“Explore 30 real estate ads with tips and examples to attract buyers and close deals effectively.”
The real estate market is all about visibility and impact. This blog will explore 30 real estate ad examples on social media platforms like Instagram, Facebook, and TikTok. Each example includes actionable insights to help you craft effective campaigns, plus references to actual content styles seen online.
We’ll also explain how Wishpond can simplify your real estate marketing efforts. Let’s dive into strategies that genuinely work.
Real Estate Ads Idea #1. “Just Listed” Ads on Instagram
One of the simplest yet most effective formats is “Just Listed” ads, which create a sense of urgency and excitement around a new property.
This Instagram post showcases a newly listed property with stunning visuals, precise details, and a solid call to action. The attractive layout and bold “Just Listed” headline catch attention, while the description highlights unique features, making it irresistible for potential buyers.
Tip
Include a swipeable carousel of high-quality images with a caption ending in a call-to-action (CTA):
- “Message us today to book your private tour!”
Real Estate Ads Idea #2. Facebook Video Walkthroughs
Videos, especially walkthroughs that showcase a home’s flow and design, grab attention.
The video highlights key features like location, layout, and pricing, while the professional presentation makes it easy for buyers to imagine themselves in the space.
Tip
Pair the video with captions that include location and a link to schedule viewings:
- “Take a peek inside this charming home in [Neighborhood]—DM us for details!”
Real Estate Ads Idea #3. Instagram Reels with Local Highlights
Many buyers care about the neighborhood as much as the property itself. Use Reels to highlight nearby amenities like parks, schools, and dining spots.
This Instagram Reel highlights not just the property but the neighborhood’s charm. It uses quick cuts and trending audio to emphasize the lifestyle that comes with the home, making it relatable and shareable among potential buyers.
Tip
Use trending music or sounds to make your Reels more discoverable. Geotag the location to reach buyers searching in that area.
Real Estate Ads Idea #4. TikTok Trends for First-Time Buyers
TikTok has become a key platform for educating first-time buyers. Use it to create fun, bite-sized educational content.
This TikTok video cleverly uses a trending format to share tips for first-time homebuyers. The engaging style and concise advice grab attention, while the creator encourages viewers to reach out for more guidance, seamlessly tying in a call to action.
Tip
End with a CTA like:
- “Looking to buy your first home? DM us for a consultation!”
Real Estate Ads Idea #5. Interactive Polls on Instagram Stories
Polls invite engagement while subtly promoting your listings.
The engaging poll format encourages clicks while giving followers an easy way to express interest, turning passive viewers into active leads.
Tip
Follow up with a property link matching the most popular choice:
- “Love open floor plans? Here’s one you’ll adore: [Property Link].”
Real Estate Ads Idea #6. Luxury Property Ads on Pinterest
Pinterest users often search for high-end home inspiration. Tailor your ads to this audience.
This Pinterest profile showcases luxury homes with stunning visuals and aspirational captions. It effectively targets users searching for premium real estate, using an elegant layout emphasizing sophistication and exclusivity.
Tip
Pair professional images with keywords like “luxury,” “private,” and “exclusive.”
Real Estate Ads Idea #7. Virtual Tours
Virtual tours let buyers explore a home from anywhere.
This virtual real estate tour allows viewers to experience the property from their homes. The walkthrough emphasizes high-end finishes and unique design elements, appealing to serious buyers.
Tip
Include a teaser video showcasing one or two rooms to entice viewers to click the entire tour.
Real Estate Ads Idea #8. Pet-Friendly Homes on TikTok
Pet owners are always looking for homes catering to their furry friends.
This TikTok video features a pet-friendly property, showing amenities like spacious yards and nearby parks. The engaging format and pet-focused content cater to a niche audience, making the listing stand out.
Tip
Include hashtags like #PetFriendlyHomes to reach the right audience.
Real Estate Ads Idea #9. “Sold” Announcements on LinkedIn
Celebrate success and show potential clients your track record.
This LinkedIn post celebrates a recently sold property, showcasing the agent’s success and building trust among their network. The heartfelt message and professional tone make it perfect for attracting future buyers and sellers.
Tip
Tag the buyers (with permission) to increase reach and engagement.
Real Estate Ads Idea #10. Seasonal Campaigns on Instagram
Tie your ads to holidays or seasons for relevance.
This Instagram post ties seasonal vibes with property listings, using autumn leaves and cozy imagery to evoke emotions. The post effectively connects the home with the lifestyle buyers dream of during the season, making it both timely and compelling.
Tip
Add seasonal emojis like 🍁 or 🎄 to make your ad more engaging.
Real Estate Ads Idea #11. Open House Countdown Ads on Instagram Stories
Creating anticipation for an open house can bring in serious buyers. Use Instagram Stories to highlight the event with countdown timers.
This ad uses Instagram Stories to create excitement for upcoming open houses. The countdown timer adds urgency, encouraging potential buyers to schedule a visit before the opportunity passes.
Tip
Include a “Swipe Up” link to RSVP or view more details about the property. If you don’t have a swipe link, add a CTA directing viewers to your bio.
Real Estate Ads Idea #12. Drone Shots for Scenic Properties
Drone footage is perfect for showcasing large properties or homes with stunning views.
This stunning drone footage highlights the beauty of the property’s surroundings, showcasing scenic landscapes and nearby amenities. These dynamic aerial views make the listing stand out and appeal to buyers looking for a picturesque location.
Tip
Pair drone footage with an emotional appeal:
- “Wake up to this every morning—book your showing today!”
Real Estate Ads Idea #13. Behind-the-Scenes Home Renovations
Ads showcasing renovations help buyers visualize potential transformations.
This ad features a “before and after” renovation journey, giving buyers insight into the home’s upgrades. The transformation builds trust in the property’s quality and engages viewers with the story behind the space.
Tip
Add renovation stories as highlights in your Instagram profile to show ongoing projects.
Real Estate Ads Idea #14. Client Testimonials
Word-of-mouth is powerful in real estate. Showcase satisfied clients to build trust with potential buyers.
Sharing a 5-star client review as part of the ad builds credibility and trust. Highlighting positive experiences reassures potential clients about the agent’s expertise and customer service.
Tip
Include a CTA inviting viewers to book a consultation:
- “Your story could be next—contact us today!”
Real Estate Ads Idea #15. Eco-Friendly Home Features
Sustainable living appeals to environmentally conscious buyers. Highlight energy-efficient features in your ads.
This ad emphasizes sustainable features like energy-efficient appliances or solar panels, appealing to eco-conscious buyers. The focus on sustainability positions the property as both modern and environmentally friendly.
Tip
Include statistics like potential utility savings to make the ad more compelling.
Real Estate Ads Idea #16. Instagram Giveaways for Engagement
Boost your visibility by running giveaways for your followers.
This creative giveaway campaign engages followers while promoting the brand. The ad boosts visibility and interaction on the agent’s social media by offering a prize related to real estate or local attractions.
Tip
Tie the giveaway to your brand:
- “Win a free home-buying consultation!”
Real Estate Ads Idea #17. Niche Listings for Specific Audiences
Target specific buyer types, such as retirees, professionals, or families, by tailoring your messaging.
This ad targets a specific audience, such as retirees or first-time buyers, by highlighting tailored features. Focusing on the ideal buyer’s needs helps the property connect with the right audience.
Tip
Include keywords that resonate with your audience, like “family-friendly” or “low-maintenance.”
Real Estate Ads Idea #18. TikTok Trends for Unique Properties
Use trending TikTok sounds to highlight quirky or unique properties.
This TikTok video uses trending audio and creative visuals to highlight a one-of-a-kind property. The unique presentation style grabs attention and generates shares, helping the listing reach a broader audience.
Tip
End your video with a hook:
- “DM us to learn more about this one-of-a-kind listing!”
Real Estate Ads Idea #19. Instagram Carousel Tutorials for Sellers
Educate sellers on preparing their homes for the market with carousel ads.
This carousel post provides tips for homeowners looking to sell, covering topics like staging or pricing strategies. The informative content positions the agent as a helpful expert while keeping the audience engaged.
Tip
Include simple visuals, such as checklists or before-and-after staging photos.
Real Estate Ads Idea #20. Pinterest Boards for Dream Homes
Pinterest is perfect for creating aspirational content.
This Pinterest board curates dreamy property listings and home decor ideas, inspiring users to explore more. This ad approach encourages clicks and inquiries by connecting homes to lifestyle aspirations.
Tip
Use descriptive titles and include your contact information in each pin’s caption.
Real Estate Ads Idea #21. Interactive Instagram Q&A
Engage followers by answering their questions about buying or selling homes.
This Instagram post engages followers by answering real estate questions in real-time, establishing the agent as approachable and knowledgeable while sparking audience interaction.
Tip
Save these Q&As to a “Buyer FAQs” highlight for future reference.
Real Estate Ads Idea #22. Showcasing Upcoming Developments
Highlight homes in new construction projects or upcoming neighborhoods.
This visually stunning post showcases new residential developments, emphasizing premium amenities and investment potential to attract potential buyers.
Tip
Include timelines for completion and pre-sale discounts to drive inquiries.
Real Estate Ads Idea #23. TikTok “Day in the Life” of a Realtor
Personalize your brand by showing behind-the-scenes content.
This is a creative TikTok video about a day in the life of a realtor. It blends relatable storytelling with professional insights to humanize the agent and engage viewers.
Tip
Use relatable hashtags like #RealtorLife to reach a broader audience.
Real Estate Ads Idea #24. Holiday-themed Stories
Tie your property to upcoming holidays for seasonal appeal.
This Instagram post features holiday decorations and themed open houses, adding a personal touch and leveraging seasonal charm to market listings.
Tip
Use festive decorations in your visuals to create an atmosphere.
Real Estate Ads Idea #25. Facebook Ads for Open Lots
Promote land sales to attract builders or developers.
This targeted Facebook ad highlights picturesque open lots, complete with location details and pricing, crafted to appeal to buyers interested in building their dream homes.
Tip
Include zoning details and utility availability to inform serious buyers.
Real Estate Ads Idea #26. Success Stories on LinkedIn
Highlight your ability to close deals through client success stories.
This LinkedIn post shares a client success story, showcasing the agent’s ability to close deals efficiently and reinforcing their professional credibility.
Tip
End with a CTA for potential clients:
- “Ready to buy or sell? Contact us today!”
Real Estate Ads Idea #27. Virtual Staging Demos on Instagram
Show how staging can transform an empty home into an inviting space.
Before:
After:
This Instagram carousel post illustrates the power of virtual staging with before-and-after visuals, inspiring buyers to envision a space’s full potential.
Tip
Link to a gallery of staged listings for inspiration.
Real Estate Ads Idea #28. Home Buyer Workshops on Facebook Live
Host live sessions to answer questions and educate potential buyers.
This live-streamed Facebook session offers practical advice for first-time buyers, positioning the agent as a knowledgeable guide in the real estate journey.
Tip
Promote your workshop with sponsored ads targeting your ideal audience.
Real Estate Ads Idea #29. Quirky Real Estate Ads on TikTok
Humor can make your ad memorable.
This lighthearted and unconventional TikTok ad features unique property highlights and is designed to grab attention and appeal to a younger audience.
Tip
Make your content shareable by using humor and fun editing styles.
Real Estate Ads Idea #30. Interactive Facebook Messenger Ads
Enable users to message you directly for more information.
This conversational ad on Facebook offers personalized property recommendations, enhancing engagement and streamlining lead generation.
Tip
Set up automated responses using a chatbot to streamline inquiries.
How Wishpond Can Transform Your Real Estate Ads
Creating ads that resonate requires the right tools. Wishpond offers a suite of features to help you craft high-performing real estate ads:
- Custom Landing Pages: Convert clicks into leads with professional, easy-to-build landing pages.
- Email & SMS Marketing: Stay connected with potential buyers through automated follow-ups.
- Analytics: Track your ad performance to refine and optimize campaigns.
Explore how Wishpond can make your real estate marketing easier.
Conclusion: Transform Your Real Estate Ads to Close More Deals
Creating real estate ads that attract buyers and drive results requires a mix of creativity, strategy, and the right tools. From showcasing properties through engaging video walkthroughs to leveraging social media trends, the examples above provide actionable inspiration to level up your marketing game. You can maximize visibility, engagement, and sales by tailoring your campaigns to resonate with your target audience and incorporating proven techniques.
Wishpond simplifies the process of creating and managing effective campaigns. With features like customizable ad templates and tools for online advertising, you can seamlessly launch high-converting real estate ads. Wishpond also offers solutions for social promotions to help you engage your audience and build your brand across platforms like Instagram, Facebook, and TikTok.
If you’re looking for more inspiration for your campaigns, check out this related article on real estate Instagram ads to see examples and tips specific to Instagram.
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FAQs
1. What platforms are best for real estate ads?
Instagram, Facebook, and TikTok are excellent for visuals and engagement. Pinterest and LinkedIn work well for luxury and professional audiences.
2. What makes a real estate ad effective?
Ads should have clear messaging, high-quality visuals, and a solid call to action. Tailor your ads to your audience’s needs and interests.
3. How can I use Wishpond for real estate ads?
Wishpond makes creating ads, landing pages, and follow-up campaigns easy. It’s perfect for tracking leads and running multi-channel campaigns.
