6-Week Challenge
Get new customers by offering a 6-Week Fitness Challenge
6-Week Challenge
Fitness & Health
Build Your Email List
Get New Clients
Description
The 6-Week Challenge Campaign is an incredible technique to get new clients. On the Sign Up Page, people are asked to sign up for a limited-time offer for a 6-week fitness challenge.
After people sign up for the challenge, you follow up with them by phone or email to get them to finalize their purchase and place in the program.
A 6-week Challenge is 6-week fitness program that helps people transform themselves and meet their fitness goals. And by framing it as a limited-time offer, it creates a very exciting proposal for people who are interested in a short-term program to improve their health.
Step 1: Facebook Ad
Advertise to people on Facebook who are interested in personal fitness training in your local area to drive them to your Sign Up Page.
Step 2: Signup Page
On the Sign Up Page, people sign up for a place in your 6-Week Challenge Program by through the sign up form.
Step 3: Thank You Page
The Thank You Page confirms people have signed up to join your program and tell them what will happen next.
Step 1: Facebook Ad
Facebook Ads allow you to target people who are interested in personal fitness training in your local area to drive them to your Sign Up Page.
Below is a pre-built Facebook Ad and Target Audience that we use for one of our fitness clients:
1. Ad
Text
Start with a short, exciting sentence to pull people in. Then show a call-to-action to tell them to Sign up for our 6-Week Fitness Challenge. Then show the aspects of the 6-Week Challenge in a bullet list, with eye-catching emojis, so it’s easy for them to read. And finish by tell them that the offer ends soon to create a sense of urgency.
Image
Use an exciting, eye-catching image with a orange border. In our experience, this kind of image with a colorful border is what will stop people when they’re scrolling in the Facebook Newsfeed and read your Ad. And show a text headline in the image. This will get people reading your Ad right away.
Headline
This headline format, WIN [PRIZE]!, acts as a call-to-action to tell people what to do. This makes it easy for them to quickly understand the offer and what will happen when they click the Ad, which decreases their uncertainty and makes it more likely that they’ll click.
Newsfeed Link Description
Provide a sentence or two with some extra details on your 6-Week Challenge.
Call-to-Action
This is the button people click on the Ad to be taken to your Campaign.
Facebook only gives you a few options for this. For 6-Week Challenge Campaigns, Sign Up performs best as it’s the text option that’s closest to the action people are taking – signing up for your 6-Week Challenge
2. Target audience
Here’s the targeting we recommend:
Interests/Behaviour Targeting
Facebook’s Interest and Behavior targeting allow you to show your Ad to people who are interested in specific things and activities. Their system has become very sophisticated and is now able to target the right people incredibly accurately.
We recommend using Facebook’s Fitness Interests:
- Physical exercise
- Physical fitness
- Weight Loss
Age, Gender, Language and Location Targeting
Age, Gender, Location and Language targeting should reflect who your most common clients are. If you generally train people in their 20’s and 30’s, then you should target people in that age group. If you’re unsure which Location to target, we recommend targeting people within a 30-minute drive of your own location: This is a close enough distance for most people to be content with driving to you.
Why are Facebook Ads effective for this Campaign?
The reason they’re effective is because they’re shown to people who are interested in fitness training in your area. Facebook is great at knowing people’s interests based on their behavior, which is what makes their Ad targeting so effective.
Need help with Facebook Ads?
Step 2: Signup Page
The Sign Up Page is where people sign up to join the 6-Week Challenge Program. It has two jobs:
1. Get people excited about your 6-Week Challenge Program:
The page includes a number of sections to show people how your program will help transform them and reach their health goals.
2. Make it easy for people to sign up:
The sign up form is shown at the top of the page so people will see it immediately when they visit the page.
Sign Up Page Sections
1. Top Bar
Show your logo and phone number right at the top, so people can easily reach you right from the page..
2. Hero Section
- Headline:
The headline tells people what the program is so they immediately know what the page is when they land on it.
- Subtext:
In 1-2 sentences, tell people what the value of your program is and what they should do on the page.
- The Offer:
Show the amount that people will save on the program price by signing up now. And below that show how much the price of the program is now, vs. what it is regularly.
3. Program Benefits
Display the benefits of your program in the form of questions to show people what they’ll get out of it: Improved health, accomplishing their goals, etc. Then tell them how many spots are available in your program to make them see that there is a limited amount of space left.
4. About your Program
Use this section to give more in-depth details on what’s included in the program so they can learn everything they need to understand what the program is about.
5. Client Testimonial
Show a testimonial from one of your clients to showcase the value and results that they’ve received by completing your 6-Week Challenge Program.
Top Bar
Display your logo and phone number at the top of the page, so people can easily call you right from the page.
Thank You Message
Thank people for signing up and tell them what will happen next: You’ll contact them shortly by email or phone to get them set up and started in your program.
How to create this Campaign in Wishpond
The 6-Week Challenge Campaign is available for free on all Wishpond plans. Here’s how to use it:
- Sign up for a Wishpond account.
- Select Fitness & Health as your Industry
- In the Campaigns Dashboard, click View More, then scroll down and click on 6-Week Challenge. This will take you to the Campaign Builder where you can edit the Sign Up Page and Thank You Page. They will look just like they do above, and you’ll be able to customize them however you want.
- Publish your Campaign to your website, or a wishpond.com URL.
- Create your Facebook Ad and set the Ad’s Destination URL to the Campaign URL.
