Challenge
The Tattoo Shop found their social media posts had become stale and ineffective in capturing attention and driving sales. To revitalize their Facebook and Twitter presence, they needed an engaging and interactive campaign that could generate excitement within their target community and direct more traffic to their online store.
Solution
They launched a body art photo contest on social media using Wishpond’s photo contest tool. This approach allowed customers to submit photos showcasing their tattoo work and enabled the community to vote for their favorites. The contest not only encouraged customers to display their artistry but also fostered excitement and user participation, boosting engagement significantly. The contest’s integration between businesses helped spark innovative ideas, while Wishpond’s simple, mobile-friendly platform facilitated the campaign execution.
Results
Within one month, The Tattoo Shop’s campaign yielded over 212 photo submissions and gathered more than 1,700 votes. The contest reached a potential audience of over 155,000 people, substantially growing their social media presence and fan base. This engagement created a fresh, enthusiastic community and positioned the brand to continue leveraging social media contests—such as follow-up video contests—to promote products and enhance their presence on platforms like YouTube.
Why Wishpond?
The Tattoo Shop chose Wishpond for its straightforward and effective photo contest platform that empowered them to create interactive campaigns quickly and easily. Wishpond’s tools helped generate meaningful user-generated content and fostered strong community engagement, valuable for both brand building and sales growth. The ease of campaign setup and reliable results were praised by The Tattoo Shop’s marketing lead, reinforcing Wishpond as a vital partner for the company’s ongoing social media marketing strategy.
It is so easy to set up campaigns and the results are encouraging. I’m sure at some point we will be using all the other elements of Wishpond to see what else we can do to make things more interesting.
