March Madness is a several week long event popular in the United States when the finals of the NCAA Men’s Basketball Tournament take place. For many businesses, spending time and money preparing promotional material for March Madness might not seem like it is worth the effort, but there is a tremendous wave of emotions from loyal NCAA fans riding on this event. Tapping in on the fans’ feelings and tying it to your own brand can bring about a full range of benefits, such as:
- Dramatic short-term increase in visitors
- Smaller, but still significant long-term increase of followers
- Deeper brand loyalty with current followers
- Increased participation in promotions and sales
This will be the first blog post in a five part series on March Madness, dealing specifically with observing different potential social media networks that your business can use for March Madness.
Looking at Different Social Media Networks
It’s always a tough choice deciding which social media network to focus on. Always keep in mind that using a mix of social media platforms is much more effective than spending all your time on your most popular one. Diversifying your channels means that a larger number of people will be able to see and respond to your content.
Facebook is the undisputed leader of social media in terms of reach, and should be used as a central hub for any March Madness posts and contests. Try to post content that is current, interesting, and relevant to March Madness to increase the level of engagement with your followers.
When deciding what type of content to use for Facebook, keep in mind that:
- Photos on Facebook Pages receive 53% more likes than the average post.
- Photos attract 104% more comments than the average post.
- Fill-in-the-blank posts generate about 90% more engagement than the average text post
Facebook Contests and Promotion Apps?
