Have you ever wondered if A/B Testing is really worth all the trouble? Is it right for your business?
A/B testing is a strategy in marketing in which two versions, A and B, (the Control and the Treatment) are tested against each other.
The goal is to identify changes that increase the chance of the what you want to occur, occurring.
Here are 15 awesome A/B testing statistics to inspire your own tests.
Further Reading:
- How to A/B Split Test your Facebook Ad to Maximize ROI
- The Psychology Behind a Successful Facebook Ad Part 1: Color
- The Psychology Behind a Successful Facebook Ad Part 2: Images
