Challenge
Nolcha Fashion Week, a prestigious event showcasing independent fashion designers during New York Fashion Week, aimed to boost awareness for their event and designers, grow their Facebook followers, and expand their reach to a global audience of press, retailers, stylists, and industry influencers.
Solution
To meet these goals, Nolcha extended their existing radio promotions by running a Wishpond Sweepstakes contest announced on CBS and promoted to their Facebook fans. The contest quickly went viral, leveraging social sharing alongside traditional media to dramatically increase reach and lead generation.
Results
Within just 15 days, Nolcha Fashion Week’s campaign captured over 1,350 entrants, achieved a potential reach exceeding 350,000 people, and collected detailed data on their key target audience. This not only created a new audience segment but also provided valuable contact data to support future targeted marketing campaigns.
Why Wishpond?
Nolcha chose Wishpond because it effectively combined social media engagement with broader advertising efforts, enabling the event to maximize awareness and lead generation efficiently. The platform’s ability to integrate viral contests with contact capture helped Nolcha rapidly grow their fan base and gather actionable customer insights, empowering more focused marketing efforts going forward.
