Book a Stay
Get new customers who want to book a stay
Book a Stay
Hotels & Resorts
Get New Customers
Description
The Book a Stay Campaign is a powerful way to get new customers to book a stay at your hotel/resoirt. It gets people to first make a request to book a stay by typing in their contact information. This makes them state “yes, I want to book a stay” in a low-risk way. You can then contact them by phone or email to get them to make a purchase and complete their booking.
This technique delivers a lot more customers than if you just put the purchase form itself on the page, because that would create too much commitment for people. That approach causes just about every person to exit without booking. Instead, you can ask people to enter their contact details first, so they can begin the booking process with no risk. This makes it likely that many people will take this first, no-risk step. And you’ll then be able to turn more of them into customers than if you tried to ask them to purchase immediately.
Step 1: Google Adwords Ad
Advertise to people when they search for a hotel/resort in your area to drive them to your Booking Page.
Step 2: Booking Page
On the Booking Page, people sign up to book a stay at your hotel/resort by entering their contact details into the booking form.
Step 3: Thank You Page
The Thank You Page tells people that they’ve successfully signed up to book a stay with you. And it tells them what will occur next.
Step 1: Google Adwords Ad
Google Adwords Ads make it easy for you to promote your hotel/resort to people when they search for a hotel/resort in your area on Google.
This is a pre-built Google Adwords Ad that we’ve used for our clients in the Hotel/Resort Industry. While it’s built specifically for a resort in Bali, I’ll show you how to apply the best practices to any kind of hotel/resort:
1. Ad
1Bali Resort – Book Your Stay
2www.yoursite.com/bali-resort 1-800-921-016734Book the ultimate luxury experience at Bali’s most beautiful resort.
1. Headline
In the first part of the Headline, show text that the person is likely to have entered in their Google search. This will make them feel like the Ad is personally relevant to them, and make it more likely that they’ll click. In the second part of the Headline, Book Your Stay, show a call-to-action. This tells people exactly what they will get when they click on the Ad, making it more likely for them to do so.
2. Display URL Path
The best thing to have in the Display URL Path is the keyword that the person entered on Google. This will make it super relevant for them, as it uses the exact words they were thinking of. You can do this using Keyword Insertion. In the Google Adwords builder, enter {keyword:bali-resort} into the Display Path field. This will make the Display Path show the keyword that the person searched for, or show bali-resort if Google can’t display the keyword.
3. Call Extension
Use the Call Extension to add your phone number to your Ad. This way, people can call you directly by clicking the Ad, which is especially useful for people who see your Ad while using their mobile phone.
4. Description
Describe your hotel/resort in 1-2 short sentences.
2. Keywords
Top Keyword to Target:
- +Bali
- resort
This keyword targets people who are searching for resorts in Bali. It uses a broad match modifier for +Bali to target people who are specifically searching for a resort in Bali. And it uses a broad match for resort to target people who are searching for resort and words similar to it like hotel and accomodation.
Note: This keyword is just a starting point. For best results you should experiment with it and try similar variations.
Why are Google Adwords Ads effective for this Campaign?
The reason they’re effective is because they’re shown to people at the moment they’re asking Google for information about hotels/resorts in your area. This, of course, means that they’re interested in staying at your hotel/resort. So you’re able to show your Ad exclusively to an audience of people that are interested in staying at your hotel/resort, which is the most effective way to advertise.
Need Help with Google Adwords?
Step 2: Booking Page
The Booking Page is where people take the first step towards booking their stay: They enter their contact details to make a request to book a stay. This gets them to say “yes, I want to purchase this” in a low-risk manner. You can then follow-up with them by phone or email after they sign up to get them to complete their purchase.
This leads to a lot more sales than if you just put the billing form right on this page, because it create too much commitment for people all at once. This method causes almost everyone to leave without booking a stay. Instead, by asking people to provide only their contact details first, they’re able to start the booking process with no risk. This makes it likely that many people will take this first, no-risk step, and you’ll be able to turn more of them into customers than if you tried to ask them to buy right away.
The page has two jobs:
1. Get people excited about your hotel/resort:
The page includes a number of sections for you to describe the experience people will have at your hotel/resort in a number of ways to get them excited.
2. Make it easy for people to book:
The booking form is placed right at the top of the page so people can view it immediately when they land on the page. And the title and subtext explain exactly what a person should do on the page: Book Now.
Booking Page Sections
1. Top Bar
Show your logo and phone number right at the top, so people can easily reach you right from the page and see that you’re a real, legitamite company.
2. Hero Section
- Headline
- Subtext
- Price
Make your headline an action statement that tells people exactly what to do on the page.
In 1-2 sentences, describe the experience and location of your hotel/resort to build interest.
People want to know the price of something right away. Display it here so they can quickly see it.
3. Hotel/Resort Highlights
Showcase the most popular highlights of your hotel/resort in a simple, visual layout that’s easy for people to scan and read quickly.
4. Hotel/Resort Details
Provide a brief overview of your hotel/resort. This is meant to create a mental image in people’s minds of what they will experience at your hotel/resort.
5. Customer Testimonial
Display a customer testimonial to provide social proof of the incredible value of your hotel/resort.
6. Hotel/Resort Amenities
Showcase all of your most popular amenities in an easy-to-read bullet list. This allows people to quickly scan and find the one that are most important to them.
7. Location & Contact Details
Include your location and phone number. This helps people see that where you’re located, they can reach you by phone, and you’re a real, trust-worthy company. This is especially important if you’re targeting people outside of your local area.
Top Bar
Show your logo and phone number so people can reach you from the page if they have any questions for you.
Thank you Message
Thank people for signing up for a stay and tell them what will happen next: One of your agents will contact them shortly to complete their booking with you.
How to create this Campaign in Wishpond
The Book a Stay Campaign is available for free on any plan in Wishpond. Here’s how to use it:
- Sign up for a Wishpond account.
- Select Hotels & Resorts as your Industry
- In the Campaigns Dashboard, click Book a Stay. This will take you to the Campaign Builder where you can edit the Booking Page and Thank You Page. They will look exactly the same as they do above, and you’ll be able to edit and style them however you like.
- Publish your Campaign on your website or a wishpond.com URL.
- Create your Google Adwords Ad and set the Ad’s Destination URL to the Campaign URL.
