“Explore 30 company social media post examples to boost engagement, build community, and drive results.”
Introduction
In today’s digital world, having a solid social media presence is more than a trend—it’s necessary for companies looking to build meaningful connections with their audience. Social media is where your customers spend their time, so creating posts that stand out can drive engagement and conversions. This post provides 30 practical social media post ideas, each paired with actionable tips to help your business achieve its goals. To take your strategy further, platforms like Wishpond offer tools for campaign management, audience targeting, and post-scheduling to maximize your social presence.
Dive into these 30 tried-and-true examples to see how leading brands capture attention and how you can apply these strategies in your own business.
Company Social Media Post Example #1. Engaging Product Announcements
Example: Adidas’s “New Release” posts featuring the latest sneaker drops
Adidas effectively utilizes social media to announce new product releases, creating excitement and urgency among followers. For instance, on their official Instagram account, Adidas often posts high-quality images or videos of new products with concise captions like “Available on adidas.com” or “Available now.” These posts typically include a direct call-to-action, such as “Link in our bio,” guiding followers to explore and purchase the latest offerings.
Tips: To make product announcements impactful, use bold imagery and concise, engaging captions. Incorporate a clear call-to-action, like “Shop Now,” to direct your audience toward the desired action. This approach informs your followers about new products, encourages immediate engagement, and drives traffic to your sales channels.
Company Social Media Post Example #2. Behind-the-Scenes Content
Example: Starbucks’ seasonal drink creation process
Starbucks often shares behind-the-scenes content showcasing the creation of their seasonal drinks, engaging customers, and building anticipation.
Tips: Customers love to feel connected to the brands they support. Sharing a behind-the-scenes glimpse into product creation, office culture, or event planning can help humanize your brand and strengthen customer loyalty.
Company Social Media Post Example #3. Customer Spotlights
Example: Lululemon’s community highlights
Lululemon features customer stories and experiences, highlighting how their products fit into various lifestyles and fostering community.
Tips: Showcase customers and their experiences with your products. This serves as social proof and builds trust with prospective buyers. Feature a customer photo with a testimonial or a quick interview to keep the spotlight on the buyer, not the brand.
Company Social Media Post Example #4. Employee Highlights
Example: Google’s “Meet the Googler” series
Google has initiatives that introduce team members, provide insights into the people behind the brand, and humanize the company.
Tips: People connect with people. Highlighting employees with short bios and photos shows the faces behind your brand. It’s a great way to show your company culture and build brand trust.
Company Social Media Post Example #5. Educational Content
Example: IBM’s “Did You Know?” series
IBM shares informative posts under the “Did You Know?” series, educating their audience on technological advancements and company achievements.
Tips: Providing value goes a long way. Share quick facts or helpful insights relevant to your industry. Educational posts position your company as a trusted expert, which can foster customer loyalty.
Company Social Media Post Example #6. Seasonal Posts
Example: Coca-Cola’s festive holiday content
Coca-Cola is known for its holiday-themed posts, especially during Christmas, featuring iconic imagery like the Coca-Cola Santa Claus.
Tips: Align your social media content with the seasons or holidays. From Valentine’s Day to Christmas, seasonal content shows that your brand is timely and attentive to celebrations that matter to your audience.
Company Social Media Post Example #7. User-Generated Content (UGC)
Example: GoPro’s customer-created content
GoPro frequently shares user-generated content, showcasing videos and photos captured by customers using their products.
Tips: Repost high-quality content created by your customers. It’s a genuine way to show appreciation and encourage others to share their experiences. Consider offering a branded hashtag to make it easy for fans to contribute.
Company Social Media Post Example #8. Polls and Surveys
Example: Dunkin’s Instagram polls
Dunkin’ frequently uses Instagram Stories to run polls asking followers to pick between popular donut flavors or seasonal drinks. These interactive polls engage fans and give Dunkin’ quick insights into customer preferences. Polls are an easy way to drive engagement and learn more about what your audience enjoys.
Tips: Implementing interactive polls is an excellent strategy for engaging your audience and collecting quick feedback. Pose simple, relatable questions such as “What’s your favorite donut flavor?” to encourage interaction. Polls help you understand audience preferences and increase engagement with minimal effort.
Company Social Media Post Example #9. Quick Tips and Tricks
Example: Adobe’s bite-sized design tips
Adobe shares quick design tips and tutorials, providing value to its creative audience and showcasing its software capabilities.
Tips: Share tips or tricks if your brand offers expertise or how-tos. This will show your expertise and provide followers with value, making your brand a trusted resource.
Company Social Media Post Example #10. Industry News and Trends
Example: LinkedIn’s posts about hiring trends
LinkedIn regularly shares updates and articles about employment trends, offering valuable information to professionals and companies.
Tips: Position yourself as a thought leader by sharing news and trends relevant to your field. Include your take on the topic to start conversations and show you’re up-to-date on industry changes.
Company Social Media Post Example #11. Promotional Offers and Discounts
Example: Amazon’s posts on seasonal sales
Amazon promotes seasonal sales events, such as Prime Day and Black Friday, through engaging social media posts highlighting deals and discounts.
Tips: Announce promotions on social media to drive traffic and boost sales. Use clear visuals and a direct CTA. Offering an exclusive discount code for social followers can make them feel appreciated and valued.
Company Social Media Post Example #12. Contest Announcements
Example: Sephora’s monthly giveaways
Sephora engages its audience by hosting monthly giveaways, encouraging participation, and increasing brand visibility.
Tips: Encourage engagement by hosting a giveaway or contest. Ask followers to tag friends or share the post to enter. This strategy increases visibility and can bring in new followers interested in your products.
Company Social Media Post Example #13. Product Demos
Example: Apple’s hands-on product videos
Apple builds anticipation for new products by sharing teaser content and sneak peeks before official launches.
Tips: Video demonstrations help customers see your product in action. Keep it short and show the key features. A demo can be particularly helpful if your product has unique or hard-to-describe features.
Company Social Media Post Example #14. Event Recaps
Example: Microsoft’s highlights from tech conferences
Microsoft shares recaps and highlights from tech conferences they participate in, keeping their audience informed about industry developments.
Tips: Share a recap after your company participates in an event. Include key takeaways, interesting quotes, or behind-the-scenes photos to show followers what they missed.
Company Social Media Post Example #15. Company Milestones
Example: Zoom’s posts celebrating user milestones and company achievements
In December 2022, Zoom celebrated the first anniversary of its Learning Center, highlighting the milestone of reaching one million users. This achievement underscores the platform’s commitment to user education and engagement. By sharing such milestones, companies can showcase growth and dedication to their community, fostering a sense of shared success and encouraging continued user participation.
Tips: Celebrating significant company milestones, like anniversaries or user growth, highlights your brand’s achievements and strengthens the connection with your audience. Sharing these successes invites your followers to be part of your journey, enhancing loyalty and engagement.
Company Social Media Post Example #16. New Blog Post Alerts
Example: Wishpond’s “Latest Insights” posts on marketing trends and tips
Wishpond promotes new blog content through social media, driving traffic to their website and providing valuable resources to their audience.
Tips: Share links to new blog posts with a brief, enticing summary highlighting the article’s value. Adding a CTA like “Read More” or “Discover More” encourages followers to visit your website, keeping your audience engaged with fresh, relevant content and driving consistent traffic.
Company Social Media Post Example #17. Inspirational Quotes
Example: Nike Football’s motivational quotes for athletes
Nike Football shares powerful quotes to inspire athletes to push their limits, often paired with striking visuals of players in action. Using motivational quotes that resonate with your audience’s ambitions strengthens brand connection and encourages followers to stay engaged.
Tips: People love quotes, mainly concerning personal or professional development. Choose quotes that align with your brand message and design them in a visually appealing format.
Company Social Media Post Example #18. Product Tutorials
Example: Dyson’s Instagram tutorials on using and maintaining their products
Dyson effectively utilizes social media to provide product tutorials, enhancing user experience and satisfaction. For instance, on their official YouTube channel, Dyson shares concise videos demonstrating how to use and maintain their products. An example is the “Dyson Airwrap™️ Tutorial: How to get started with your Dyson Airwrap™ multi-styler and dryer” video, which guides users through the setup and usage of the Airwrap™ multi-styler.
Tips: Short tutorials showing how to use a feature or product can be beneficial. Use a simple step-by-step format that lets customers see how to get the most out of your products.
Company Social Media Post Example #19. Customer Reviews and Testimonials
Example: Amazon’s reposts of top customer reviews
Amazon highlights positive customer reviews on social media, leveraging social proof to build trust with potential buyers.
Tips: Show off your reviews! Feature testimonials to build trust and credibility. A customer’s positive words can be the nudge someone needs to purchase.
Company Social Media Post Example #20. Countdown Timers for Product Launches
Example: Xbox’s countdown posts on Twitter for new game releases
Xbox creates excitement by posting countdowns on Twitter leading up to major game releases, allowing fans to anticipate the launch. Countdown posts build excitement, engage followers, and encourage immediate action when the release goes live, making them a powerful tool for driving engagement and launch-day sales.
Tips: Create anticipation with a countdown post. Whether launching a new product or hosting an event, countdowns build excitement and keep followers engaged.
Company Social Media Post Example #21. Throwback Posts
Example: Disney’s “On This Day” posts highlighting classic movies and park openings
Disney shares “On This Day” posts reflecting beloved movies, characters, and theme park moments. These nostalgic posts evoke fond memories, celebrate the brand’s history, and engage audiences who grew up with Disney. Using throwbacks is a great way to connect emotionally with your audience and celebrate your brand’s legacy.
Tips: Nostalgia can be a powerful tool. Share old photos, ads, or products that remind your audience of your brand’s history or evolution. Throwbacks provide an opportunity to celebrate your journey and engage long-time followers.
Company Social Media Post Example #22. Live Q&A Sessions
Example: Sephora’s live makeup tutorials and Q&As
Sephora hosts live sessions where makeup artists demonstrate products and answer viewer questions, providing interactive and informative content.
Tips: Use live video to host Q&A sessions where customers can ask questions about your products or services. Announce it beforehand, encourage viewers to submit questions, and keep the conversation engaging and helpful.
Company Social Media Post Example #23. Company Values and Mission Posts
Example: Patagonia’s sustainability mission statements
Patagonia shares content focused on its commitment to environmental sustainability, aligning with its brand values and resonating with eco-conscious consumers.
Tips: Share your brand’s values and the mission behind your work. Highlighting your core values can deepen customer trust and attract like-minded followers who believe in what your brand stands for.
Company Social Media Post Example #24. Success Stories and Case Studies
Example: Salesforce’s client success stories showcasing business growth
Salesforce frequently shares client success stories on LinkedIn, highlighting how businesses achieve growth and transformation using their platform. Recently, Salesforce featured how Standard Bank used its solutions to enhance customer engagement and drive digital transformation. These posts offer valuable insights into the challenges faced, solutions implemented, and measurable outcomes achieved, showcasing Salesforce’s impact across diverse industries.
Tips: Share detailed stories of how your product or service has delivered results, using specific metrics to show impact. Success stories are especially compelling for B2B, as they build credibility and demonstrate value to potential customers.
Company Social Media Post Example #25. Holiday or Special Occasion Celebrations
Example: Ben & Jerry’s celebrating National Ice Cream Day
Ben & Jerry’s participates in fun holidays like National Ice Cream Day, creating themed content and promotions to engage their audience.
Tips: Connect with your audience by celebrating fun holidays, whether national, international, or industry-specific. Keep the posts light-hearted and relevant, aligning with your brand personality.
Company Social Media Post Example #26. Product Teasers
Example: LEGO’s teaser posts for new set releases
LEGO often shares partial images or close-up shots of new sets before their full reveal, creating excitement among fans. These teaser posts engage followers by sparking curiosity and inviting them to guess the theme or set type. Teasing new products with intriguing visuals builds anticipation and keeps the audience engaged before launch announcements.
Tips: Tease new products or features with cryptic visuals or partial reveals to build anticipation. Teasers spark curiosity and encourage followers to stay tuned for more information.
Company Social Media Post Example #27. Fan Appreciation Posts
Example: Spotify’s year-end “Spotify Wrapped” campaign
Spotify engages users by providing personalized year-end summaries of their listening habits, encouraging sharing and interaction.
Tips: Show appreciation to your fans or top users. Recognize them publicly for their loyalty or engagement, strengthening loyalty and encouraging other followers to engage more.
Company Social Media Post Example #28. Charity and Community Involvement
Example: TOMS’ updates on charitable giving projects
TOMS shares stories and updates about its philanthropic initiatives, highlighting the social impact of purchases and reinforcing its mission-driven brand.
Tips: Highlight any charitable work or community involvement. Posts about giving back or making a difference show followers that your company is about more than just profit.
Company Social Media Post Example #29. Product Comparisons
Example: BMW’s comparisons of electric models vs. traditional gas vehicles on Instagram
BMW effectively utilizes social media to highlight the unique features of its electric vehicles compared to traditional gas-powered models. For instance, on their official Instagram account, BMW shares posts comparing their electric models’ performance, efficiency, and environmental benefits to conventional vehicles. These comparisons inform consumers about the advantages of choosing electric over gas-powered cars.
Tips: When creating product comparison posts, focus on unique benefits that meet customer needs. Present the information in an engaging, clear format to help customers make informed decisions.
Company Social Media Post Example #30. Feedback Requests
Example: Adobe asking followers for feedback on new software updates
Adobe engages its community by soliciting feedback on software updates, demonstrating a commitment to user satisfaction and continuous improvement.
Tips: Ask your audience what they think! Whether it’s about a product, service, or a company change, feedback requests show that you value customer opinions and are willing to improve based on their input.
How Wishpond Can Support Your Social Media Strategy
- Campaign Management: Easily create, launch, and monitor multiple campaigns in one place with templates and custom options tailored to your goals.
- Automated Scheduling: Plan and schedule posts in advance, keeping your brand active and visible across platforms without daily effort.
- In-Depth Analytics: Track real-time engagement and conversions to see what’s working, allowing you to make quick, data-driven improvements.
- Targeted Audience Reach: Segment your audience by demographics and interests, ensuring your posts reach those most likely to engage and convert.
- Customizable Landing Pages: Create on-brand, conversion-focused landing pages to turn social engagement into actionable results, such as sign-ups or purchases.
- Lead Generation Tools: Capture leads with pop-ups, forms, and contests, building your email list and CRM directly from social engagement.
- Contests & Promotions: Use Wishpond’s tools to launch engaging contests and giveaways, driving growth and excitement on social media.
- Integrated Marketing: Sync with email, CRM, and web analytics for a complete view of your digital marketing, creating cohesive multi-channel campaigns.
- Professional Support: Access expert guidance and support to maximize Wishpond’s tools and refine your social media strategy.
Conclusion
Social media offers endless opportunities for businesses to connect, engage, and grow their customer base. By exploring these 30 post examples, you can diversify your content, keep your audience interested, and showcase your brand’s unique value. Whether you build trust through customer spotlights, drive conversions with limited-time offers, or increase content visibility, each post type can play a decisive role in a balanced social media strategy.
To make social media management even more effective, consider using Wishpond’s suite of tools to simplify your workflow. With features like automated scheduling, advanced analytics, customizable landing pages, and seamless campaign management, Wishpond helps businesses of all sizes maximize social media success.
For more insights on social media strategies, check out these related articles:
- 20 Social Media Marketing Examples to Inspire You
- How to Promote Your Business on Social Media
- Social Media Marketing for Small Businesses
And explore Wishpond’s specialized resources to elevate your marketing approach:
Ready to see how Wishpond can transform your social media efforts? Book a personalized VIP demo and discover the full potential of Wishpond’s marketing platform.
FAQs
1. How often should a company post on social media?
Consistency is crucial. Most brands find success posting at least once daily on significant platforms like Instagram and Facebook. However, consider your audience’s preferences—quality over quantity always wins.
2. What types of posts get the most engagement?
Interactive content, visually compelling images, and customer-centric posts like testimonials drive engagement. Educational content and quick tips also perform well.
3. Can social media increase direct sales?
Absolutely. Platforms like Instagram and Facebook have integrated shopping features that make it easier than ever for followers to shop directly from posts.
4. Why use a platform like Wishpond?
Tools like Wishpond streamline your social media efforts. You can schedule posts, analyze results, and target specific audience segments, helping you manage your brand presence more effectively.
