with their content and show you’re invested in their work.
- Be Clear About Your Goals: When working with influencers, ensure both sides are on the same page regarding expectations, compensation, and success metrics.
- Leverage Existing Content: If influencers have spoken positively about your brand or product, reach out to them to build on that momentum.
- Keep Testing: Influencer marketing isn’t a one-size-fits-all strategy; test influencers, content types, and platforms to see what resonates most with your target audience.
Get Influencers to Promote Your Product Step 7: Avoid Common Pitfalls
As with any marketing strategy, influencer marketing comes with its own set of challenges. Here are a few pitfalls to avoid:
7.1 Working with Influencers Who Don’t Align with Your Brand
An influencer may have a large following, but the partnership could do more harm than good if their values or audience don’t align with your brand. Always ensure there is a natural fit between the influencer and your product to maintain authenticity.
7.2 Ignoring Contracts
Always use contracts when working with influencers. These agreements should outline compensation, content expectations, deadlines, and deliverables. Without a contract, you run the risk of miscommunication and unmet expectations.
7.3 Neglecting Legal Guidelines
It’s essential to comply with legal guidelines regarding influencer marketing. In many countries, influencers must disclose sponsored content, and failing to do so can result in fines and damage to your brand’s reputation. Ensure you and the influencer know these regulations before the campaign begins.
7.4 Relying Solely on Influencer Marketing
While influencer marketing is a powerful tool, it shouldn’t be your only strategy. Balance it with other marketing channels such as email marketing, paid ads, and SEO to create a comprehensive marketing plan that drives long-term success.
Get Influencers to Promote Your Product Step 8: Build Long-Term Relationships
The most successful influencer campaigns go beyond one-off promotions. Building long-term relationships with influencers can lead to more consistent results and vital trust between the influencer, your brand, and their audience.
8.1 Continue Engaging with Influencers Post-Campaign
Once the campaign is over, don’t go silent. Keep engaging with their content, send thank you messages, and look for future collaboration opportunities. This keeps your brand top-of-mind and shows that you value their contribution beyond the initial promotion.
8.2 Convert Influencers into Brand Ambassadors
If an influencer loves your product and their audience responds well, consider turning them into a brand ambassador. Ambassadors are long-term partners who continually promote your brand, often with added perks like exclusive deals, free products, or even revenue-sharing arrangements. This deepened partnership can lead to more authentic and sustained promotion.
Get Influencers to Promote Your Product Step 9: Stay Up-to-Date with Trends in Influencer Marketing
Influencer marketing constantly evolves, and staying on top of trends will keep your strategy fresh and competitive.
9.1 Embrace New Platforms
While Instagram, YouTube, and TikTok are the dominant platforms for influencers, new social media channels are constantly emerging. Keep an eye on trends and be open to experimenting with platforms where your target audience is shifting.
9.2 Focus on Video Content
Video is increasingly becoming the preferred content type for audiences, and influencers are capitalizing on this trend. Whether it’s Instagram Reels, YouTube videos, or TikTok clips, incorporating video into your influencer marketing strategy will increase engagement and reach.
Here’s a guide from Breadnbeyond with valuable insights on video marketing strategies and current statistics: read it here.
9.3 Leverage Live Streaming
Live streaming is another growing trend in influencer marketing. It offers a real-time, unedited way for influencers to engage with their audience. Partnering with influencers for live events, product demonstrations, or Q&A sessions can create more immediate and authentic interactions with potential customers.
Get Influencers to Promote Your Product Step 10: Tailor Your Approach Based on Platform
Each social media platform has its unique style and audience. Therefore, how you approach influencers and create content should differ depending on the platform.
10.1 Instagram Influencers
Instagram is visual-driven, making it an ideal platform for product-based businesses. When working with Instagram influencers, focus on visually appealing content like high-quality photos and short-form videos. Product placement can be subtle yet impactful, particularly in posts, Reels, and Stories.
- Encourage Stories: Instagram Stories allow for quick and engaging content that’s only live for 24 hours, making them an excellent space for promoting limited-time offers or flash sales.
- Utilize Instagram Reels: Reels have exploded in popularity. Influencers can use them to create fun, short videos that showcase your product’s features and benefits.
Below is an infographic showing the rapid growth of Instagram’s influencer market. It highlights user growth from 100 million in 2013 to 600 million in 2016, an increase in brand-sponsored posts from 9.7 million in 2016 to a projected 32.3 million in 2019, and a rise in market size from $1.07 billion in 2017 to an estimated $2.38 billion in 2019.
Unlock the potential of Instagram influencer marketing with Wishpond’s comprehensive guide—explore it here.
10.2 YouTube Influencers
YouTube is an excellent platform for more in-depth content, such as tutorials, reviews, and unboxing. YouTube influencers can provide longer, detailed videos explaining how your product works and its benefits.
- Product Reviews and Tutorials: A YouTube influencer can create a deep dive into your product, explaining its features and benefits over several minutes. These reviews build trust, especially for high-ticket or complex items.
- Collaborations: You can also sponsor a video where your product appears in an influencer’s regular content, seamlessly blending with their usual style.
Below is a vlog by the famous influencer Casey Neistat enjoying a free, fancy, luxurious seat from Etihad Airways. And in return, the company can get a promotion from one of the most well-known American YouTubers with over 12 million subscribers.
10.3 TikTok Influencers
TikTok’s short-form, fast-paced videos require creativity. On this platform, humor and entertainment are critical for engagement.
- Challenges and Hashtags: Creating a branded challenge or using a specific hashtag campaign can get your product in front of a wider audience. Influencers can lead the charge and invite their followers to participate.
- User-Generated Content (UGC): Encourage influencers to prompt their audience to create videos using your product. This builds organic momentum as more users contribute content around your product.
This example shows TikTok influencers showcasing a product, using engaging visuals, and likely adding a discount code to encourage followers to buy. TikTok’s short-form video style helps influencers create relatable, authentic promotions that resonate with viewers and boost brand engagement.
10.4 LinkedIn Influencers
For B2B products, LinkedIn is the place to be. Influencers on LinkedIn tend to have a more professional audience, making this platform ideal for promoting products that appeal to business professionals or services aimed at improving work productivity.
- Educational Content: Focus on influencers who can create educational or thought-leadership content about your product. Webinars, LinkedIn articles, and long-form posts work well for professional topics.
- Case Studies and Testimonials: Having an influencer provide a real-world example or testimonial of how your product improved their business can be incredibly persuasive on LinkedIn.
This LinkedIn post features RLTY, a company announcing the upcoming launch of its no-code platform for creating metaverse experiences. The post includes a brief demo video showcasing the ease of using their cross-metaverse event builder tool, which allows users to configure and launch virtual events quickly.
By sharing this update on LinkedIn, RLTY leverages LinkedIn influencers and professionals interested in tech advancements to generate interest and engagement. Also, hashtags like #metaverse and #virtualevent help reach a broader professional audience, enhancing visibility for potential partnerships and early adopters.
Get Influencers to Promote Your Product Step 11: Craft a Strong Campaign Brief
Once you’ve selected the right influencers and agreed to collaborate, it’s crucial to provide them with a campaign brief that outlines all expectations. This helps set the tone and ensures everyone is aligned on the campaign’s objectives.
11.1 Include Key Messaging
Your brief should contain the essential points you want the influencer to communicate to their audience. This could be product benefits, special offers, or a unique selling proposition (USP). However, allow room for influencers to adapt this messaging to suit their voice and style.
11.2 Define Content Guidelines
While you should give influencers creative freedom, it’s essential to provide guidelines on how to feature your product. For instance, specify whether you’d prefer them to show the product in use, highlight its packaging, or mention a particular feature.
Example:
- Do’s: Showcase the product used daily and focus on benefits.
- Don’ts: Avoid misleading claims or negative language about competitors.
11.3 Set Deadlines and Posting Schedule
Make sure influencers know the timeline for when they need to post. If your campaign is tied to a product launch or a seasonal event, ensuring the content goes live at the right time is critical. Set clear deadlines and encourage influencers to post during peak engagement times on their platform.
11.4 Provide a Call to Action (CTA)
Include specific CTAs in the brief that guide the audience toward taking action. Whether it’s “Click the link to shop now,” “Use this promo code,” or “Visit our website for more details,” make sure the influencer knows what the ultimate goal of the content is.
Get Influencers to Promote Your Product Step 12: Encourage Influencers to Use Storytelling
Influencer marketing works best when influencers incorporate your product into a larger narrative rather than just delivering an introductory promotion.
12.1 Use Relatable Stories
Encourage influencers to weave your product into relatable stories or personal experiences. If an influencer can demonstrate how your product fits into their everyday life, it’s more likely to resonate with their audience.
Example: An influencer promoting skincare might share a story about their struggles with sensitive skin and how your product has helped them. This personal connection makes the content more engaging and believable.
In this Instagram post, influencer @jadeywadey180 shares her experience with REN Skincare’s Brightening Dark Circle Eye Cream. She describes its lightweight, hydrating formula and highlights key ingredients, making it relatable for followers with similar skincare needs. Her personal insights create a connection, making the product review feel authentic and trustworthy.
12.2 Tap into Emotions
Influencers use emotions like humor, excitement, or even empathy to create deeper connections with their audience. Work with influencers known for their storytelling ability and encourage them to craft narratives that show how your product improves their life or solves a problem.
In this video titled “Make It Count” for Casey Neistat’s collaboration with Nike, Neistat doesn’t directly promote Nike’s products. Instead, he shares a story of spontaneity and adventure by using Nike’s campaign budget to travel the world, capturing his experiences and the theme of “making every moment count.” This approach emotionally connects viewers, associating Nike with inspiration and adventure rather than a traditional product advertisement.
In storytelling promotions like this, the influencer focuses on a relatable narrative, demonstrating the brand’s values and lifestyle appeal. This method of storytelling indirectly promotes the brand by making the viewer feel part of the experience rather than being sold directly.
Get Influencers to Promote Your Product Step 13: Create Incentives for Influencer Audiences
Incentives are a great way to boost engagement and increase the likelihood of conversions from influencer campaigns. You can create a sense of urgency and drive action by offering a little extra to the audience.
13.1 Provide Exclusive Discounts
Exclusive discount codes tailored for each influencer’s audience can create a sense of exclusivity and encourage followers to purchase. It’s also an effective way to track conversions from individual influencers.
Example: “Use code lily for a 10% discount” This incentive encourages followers to try your product while allowing you to measure the number of sales influencers drive.
13.2 Offer Free Trials or Giveaways
Everyone loves a freebie. Offer influencers free trials or organize giveaways where followers can win your product. Giveaways can also help grow your social media following when the contest requires participants to follow your brand or share a post.
Example: “Follow [your brand], like this post, and tag three friends for a chance to win [your product]!”
Below is an example of a giveaway from Credo Beauty that featured Briana Dai for the promotion.
13.3 Create Limited-Time Offers
Limited-time offers create urgency and drive action. Team up with influencers to promote a sale or special deal that is only available for a short period. This can lead to quick spikes in traffic and conversions.
Get Influencers to Promote Your Product Step 14: Optimize Content for SEO
Don’t overlook SEO (Search Engine Optimization) when working with influencers. If the influencer creates long-form content like blog posts, YouTube videos, or even social media posts with captions, ensure your product is mentioned to boost your online visibility. For expert SEO support, consider Wishpond’s SEO services to maximize your reach.
14.1 Use Relevant Keywords
Work with influencers to incorporate keywords related to your product into their content. For example, if you’re promoting a fitness product, encourage the use of terms like “best home workout equipment” or “must-have fitness gear” in their descriptions or video titles.
14.2 Backlink to Your Website
When influencers write blog posts or create content on platforms like YouTube, encourage them to include backlinks to your website. This can boost your domain authority and drive traffic directly from the influencer’s audience to your site.
14.3 Include Product Reviews on Blogs
If you’re working with bloggers or influencers who write in-depth content, consider creating product reviews beyond social media posts. Blog reviews with well-placed keywords can continue to drive organic traffic to your site long after the initial promotion.
Get Influencers to Promote Your Product Step 15: Adapt Your Strategy Based on Results
Even after a campaign ends, the work isn’t over. Analyze the results and use the data to refine your influencer marketing strategy.
15.1 Track Key Metrics
As mentioned in Step 6, tracking metrics is critical. Look at which influencers drove the most traffic or conversions and note what type of content performed the best. Did product reviews drive more traffic than discount codes? Did Instagram Stories lead to higher conversions than posts?
15.2 Refine Your Approach
Based on your findings, adapt your future campaigns. If specific influencers or platforms performed exceptionally well, consider doubling down on those. Conversely, if some approaches don’t generate the desired results, be open to pivoting your strategy.
15.3 Expand Your Influencer Network
As you continue to see success with influencer marketing, expand your network of influencers. Test new platforms, engage with influencers in adjacent niches, and continue to innovate with your campaigns.
Get Influencers to Promote Your Product Step 16: Diversify Your Influencer Strategy
Relying on one influencer type or platform can limit the reach of your campaign. To maximize effectiveness, consider using a mix of influencer types and marketing strategies.
16.1 Combine Macro- and Micro-Influencers
While micro-influencers have highly engaged audiences, macro-influencers offer broad reach. A hybrid approach allows you to tap into smaller niche markets and more prominent, general audiences. For instance, working with a significant YouTube personality alongside several Instagram micro-influencers creates multiple touchpoints for your brand.
16.2 Utilize Different Content Formats
Different influencers excel in varying types of content. Some may specialize in creating highly visual Instagram posts, while others are skilled at producing in-depth YouTube reviews or long-form blog posts. By combining different formats, you increase the chances of engaging different segments of your target audience.
16.3 Tap into Industry-Specific Influencers
Beyond typical social media platforms, explore industry-specific influencers. For example, in the B2B sector, partnering with industry experts with authority within a specific niche (like a LinkedIn thought leader or a conference speaker) can be highly effective. These influencers might have smaller followings but can provide credibility in specialized fields.
This Instagram post features micro-influencer @schaebreezy_ promoting Sephora Collection’s lip balm, highlighting its lightweight texture and neutral shade. Her authentic review helps Sephora connect with a targeted, engaged audience, showcasing the effectiveness of micro-influencer campaigns to build trust and drive product interest.
Uncover the top strategies for finding industry leaders in influencer marketing with Wishpond’s expert guide—explore it here.
Get Influencers to Promote Your Product Step 17: Establish an Influencer Ambassador Program
Consider building an ambassador program to foster long-term relationships and maximize the value of influencer marketing. Ambassadors are loyal influencers who commit to promoting your brand on an ongoing basis, often in exchange for complimentary products, exclusive discounts, or commission-based incentives.
17.1 Define What Makes a Good Ambassador
Ambassadors should connect with your brand and consistently engage with your products or services. Choose influencers who have already demonstrated enthusiasm for your brand or have succeeded in past campaigns.
17.2 Offer Exclusive Perks
Give ambassadors perks such as early access to new products, exclusive discounts to share with their followers, or even commissions based on sales. This adds value to their partnership with your brand and encourages long-term promotion.
17.3 Create a Community
Ambassador programs often thrive when there’s a sense of community. Offer ambassadors a private online group or special events to connect, share content ideas, and learn more about your brand. This creates loyalty and motivates them to go above and beyond in promoting your product.
17.4 Promote Ambassadors Across Your Channels
Amplify the content created by your brand ambassadors. Feature them on your website, highlight their posts on your social media channels, and include them in email newsletters. This not only boosts the visibility of their work but also strengthens their association with your brand.
Get Influencers to Promote Your Product Step 18: Nurture User-Generated Content (UGC)
User-generated content (UGC) is an organic way to amplify your influencer marketing efforts. When influencers or customers share their experiences with your product, it creates authentic content that resonates with potential buyers.
18.1 Encourage Influencers to Inspire UGC
Work with influencers to inspire their followers to create content around your product. For example, ask influencers to challenge their followers to share how they use your product creatively using a specific hashtag. This increases audience engagement and boosts your brand’s visibility.
18.2 Feature UGC on Your Platforms
When customers share photos or stories about your product, showcase that content across your social media, website, and email marketing. This rewards customers for their engagement and builds trust with potential buyers who see real users enjoying your product.
This GoPro Instagram post features user-generated content (UGC) of a golden retriever, Leo, enjoying the snow, shared by @lucamartinis. By reposting authentic moments like this, GoPro connects with pet lovers and outdoor enthusiasts, reinforcing its brand image. Hashtags like #GoProPets and #DogsOfInstagram help broaden reach and foster community engagement.
18.3 Host UGC Contests
Hosting UGC contests can significantly increase your brand’s reach. Collaborate with influencers to launch contests where users submit their content featuring your product, with the chance to win prizes. This type of engagement helps generate buzz around your product while creating valuable, shareable content.
Get Influencers to Promote Your Product Step 19: Repurpose Influencer Content for Long-Term Use
One of the benefits of influencer marketing is that the content created can continue to deliver value even after the campaign has ended.
19.1 Repurpose Content for Ads
If an influencer produces exceptional content, consider repurposing it for your paid ads. For example, you can use influencer-created images or videos in your Facebook or Instagram ads. Since influencer content often feels more authentic, it performs well in ads.
19.2 Use Influencer Content in Emails
Including influencer-generated content in your email marketing campaigns can increase engagement. Highlight reviews, testimonials, or influencer stories in your email newsletters to give subscribers a fresh perspective on your product.
For more tips on effective email marketing strategies, check out Wishpond’s guide on email marketing for small businesses.
19.3 Feature Influencers on Your Website
Create a section on your website that showcases influencer testimonials or videos. This boosts credibility and provides potential customers with social proof from trusted voices. Featuring influencer content on product pages can be especially effective in converting visitors into buyers.
Conclusion: Make Influencer Marketing a Key Part of Your Strategy
Getting influencers to promote your product is a highly effective way to expand your reach, build trust, and drive sales. With the right strategy, you can forge long-lasting relationships with influencers excited to share your product with their audience. Every step contributes to your brand’s success, from identifying the right influencers to crafting compelling campaigns and tracking results.
Remember to prioritize authenticity, allow creative freedom, and refine your approach as you learn what works best for your brand. Influencer marketing is a long-term strategy that, when done correctly, can deliver significant returns.
For an in-depth look at strategy, check out Wishpond’s guide to influencer marketing and tips on influencer collaborations. Additionally, boost your efforts with Wishpond’s tools for social promotions and marketing funnels to elevate your campaigns.
Ready to kickstart your influencer marketing efforts? Leverage these resources and tools from Wishpond to find the perfect influencers, measure campaign performance, and take your marketing to the next level.
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FAQs
Q1: How much does it cost to work with influencers?
A: The cost of working with influencers varies widely depending on their follower count, engagement rate, and the platform they use. Some micro-influencers may promote your product for free in exchange for the product itself, while others with more significant followings may charge a fee ranging from a few hundred to thousands of dollars per post.
Q2: What’s the difference between micro and macro influencers?
A: Micro-influencers have a smaller following, typically between 1,000 and 100,000 followers. Macro influencers, on the other hand, have a much larger audience, often in the hundreds of thousands or millions. While macro-influencers offer greater reach, micro-influencers usually have more engaged and loyal followers.
4o: What type of content should influencers create for my brand?
A: The type of content influencers create will depend on your product and the platform they are using. For example, on Instagram, you might ask for a mix of posts and Stories showcasing your product. On YouTube, a more in-depth review or tutorial could work well. Always allow influencers to use their creative style since they know what resonates best with their audience.
Q4: How do I know if influencer marketing suits my brand?
A: Influencer marketing is effective for brands with a clear target audience that aligns with an influencer’s following. Influencer marketing can work well if your product is visual, easily demonstrable, or can benefit from word-of-mouth promotion. Additionally, it’s worth exploring if you’re looking for a cost-effective way to increase brand awareness and drive sales.
Q5: How can I measure the ROI of an influencer campaign?
A: Measuring ROI can be done in several ways. Key metrics include sales generated through unique discount codes, increased traffic to your website, social media engagement, and overall brand awareness. You can also track conversions directly from the influencer’s posts or use UTM parameters to measure specific campaign results.
Q6: Should I work with multiple influencers or focus on one?
A: This depends on your budget and goals. Working with multiple influencers allows you to reach different segments of your target audience but also requires more management and resources. If you’re starting, focusing on one or two influencers who align closely with your brand can lead to a more focused and effective campaign.
Q7: How do I find influencers in my niche?
A: You can use platforms like Wishpond, Instagram, and YouTube to search for influencers who create content in your niche. Hashtags, trending topics, and influencer marketing platforms like BuzzSumo or HypeAuditor can also help you find influencers relevant to your industry.
Q8: What should I avoid when working with influencers?
A: Avoid working with influencers whose followers don’t align with your target audience or who have low engagement despite a large following (a red flag for fake followers). Additionally, they don’t dictate every aspect of the content they create—trust their expertise in connecting with their audience. Finally, avoid unclear agreements regarding compensation and deliverables, as this can lead to misunderstandings.
Q9: How long should I work with an influencer?
A: The length of your partnership depends on your goals. A short-term campaign may be sufficient if you’re launching a new product. However, an ongoing relationship with influencers can build trust for long-term brand awareness and credibility, leading to more robust results.
Q10: Can small businesses benefit from influencer marketing?
A: Absolutely. Influencer marketing is not limited to big brands with large budgets. Small businesses can partner with micro-influencers who often charge less but have highly engaged audiences. These partnerships can create authentic promotion and lead to great results, especially when targeted correctly.
Q11: Can influencers help my brand if I don’t have a big budget?
A: Yes, many influencers are open to collaborations that don’t involve large budgets. Offering free products, affiliate commissions, or creating mutually beneficial content swaps can effectively engage influencers on a smaller budget.
Q12: How do I approach an influencer if I don’t know them personally?
A: Start by engaging with their content on social media—commenting on posts, sharing their content, and showing genuine interest. When you’re ready to reach out, send a personalized message explaining why you think they’d be an excellent fit for your product.
Q13: Can I work with multiple influencers for one campaign?
A: Yes, many brands work with multiple influencers during a campaign to reach different segments of their target audience. However, manage the campaign carefully to ensure consistency in messaging and branding.
Q14: What’s the most critical factor in choosing an influencer?
A: Audience alignment is key. For the promotion to be effective, the influencer’s followers should match your target demographic. It’s better to work with an influencer whose smaller but highly engaged audience matches your customer profile than a more prominent influencer whose followers aren’t interested in your product.
Q15: Should I pay influencers, or is gifting products enough?
A: This depends on the influencer and the value of the product. Some influencers are happy to promote products they genuinely love in exchange for complimentary products, while others—especially those with more significant followings—may require monetary compensation. Be open to negotiating based on the influencer’s reach and the scope of the promotion.
