Challenge
LEFTFIELDBIKE, a boutique bicycle store in London’s Canary Wharf, sought to increase brand awareness for their new venue in a competitive and affluent market. Their audience demanded premium, highly-designed bikes, both electric and non-electric. The challenge was to raise their profile effectively and capture meaningful customer contact data amid a dynamic environment filled with many competing brands and retailers.
Solution
They chose Wishpond’s Sweepstakes tool to run a prize draw in the local Wharf newspaper, offering a £750 KTM road bike as a prize. The automated subscription process enabled easy setup and management with minimal effort. Additionally, they hosted a national cycle racing event where attendees used their phones to access the Sweepstakes page and register. The convenience of mobile registration and the ability for some visitors to photograph the poster and enter later greatly enhanced participation and data capture. Wishpond’s tech support was noted as highly responsive and helpful throughout the campaign, enabling quick learning and confidence in running future campaigns efficiently.
Results
In just ten days, LEFTFIELDBIKE surpassed their target by securing over 2,000 new subscribers. The campaign drove realistic and measurable increases in website traffic and boosted awareness of both their brand and the premium bicycle brands they carry. Reports indicate that sales have improved as a result of the campaign, and the expanded brand recognition within Canary Wharf and The City suggests strong potential for ongoing sales growth.
Why Wishpond?
LEFTFIELDBIKE appreciated Wishpond for its easy-to-use, automated Sweepstakes platform that allowed them to launch a campaign quickly and focus on other business priorities. The smooth mobile registration experience at their event and the effective subscription automation contributed to their success. They also praised Wishpond’s exceptional technical support team for being friendly, knowledgeable, and responsive. The confidence gained from using Wishpond’s user-friendly tools means they expect to create future campaigns in under five minutes.
