Challenge
Amelia Kingston, as a young artist, faced the challenge that her social media presence was limited to friends and close contacts, which was not generating new leads or sales. She needed to reach a broader, targeted audience interested in her art on Facebook and increase her visibility on Etsy.
Solution
She used Wishpond’s easy-to-use Sweepstakes platform to run a giveaway offering a piece of her artwork. The contest was promoted through Facebook, leveraging social sharing to exponentially increase reach and engagement. The campaign created buzz and excitement around her work, driving notable growth in followers and traffic to her Etsy page.
Results
Within one month, Amelia Kingston’s Facebook fan base doubled, she engaged more visitors on her Etsy page, and her posts achieved viral reach. The Sweepstakes resulted in capturing over 200 email leads and reached a potential audience of more than 55,000 people, substantially expanding her marketing footprint.
Why Wishpond?
Wishpond’s platform gave Amelia the ease, power, and tools required to run an effective social media marketing campaign without technical difficulties. The Sweepstakes tool made it straightforward to launch a campaign that quickly grew her followers, generated leads, and increased public exposure with viral sharing. This well-rounded support helped Amelia build a stronger online presence and a broader customer base for her artwork.
