Challenge
Nerdogy needed a fun, innovative way to grab the attention of business owners and decision makers to market their digital marketing services. As a young, energetic company, they wanted to showcase their free-spirited brand and generate new fans, leads, and ultimately sales quickly and effectively.
Solution
They chose Wishpond’s Social Sweepstakes tool to run a campaign through their Facebook page, linking back to their website. The Sweepstakes leveraged viral sharing through friends of friends who entered the contest and was supported by targeted Facebook ads to reach their ideal audience. The easy-to-use Wishpond app fit well with Nerdogy’s innovative approach and brand personality.
Results
In just one month, the Sweepstakes resulted in over 600 new Facebook likes, a potential reach exceeding 183,000 people, increased website traffic, and 5 new major leads. Of those leads, Nerdogy closed 60%, converting these campaign-generated prospects into paying clients quickly.
Why Wishpond?
Nerdogy found Wishpond’s Sweepstakes tool to be a very easy-to-share marketing solution that seamlessly fit with their innovative style and brand. The platform’s usability and viral contest mechanics enabled them to run a successful and efficient campaign that brought immediate results in new fans, leads, and sales. This case demonstrates how smart marketing agencies can leverage social promotions effectively and rapidly.
