Challenge
Truecaller aimed to engage its users by gathering and sharing their personal stories about their experience with the app. Being a startup with a large organic social media following, they needed a way to create organized and structured social media promotions to boost engagement and grow their social following.
Solution
Truecaller partnered with Wishpond, using Wishpond’s platform for social promotions and landing pages. Wishpond offered a strategic and organized way to run social media marketing campaigns regardless of follower count, enabling startups and corporations to effectively boost fan engagement at a reasonable price.
Results
Over 70,000 participants engaged in their campaign. Collected more than 1,000 insightful user testimonials detailing personal success stories, such as reconnecting with lost friends, identifying businesses for jobs, and avoiding fraudulent calls. Achieved a 400% increase in Facebook following.
“We had thousands of incredibly insightful testimonials from users who have reconnected with lost friends, scored jobs because Truecaller identified a business, or saved them from a potential fraudulent call.”
Why Wishpond?
Wishpond provides pricing and promotional structures regardless of the number of followers, allowing small businesses and startups to thrive.
“Wishpond offers a strategical and organized way for social media marketers from startups or corporations to create an organized platform to boost fan engagement for a reasonable price.”
