Free Home Buyer’s Guide
Get new leads by offering a free home buyer’s guide
Free Home Buyer’s Guide
Real Estate
Build Your Email List
Get New Leads
Description
The Free Home Buyer’s Guide Campaign is an easy way to build your email list and get new leads. In the Campaign, you offer a free home buyer’s guide in exchange for people’s contact info . It’s designed to be bold and easy for people to sign up. The sign up form is displayed in the middle of the page where people can easily type in their contact info to get the guide.
You can then follow-up with them via email to turn them into clients.
Step 1: Google Adwords Ad
Advertise to people when they search for a home buyer’s guide for you area to drive them to the Guide Download Page.
Step 2: Guide Download Page
On the Guide Download Page, people enter their contact info (Name, Email & Phone) to get the free home buyer’s guide.
Step 3: Thank You Page
On the Thank You Page, people see a message that thanks them for signing up and provides a button that they can click to download the guide file.
Step 1: Google Adwords Ad
Google Adwords Ads make it easy for you to promote your home buyer’s guide to people when they search for it on Google.
This is a pre-built Google Adwords Ad for promoting a home buyer’s guide in Vancouver, but it can be used for any city or region:
1. Ad
1Home Buyer’s Guide Vancouver – Get Your Free Guide
2www.yoursite.com/free-guide 1-800-921-016734See how to avoid critical mistakes that could cost you $1000s when buying a home
1. Headline
In the first part of the Headline, show text that the person is likely to have entered in their Google search. This will make them feel like the Ad is personally relevant to them, and make it more likely that they’ll click. In the second part of the Headline, Get Your Free Guide, show a call-to-action. This tells people exactly what they will get when they click on the Ad, making it more likely for them to do so.
2. Display URL Path
The best thing to have in the Display URL Path is the keyword that the person entered on Google. This will make it super relevant for them, as it uses the exact words they were thinking of. You can do this using Keyword Insertion. In the Google Adwords builder, enter {keyword:free-guide} into the Display Path field. This will make the Display Path show the keyword that the person searched for, or show free-guide if Google can’t display the keyword.
3. Call Extension
Use the Call Extension to add your phone number to your Ad. This way, people can call you directly by clicking the Ad, which is especially useful for people who see your Ad while using their mobile phone.
4. Description
Describe your guide in 1-2 short sentences.
2. Keywords
Top Keyword to Target:
- +Home
- +Buyer
- +Guide
- +Vancouver
This keyword targets people who are searching for a Vancouver home buyer’s guide. It uses broad match modifiers for +Home +Buyer +Guide +Vancouver to target people who are specifically searching for home buyer’s guides for Vancouver.
Note: This keyword is just a starting point. For best results you should experiment with it and try similar variations.
Why are Google Adwords Ads effective for this Campaign?
The reason they’re effective is because they’re shown to people at the moment they’re asking Google for a home buyer’s guide. This, of course, means that they’re interested in purchasing a home. So you’re able to show your Ad exclusively to an audience of people that are interested in your real estate services, which is the most effective way to advertise.
Need Help with Google Adwords?
Step 2: Guide Download Page
The Guide Download Page is where people sign up to get your home buyer’s guide. It has two jobs:
1. Get people interested:
The headline and subheadline tell people that they’ll get a free guide to learn how to learn about their local market and how to get the best price when buying a home.
The page is filled with a number of sections to persuade them to book: It uses the word “Free” in the headline and call-to-action button, which is the most enticing word you can use. It has a section to showcase your experience and expertise. And it has a client testimonial.
2. Make it easy for people to sign up:
The Guide Download Page is built to be easy to understand. The text makes it simple and straightforward to read what to do: Get a free home buyer’s guide when they signup using the form.
Guide Download Page Sections
Top Bar
Show your logo to introduce visitors to your real estate agency. And include your phone number so people can reach you if they have any questions about buying a home.
Headline
This headline quickly engages visitors with a big call-to-action to get a home buyer’s guide for free.
Subtext
The subtext provides the development’s top selling points in 1-2 sentences
Subheadline
Give a description of what people will learn inside the guide: Local market values, strategies for getting the best home price – whatever your guide is about.
Form
Keep it to the most basic contact info you need: Name, Email and Phone Number. The simpler the form is, the less daunting it is. And the more likely people are to fill it out.
Signup Button
This button acts as a call-to-action: It tells them what will happen when they click: They’ll get the free guide.
Top Bar
Show your logo and phone number in case people want to reach you with any questions.
Thank you Message
Thank people for booking and tell them what will happen next: You’ll contact them shortly to set up their consultation.
Download Guide Button
Show a download button that people can click to get the guide. Clicking the button will download the guide file to their computer.
How to create this Campaign in Wishpond
The Free Home Buyer’s Guide Campaign is available for free on any plan in Wishpond. Here’s how to use it:
- Sign up for a Wishpond account.
- Select Real Estate as your Industry
- In the Campaigns Dashboard, click “View More”, then scroll down and click on Free Home Buyer’s Guide.
- This will take you to the Campaign Builder where you can edit the Guide Download Page and Thank You Page. They will look exactly the same as they do above, and you’ll be able to edit and style them however you like.
- Publish your Campaign to your website or a wishpond.com URL.
- Create your Google Adwords Ad and set the Ad’s Destination URL to the Campaign URL.
