(screenshot: youtube)
The Weather Channel has blown buzz generating engagement to new heights. To celebrate Tornado Week, a few Weather Channel interns thought live streaming, twitter and tornados would make a great mix.
Executives agreed. Now the clever interns themselves are being live-streamed in the office, while sitting in 124mph wind.
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The wind gets stronger based on the number of tweets viewers send using the hashtag #TornadoWeek. If the twitter campaign reaches 1 million mentions, viewers will get to watch a full F5 tornado – and some poor interns who may be thinking twice about their social media smarts.
Watch the livestream here:
This crazy stunt is brilliant social media marketing in action. By creating engaging content and promoting user interaction, the message of tornado awareness is loud and clear – and much farther reaching than a stagnant stream.
How can your business create more engaging content?
Ask interesting questions on Facebook or Twitter
Keep the content about you and your products to a minimum
Use and
Create a campaign specific hashtag
Hire enthusiastic interns
Written by Krista Bunskoek, PR / Content Marketer @Wishpond
The future of social is changing how we interact. Are you engaging digitally with your consumers? social promotion apps make it easy. Get interacting with , , and more on Twitter or Facebook.
