Challenge
SpareMyHair wanted to increase sales, website traffic, fan engagement, and leads for their business.
Solution
SpareMyHair ran a nationwide contest called "Enter Our SpareMyHair Contest! Regrow Your Hair And Win Cash." It consisted of two rounds using Wishpond’s Photo Contest App. For Round 1, they asked participants to submit a photo showing their concern of thinning scalp hair. All the photos were hidden from the public so participants felt comfortable submitting their photos. They picked 15 men and 15 women to receive a three-month supply of SpareMyHair products, which included daily vitamins, scalp treatment, shampoo, conditioner, and a laser scalp stimulation brush. This was a great way to generate qualified leads since the chosen participants would be interested in using their products. For Round 2, participants submitted their "after" photos after using the products for 3 months, and one lucky person was selected for a grand prize of $1000. The 2nd and 3rd place winners also received a cash prize.
Results
"Excellent." SpareMyHair increased sales, website traffic, fan engagement, and leads.
WhyWishpond?
"Organized, better support and technology" "I liked their plugins and their tactics"
"I highly recommend Wishpond" —SpareMyHair