Step 1: Facebook Ad

Facebook Ads allow you to target people who are interested in fitness training in your local area to drive them to your Contest Page.

Below is a pre-built Facebook Ad and Target Audience that we use for one of our fitness clients.

• 1. Ad

  

  Text

  Start with a short, exciting sentence to pull people in. Then show a call-to-action to tell them to Enter now for the chance to WIN. Then show the aspects of the grand prize in a bullet list, with eye-catching emojis, so it’s easy for them to read. And finish by tell them that the contest ends soon to create a sense of urgency.

  Image

  Use an exciting, eye-catching image with a purple border. In our experience, this kind of image with a colorful border is what will stop people when they’re scrolling in the Facebook Newsfeed and read your Ad. And show a text headline in the image. This will get people reading your Ad right away.

  Headline

  This headline format, WIN [PRIZE]!, does a great job of immediately drawing people in and exciting them. Having WIN in all-caps draws people’s attention to it. They’ll then see what the prize is that they can win, which gets them excited and keeps them reading all the way to the end – where the Call-to-Action is for them to click.

  Newsfeed Link Description

  Provide a sentence or two with some extra details on the prize.

  Call-to-Action

  This is the button people click on the Ad to be taken to your Campaign.

  Facebook only gives you a few options for this. For Contest Campaigns like this one, Learn More performs best as none of the other options are applicable for it.

• 2. Target audience

  Here’s the targeting we recommend:

  Interests/Behaviour Targeting

  Facebook’s Interest and Behavior targeting allow you to show your Ad to people who are interested in specific things and activities. Their system has become very sophisticated and is now able to target the right people incredibly accurately.

  We recommend using Facebook’s Fitness Interests:

  • Physical exercise
  • Physical fitness
  • Weight Loss

  Age, Gender, Language and Location Targeting

  Age, Gender, Location and Language targeting should reflect who your most common members are. If you generally serve people in their 20’s and 30’s, then you should target people in that age group. If you’re unsure which Location to target, we recommend targeting people within a 30-minute drive of your own location: This is a close enough distance for most people to be content with driving to you.

  Why are Facebook Ads effective for this Campaign?

  The reason they’re effective is because they’re shown to people who are interested in fitness training in your area. Facebook is great at knowing people’s interests based on their behavior, which is what makes their Ad targeting so effective.

  Google Adwords, on the other hand, don’t work well for contests. This is generally because people don’t search on Google for contests. And the ones who do search for contests are just people who are interested in winning something free, not specifically in fitness training.

Step 2: Contest Page

The Contest Page is where people enter the contest. It has two jobs:

• 1. Make it easy for people to enter the giveaway:

  The entry form is right at the top of the page so people can immediately see it. And the title and subtitle directly explain what a person should do on the page: Enter to win a gift card for your fitness centre.

• Build interest in your Fitness Centre:

  The page includes several sections to highlight your fitness centre and the products and services you offer. This builds people’s interest in your fitness centre and makes it easy to follow-up after the contest to turn them into a customers.

Contest Page Sections

Step 3: Thank You Page

After a person submits the entry form on the Contest Page, they’re sent to the Thank You Page. On this page, we show entrants a thank you message to confirm they’ve entered, a message to let them know when the winner will be selected and provide the refer-a-friend link so entrants can refer more friends to the contest.

Thank You Page Sections

How to create this Campaign in Wishpond

The Refer-a-Friend Gift Card Contest Campaign is available for free on any plan in Wishpond. Here’s how to use it:

1. Sign up for a Wishpond account.
2. Select Fitness & Health as your Industry
3. In the Campaigns Dashboard, click View More, then scroll down and click on Refer-a-Friend Gift Card Contest. This will take you to the Campaign Builder where you can edit the Contest Page and Thank You Page. They will look exactly the same as they do above, and you’ll be able to edit and style them however you like.
4. Publish your Campaign to your website, or a wishpond.com URL.
5. Create your Facebook Ad and set the Ad’s Destination URL to the Campaign URL.