Challenge
Nordweg faced the challenge of increasing their popularity within a competitive luggage market. Their goals were to grow their social media following, particularly on Facebook, and to capture direct customer contact information to enable personalized marketing. For a new company, developing brand awareness and a loyal audience were pressing needs.
Solution
They implemented a Wishpond Sweepstakes, running a contest on their Facebook page where entrants had the chance to win a branded Nordweg backpack. The campaign leveraged social sharing, allowing entries to spread virally through friends and their networks, effectively reaching the targeted market. Wishpond’s easy-to-use app made setting up and managing the campaign simple, ensuring smooth execution and participation.
Results
In just one month, Nordweg’s Sweepstakes campaign yielded over 2,400 participants, doubled their Facebook fans, achieved a potential reach exceeding 1.2 million people, and increased their online sales. The campaign not only boosted brand awareness but also built a strong foundation of new leads and engaged followers, positioning Nordweg for ongoing growth via direct marketing efforts.
Why Wishpond?
Nordweg chose Wishpond because the platform offered a user-friendly, viral marketing tool that allowed them to quickly launch a social Sweepstakes campaign without the usual logistical hassles. Wishpond’s tools enabled them to generate brand buzz and build a sizable fan base with minimal effort. Nordweg praised how easy and fast it was to get the campaign running and its setup for viral reach, fueling rapid growth and sales with a small investment. The captured data and expanded audience empower Nordweg to continue engaging their customers effectively with targeted emails and upcoming marketing campaigns.
