Book a Test Prep Consultation
Get new leads by offering a no-pressure consultation
Book a Test Prep Consultation
Education
Get New Leads
Description
The Book a Test Prep Consultation Campaign is a potent way to get new leads for your test prep course. Visitors sign up to get a consultation from you to learn about your course and how it can help them prepare for their test.
It’s an effective way to get new leads who aren’t yet ready to sign up for a course but are interested in taking one. It’s a great way to attract these leads when they’re at an early stage in their course discovery journey. You will then have the perfect opportunity to convince them to sign up for your course.
Step 1: Google Adwords Ad
Advertise to people when they search for your type of test prep course in your area to drive them to your Consultation Booking Page.
Step 2: Test Prep Consultation Booking Page
On this page, people learn about your course and how it will help them prepare for their test. They sign up for their consultation by filling out the booking form with their person contact details.
Step 3: Thank You Page
The Thank You Page confirms that people have booked their consultation and that you’ll reach out to them soon to schedule a time.
Step 1: Google Adwords Ad
Google Adwords Ads make it easy for you to promote your program to people when they search for one on Google.
This is a pre-built Google Adwords Ad that we’ve used for our test prep clients. While it’s specifically for an SAT test prep course, I’ll show you how to apply the best practices to any kind of test prep service:
1. Ad
1SAT Test Prep Seattle – Book a Free Consultation
2www.yoursite.com/SAT-Prep 1-800-921-016734Get the SAT score you need with Prep Doctor’s expert prep course.
1. Headline
In the first part of the Headline, show text that the person is likely to have entered in their Google search. This will make them feel like the Ad is personally relevant to them, and make it more likely that they’ll click. In the second part of the Headline, Book a Free Consultation, show a call-to-action. This tells people exactly what they will get when they click on the Ad, making it more likely for them to do so.
2. Display URL Path
The best thing to have in the Display URL Path is the keyword that the person entered on Google. This will make it super relevant for them, as it uses the exact words they were thinking of. You can do this using Keyword Insertion. In the Google Adwords builder, enter {keyword:SAT-Prep} into the Display Path field. This will make the Display Path show the keyword that the person searched for, or show SAT-Prep if Google can’t display the keyword.
3. Call Extension
Use the Call Extension to add your phone number to your Ad. This way, people can call you directly by clicking the Ad, which is especially useful for people who see your Ad while using their mobile phone.
4. Description
Describe your test prep course in 1-2 short sentences.
2. Keywords
Top Keywords to Target:
- +SAT
- +test prep
- +Seattle
This keyword targets people who are searching for SAT tutors in Seattle. It uses broad match modifiers for +SAT +test prep +Seattle to target people who are specifically searching for test prep in Seattle.
Note: This keyword is just a starting point. For best results you should experiment with it and try similar variations.
Why are Google Adwords Ads effective for this Campaign?
The reason they’re effective is because they’re shown to people at the moment they’re asking Google for information about test prep courses in their area. This, of course, means that they’re interested in applying for your course. So you’re able to show your Ad exclusively to an audience of people that are interested in booking, which is the most effective way to advertise.
Need Help with Google Adwords?
Step 2: Booking Page
On the Sign Up Page, people sign up using a form for your test prep program. The page has two jobs:
1. Convince visitors to book a consultation:
The page’s main job is to convince visitors to book a consultation. It does this first and foremost by having the booking form at the top of the page. This makes it easy for people to see how they can book.
The page is also filled with a number of sections to persuade them to book a consultation: It uses the word “Free” in the subheadline and call-to-action button, which is the most enticing word you can use. It also has sections to highlight the benefits and details of your course, as well as one for a graduate testimonial.
2. Pre-qualify them to sign up for your course:
The page introduces them to your institution and the aspects, and benefits, of your course. And by saying “Yes, I want a consultation” they are pre-qualifying themselves to trust you and sign up for your test prep course later on.
Booking Page Sections
1. Top Bar
Show your logo and phone number so people can call you right from the page.
2. Hero Unit
- Headline
The headline tells people the name of your course so they can immediately see what your course is.
- Subtext
Tell people about your course and how it can help them with their test results in 1-2 sentences.
- Subheadline
The subheadline is a call-to-action. It tells people what action to take: Sign up for a free test prep consultation.
3. Course Highlights
Showcase the main highlights of your course in a visual way that visitors can quickly scan and digest.
4. Program Details
Give more in-depth details about your course to answer the basic questions visitors will have about it. This will alleviate their concerns and make them feel confident and informed enough to book a consultation.
5. Graduate Testimonial
Display social proof of the quality of your course with a testimonial from a graduate. This builds trust and makes visitors feel comfortable booking a consultation with you.
6. About Your Institution
Discuss your experience and expertise to show visitors that your institution is trustworthy and reputable.
7. Location & Contact Details
Show your institution’s address and phone number. This shows visitors that you’re real and legitimate, which is always important to do on the internet.
Top Bar
Show your logo and phone number so people can call you right from the page if they want to ask you any questions about the consultation or your course.
Thank You Message
Thank people for booking and tell them what will happen next: You will contact them shortly with all of the course details.
How to Create this Campaign in Wishpond
The Book a Test Prep Consultation Campaign is available for free on any plan in Wishpond. Here’s how to use it:
- Sign up for a Wishpond account.
- Select Education as your Industry
- In the Campaigns Dashboard, click on Book a Test Prep Consultation.
- This will take you to the Campaign Builder where you can edit the Booking Page and Thank You Page. They’ll look just the same as they do above, and you’ll be able to edit and style them however you want.
- Publish your Campaign to your website or a wishpond.com URL.
- Create your Google Ad and set the Ad’s Destination URL to the Campaign URL.
