Challenge
Stitch Collective is an accessory retailer built on customer-driven product design, where customers vote on designs submitted by emerging global designers to determine which products are manufactured. To expand their voting reach and gain actionable insights, they needed an easy-to-use online voting system with social shareability that could increase virality while delivering powerful analytics to understand their audience better.
Solution
For their City Bag Challenge, Stitch Collective used Wishpond’s Social Voting contest to let customers vote on 12 emerging designer finalists. The winning design would be produced as their next new product. Social voting integrated with Facebook enabled viral sharing and broad participation. The Wishpond contest tools were easy to embed on the Stitch Collective website and worked seamlessly on mobile and social platforms. Wishpond’s Social Marketing Suite also provided automated analytics capturing participant data and enabling targeted email marketing.
Results
In less than a month, the contest achieved close to 4,000 participants, around 27,000 views, and a potential reach exceeding 2.5 million people. The campaign delivered great customer insights through Wishpond’s analytics, enabling Stitch Collective to break down voter preferences by demographic and geographic segments and craft personalized marketing emails accordingly
The social sharing features helped the campaign spread virally across Facebook and Twitter, greatly enhancing brand visibility and engagement.
Why Wishpond?
Stitch Collective valued Wishpond for its easy-to-use and mobile-optimized contest tools that could be embedded directly into their website without requiring technical expertise. The integrated social sharing features fueled viral growth, while the powerful analytics platform provided detailed insights into voter behavior, demographics, and locations, uniquely allowing Stitch to create personalized customer experiences via targeted emails.
As Stitch Collective’s founder stated, the social sharing and analytical features made their design challenge spread virally and allowed precise targeting of marketing efforts—advantages others lacked.
