Challenge
Yummy Art, an online B2B and B2C edible ink company that allows customers to eat what they draw, aimed to increase brand visibility and interaction with both new and existing clients. Their goal was to drive more traffic to their website and increase online sales by creating buzz and excitement around their innovative product.
Solution
Yummy Art ran a Wishpond-powered Sweepstakes campaign, offering a gift voucher for their online store as the prize. They promoted the sweepstakes across multiple channels—sharing on Facebook, promoting on Twitter, and sending emails with direct links to the contest page. This multichannel approach allowed them to engage customers from all touchpoints and encouraged participants to spread the word organically. Wishpond’s easy-to-use tools made contest setup and analytics tracking straightforward, enabling Yummy Art to capture valuable customer data for future marketing efforts.
Results
In less than one month, the sweepstakes added over 430 participants and generated a potential reach of over 106,000 people. The campaign created buzz and excitement around the brand, increased website referral traffic, and facilitated the capture of key analytics and contact information. The positive engagement has led Yummy Art to plan regular sweepstakes to maintain momentum and further increase their online sales and referral traffic.
Why Wishpond?
Yummy Art chose Wishpond because its platform enabled seamless creation and management of multichannel sweepstakes campaigns that increased brand virality and customer interaction with minimal effort. The integrated tools simplified promotion across social media and email, capturing detailed participant data and providing actionable analytics. Wishpond’s Sweepstakes product helped them quickly build excitement and engagement, proving effective for their B2B and B2C audience alike and encouraging Yummy Art to continue leveraging Wishpond for future marketing growth.
The tools provided by Wishpond to create a campaign were intuitive and easy to use, and the insight gained from the campaign, such as the geography and likes of the participants, provided encouragement that the right audience was reached
