Challenge
The Studio, known for high-quality photography mainly targeting high school seniors, faced the challenge of the cyclical nature of their business, which left them with slow revenue periods. They needed a way to promote additional services, specifically kids’ photography, to keep their business and staff busy beyond the typical peak season.
Solution
To address this, The Studio leveraged Wishpond’s tools to run a Social Vote Contest during their slow season. They posted 41 kids’ portraits and encouraged participants to vote for their favorites. This approach not only created buzz around their children’s photography services but also showcased their artistic work to a broader audience. The contest was hosted on their Facebook page and company blog, making it accessible to existing and new followers. Wishpond’s easy-to-use Social Voting app facilitated the contest setup, participant engagement, and data capture, making follow-up marketing campaigns possible.
Results
Within less than a month, The Studio’s Vote Contest attracted over 1,300 participants and achieved a potential reach of over half a million people, significantly increasing exposure for their kids’ photography services. The contest helped augment their Facebook likes by 227 and generated enthusiasm and positive feedback from parents. These efforts contributed to diversifying their client base and likely enhanced their sales during the slower period.
Why Wishpond?
The Studio chose Wishpond because its Social Voting tool is straightforward to set up and participate in, highly engaging, and effective at generating viral promotion and capturing valuable analytics. Wishpond’s platform enabled The Studio to interactively market their services and build a broader, more engaged client community despite the challenges of seasonal business fluctuations. The ability to collect emails and analytics through the Vote Contest strengthens future marketing efforts and client retention strategies.
