“47 launch email examples to inspire your next campaign with tips and strategies for impactful results.”
A launch email can be the linchpin for a successful product, service, or event debut. Done right, it creates excitement, builds momentum, and drives action. Whether introducing a groundbreaking product or promoting an event, crafting the perfect email is essential. This guide provides 75 actionable launch email examples to inspire your campaigns, including tips and real-world applications to maximize results.
What Are Launch Emails?
Launch emails introduce your audience to something new—a product, service, event, or offer. Their goal is to build excitement and encourage immediate action. These emails are designed to:
- Inform your audience about the launch.
- Highlight the benefits of the new offering.
- Inspire urgency with clear calls-to-action (CTAs).
Why Launch Emails Matter
- Immediate Impact: A well-crafted email can grab attention and prompt swift action.
- Cost-Effective: Emails deliver a high return on investment (ROI) for minimal cost, making them ideal for launches.
- Build Anticipation: By sending teaser and launch emails, you can generate buzz before your launch date.
Key Elements of a Great Launch Email
To create an effective launch email, include the following elements:
- Subject Line: Capture attention instantly. Example: “Get Ready—Something Amazing Is Coming!”
- Compelling Visuals: High-quality images or videos enhance engagement.
- Clear CTA: Ensure recipients know the next step, whether it’s to shop, RSVP, or learn more.
- Personalization: Tailor your email to the recipient’s preferences for better engagement.
- Urgency and Exclusivity: Add phrases like “Limited Time” or “Exclusive Offer” to drive action.
Launch Email Example #1 Apple Watch Pre-Order Email
Apple announced the release of the Apple Watch with a sleek and minimalist email featuring the tagline, “Available April 24. Pre-order yours today.” The email emphasized convenience by promoting the Apple Store app for browsing and pre-ordering, inviting customers to “See it in-store today” with the option to book appointments, and offering guided tour videos to showcase the watch’s capabilities. The CTA, “Pre-Order Now,” encouraged immediate action.
Why It Works:
Apple’s clean design and concise text highlight the product’s exclusivity and functionality. The inclusion of multiple engagement options—pre-ordering, in-store experiences, and video tours—catered to diverse customer preferences.
Key Takeaway:
Leverage a clean, focused design and multiple CTAs to guide customers through various touchpoints, making engaging with your product easy. Highlight exclusivity to build excitement.
Launch Email Example #2 Nike’s Sneaker Drop Email
Nike’s sneaker launch emails are masterclasses in creating urgency and exclusivity. With subject lines like “Your VIP Access to the New [Sneaker Name]” and bold hero images showcasing the sneakers, they immediately grab attention. The body of the email highlights the product’s performance benefits while emphasizing limited stock availability.
Why It Works: Nike effectively uses urgency (e.g., “Limited Stock Available”) and aspirational branding that resonates with its audience.
Key Takeaway: Create urgency by emphasizing scarcity and exclusivity while maintaining a consistent brand voice.
Launch Email Example #3 Wishpond’s Feature Release Email
Wishpond excels at launching new features through informative and action-driven email campaigns. Their emails typically start with a bold header like “Build a New Website in Seconds with AI,” followed by a bulleted list of benefits, such as time-saving capabilities or improved ROI. The CTA—“Get Early Access”—is prominent and directs users to explore the new feature.
Why It Works: Wishpond combines clarity, concise explanations, and a direct path to action, making it easy for users to understand the feature’s value.
Key Takeaway: Break down complex features into simple, digestible benefits that address your audience’s pain points.
Launch Email Example #4 Tesla’s Cybertruck Launch Email
Tesla’s launch emails are as futuristic as their products. For the Cybertruck launch, the email showcased a sleek image of the truck in action, paired with a direct “Reserve Now” button. Tesla provided detailed specs in collapsible sections, allowing readers to explore features at their own pace.
Why It Works: Tesla balances bold visuals with detailed content to cater to curious browsers and technical enthusiasts.
Key Takeaway: Use dynamic layouts to appeal to different audience preferences—visuals for quick engagement and detailed text for more profound interest.
Launch Email Example #5 Dyson Airwrap Launch Email
Dyson’s email campaign for the Airwrap multi-styler combines aspiration and practicality. The email opens with the inspiring tagline: “Set new hair goals with the Dyson Airwrap multi-styler Complete Long.” It emphasizes benefits like customizable styling without excessive heat, addressing a common pain point for hair-conscious customers. The visuals feature diverse models using the product, making the email relatable and inclusive. Additional perks, such as installment payment options and a 30-day money-back guarantee, reinforce accessibility and trust.
Why It Works: Dyson effectively pairs a robust, results-oriented message with practical solutions and clear benefits. By highlighting Airwrap’s innovative technology alongside flexible purchase options, the email appeals to both emotional and pragmatic decision-making.
Key Takeaway: Showcase aspirational outcomes while providing solutions that address your audience’s real-world challenges. Include clear purchase incentives to encourage action.
Launch Email Example #6 Samsung Galaxy Watch Email
Samsung launched its Galaxy Watch with an email featuring a bold tagline: “Now’s the time to add a watch.” The email included images showcasing the watch’s features, such as fitness tracking, notifications, and custom watch faces. A CTA—“Shop Now”—linked to the product page.
Why It Works: The images allowed Samsung to demonstrate the product’s functionality while emphasizing its sleek design.
Key Takeaway: Use short, engaging videos to demonstrate how your product fits into your audience’s lifestyle.
Launch Email Example #7 Adobe Photoshop Welcome Email
Adobe introduces new users to Photoshop with a warm and user-friendly onboarding email titled “Let’s Get Started with Photoshop.” The email provides a concise overview of what users can expect from their trial, including a hands-on tour to familiarize them with the platform. The clean, minimal design features a prominent CTA—“Start Now”—encouraging users to dive in immediately. The email also includes a secondary resource link for troubleshooting, ensuring users feel supported.
Why It Works: Adobe prioritizes ease of use and support, removing barriers for new users while creating an inviting experience. The prominent CTA and helpful resources make it clear where users should begin.
Key Takeaway: When onboarding new customers, provide a clear path to getting started and offer additional resources to address potential concerns. Keep the design simple and actionable.
Launch Email Example #8 Fitbit Charge Launch Email
Fitbit announced its new Charge model with a fitness-focused email. The email highlights features like heart rate monitoring and provides a CTA: “Pre-order.”
Why It Works: Fitbit combined its features with a focus on health benefits, resonating with its fitness-oriented audience.
Key Takeaway: Use testimonials or reviews to establish credibility and build trust in your new product.
Launch Email Example #9 HubSpot’s INBOUND 22 Hybrid Event Announcement
With this dynamic and engaging email, HubSpot announced its first-ever hybrid INBOUND 22 experience. The message outlined vital details, including in-person sessions in Boston and online participation options. It emphasized safety protocols and highlighted upgraded virtual experiences. A prominent CTA—“Register Here”—made it easy for recipients to secure their spots.
Why It Works: The email balances excitement with logistical clarity, appealing to in-person and virtual attendees. The colorful and clean design draws attention, while the inclusive tone resonates with a broad audience.
Key Takeaway: Highlight accessibility options, such as hybrid attendance, to cater to diverse preferences and maximize event participation.
Launch Email Example #10 Netflix’s Event Screening Invite
Netflix’s event emails often leverage visually rich banners to showcase upcoming screenings. For example, their email for an exclusive premiere of a new show used dark, cinematic visuals paired with “Play” buttons. The email focused on the exclusivity of the event and highlighted the cast.
Why It Works: Netflix appeals to its audience by making the event feel premium and exclusive.
Key Takeaway: Use visually immersive designs to transport your audience into the event’s theme.
Launch Email Example #11 Willo’s Virtual Happy Hour Email
Willo invited community members to its first-ever Virtual Happy Hour, live-streamed from New York. The email outlined vital event details, including the date, time, and topics such as innovative product insights, toothbrushing tips for kids, and a live user review. A compelling incentive—a free Willo device giveaway—was highlighted with a clear CTA: “RSVP Now.”
Why It Works: Combining exclusive content, a personal touch from expert speakers, and a giveaway creates excitement and boosts attendance.
Key Takeaway: Add exclusive offers and expert insights to drive engagement and motivate sign-ups for virtual events.
Launch Email Example #12 Google Cloud’s Conference Invitation Email
Google Cloud invited users to attend its Next ’19 conference with an email highlighting event details, including dates, locations, and benefits. The email emphasized learning opportunities, networking with experts, and hands-on certifications. It also featured an early-bird discount with a clear CTA: “Register Now.”
Why It Works:
The email combines professional design with an exclusive early-bird discount, motivating recipients to act quickly. The concise copy focuses on essential benefits, aligning with the target audience’s professional goals.
Key Takeaway:
Use exclusive discounts and highlight tangible benefits to increase registration rates for professional events.
Launch Email Example #13 Starbucks’ Happy Hour Promotion Email
Starbucks announced its Happy Hour with a colorful, eye-catching email. The email offered 50% off a Grande Macchiato starting at 3 PM and included a CTA: “Add to Calendar” to encourage participation. The design matched Starbucks’ modern branding, emphasizing the excitement of the limited-time offer.
Why It Works:
The vibrant visuals and time-limited offer create urgency, while the “Add to Calendar” button makes it easy for customers to remember the promotion.
Key Takeaway:
Incorporate urgency with time-sensitive offers and interactive elements to encourage immediate action.
Launch Email Example #14 LinkedIn’s Recruiting Resource Email
LinkedIn shared a valuable email promoting a 4-part series titled “Recruiting & Hiring Basics.” The email highlighted the first resource, “The Ultimate Hiring Toolbox,” which included templates, checklists, and forms to streamline the hiring process. Recipients were encouraged to download the resource using a clear CTA: “Download Now.” Additional resources in the series, such as eBooks and a webcast on recruiting challenges, were teased with release dates and brief descriptions.
Why It Works:
The email provides immediate value through actionable resources while maintaining engagement with upcoming installments. The organized structure makes it easy for users to see what’s included and take action.
Key Takeaway:
Offer valuable, sequential resources to keep your audience engaged and ensure they return for more. Clear CTAs and structured information increase participation.
Launch Email Example #15 Facebook Business’ Community Boost Email
Facebook invited local businesses to its Community Boost event with an email highlighting free training, workshops, and networking opportunities. The email included event details, photos of past events, and a clear CTA: “Register Now.”
Why It Works:
The email appeals to small businesses by promising practical value, such as training and networking. Including images of past events provides social proof and creates excitement.
Key Takeaway:
Leverage free, value-driven events and social proof to attract local audiences and foster engagement.
Launch Email Example #16 Grammarly Premium Launch Email
Grammarly’s Premium launch emails are focused on utility. The email lists the benefits of upgrading, such as “Advanced grammar checks” and “Plagiarism detection.” The design is clean, with a direct “Upgrade Now” CTA.
Why It Works: Grammarly demonstrates how the upgrade adds tangible value for the user.
Key Takeaway: Focus on specific, quantifiable improvements your service offers.
Launch Email Example #17 Spotify’s Feature Update Email
Spotify announced new app updates with an engaging email titled “Surprise. Check out what’s new in Spotify.” The email broke down the updates into three main features, each supported by simple visuals and concise explanations. These updates included streamlined navigation for quicker music access, personalized song recommendations, and enhanced search functionality. A prominent CTA—“Open Spotify”—encouraged users to explore the updates firsthand.
Why It Works: Spotify kept the email focused and visually appealing, making it easy for users to understand the value of the new features at a glance. The emphasis on personalization and convenience resonates with their audience’s priorities.
Key Takeaway: Use clear sections with visuals and short descriptions to highlight multiple updates, ensuring your audience can quickly grasp the improvements. Always include a direct CTA that encourages immediate engagement.
Launch Email Example #18 Wishpond’s Live Presentation Email
Wishpond invited users to a FREE live presentation via an engaging email with Morgan, their AI Social Media Consultant. The header posed a relatable problem: “Ever feel like your social media efforts are floating in the void?” The email promised actionable insights like success stories, creative examples, and engagement-boosting tips. To build credibility, it included vibrant visuals showcasing successful campaigns with objective metrics, such as increased leads and conversions. The prominent CTA—“Join Now”—encouraged users to sign up instantly, while the copy emphasized “no strings, just pure insights.”
Why It Works: Wishpond effectively connected with its audience by addressing a common pain point and offering an actionable solution. Real-world results and a clear value proposition made the invitation compelling and trustworthy.
Key Takeaway: Use relatable language to identify your audience’s struggles and back your offer with proof of value. Include a clear, enticing CTA to prompt immediate action.
Launch Email Example #19 Dropbox’s Tools Showcase Email
Dropbox highlighted its powerful suite of tools in an email titled “Discover all the powerful tools in your account.” The email broke down key features into digestible sections, including eSignatures for secure document signing, Dropbox Capture for quick and creative sharing, Dropbox Replay for streamlined video feedback, and Dropbox Transfer for secure file delivery. Each section briefly explained the feature’s benefits, a supporting visual, and a CTA like “Start capturing” or “Start eSigning.”
Why It Works: The email effectively educates users on multiple features without overwhelming them, pairing each explanation with actionable CTAs. The tone focuses on solving user pain points, such as time management, secure file sharing, and collaboration.
Key Takeaway: Showcase multiple features in a structured and visually appealing format, ensuring each benefit is clearly explained and linked to a direct CTA for immediate action. Tailor your language to focus on how these tools address common user challenges.
Launch Email Example #20 Slack’s AI Capabilities Announcement Email
Slack introduced its AI-powered features with an email titled “Slack’s AI capabilities ignite productivity.” The email highlighted how Slack’s generative AI enhances team efficiency by delivering personalized search answers, generating channel recaps, and summarizing long conversation threads in one click. The structured layout made it easy for users to see the key benefits, while the CTA—“Read the Blog”—encouraged users to explore the features further. Additional information about availability and how to get started was provided to ensure accessibility.
Why It Works: Slack effectively communicates the practical benefits of its AI capabilities, focusing on how they solve common productivity challenges. The structured breakdown, supported by actionable CTAs, ensures readers are guided seamlessly toward engagement.
Key Takeaway: Clearly outline the benefits of your product’s features, showing how they solve user pain points and provide an easy path for users to learn more or take action.
Launch Email Example #21 Spotify Wrapped Personalized Stats Announcement
Spotify’s “Your Year Wrapped” campaign sent users an interactive email with personalized stats. Metrics like top songs, most-played artists, and total listening time were dynamically included for each recipient. The CTA—“Listen Now”—encouraged users to post their stats on social media.
Why It Works: Spotify tapped into users’ desire to reflect and share personal experiences, making the campaign feel unique and interactive.
Key Takeaway: Incorporate personalization and interactivity to make emails feel tailored and engaging.
Launch Email Example #22 Uber’s Ride Pass Announcement Email
Uber introduced its Ride Pass feature with an email highlighting the benefits of consistent pricing. The email’s headline—“Solid prices, flexible rides”—immediately captured attention. Key benefits were broken into three clear sections: Weatherproof (price protection regardless of traffic or weather), Wallet-friendly (savings of up to 20% on eligible rides), and Worry-free (easy setup and cancellation). A bold CTA—“Buy now in the app”—prompted users to act immediately.
Why It Works: Uber addressed common concerns about fluctuating ride prices by emphasizing stability, savings, and simplicity. Bold headings and a concise copy made the email easy to scan, ensuring key messages were quickly absorbed.
Key Takeaway: Highlight the most compelling benefits of your offering in a clear and structured format, and use an actionable CTA to d
Launch Email Example #23 Canva Pro Features Email
Canva showcased its premium features with an email titled “Try everyone’s favorite premium Canva features.” The email highlighted three game-changing tools: the Brand Kit for managing brand assets, the One-Click Background Remover for effortlessly editing visuals, and Magic Switch for instantly resizing designs across platforms. Each feature was accompanied by a brief description, a visual example, and a CTA like “Unlock Brand Kit” or “Unlock Background Remover.” The email concluded with a comparison of free and premium plans, clearly outlining the added value of upgrading.
Why It Works: Canva used a visually engaging and structured approach to demonstrate the benefits of its Pro features. By pairing feature descriptions with clear visuals and CTAs, Canva effectively showcased how the tools save time and simplify design tasks.
Key Takeaway: Highlight multiple premium features in an organized layout, with visuals demonstrating their value. Offer a side-by-side comparison of free and paid plans to motivate upgrades.
Launch Email Example #24 Netflix Profile Transfer Email
Netflix announced its Profile Transfer feature with the tagline: “Do you want to allow profile transfers?” The email explained how users could transfer their viewing history, preferences, and recommendations to a new account. A CTA—“Allow Transfers”—linked to a step-by-step guide.
Why It Works: Netflix solved a pain point while maintaining simplicity and clarity in its messaging.
Key Takeaway: Address specific user challenges and provide clear instructions to drive the adoption of your service.
Launch Email Example #25 Groove Life’s Prime Day Announcement Email
Groove Life’s Prime Day email featured a bold design with a clear offer: “30% Off Starts Tomorrow!” The email encouraged recipients to start building their carts in preparation for the sale, emphasizing the limited-time nature of the deal and reminding them that supplies are limited. A bright CTA—“Get Ready”—drove urgency and excitement.
Why It Works:
The email effectively creates anticipation for the sale by highlighting a significant discount and using time-sensitive language. Its simple design focuses on the offer, while the CTA ensures quick action.
Key Takeaway:
Leverage countdowns and early announcements to prepare your audience for an upcoming sale, ensuring they can take advantage of the deals.
Launch Email Example #26 Starbucks Holiday Drinks Campaign
Starbucks introduced its holiday drink menu with an email featuring festive imagery of its iconic red cups. The copy emphasized limited-time availability and invited readers to visit a store to try the new drinks.
Why It Works: Starbucks capitalized on nostalgia and exclusivity, encouraging customers to take action before the seasonal offerings disappeared.
Key Takeaway: Leverage seasonal exclusivity to create a sense of urgency and nostalgia.
Launch Email Example #27 Gap’s Fall Collection Launch Email
Gap’s email announcing the fall collection used warm tones and cozy visuals. The email focused on functionality, featuring subheadings like “The Midseason Event” and styling tips. A CTA—“Shop the Event”—linked readers directly to the product catalog.
Why It Works: Gap created a cohesive campaign that resonated emotionally with its audience by aligning visuals and messaging with the season.
Key Takeaway: Match your email’s visuals and tone to the specific season or occasion you’re targeting.
Launch Email Example #28 Chewy’s Treats Promotion Email
Chewy’s email promoted up to 30% off pet treats with a vibrant and visually engaging design. The email began with a personalized reminder—“Almost Out?”—to encourage restocking. It showcased popular treat brands like Blue Buffalo, Greenies, SmartBones, and Wellness, each with its dedicated section, product visuals, and a clear CTA: “Shop Now.” The header highlighted free 1-2 day shipping on orders over $49, creating additional incentive for larger purchases.
Why It Works: Chewy’s email combines urgency, personalization, and visual clarity to engage pet owners. The dedicated sections for each brand make navigation straightforward, while the discount and shipping offer create a strong value proposition.
Key Takeaway: Use personalized reminders and visually distinct sections to highlight offers, making it easy for customers to browse and act. Pair discounts with perks like free shipping to encourage larger purchases.
Launch Email Example #29 Wishpond’s Marketing Success Bundle Email
Wishpond sent users an engaging email with a marketing success bundle, rewarding them for booking a growth session. The email featured actionable resources, such as a Marketing Plan Template, a Marketing Funnel Template, 15 Marketing Secrets for Successful Startups, and a Social Media Strategy Template. Each resource had a brief description and a dedicated CTA—“Download Now.” The friendly tone and visually appealing layout made the email approachable and engaging.
Why It Works: Wishpond positioned itself as a valuable partner by delivering accessible, high-quality resources before pitching additional services. The precise segmentation and CTAs guided users to immediate action, fostering trust and engagement.
Key Takeaway: Offer free, valuable content tailored to your audience’s goals to build credibility and encourage further interaction. Pair each resource with a clear, actionable CTA to drive downloads and engagement.
Launch Email Example #30 ASOS Summer Collection Launch Email
ASOS announced its summer collection with vibrant imagery and phrases like “Your summer moodboard.” The email highlighted key trends like bold colors and breezy fabrics, with a CTA: “Shop Now.”
Why It Works: ASOS connected their product to seasonal needs while inspiring potential buyers.
Key Takeaway: Tie your product launch to seasonal trends and create an aspirational tone.
Launch Email Example #31 Apple’s Back-to-School Campaign Email
Apple’s back-to-school email encouraged students and educators to use exclusive education pricing. It featured discounts of up to $200 on eligible MacBooks and $100 on iPads, along with a free pair of AirPods with each purchase. The email highlighted the benefits of shopping with Apple, such as 20% off AppleCare, 3% cashback with the Apple Card, and the inclusion of Pro App Bundles for enhanced productivity. The visually organized sections showcased product options with pricing details and CTAs like “Shop for College” and “Buy” for seamless navigation.
Why It Works: Apple effectively targeted students and educators by focusing on their needs—affordable technology and productivity tools. Adding perks like free AirPods and AppleCare discounts provided additional incentives, making the offer hard to ignore.
Key Takeaway: Tailor your campaigns to specific audiences by addressing their unique needs and offering exclusive benefits. Use clear visuals, segmented product categories, and prominent CTAs to make shopping easy and engaging.
Launch Email Example #32 Target’s Halloween Deals Email
Target’s Halloween-themed email invited customers to transform their homes into a festive “Halloween hotspot” with the latest outdoor decor. The email featured eye-catching visuals of decorations, including spooky figures and colorful skeletons, alongside pricing information (“From $10”). Additional sections promoted cookbooks at discounted prices, appealing to those planning seasonal meals. Each product category was clickable, leading users to the corresponding pages for a seamless shopping experience. The bold CTA—“Start Cookin’” and “Shop Now”—encouraged immediate engagement.
Why It Works: Target paired playful Halloween visuals with practical shopping links, blending festive fun with functionality. Vibrant imagery and clear CTAs made the email visually appealing and easy to navigate.
Key Takeaway: Evoke excitement by leveraging seasonal themes and vibrant imagery. Provide clear links for effortless navigation, ensuring customers can quickly find and purchase the necessary products.
Launch Email Example #33 Bellroy’s Holiday Gift Guide Email
Bellroy’s email showcased a holiday gift guide with the tagline “Holiday Gifting Made Easy.” The email featured curated sections such as “Give the Gift of Smooth Travel” and “Give Him Confident Carry,” each paired with images of their premium products. It emphasized customer-friendly perks like a three-year warranty, fast shipping, and easy returns. A prominent CTA—“Explore the Gift Guide”—invited users to browse curated selections.
Why It Works:
The email simplifies holiday shopping with themed categories, making it easy for customers to find gifts for specific recipients. The focus on quality and convenience builds trust and encourages action.
Key Takeaway:
Use thematic gift guides and highlight customer benefits to simplify decision-making and enhance the shopping experience during the holiday season.
Launch Email Example #34 HubSpot’s CMS Hub Email
HubSpot’s email introduced its CMS Hub as a solution for building and managing powerful websites. The headline—“It’s time to take back control of your website”—positioned the CMS as empowering and user-friendly, emphasizing that no coding expertise is required. The email showcased real success stories, such as Trello increasing organic traffic by 40% and ClassPass achieving a 52% increase in lead conversions. Visual elements illustrated the tool’s features, including content optimization, live chat, and integration with marketing tools. A bold CTA—“See for yourself”—encouraged users to explore the platform, while another—“Speak with a website expert”—offered personalized guidance.
Why It Works: HubSpot blended aspirational success stories with practical feature explanations, creating trust and showcasing the platform’s potential. By providing concrete data and customer testimonials, the email appealed to both emotional and logical decision-making.
Key Takeaway: Combine customer success stories with feature highlights to demonstrate credibility and value. Use a strong CTA to guide users toward exploring your product further, reinforcing how it addresses their specific challenges.
Launch Email Example #35 Lululemon’s Loungewear Email
Lululemon promoted its versatile loungewear with an email highlighting comfort and functionality. Featuring cozy imagery and the tagline “For life on the go—and taking it slow,” the email showcased items like the Perfectly Oversized Crew and Ready to Rulu Jogger. Each product was paired with visuals and descriptions emphasizing their casual-meets-performance appeal. A CTA—“Shop Loungewear”—invited users to explore more, while additional product recommendations under “We Think You’ll Love” encouraged further browsing. The email also included convenient options for quick purchases, such as in-store pickup and gift cards.
Why It Works: Lululemon tapped into its audience’s dual lifestyle, emphasizing pieces that transition seamlessly between relaxation and activity. The clean layout and targeted messaging instantly identify the products’ benefits and shop leisurely.
Key Takeaway: Highlight the versatility of your products to connect with your audience’s lifestyle. Use visually rich content and clear CTAs to simplify navigation and encourage immediate engagement.
Launch Email Example #36 Etsy’s Virtual Market Email
Etsy promoted its new virtual edition of The Etsy Market with an email to connect customers to local creators. The email emphasized the uniqueness of handmade products with the tagline, “The creators in your community would like to introduce themselves!” Vibrant visuals showcased various products, including jewelry, home decor, and handmade goods, each linking directly to its product page. A bold CTA—“Shop The Etsy Market”—encouraged users to explore the curated collection.
Why It Works: Etsy highlights the personal connection between creators and customers while emphasizing the exclusivity of one-of-a-kind items. The simple design and curated product categories made it easy for users to browse and shop.
Key Takeaway: Use storytelling to connect your audience with the people behind your products. Showcase curated collections to simplify the shopping experience and drive engagement.
Launch Email Example #37 Amazon’s Prime Big Deal Days Email
Amazon promoted its exclusive Prime Big Deal Days with an engaging email highlighting early access to discounts for Prime members. The email featured phrases like “New deals dropping now” and emphasized Prime membership benefits, including one-day delivery, four months of free Amazon Music, and “Try before you buy” options. Each benefit was paired with vibrant visuals and CTAs like “Join Prime” and “Explore more benefits.” The email also segmented deals into categories such as small business products, beauty, and Amazon devices, making navigation intuitive and personalized.
Why It Works: Amazon combined exclusivity with a clear showcase of Prime benefits to make members feel valued. The email streamlined the shopping process by offering curated product categories and actionable CTAs, creating a sense of urgency to capitalize on the deals.
Key Takeaway: Use exclusivity and well-organized content to appeal to your audience. Highlight membership perks and segment deals for easy navigation to drive engagement and loyalty.
Launch Email Example #38 Peloton’s Referral Program Email
Peloton encouraged members to refer friends with an email offering mutual rewards: a $100 discount for the new customer and a free accessory for the referrer. The email included a referral link and instructions on how to share it.
Why It Works: The win-win incentive structure motivated referrers and new customers.
Key Takeaway: Incentivize referrals with rewards for both parties to maximize participation.
Launch Email Example #39 Hulu’s Exclusive Show Launch Email
Hulu promoted the premiere of its new psychological thriller Castle Rock with a compelling email that played on intrigue and exclusivity. Featuring bold visuals and the tagline “There’s something strange about the Maine town of Castle Rock—and it’s inescapable,” the email created suspense. It highlighted the show’s connection to Stephen King and J.J. Abrams, building credibility. The CTA—“Try One Month Free”—encouraged sign-ups with an attractive free trial offer. A video teaser embedded in the email gave recipients a sneak peek of the series.
Why It Works: Hulu effectively generated excitement by leveraging star power and offering an exclusive viewing opportunity. Including a free trial lowered the barrier to entry, while the video preview built anticipation.
Key Takeaway: Use exclusivity, star associations, and multimedia elements to create buzz around new launches. Lower entry barriers with offers like free trials to encourage immediate engagement.
Launch Email Example #40 MasterClass’s Resilience-Building Email
MasterClass inspired its audience with an email titled “Transform Failure into Character-Building Gold.” The motivational tone emphasized overcoming challenges and reframing setbacks as growth opportunities. Featuring a compelling lineup of renowned instructors, such as Pharrell Williams and Annie Leibovitz, the email visually showcased the platform’s credibility. The bold CTA—“Join Now”—invited users to subscribe for just $10/month (billed annually), positioning the offer as valuable and affordable.
Why It Works: MasterClass effectively combined emotional storytelling with clear value propositions, appealing to users’ personal and professional growth aspirations. The inclusion of well-known figures added credibility, while the pricing offer made the subscription approachable.
Key Takeaway: Engage your audience with emotional storytelling and recognizable personalities. Pair this with a strong CTA and an attractive pricing strategy to drive conversions.
Launch Email Example #41 Microsoft’s Copilot Mobile App Launch Email
Microsoft promoted the launch of the Copilot mobile app with the tagline “Take the Power of AI on the Go.” The email highlighted three key benefits of the app: inspiration with image generation, precise natural language assistance, and productivity boosts for tasks like presentations and social media design. Each feature was paired with a visual example and links like “Create Images with Words” and “Search with the Power of AI.” The prominent CTA, “Get the Copilot App,” encouraged immediate downloads.
Why It Works:
The email communicates the app’s unique features, using concise copy and visuals to show practical use cases. The simple design and actionable links make the benefits tangible and accessible.
Key Takeaway:
Focus on specific features and real-life applications to demonstrate your product’s value, and use engaging CTAs to encourage quick action.
Launch Email Example #42 Spotify Premium Plan Email
Spotify’s email introduced its Premium plans—Family, Student, Duo, and Individual—with an enticing headline, “A new way of listening is waiting for you.” It highlighted the flexibility and value of each plan, emphasizing benefits like discounted rates for students, shared Duo plans, and the ability to manage up to six accounts under a Family plan. A bold CTA—“Try Premium Free”—encouraged users to explore these options risk-free for a month.
Why It Works: Spotify broke down the benefits of each plan, ensuring recipients could easily see which option suits their needs. The “free trial” incentive eliminated risk and encouraged immediate sign-ups.
Key Takeaway: Clearly outline the benefits of your offerings while using CTAs to simplify the decision-making process. Free trials can significantly reduce hesitation and encourage conversions.
Launch Email Example #43 Wishpond’s Storytelling Webinar Invitation Email
Wishpond invited its audience to a live webinar titled “How to Use Storytelling to Unlock Marketing Funnel Success.” The email highlighted the event details—date, time, and location (Zoom)—and featured the speakers: Jordan Bones, Director of Marketing at Wishpond, and Miurca Dragomir, CMO at Planable. Key learnings, such as building emotional connections, creating compelling content strategies, and structuring brand stories, were summarized in two sections: Storytelling in Marketing and Long-term Content Success. The email concluded with a prominent CTA: “Save Your Free Spot!”
Why It Works: The email emphasized the webinar’s value by outlining clear benefits and actionable takeaways. Including expert speakers added credibility, while the CTA encouraged immediate registration.
Key Takeaway: Clearly define your event’s value proposition and use a straightforward CTA to drive sign-ups.
Launch Email Example #44 Peloton Digital Membership Email
Peloton introduced its updated Digital Membership with an enticing price of $12.99/month, emphasizing accessibility to various workout classes like yoga, meditation, cycling, and running. The email also showcased new compatibility features, including access to workouts via Amazon Fire TV/Tablets and Apple Watch, with enhanced performance tracking. A clear CTA—“Join Now”—encouraged quick sign-ups.
Why It Works: The email highlighted affordability, accessibility, and product integration, making the membership more appealing to diverse user groups. Including new features that are aligned with current tech trends and cater to customer convenience.
Key Takeaway: Focus on pricing benefits and integration with popular platforms to widen appeal and make your product indispensable.
Launch Email Example #45 ClassPass Free Trial Email
ClassPass offered new members a one-month free trial with the headline “Get 1 Month Free to Try Yoga.” The email emphasized access to thousands of gyms and studios with one membership, showcasing visuals of yoga classes and a clear CTA—“Claim Your Offer”—to encourage sign-ups. It also reassured users that spa and salon appointments could be booked after the trial.
Why It Works: The email highlighted the ease and variety of the service while leveraging the appeal of a free trial, reducing any hesitation for first-time users.
Key Takeaway: Emphasize the risk-free nature of your offer and include specific examples of what customers can expect to build interest and trust.
Launch Email Example #46 Upwork Freelancer Plus Upgrade Email
Upwork announced an upgrade to its Freelancer Plus subscription, highlighting new features such as an increase to 100 Monthly Connects and exclusive access to the Upwork Chat Pro AI tool. The email outlined the benefits of the subscription, including improved visibility, upskilling resources, and custom URLs, positioning it as a strategic advantage for freelancers. The CTA, “Get Freelancer Plus today,” encouraged immediate sign-ups.
Why It Works:
The email effectively communicates the tangible benefits of upgrading, tying them to freelancers’ goals of landing more jobs and increasing efficiency. Focusing on exclusive perks like AI tools and expanded resources adds a premium appeal.
Key Takeaway:
Highlight enhanced features and exclusive benefits to position your product as a necessary tool for achieving professional growth. Use clear, actionable CTAs to drive conversions.
Launch Email Example #47 WeWork’s Membership Perks Email
WeWork promoted its coworking spaces under the tagline, “Focus on your business—we’ll do the rest.” The email highlighted benefits such as inspiring workspaces, professional amenities like printers and coffee, and customizable private offices. The visuals showcased dynamic spaces and collaborative communities, while a clear CTA—“Learn More”—encouraged recipients to explore membership options.
Why It Works: WeWork combined an aspirational tone with practical details, targeting small businesses and entrepreneurs seeking flexible and professional environments.
Key Takeaway: Balance emotional appeal with tangible benefits to demonstrate how your service addresses your audience’s needs.
Tips for Writing Launch Emails
- Make It Visual: Use high-quality imagery or videos to enhance engagement and create an emotional connection.
- Segment Your Audience: Personalize your emails based on recipient preferences or behaviors to improve relevance.
- Use Urgency Wisely: Phrases like “Limited Time Offer” or countdown timers drive immediate action.
- Keep It Focused: Avoid overwhelming your audience with too much information. Stick to one core message per email.
- Test Everything: A/B test subject lines, CTAs, and visuals to optimize performance.
Conclusion
A successful launch email does more than announce—it captivates, engages, and drives action. By taking inspiration from these 75 examples, you can craft emails that resonate with your audience, highlight your value, and achieve your campaign goals. Remember to pair compelling visuals with clear, actionable messaging, and constantly tailor your approach to your audience’s needs and preferences.
If you’re looking to refine your email marketing skills, check out these related articles:
- The Introductory Guide to Email Marketing
- How to Build Email Marketing Templates
- Drip Campaign Examples That Work
- Best Email Marketing Examples
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FAQs About Launch Emails
1. How far in advance should I send a launch email?
Start with teaser emails 2–3 weeks before the launch. Follow up with detailed launch emails closer to the date.
2. What makes a subject line effective?
Keep it short, intriguing, and action-oriented. (E.g., “It’s Here: Your Exclusive Invite Inside!”)
3. How many follow-up emails should I send?
Send 2–3 follow-ups post-launch to capture additional engagement.
4. Can I use automation for launch emails?
Yes! Tools like Wishpond make automating email campaigns seamless, helping you segment lists and track engagement.
5. How can I measure success?
Track metrics like open rates, click-through rates, and conversion rates to evaluate performance.
6. Should I send follow-up emails after the launch?
Yes, follow-up emails are crucial for engaging users who may have missed the initial announcement. Space them out over a few days or weeks.
7. What’s the ideal email length for a launch?
Keep it concise but informative. Use short paragraphs, bullet points, and visuals to make the email easy to skim.
8. How can I measure the success of my launch emails?
Track open rates, click-through rates, conversions, and revenue generated. Tools like Wishpond can help streamline this process.
9. Can I reuse launch email templates?
Absolutely! Use templates as a starting point but customize them for each campaign to maintain freshness.
10. Should I include social sharing buttons?
To amplify your reach, encourage readers to share your email content, especially for events or exclusive offers.
