Limited-Time Personal Training Offer
Get new customers by offering a limited-time personal training offer
Limited-Time Personal Training Offer
Fitness & Health
Get New Clients
Description
The Limited-Time Personal Training Offer Campaign is an effective way to get new personal training clients. On the Offer Page, people are asked to sign up to claim a limited-time offer for one of your personal training sessions.
The page frames the offer as getting $50 off, as opposed to paying $100. This makes it feel like they are getting something, as opposed to giving you something. It’s a great way to get new clients by creating a sense of urgency to claim an offer before it ends and they miss out on it.
Step 1: Facebook Ad
Advertise to people on Facebook who are interested in personal fitness training in your local area to drive them to your Offer Page.
Step 2: Offer Page
On the Offer Page, people sign up to claim your offer by signing up via the offer form
Step 3: Thank You Page
The Thank You Page confirms people have claimed your offer. And it shows them how to redeem it.
Step 1: Facebook Ad
Facebook Ads allow you to target people who are interested in personal fitness training in your local area to drive them to your Offer Page.
Below is a pre-built Facebook Ad and Target Audience that we use for one of our fitness clients.
1. Ad
Text
Start with a short, exciting sentence to pull people in. Then show a call-to-action to tell them to SAVE $50. Then show the aspects of your personal training sessions in a bullet list, with eye-catching emojis, so it’s easy for them to read. And finish by tell them that the offer ends soon to create a sense of urgency.
Image
Use an exciting, eye-catching image with an orange border. In our experience, this kind of image with a colorful border is what will stop people when they’re scrolling in the Facebook Newsfeed and read your Ad. And show a text headline in the image. This will get people reading your Ad right away.
Headline
This headline format, Limited-Time Training Offer – SAVE $50!, does a great job of immediately drawing people in and exciting them. Having SAVE in all-caps draws people’s attention to it. They’ll then see how much money they’ll save, which gets them excited and keeps them reading all the way to the end – where the Call-to-Action is for them to click.
Newsfeed Link Description
Provide a sentence or two with some extra details on your personal training sessions.
Call-to-Action
This is the button people click on the Ad to be taken to your Offer Page.
Facebook only gives you a few options for this. For limited-time offer campaigns like this, Learn More performs best as it’s the text option that’s closest to the action people are taking – signing up for your limited-time offer
2. Target audience
Here’s the targeting we recommend:
Interests/Behaviour Targeting
Facebook’s Interest and Behavior targeting allow you to show your Ad to people who are interested in specific things and activities. Their system has become very sophisticated and is now able to target the right people incredibly accurately.
We recommend using Facebook’s Fitness Interests:
- Physical exercise
- Physical fitness
- Weight Loss
Age, Gender, Language and Location Targeting
Age, Gender, Location and Language targeting should reflect who your most common members are. If you generally serve people in their 20’s and 30’s, then you should target people in that age group. If you’re unsure which Location to target, we recommend targeting people within a 30-minute drive of your own location: This is a close enough distance for most people to be content with driving to you.
Why are Facebook Ads effective for this Campaign?
The reason they’re effective is because they’re shown to people who are interested in fitness training in your area. Facebook is great at knowing people’s interests based on their behavior, which is what makes their Ad targeting so effective.
Google Adwords, on the other hand, don’t work well for limited-time offers. This is generally because people don’t search on Google for limited-time offers. And the ones who do search for giveaways are just people who are interested in getting something for cheap, and are not always the best customers as they are so price-sensitive.
Need help with Facebook Ads?
Step 2: Offer Page
The Offer Page is where people sign up for your offer. It has two jobs:
1. Excite people about your offer:
Display your offer in big, bold text to get them excited to claim it. And showcase the main selling points of your fitness centre to build their interest in joining.
2. Make it easy for people to claim the offer:
The offer form is placed at the top of the page so people can immediately see it when they land on the page. And the title and subtext explain exactly what a person should do on the page: Claim the offer.
Offer Page Sections
1. Top Bar
Show your logo and phone number right at the top, so people can easily reach you right from the page.
2. Hero Section
- Headline:
The headline is framed as an action-statement to tell people what they should do.
- The Offer:
Show how much people save with your offer.
- Sign Up Form:
Show this at the top of the page so people see it immediately. Keep the form fields to a minimum.
- Call-to-Action Button:
The button text shows the amount that people will save with your offer – a clear communication of value.
3. Training Session Highlights
Display the highlights of your personal training session in a visual layout that’s easy for people to scan and read quickly.
4. About your Personal Training Sessions
Use this section to give more in-depth details on what’s included in your personal training sessions in an easy-to-read bullet list.
5. Client Testimonial
Show a testimonial from one of your clients to showcase the value and results that your clients have received from your personal training services.
6. About your Personal Trainers
Use this section to showcase the expertise, experience and knowledge of your personal trainers. This helps to build trust and confidence in people that they’re in good, capable hands.
7. Location & Contact Details
Show your fitness center’s location, phone number and hours of operation. This helps people see where you’re located, that they can reach you by phone, and that you’re a real, trustworthy business.
Top Bar
Display your logo and phone number at the top of the page, so people can easily call you right from the page.
Thank You Message
Thank people for signing up and show them what will happen next: You’ll contact them shortly by email or phone to set up their personal training session time.
How to create this Campaign in Wishpond
The Limited-Time Personal Training Offer Campaign is available for free on all Wishpond plans. Here’s how to use it:
- Sign up for a Wishpond account.
- Select Fitness & Health as your Industry
- In the Campaigns Dashboard, click View More, then scroll down and click on Limited-Time Personal Training Offer. This will take you to the Campaign Builder where you can edit the Offer Page and Thank You Page. They will look just like they do above, and you’ll be able to customize them however you want.
- Publish your Campaign to your website, or a wishpond.com URL.
- Create your Facebook Ad and set the Ad’s Destination URL to the Campaign URL.
